43
CHAPTER 1 The Problem and Its Background Introduction Most of the students strive harder in studying to have their diplomas. Spending time and effort on their way to triumph only to find out that having a diploma is not enough to find a good job. It is because nowadays, corporate world is being complex when it comes to its people. Companies look for wide-ranging qualifications which require employees to have master’s degree, doctorate degree and professional titles because they believe that a company is only as good as the people who work for it (Lopa,2012). Prestigious companies set high standards on their employees’ credentials to complement with their innovation. Those standards persuade business-course students to take certification examinations. According to the latest statistics of Commission on Higher Education on Graduates projections by discipline as of November 2011, there will be an increasing number of graduates, with the degree of Business Administration.

RMP Review Center (Proposal thesis)

Embed Size (px)

DESCRIPTION

This is an undergraduate theisis entitled "Registered Marketing Professional Review Center" This might help.

Citation preview

Page 1: RMP Review Center (Proposal thesis)

CHAPTER 1

The Problem and Its Background

Introduction

Most of the students strive harder in studying to have their diplomas.

Spending time and effort on their way to triumph only to find out that having a

diploma is not enough to find a good job. It is because nowadays, corporate world

is being complex when it comes to its people. Companies look for wide-ranging

qualifications which require employees to have master’s degree, doctorate degree

and professional titles because they believe that a company is only as good as the

people who work for it (Lopa,2012). Prestigious companies set high standards on

their employees’ credentials to complement with their innovation. Those standards

persuade business-course students to take certification examinations.

According to the latest statistics of Commission on Higher Education on

Graduates projections by discipline as of November 2011, there will be an

increasing number of graduates, with the degree of Business Administration.

Statistics as of 2011 shows 113, 233 students have graduated from business

related courses and CHED’s projection for 2012, 2013 and 2014, graduates will

increase to 116 822, 119 526, 122 740 respectively. These figures shows, more

likely, that there will be an increasing number of graduates who may pursue to take

certification examination to claim professional titles.

For this year, 2012, the first Certification Examination was handled by the

Junior Achievement of the Philippines Incorporated. According to JAPI (2012), 28

Page 2: RMP Review Center (Proposal thesis)

2

percent of examinees had passed the 1st Registered Marketing Professional

Certification Examination. This supports the findings of JAPI and the Chartered

Association of Marketing and Business Professional (CAMBP) in a series of

studies that not all the graduates possess the necessary theoretical knowledge

and practical problem solving skills necessary to deliver a company’s expected

level of performance. (putol)

Page 3: RMP Review Center (Proposal thesis)

3

Background of the Study

Generally, review centers create new breed of professionals that are

introduced in the business world. Apparently, most of the review centers are faced

to some facts which can be considered as realm that affects the review center. The

researchers study these facts and enumerated below before having the desired

strategies for the proposed business administration review center.

According to Charlie Calimlim of CHED Statistics Department, last two

years (2010 and 2011) projects the most graduates in the business administration

and related courses, and comparing to other fields, business courses played as

one of the top 3 highly-populated courses according to National Statistical

Coordination Board (2012) . It only means that Business Administration is highly

demanded.

Another is that according to blogs/research there is an increase of about

40% in the examinees of Registered Marketing Professional certification

examination from 2011 to 2012. This means that it is gaining popularity and

acceptance from the market. Along with this is the fact that there is a large number

of graduates who fail taking the certification examination comparing to those who

pass. That is why the researchers realized the necessity for a review center that

will help students take a step higher particularly for graduates who have completed

their curriculum in college which will serve as an edge as they enter into a more

complex world.

Page 4: RMP Review Center (Proposal thesis)

4

JAPI promotes this Registered Marketing Professional Certification Program

to marketing students who are about to enter the corporate world which is now

demanding extensively about their peoples qualifications. RMP serves as a tool for

these companies to assess the knowledge and skill level of the graduates. This will

help them suit their skills with the needs of the corporate industry. According to

JAPI, once you have passed the RMP certification examination, you will be

prioritized by the corporate partners dealing with them.

This review center will aid the need of establishments that will help

examinees in building a strong foundation in taking through the assessment

particularly of courses related to business. The business is oriented to give

superior trainings, lectures, and activities that perhaps will contribute to their

preparedness in taking the certification examination. With these programs, the

business thus engaged itself in boosting the self-confidence and self-discipline of

its customers that eventually would also help them in surpassing the pressures

forwarded to them. The business will take part with its reasonably priced service in

uncovering the potentials of an individual to be competent in his own field. It will

also be in negotiation with universities and colleges regarding the terms of how the

service will be facilitated. The business is into offering the newly offered Registered

Marketing Professional certification examination.

Page 5: RMP Review Center (Proposal thesis)

5

Statement of the Problem

The study seeks to identify the marketing strategies that would be applicable for

the proposed Registered Marketing Professional Review Center in Dasmariñas

City.

Specifically it seeks to answer the following questions:

1. What is the profile of the respondents of Registered Marketing Professional

Review Center in terms of:

1.1 Gender

1.2 Family Income

1.3 Bachelor’s Degree Major

1.4 School

2. What is the profile of competitors/indirect competitors in terms of:

2.1 Target Market Profile

2.2 Positioning Strategy

2.3 Service Marketing Mix

3. What is the recommended positioning strategy for the proposed business?

4. What marketing mix strategies will be appropriate for the business in terms

of:

4.1 Product Strategy

4.2 Pricing Strategy

4.3 Place Strategy

Page 6: RMP Review Center (Proposal thesis)

6

4.4 Promotion Strategy

4.5 People Strategy

4.6 Process Strategy

4.7 Physical Environment Strategy

Significance of the Study

This study is believed to be significant and to give value information to the

following:

Students taking business related courses

The students can acquire information that could help them in making

decisions with their chosen career.

The Community

The proposed business if established could create employment

opportunities to the public.

The Entrepreneurs

Giving those collective ideas of a potential business that could satisfy

the market and could be beneficial for the entrepreneurs afterwards.

Page 7: RMP Review Center (Proposal thesis)

7

The Future Researchers

This study will be significant for future researchers particularly

students who will conduct the same or related study because it may serve

as a reference in their field of study.

Scope and Limitation of the Study

This study will focus to identify the marketing strategies that will be effective

for the proposed Registered Marketing Professional Review Center. To arrive with

the right strategies, researchers first identify the market that will be treated as their

respondents considering their demographic profile in terms of gender, income and

bachelors degree major. This research study also in particular is to determine the

strategies regarding the positioning that would be compelling to the market and the

service marketing mix (product, price, place, promotion, people, process and

physical environment) that would make the business feasible. In order to formulate

the said strategies, the study evaluates also its competitors. The research also

included the financial projection.

The researchers will consider the office of the proposed business to be

situated at Dasmariñas City. Survey questionnaires will be distributed to the

respondents which are students taking up B.S. in Business Administration major in

Marketing, Marketing Management, Business Management, Human Resource

Development Management, Operations Management and Business Economics,

Page 8: RMP Review Center (Proposal thesis)

8

B.S. in Economics, B.S. in Agricultural Business and B.S. in Home Economics in

Colleges and Universities in Dasmariñas City, Silang, Tagaytay and Indang.

Page 9: RMP Review Center (Proposal thesis)

9

Conceptual Framework

The conceptual framework of the study is shown in the Figure 1. Figure 1

describes the flow of the important parts of the study. The structure was divided

into three main segments (input, process and output) to give emphasis on the

processes that will be involved in the study.

The input data shows that the first part of the study. It is focused on

gathering data that are necessary in planning the strategies that would be

appropriate for the proposed business such as; profile of the respondents in terms

of age, family income and bachelors degree major, analysis of competitors strategy

and market survey and focused-group discussion.

After all the information has been gathered, data will be analyzed and

interpreted. Results thereafter will be ready for strategy development.

Lastly, after analyzing and interpreting the data, output for business’

positioning strategy, marketing mix strategy (product, price, place, promotion,

people, process and physical environment) and financial projection will be

determined. Each will weigh parts on the business’ success.

Page 10: RMP Review Center (Proposal thesis)

10

Figure 1: Research Paradigm

Assumptions of the Study

The researchers assumed the following for the proposed Registered

Marketing Professional Review Center:

1. Legal requirements are acquired and are visible for the operation of the

business.

INPUT

Profile of the respondents

Gender Family income Bachelors Degree

Major School

Competitor Analysis

Market Survey and Focused Group Discussion (FGD)

OUTPUT

Target Market Profile

Positioning Strategy

Marketing strategies

Product Price Place Promotion People Process Physical

Environment

Financial Projections

PROCESS

Data sorting, analysis and interpretation.

Page 11: RMP Review Center (Proposal thesis)

11

2. The reviewers, lecturers, and other employees are highly qualified for the

position filled in the business.

3. Materials for the business’ programs are readily available, reliable, and

always up-to-date (e.g. books, reviewers)

4. The location and facilities are available for business operation.

5. The researches have enough capital to start the business.

Definition of Terms

People. All human actors who play a part in the service delivery

Physical Environment. The environment in which the service is delivered and

where the firm and customer interact, and any tangible components that facilitate

performance or communication of the service

Place. Determines the distribution channel strategy of the marketing mix

Positioning. The way the product is defined by consumers based on important

attributes

Price. The amount of money charged for a product or service or the sum of the

values that consumers exchange for the benefits of having or using the product or

service

Page 12: RMP Review Center (Proposal thesis)

12

Process. The actual procedures, mechanisms, and flow of activities by which the

service is delivered – this service delivery and operating systems

Product. Anything that can be offered to a market for attention, acquisition, use, or

consumption and that might satisfy a want or need

Promotion. A marketing term used to describe all marketing communications

activities

Registered Marketing Professional. Certification exam for marketing students, who

are about to enter the job market

Regiatered Marketing Proofessional Examination.

Segmentation. Dividing a market into distinct groups of buyers with different needs,

characteristics, or behaviors who might require separate products or marketing

mixes

Target Market. Set of potential buyers.

Page 13: RMP Review Center (Proposal thesis)

13

CHAPTER 2

Review of Related Literature

This part contains literature and materials that will bear significance on the

study. The information obtained from the materials will be used to draw a picture

about the extent of knowledge pertaining to the subject matter at hand in relation to

the objectives of the study.

Demographic Profile of the Market

According to Kotler and Armstrong (2010), market segmentation is dividing

the market into smaller groups with distinct needs, characteristics or behavior.

There are four ways of segmenting the market namely, demographic, lifestyle or

psychographic segmentation, behavioral segmentation and benefit segmentation.

The most popular bases for segmenting customer groups is through demographic

variables such as age, gender, income, occupation, education, religion, race and

nationality. Demographic variables are easier to measure than any other types of

variables because customer profiles vary. Also, it helps the marketers to access

the size of the market and reach it efficiently.

Gender

Business try to associate their products and service with the

particular type of users, often defined in demographic terms. One of these

demographic terms is gender. Considering the gender of the market might

Page 14: RMP Review Center (Proposal thesis)

14

be important in establishing a review center. According to the latest

statistics of Commission on Higher Education (CHED), 63 percent of the

total graduates in business administration and related courses are females.

This implies that females are more studious than males. With this in mind,

the marketing strategy of a review center might have greater considerations

with the females but not bias towards the male genders.

Income

Business considers the customers’ resources through level of

income. In setting up a review center, it is necessary to consider the

customers buying power and purchase ability to identify which portion of the

market should be targeted for their economic survival.

Bachelor’s Degree Major

Market may also be segmented demographically in terms of their

lifestyle. Business considers this factor to determine which market to focus.

Just like how a review center expands a person’s career, they foresee the

benefits of the service to their customers by making them professionals.

Positioning

According to Lovelock (1991), positioning is the process of establishing and

maintaining a distinctive place in the market for an organization and its product or

service offerings. It assumes that companies differentiate themselves from

Page 15: RMP Review Center (Proposal thesis)

15

competitors on their industry. A unique market position is what the marketers

should develop so that the company will be perceived exactly like no other on the

market.

As being in line with service businesses, review centers wish to manifest

excellence of performance to their customers. They must look for a redefined

position in the market by understanding the demographics of their market and new

trends of education (Deluxe for Business, 2009).

Service Marketing Mix

Service

According to Lovelock (1991), service products being intangible and

ephemeral are experienced, rather than owned. These products compete with

goods in the market place which offers similar benefits, but being a product or

service as close competitors does not mean that the marketing management tasks

for each are the same. It differs because in service products, performance is what

matters and customers may affect this performance because they actively

participate in the service production, delivery and consumption.

According to Lamaroza (2012), owner and administrative officer of Lead

Tutorial and Review Center in Quezon City, self studying is not enough for an

individual to understand and learn what needs to be identify. To fill in the gaps in

learning process or prepare them on the next step in their education, those with the

Page 16: RMP Review Center (Proposal thesis)

16

means to go to review centers can get the help they need. A review center may

provide a variety of services depending on the available space and number of staff

and their qualification.

Price

Pricing decision is the most difficult that business owner has to make.

According to Bhasin (2010), pricing strategy should be an integral part of the

market-positioning decision, which in turn depends, to a great extent on your

overall business development strategy and marketing plans. Companies do not

usually set single pricing strategy but rather reflects variations in some factors that

may affect the purchasing power of the consumers.

According to Lovelock (1991), the foundations underlying pricing strategy

consider three factors – cost, competition, and value to customers. It should be

clear that determining strategies for pricing service organization requires making

decisions on a range of different issues.

In businesses, pricing is the process of monetizing their social enterprise’s

value to marketplace. This is how they acquire their sales. According to Lamaroza

(2012), review centers address a real need for an effective pricing strategy so that

they can be much profitable like the others who have mastered its industry. Putting

up this kind of business entails careful preparation, coupled with resourcefulness

and effective dissemination of knowledge to students.

Page 17: RMP Review Center (Proposal thesis)

17

According to JAPI (2009), a non-member of Junior Achievement Philippines,

Inc. has to pay P7, 900 for the examination while those that are member-schools

are given discount and has to pay for only P2, 900.

Place

According to Wiriadinata (2011), service industry must locate themselves

where customers can easily have access. Along with this strategy, marketers

should consider the cost of the location to avoid certain losses and also they must

ensure that the location of the business is within their potential market.

According to Lamaroza (2012), a review center is best located near schools

and apartments. This place is the possible location that a review center might

operate because this is where their potential markets are to be found. Those near

schools to be considered must offer courses that a review center focuses on.

There is also another way of operating a review center. As businesses aims

for sudden return on investment, they think of something that will give them a good

annual sale at a lower cost. For business administration review center, it would be

better to have facilitation with their target universities and colleges. They just have

to negotiate business to business about the terms of how the service will be

render.

Promotion

Page 18: RMP Review Center (Proposal thesis)

18

Services are more difficult to assess in terms of attributes in comparison to

tangible products. The marketing manager is expected to be creative, innovative

and clear when it comes to the benefits to the target market of his or her service.

According to Lovelock (2012), communication plays three basic roles in

marketing: to inform, to persuade and to remind. Promotion needs to be clean and

persuasive or inviting for the business to be known quickly, stay longer and be

effective in the industry. An effective communication campaign should comprise a

well thought communication strategy. Memorable style and attractive way of

promoting can convey a variety of messages from overall image to highlighting a

particular competitive advantage.

With this in determining the right promotion strategy, a review center that is

newly-introduced business must consider factors that will surely have a great effect

on the establishment of the business. Promotion deals with any communication

that will help a business take a place in the market and this strategy should be

thoroughly examined for the business success.

People

People are one of the elements of service businesses that customers

interact with. This is why service organizations requires appropriate interpersonal

skills, aptitude and service knowledge of their people to deliver a quality service.

Organizations should apply accreditations to show that their people are well trained

to prescribed standards and best practices.

Page 19: RMP Review Center (Proposal thesis)

19

According to Lamaroza (2012), a review center would need at least three

management staff. The administrative officer handles inquiries, client relations and

schedules while the marketing officer takes care of marketing strategies and

updates the center’s ads. The finance officer, aside from being the designated

money person, may also act as the human resource personnel and hire the

teaching personnel. The rest of the workforce can be full-time or part-time

lecturers, tutors, and reviewers.

In some particulars, the utmost focuses of review centers are reviewers. For

a more competitive review center, having great reviewers is a commodity. It is what

the general public mostly look for. In fact, students learn more from a reviewer who

manages to hold their attention for hours as compared to someone who bores

his/her listener. That is why review centers should have a great track of records of

their reviewers.

Process

According to Zeithaml (2008), process is the actual procedures,

mechanisms and flow of activities by which the service is delivered. It is more

about the customer interface between the business and consumer and how they

deal with each other in a series of steps in stages throughout the process.

In establishing a review center, all services must be executed with clearly

defined and efficient processes because this will avoid customer confusion to the

Page 20: RMP Review Center (Proposal thesis)

20

service quality. The service provider presents its customers with organized and

honest evidence of its services. The company must present the clear instruction to

their individual customer on how to inquire with their service offered. When it

comes to organizational negotiation, the review center must prepare a proposal of

the terms of the service offered to the business customer and wait for its approval.

The conditions needed to be discussed are the terms of customer inquiry,

reservations, service delivery, payment and settlement. These stipulations should

be developed and must be presented clearly to the market. Through this, the

business will be able to promote consistent service and foster customer loyalty.

Physical Environment

According to Zeithaml (2008), physical environment includes buildings,

equipments, uniforms employees wear, signs and logos, annual accounts, and

business reports, brochures, website and even business cards. It is where the

service is delivered and where the firm’s people and customer interact, and any

tangible components that facilitate performance or communication of the service.

But since the proposed business administration review center desires to facilitate

with the amenities of the universities and colleges to whom they will make

negotiation there are less physical attributes to consider in the service. With this,

customers tend to rely on materials cues only. That is why the business will

prepare teaching modules to let the market have an idea of how the service will be

render. According to Lamaroza (2012), review centers should stick to use

Page 21: RMP Review Center (Proposal thesis)

21

reputable books and other credible sources of reference to support a premium

price for the service and establish a positive experience for the customers who will

make judgments about the business based on its physical evidence.

Synthesis

Achieving goals in one’s life is identical to being personally fulfilled. As the

researchers take the risk and courage to go further, they see to it that they do their

best for at least not to regret anything in case circumstances turn out of bound. But

for this not to happen, the researcher also, before taking any other pace cited

literatures and materials from several authors that are related and can support the

subject matter of this study. The literatures above are considered to play integral

part in conducting this study.

Included in the writings reviewed by the researchers is the demographic

profile of the respondents. Distinguishing characteristics of market need and their

behavior are the bases for classifying market according to manners of segmenting.

Moreover, readings concerning the positioning strategy are also cited. This

will help the business differentiate itself from others through creative and unique

positioning of the company and leave a remarkable image perceived by the

market.

In addition, studies about service marketing mix (product, price, place,

promotion, people, process and physical environment) are discussed. Service is

Page 22: RMP Review Center (Proposal thesis)

22

differentiated distinctively from manufactured products based on its characteristics.

Knowing the market need will help on settling the kind of service to be offered.

Strategic decision regarding the price considers factors that will help the

organization to be more lucrative and survive economically. Place or location is

also important considering the marketability and accessibility and other factors that

possibly affect the strategies. As to promotion, uniqueness of communication

strategies together with creative execution will highlight competitive advantage

among others. When it comes to service providers, knowledge and skills are the

requirement since they are the one who interacts with the customers. Procedures

must be clearly defined and delivered efficiently to gain customer loyalty. Lastly,

physical environment must be established with positive aura to avoid critics. These

readings will be useful for the researchers in understanding the said strategies that

in due course will assist them in developing the approaches to be use for the

proposed business administration review center.

On the other hand, the researchers also included concepts and evidences

from authors that are directly related with the review center. These will be

significant for the entire creation and establishment of strategies that will be

implemented to the business.

All the literatures and materials drawn above in conclusion with no bias are

related to the proposed business. Those will weigh contributions to the researchers

in conducting this study.

Page 23: RMP Review Center (Proposal thesis)

23

Page 24: RMP Review Center (Proposal thesis)

24

CHAPTER 3

RESEARCH METHODOLOGY

This chapter presents the research design, research locale, population and

sampling design, research instruments, data gathering procedure and data

analysis techniques or statistical treatment that will be used for the proposed

business Registered Marketing Professional Review Center.

Research Design

The study will utilize the descriptive method research design. Descriptive

method is used to describe the present behavior or characteristics of a population

(Sirug, 2011).

Using this approach the researchers will be able to acquire factual and

accurate data from its respondents such as their demographic profile and

preference in relation to review center.

Research Locale

The respondents will be graduating students taking up business related

courses from selected colleges and universities in Dasmariñas City (De La Salle

University, Philippine Christian University, National College of Science and

Technology, and Lyceum of the Philippines University), Silang (Rogationist

Page 25: RMP Review Center (Proposal thesis)

25

College), Tagaytay City (Olivarez College, City College of Tagaytay, and STI) and

Indang (Cavite State University). Those universities and colleges are the

institutions that are offering extensive range of business related courses within the

area.

Population and Sampling Technique

The researchers in this study of the proposed business administration

review center in order to determine or identify the number of respondents have

agreed to use the Slovin’s formula.

Universities and Colleges

No. of Business Administration and

related courses students

Sample Size(percentage)

Sample Size(actual)

De La Salle University

199 33% 79

Philippine Christian University

32 5% 12

National College of Science and Technology

33 5% 12

Lyceum of the Philippines University

95 16% 39

Rogationist College

31 5% 12

Olivarez College 36 6% 15City College of Tagaytay

23 4% 10

Systems Technology Institute

15 2% 5

Cavite State University

145 24% 58

TOTAL: 609 100% 242

Page 26: RMP Review Center (Proposal thesis)

26

Formula: n = N / ( 1 + N x e²) Where:

n = sample sizeN = populatione²= margin of error

Computation:

n = N / (1 + N x e²)

= 609 / (1 + (609 x .05²))

= 609 / (1 + 1.5225)

= 609 / 2.5225

n = 241.43 or 242

Using the Slovin’s formula, sample size of the respondents needed for the

research study will be 242 / 250.

Research Instrument

The study in order to gather necessary information for the proposed

Registered Marketing Professional Review Center will use the survey

questionnaire and Focus Group Discussion as its instruments.

The survey questionnaire that will be distributed to the respondents will be

divided into three parts:

Profile. The first part of the questionnaire is the profile. This part contains

questions concerning the personal data of the respondents like gender, family

income and bachelor’s degree major. The data will be significant for the

researchers to segment and select its target market.

Page 27: RMP Review Center (Proposal thesis)

27

Positioning. The second part is the positioning. It will comprise of questions

regarding the position strategy. It will give the researchers insights on how to strike

the market and come up with an appealing positioning strategy and statement.

Service Marketing Mix. Lastly is the service marketing mix. The third part

of the survey questionnaire will focus mainly on the preference of the respondents

with the business’ marketing mix (product, price, place, promotion, people, process

and physical environment). This will help the business in establishing effective

service marketing strategies.

Data Gathering Procedure

In establishing the proposed Registered Marketing Professional Review

Center, data from the respondents will be vital in developing appropriate strategies

that will be convincing to the market. Thus gathering data is considered as one of

the most substantial step in this study.

In compliance, the researchers will personally administer the

questionnaires. It will be distributed to the respondents, a letter of consent will be

sent to the school administration for the authorization to conduct survey. Also, the

researcher will make an informed consent to the respondents to ensure that they

are knowledgeable about the adequate procedures of the survey to safeguard their

anonymity.

For the FGD procedure, the researcher will select participants from the

respondents who will also answer the survey. The respondents will be chosen

upon their availability. For the procedure proper, the respondents will be

Page 28: RMP Review Center (Proposal thesis)

28

assembled to a complimentary place. The process will be introduced by the

facilitators or the researchers to secure a comprehensive discussion. The

discussion will focus primarily on the topic of the study. The entire symposium will

be recorded prior to the approval of the respondents.

All the data that will be gather through survey and Focus Group Discussion

will be kept for analysis and interpretation.

Analysis of Data

The data gathered through the survey questionnaire will be compiled and

analyzed. The information will be subjected to statistical analysis to answer the

problems of the study. The researcher will use adjectival rating and frequency

distribution and percentage for the abstract of the results. The data gathered will

also be presented in tabular form: pie graph, bar graph and similar forms. The

adjectival ratings that will be used to assign the rating to the responses are the

following:

4.20 – 5.00 Strongly Agree

3.40 – 4.19 Agree

2.60 – 3.39 neither Agree nor Disagree

1.80 – 2.59 Disagree

1.00 – 1.79 Strongly Disagree

Page 29: RMP Review Center (Proposal thesis)

29

REFERENCES

Armstrong, G. and Kotler, P. (2010). Marketing: An Introduction. 10th Edition:

Pearson Education Inc.

Diola, Z. and Tichepco, E. (2009). Marketing: A simplified Approach. C&E

Publishing Inc.

Zeithaml, V. (2008). Services Marketing: Integrating Customer Focus Across the

Firm. The McGraw-Hill Companies Incorporated

Lovelock, C. (1991). Services Marketing. Second Edition: Prentice-Hall

International

Remollino, A. (2012). Nowhere to GO for Most Graduates. Retrieved from

http://www.bulatlat.com/news/6-8/6-8-jobs.htm. November 15, 2012

Madrona, M. (2012). May 2012 Certified Public Accountant Licensure Exam

Results. Retrieved from

http://rightonthemark.wordpress.com/2012/05/23/may-2012-certified-public-

accountant-licensure-exam-results-1995-new-accountants/. December 12,

2012

Bhasin, H. (2010). Service Marketing Mix. Retrieve from

http://www.marketing91.com/category/marketing-mix-2/. November 15,

2012

Lamaroza, P. (2012). How to run a Review Center. Retrieved from

Page 30: RMP Review Center (Proposal thesis)

30

http://www.entrepreneur.com.ph/get-started/article/how-to-run-a-review-

center. November 15, 2012

GMA News Online. (2012). 4, 772 pass CPA Board Exams. Retrieved from

http://www.gmanetwork.com/news/story/278328/news/nation/4-772-pass-

cpa-board-exams-2-ust-graduates-emerge-on-top. December 12, 2012

Commission on Higher Education. (November 2011). Graduates Projection by

Discipline. Retrieved from

http://www.ched.gov.ph/chedwww/index.php/eng/Information/Statistics.

November 15, 2012

Philippine Institute of CPAs. (2012). CPA Board Examination Passers. Retrieved

from http://www.picpa.org/content/38481.aspx. December 12, 2012

Junior Achievement of the Philippines. (2012). 1st Registered Marketing

Professional Certification Examination Program batch 2011-2012 Passers.

Retrieved from http://japionline.org/1st-registered-marketing-professional

%C2%AE-rmp-certification-examination-program-batch-2011-2012-

passers/. December 16, 2012

www.cvsu.edu.ph

www.pcu.edu.ph

www.dlsud.edu.ph

www.rog.edu.ph

Page 31: RMP Review Center (Proposal thesis)

31

LUIS IGNACIO A. LOPA, JAPI President, Vice President & Head for

Enterprise Subsidiaries Account Management ng PLDT.

This fact made further testimonial that in able to dig up the understanding of the

examiners, there will be a need for supplementary improvement on the review

methods. That is why the researchers come up with the idea of providing review

centers that will not only foster understanding among business administration and

related courses but also a review center that will create and render excellence

service.

ang general situation mo kasi is may problems sa match ng graduates at jobs

una, kasi mas madaming graduates kesa jobs kaya mataas ang competition

pangalawa, hindi match yung skill set na meron ang graduate sa hinahanap ng industry

kaya nagkaron ng rmp. tapos discuss niyo anu yung rmp

kaso, kahit may rmp na, mababa ang passing rate

kaya ineencourage ng JAPI na magtake ng review ang graduates or graduating students

kaya naman nagka idea kayo na magtayo ng review center

diba???