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Robbie Parish Scottish Government. !. SMS. @. Manage demand Improve experience Reduce cost. Scotland’s Digital Public Services Strategy , published in September 2012, sets the context for the development of public services across the country . - PowerPoint PPT Presentation
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Robbie ParishScottish Government
SMS @
!• Manage demand• Improve
experience• Reduce cost
Scotland’s Digital Public Services Strategy, published in September 2012, sets the context for the development of public services across the country.The national level actions contribute to the following themes:
• Citizen Focus• Privacy and Openness• A Skilled and Empowered Workforce• Collaboration and Value for Money
Digital Participation
Digital Economy
Public Service Delivery
Digital Connectivity
Digital economy
• Open data agenda- supports digital economy – national and local
• Citizen and business access to super fast broadband
• Analytical resource in innovation centres a resource for business
• SME friendly approach to procurement
• Supplier development programme
• Business Gateway
Connectivity• Step Change • Community Broadband Scotland• Demonstrating Digital• Mobile Policy / City Wi-Fi• World Class 2020
Effective use of data• Sharing of personal data to support delivery of joined up and personalised services
• Research and analysis, through data
linkage, to inform design of services
• Making data open and promoting data innovation
– transparency supports citizen engagement and accountability– allows analysis of data beyond publishing organisation– build on achievements on opening up spatial data– build on capacity for, and investments in, data analysis
• Cross cutting issues of skills, quality of data
Effective use of data• Sharing of personal data to support delivery of joined up and personalised services
• Research and analysis, through data
linkage, to inform design of services
• Making data open and promoting data innovation
– transparency supports citizen engagement and accountability– allows analysis of data beyond publishing organisation– build on achievements on opening up spatial data– build on capacity for, and investments in, data analysis
• Cross cutting issues of skills, quality of data
Smart cities
Smart cities
Collaboration and value for money
• Re-use, before buy, before build
• High Level Operating Framework published
• Collaboration: Scottish Wide Area Network for efficiency and interoperability
• Data hosting and data centre strategy: pursue cloud services and consolidation. Comments recently sought from sector boards.
Delivery Model Continuousserviceimprovement
Service innovation
• Proactive• Step change practice• Significant savings• Medium risk
Radical service improvement
• Proactive• Step change practice• Anticipated savings• Large risk
• Reactive• Incremental• Moderate savings• Low risk
Unglamorous but impactful
Glamorousbut scary
Straightforward but not enough
mygovscot – Vision
A place for people in Scotland to access public services that are easy to find and simple to use – services so convenient, people choose digital first.
What is mygovscot?• A place online providing access to all public services in Scotland
• A change programme for informational and transactional services across the public sector
• A design philosophy – placing user needs at the centre of delivery
• A positive user experience – creating a central access point, providing clarity to the information and services that are available in Scotland
Why do we need it?• Exponential growth in content – confusion
• Inconsistent and often poor user experience
• Channel shift opportunity
• Doing it once rather than 100 + times [i.e. standard processes and functions for efficiency, design, look and feel for user experience]
• Cost efficiencies
Scope of change
• Public Bodies
• Health
• Partnership working and collaboration with Local Authorities
Approach to Delivery• Project Approach
– Agile method– The product will develop incrementally– Fine-tune requirements while they’re relatively easy to change– Mygovscot scope is potentially very large
• Release Schedule – The wider releases of mygovscot have been carefully planned – We’ve used the terminology Alpha and Beta for the 2 main
releases of mygovscot in 2014
LISTEN CREATE DELIVER
Collaborative, multidisciplinary, agile service design
Alpha• The philosophy behind the alpha release is to produce
a proof of concept to test certain theories around:• Approach to content creation and publishing• Technical architecture and design • Stakeholder engagement and collaboration across the Scottish Public Sector • External communication
• We plan to receive feedback while its still relatively easy to change the product and approach
• We’re on track for the first release of mygovscot to take place at the end of July 2014
Beta• During Beta our focus is on user benefits and producing a
useful product• We want to establish a strongly branded access point to public
services in Scotland• We plan to establish a wide breadth of content to help produce
a more complete information architecture for the site• This should realise significant user benefit by improving
findability of public services• Additionally we aim to establish a sustainable approach to
maintaining mygovscot content • Start to work in collaboration with public sector organisations
Standards & Guidelines• Standards – A set of requirements that a service must
implement, unless a specific exception is made.
• Recommendations – Recommendations should be implemented where it delivers benefits for the user and is cost effective to do so. This will initially focus on the endorsement of industry / open standards.
• Guidelines – Additional and supporting material that partners could consider if they lack existing capability in the relevant area.
• Support for change - The transformation team will work with you to implement the changes required to provide an enhanced user experience and cost efficiency.
StandardsBenefit Target
Look n Feel Services simpler and more convenient to use
Alpha
UX Patterns Services simpler and more convenient to use
Beta
Information Architecture Content can be readily syndicated and linked across public sector
Beta
Content Taxonomy & Classification
Content can be readily syndicated and linked across public sector
Beta
Editorial Style Guide Services simpler and more convenient to use
Beta
RecommendationsBenefit Options Target
Web Accessibility Citizens with disabilities can access services via the web
WCAG Beta
Web Document Sharing
Citizens can readily access public sector documents
HTML,PDF
Live
Web Data Exchange
Data can be readily be interchanged between public sector organisations and with citizens / business
CSV, JSON, XML
Live
Web Video Citizens can readily access video via the web
h264 Live
Web audio Citizens can readily access audio via the web
MP3, AAC Live
Web Syndication Citizens can subscribe to services for updates
RSS, Atom Beta
Guidance• Web API design• Web Application Development• Web Application Testing• Web Application Operations• Web Application Release Management• Web Application Quality Attributes• Web Analytics & Social Media
Content
• Content inclusion– We’re taking an approach focused on prioritised user needs– Alongside the relationships these have with the public sector
• Publishing flow– Initial focus for alpha is internal, with a form of partnership model longer
term– We’re illustrating our thoughts from raw user needs to published content
Information Architecture• Browse navigation is using a two tier category approach in alpha, allowing
flexibility to move content items and to continuously improve categories
•Search aims to provide a robust, user friendly experience to surface content relevant to search queries – it’s our catalyst for improving browse
Information Architecture• Early thoughts on our approach to information architecture
will also include;– Straight forward, clear and beneficial meta data for all content items– A basic taxonomy to identify terms (parent / child), their respective
relationships and what the connections are – with the approach being matured over time
– We will use current examples wherever possible e.g. Linked Data resources
TransformationThe objective of the digital transformation activity is to enable public sector services providers to:
• Increase use of digital channels and uptake of digital services
by• Supporting the transformation of services for digital
channels/mygovscot• Encouraging the development of user centric services• Promoting common standards & guidelines • Establishing a collaborative framework • Building digital skills/capability • Generating efficiencies
Transformation services
Digital ConsultancyProject and programme support
Standards and guidelines Roles and Skills
Procurement and supplier management
Measurements and Benefits
Collaboration Opportunities
Provides guidance on • Role of Digital• User Needs• User
Experience
Provides support on • Project Scope• Project
approach definition
• Change management implications
Provides explanation and direction on the application of standards and guidelines
Provides assistance on the definition of roles and skills required to deliver digital projects and programmes of change
Provides counsel for supplier selection and management.Seeks new procurement options such as useful frameworks for digital development
Provides tested and current measurement frameworks to support service providers to demonstrate benefits
Provides opportunities for organisations to meet others and explore opportunities for shared design and shared solutions
Changing CultureTo become:• Customer-centred• Task focused• Multidisciplinary• Iterative• Visual • Innovative• Agile
Through:• Leadership• Funding• Experimentation
Culture
Strategy
http://www.scotland.gov.uk/Topics/Economy/digital/digitalservices
http://inside.mygovscot.org/
http://blogs.scotland.gov.uk/digital/
Scotland’s Digital Dialoguehttp://www.scotland.gov.uk/Topics/Economy/digital/Digital-Dialogue
@mygovscot
Keep in touch
