Rock Kitchen Harris AdWords process

R O C K K I T C H E N H A R R I S

· Monitor keyword performance and ad performance, adding negative keywords based on search term report · Feedback results

· Repeat months 1 & 2 · Check Ads Vs Keywords and pause the least successful · Amend targeting and bid process where necessary to raise ad position and

maximise clicks/ conversions · Add advert extensions (location, telephone, extended URLs) · Feedback results

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Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Months 1 & 2:

M O N I T O R

Months 3 & 4:

E X P E R I M E N T & M O N I T O R

Starting point:

T H E S E T U P

Months 5 & 6:

R E F I N E · Create dynamic ads · Further increase bids on best performing keywords · Refine by time of day, day of the week where necessary

· Set up cost determined by time to set up size of account · Payment 1 month in advance · Budget + 20% management fee for RKH (or more if more analysis is required) · Minimum 6 month contract with 3 month breakout clause

The fine print:

C O S T S & T E R M S

Clarify the ‘Four Ps’ with the client (Price, Place, Product and Promotion) and the goal of the campaign - awareness, clicks, or conversions (what they are worth?)

Review client website and recommend improvements to determine landing page for ads

Competitor review

Determine ad groups, write keywords, negative keywords, adverts and assess relevancy and quality scores

Setup link with analytics and goals

Set campaign live with auto CPC in targeted area

O N G O I N G Aimtoenhancecampaigntooptimum Growaprofitablecampaignthroughconversiontracking Considerdisplayadsalso

32 Pocklingtons WalkLeicesterLE1 6BU

0116 222 6871hello@rkh.co.ukrkh.co.uk

Call Rick on 0116 2226871 for your FREE website review and to discuss AdWords in more detail