Role of Woman in Hrm

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    CONTENTS

    SNO. TOPIC

    1 ACKNOWLEDGEMEN

    T

    2 DECLERATION

    3 TO WHOMSOEVER IT

    MAY CONCERN

    4 INTRODUCTION

    5 HISTORY6 OBJECTIVES

    7 REVIEW O

    LITERATURE

    ! RESEARCH

    METHODOLOGY

    " LIMITATIONS1# RECOMMENDATION

    11 CONCLUSION

    12 BIBLIOGRAPHY

    INTRODUCTION

    In the era of Liberalization, Privatization and Globalization along

    with on going IT revolution, today’s world is changing at a surprising

     pace. Political and Econoic Transforations appear to be ta!ing

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     place everywhere"as countries convert fro coand to deand

    econoies, dictatorships ove toward deocratic syste, and

    #onarchies build new civil institutions. These changes have created

    econoic opportunities for woen who want to own and operate

     businesses.

    Today, woen entrepreneurs represent a group of woen who have

     bro!en away fro the beaten trac! and are e$ploring new avenues of

    econoic participation. %ong the reasons for woen to run

    organized enterprises are their s!ill and !nowledge, their talents,

    abilities and creativity in business and a copelling desire of wanting

    to do soething positive. It is high tie that countries should rise to

    the challenge and create ore support systes for encouraging ore

    entrepreneurship aongst woen. %t the sae tie, it is up to

    woen to brea! away fro stereotyped indsets.

    In this dynaic world, woen entrepreneurs are a significant part of

    the global e$pedition for sustained econoic developent and social

     progress. &ue to the growing industrialization, urbanization, social

    legislation and along with the spread of higher education and

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    awareness, theeergence of 'oen owned businesses are highly

    increasing in the econoies of alost all countries.

    In forer days, for 'oen there were ( )s* )itchen, )ids, )nitting,

    then cae ( Ps* Powder,Pappad, Pic!les and now at present there are

    + Es* Electricity, Electronics, Energy, Engineering .Indian woen had

    undergone a long way and are becoing increasingly visible and

    successful in all spheres and have shifted fro !itchen to higher level

    of professional activities.

    Today’s woen are ta!ing ore and ore professional and

    technical degrees to cope up withar!et need and are flourishing as

    de signers, interior decorators, e$porters, publishers,

    garentanufacturers and still e$ploring new avenues of econoic

     participation. It is perhaps for thesereasons that Governent odies,

     -G’s, /ocial /cientists, 0esearchers 1and International

    %gencieshave started showing interest in the issues related to

    entrepreneurship aong woen in India.

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    'oen entrepreneur’s e$plore the prospects of starting a new

    enterprise2 underta!e ris!s,introduction of new innovations,

    coordinate adinistration 3 control of business 3 providingeffective

    leadership in all aspects of business and have proved their footage in

    the ale doinatedbusiness arena.

    This report focuses on the concept of woan entrepreneurs in

    India2 their traits in

     business, the probles faced by the when they set up and a!e

    soe suggestions for 

    future prospects for developent of 'oen Entrepreneurs.

    HISTORY

    Entrepreneurship has gained currency across the sphere and feale*

    entrepreneurship has

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     becoe an iportant odule. India is one of the fastest eerging

    econoies and the iportance of entrepreneurship is realized across

    the gaut.

    4'oen Entrepreneurship5 eans an act of business ownership

    and business creation thatepowers woen econoically increases

    their econoic strength as well as position in society. 'oen*

    entrepreneurs have been a!ing a considerable ipact in all ost all

    the segents of the econoy.

    4'oen Entrepreneur5 is a person who denies the role of their 

     personal needs to participate

    and be accepted econoically independent. /trong desire to do

    soething positive is a high*6uality woen entrepreneur who

    contributes to the position values of faily and social life.

    4%n enterprise owned and controlled by a woen having a

    iniu financial interest of789 of capital and giving at least 789

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    of the eployent generated by the enterprise to woen.5 *

    G$%&'()&(* $+ I(,-

    %ccording to K)/ S-(0,: % woen entrepreneur is a

    confident, innovative and creativewoan capable of achieving

    econoic independence individually or in collaboration generates

    eployent opportunities for others through initiating establishing

    and running an enterprise by !eeping pace with her personal, faily

    and social life.

    %ccording to M&,D(-V-(&,5 a woen entrepreneur 

    is a person who is an

    enterprising individual with an eye for opportunities and an uncanny

    vision, ;oercial acuen, with treendous perseverance and

    above all a person who is willing to ta!e ris! with the un!nown

     because of the adventures spirit she possesses.5

    In the words of

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    when woen are epowered, society with stability is

    assured.Epowerent of woen is essential as their thoughts and

    their value systes lead to thedevelopent of a good faily, good

    society and ultiately a good nation.:

    P(,-* J'// L/ N&' has rear!ed 4'hen woen

    ove forward, the failyoves, the village oves and the -ation

    oves.5

    'oen Entrepreneurs have been a!ing a significant ipact in all

    segents of econoy of ofthe world. Their willingness for the future

    is apparent in their growing confidence, in their strengths and in their 

    desire to see! different fors of wor! in order to achieve a new

     balance between wor! and hoe. Thus a woen entrepreneur is one

    who starts business and anages it independently and tactfully ta!es

    all the ris!s, accepts challenging role to eet her personal needs and

     becoe econoically independent. % strong desire to do soething

     positive is an inbuilt 6uality of entrepreneurial woen, who is capable

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    contributing values in both faily and social life and is one who faces

    the challenges boldly with an iron, will to succeed.

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    T'-* $+ W$)&( E(*'&'&(&' -( I(,-

      W$)&( '& )-*-$

    % successful woan entrepreneur is dreadfully strong*inded one,

    has an inner urge or drives to change conteplation into realis.

    )nowledge fro her previous occupancy as an eployee, relying on

    educational 6ualifications or lessons learnt fro inborn business, she

    is ready to grab opportunities, sets goal, possess clear vision, steps

    confidently forward and is abitious to be successful. Every

    successful woan entrepreneur is truly deterined to achieve goals

    and a!e her business prosper. Thorough !nowledge of the field is

    indispensable to success. /he coes with newinnovative solutions to

    old probles to tide over issues.

      W$)&( '& 8$(+-,&(*

    % successful woan entrepreneur is confident in her ability. /he is

    ready to learn fro others,search for help fro e$perts if it eans

    adding value to her goals. /he is positive in nature and is!eener to

    ta!e ris!s. % winning woan entrepreneur uses coon intelligence

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    to a!e sound=udgents when encountering everyday situations. This

    is gleaned fro past e$perience andinforation ac6uired over the

    years. It is essential not to get aggravated and give up when you

    faceobstacles and trials. The aptitude to e$plore uncharted territories

    and ta!e bold decisions is thehallar! of a successful woan

    entrepreneur. % successful woan usually loves what she does. /heis

    e$treely fervent about her tas!s and activities. >er high energy

    levels otivate her to contributeiensely towards building,

    establishing and aintaining a prosperous business.

     

    W$)&( - $&( (, -//-(0 *$ /&'(

    % successful woan entrepreneur !eeps side by side of changes, as

    she is fully conscious ofthe iportance of evolving changes. /he is

    ahead of her copetitors and thrives on changes. /headapts her 

     business to changes in technology or service prospect of her patrons.

    /he is in6uisitive,concerned to learn and accoodative to

    innovations.

     

      ?W$)&( '& 8$* 8$(8-$

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    % successful woan entrepreneur prepares pragatic budget

    estiates. /he provides cost effective 6uality services to her clients.

    'ith iniized cost of operations, she is able to force hertea to

    capitalize on profits and gather its benefits.

      W$)&( %/& 8$$&'*-$( (, //&0-(8&

    % woan has the ability to wor! with all levels of populace. /he is

    !een on aintaining

    associations and counicates evidently and efficiently. This helps

    her to negotiate even responsiveissues without difficulty. /he is

    sypathetic to people around her and have good networ!ing s!illsthat

    help her to get better contacts and utilize opportunities.

      W$)&( 8( /(8& $)& (, $'9 

    % successful woan entrepreneur is good at balancing

    varied aspects of life. >er ultitas!ingaptitude cobined with

    support fro spouse and relatives enables her to bring

    togetherbusiness priorities with doestic responsibilities

    copetently and efficiently.

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      W$)&( '& '& $+ &' /&0/ '&$(--/-*: *$ *& $8-/

    $',&'

    % successful woan entrepreneur is eager to share her achieveent

    with the society. /he isdedicated to assist others and en=oys her 

    liability.

      W$)&( +$8 $( *&-' P/(

    'oen Entrepreneur’s plan their wor! and wor! with plan. /et

    long*ter and short*tergoals and ta!e consistent action in oving

    toward the.

      W$)&( '& R&$'8&+/

    'oen entrepreneurs ta!e advantage effectively coordinating the

    available factors and

    resources such as entoring, training and coaching and build a strong

     base of education, training ande$perience which can help lead to

    success.

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    %n &++&8*/ 'oen Entrepreneur re6uires certain additional

    essential 6ualities, which canbe listed as follows.

    Innovative thin!ing and farsightedness.

    ften relatively cofortable with abiguity, uncertainty and

    ris!.

    @uic! and effective choice a!ing s!ill.

    /trongly influence events Aor self*efficacyB.

    /trong deterination.

    >ave high levels of wor! otivation. Preparedness to ta!e ris!s.

    ;haracterized by high levels of social copetence and social

    intelligence

    %ccepting changes in right tie.

    >as an ability to build relationships and to connect with others

    on a social and interpersonallevel %ccess and alertness to latest scientific and technological

    inforation.

    /ingle*inded and devoted to their uni6ue passions.

    Efficient e$ecution of decisions iposed on the.

    #ay =udge abiguous business conditions in ore positive,

    enthusiastic, and optiistic ters.

    ;lear vision and abition on the iproveent of faily and

    children.

    Ta!es advantage of resources such as entoring, counselling

    and other sall businessdevelopent assistance.

    Patience and bearing the sufferings on behalf of others.

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    >as soe blend of critical analytical thin!ing, creativity, and

     practical ipleentation of ideas.

    %bility to wor! physically ore at any age.

    #any woen have these traits but they never got a platfor to

    showcase their talents and for 

    this reason they donCt !now their real abilities. #atching the basic

    6ualities re6uired for entrepreneursand the basic characters of Indian

    woen reveal that, uch potential is available aong the

    Indianwoen on their entrepreneurial ability. This potential is to be

    docuented, brought out and e$posedfor utilization in productive and

    service sectors for the progress of the nation.

    KEY CHANGES IN WOMEN ENTREPRENEURS IN LAST

    IVE DECADES

      ?'#E- E-T0EP0E-ED0/ < T>E ITIES

    ;opulsive factors led to the creation of woen entrepreneurs.

     

    '#E- E-T0EP0E-ED0/ < T>E SI;TIES

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    'oen began to aspire but also accepted the social cultural

    traditions.

       ?'#E- E-T0EP0E-ED0/ < T>E SEVENTIES<

    The woen in this decade opened up new frontier. They had not

    only aspiration but abition.

       ?'#E- E-T0EP0E-ED0/ < T>E EIGHTIES<

    'oen were educated in highly sophisticated, technological

    and professional education. Theybecae e6ually contributing

     partners.

       ?'#E- E-T0EP0E-ED0/ < T>E NINETIES<

    This was the first tie when the concept of best rather than ale

    heir was tal!ed about.

      ?'#E- E-T0EP0E-ED0/ < T>E 21* C&(*':

    =J-// $+ // *',&>

    /ince the 21* 8&(*':, the status of woen in India has been

    changing as a result to

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    ounting industrialization and urbanization and social

    legislation. ver the years, ore and orewoen are going in

    for higher education, technical and professional education and

    their proportion inthe wor!force has also been increased.

    'ith the spread of education and awareness, woen have

    shifted fro the !itchen, handicrafts andtraditional cottage industries

    to non*traditional higher levels of activities. The Governent hasalso

    laid special weight age on the re6uireent for conducting special

    entrepreneurial trainingprogras for woen to enable the to start

    their own ventures.

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    due to the intensely entrenched conventional state of ind andstrict

     principles of the Indian society.

    R$/& $+ $)&( ( E(*'&'&(&'<

    ;onsidering the flow of woen entrepreneurs in the traditional

    industries, it is often

    criticized that the woen entrepreneurship is engaged only in

    handloo and handicraft and in thenon*traditional ter, now their 

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    aspect have broaden into new line li!e hotel line, Fero$ing, eauty

    Parlour business, incense stic! a!ing, candle a!ing etc.

    In the last decade, there has been a rear!able shift it ephasizes

    fro the traditional industryto non*traditional industry and services.

    ased on this concept, soe iportant opportunities arebeing

    identified, considering the socio*econoic, cultural and educational

    status and otivationallevel of woen entrepreneurs, particularly

     pro=ects with low investent, low technical !now*howand assured

    ar!et are suggested for the such as production of soaps,

    detergents, ready* adeinstant food products including pic!les,

    spices, papad, anufacturing of woollen goods, beauty parlour 

     business, typing centre, =ob contracts for pac!aging of goods and

    distribution and householdprovision etc.

     %t present they are

    C'&*-%& It refers to the creative approach or innovative ideas

    with copetitive ar!et. 'ell*planned approach is needed to

    e$aine the e$isting situation and to identify theentrepreneurial

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    opportunities. It further iplies that woen entrepreneurs have

    alliance withclued*up people and constricting the right

    organization offering support and service.

    ?/-*: *$ $'9-(0 ', Innovative woen have further 

    ability to wor! hard. The creative ideas have to coe to a fair 

     play. >ard wor! is re6uired to build up an enterprise.

    D&*&')-(*-$(< 'oen entrepreneurs ust have an intention to

    fulfill their dreas. Theyhave to a!e a drea transferred into

    an idea enterprise.

    A-/-*: (, ,&-'& *$ *9& '-9< the desire refers to the

    willingness to ta!e ris! and ability tothe proficiency in planning

    a!ing forecast estiates and calculations.

    P'$+-* &'(-(0 88-*:< she has a capability to get a$iu

    return out of invested capital.

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    (8*-$( $+ W$)&( E(*'&'&(&'<

    % 'oan entrepreneur has also to perfor all the functions involved

    in establishing an

    enterprise

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    Procuring en, achine and aterials and operations of 

     business.

    In nutshell, woen entrepreneur are those woen who thin! of a

     business enterprise, initiateit, organize and cobine the factors of 

     production, operate the enterprise, underta!e ris! and handleeconoic

    uncertainties involved in running a business enterprise.

    S88&+/ L&,-(0 B-(& W$)&( -( I(,-

    T& 21 L&,-(0 B-(&$)&( -( I(,-

    A9-/ S'-(-%(, #anaging &irector, /hrira Investents

    Ltd

    C(,K$88', E$ecutive &irector, I;I;I an! 

    E9*K$$' @;reative &irector, ala=i Telefils

    J:$-*N-9 , President, Li==atPapad K-'(M),'S, ;hairan and #anaging &irector,

    iocon

    L/-* D G*&, oint #anaging &irector, I;I;I an! 

    N-(L/K-,- @&eputy ;E, >/;

    P'&&* R&,,:, #anaging &irector, %pollo >ospitals

    P'-: P/, ;hairan, %pee=ay Par! >otels

    R'&&P*:, ;hairan, 0a=shree /ugars and ;heicals Ltd

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    R(( K)' @;hairan, -%%0&

    R%-( R K$/-, #edia personality and e$*President, /T%0 

     -ews R&(9R)(*, ;E, I;I;I Hentures

    R-* K)' @erbals

    S'(A'$, Proprietor, %pparao Galleries

    S-)$(& T*, ;hairan, Trent Ltd

    S/-'$,-M$*(-, oint #&, )inetic Engineering

    T'(-V9-/, forer ;hairan and #anaging &irector, EFI#

    an! 

    - M$,:, /enior Partner, % 3 Partners

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    W$)&( E(*'&'&(&' (, T&-' P'$/&)

    'oen entrepreneurs face any hurdles. /ocietal support is a

    !ey deterinant in

    entrepreneurial establishent. The ost coon proble, which a

    woan faces, is the non*cooperation fro her husband or close

    faily ebers. #a=ority of the tie the faily ebers donot

    otivate the. esides they face other probles li!e obility

    constraints, dual responsibility,low anaging ability, ris!*bearing

    ability etc. They don’t lac! anagerial s!ills but they have

    lessprootional ability, which they need to iprove upon.

    /carcity of raw aterial and finance are another proble faced by the

    woen entrepreneurs.

    The standard of technology used by the woen entrepreneurs is

    6ualitatively low2 they are poor intechnical !now*how. Transportation

    difficulties, iproper power supply and telecounication aresoe

    of the other proble faced by the. #ar!eting proble is the biggest

     proble faced by woenentrepreneurs.

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    There are soe upteen probles faced by woen at various

    stages beginning fro theirinitial coenceent of enterprise, in

    running their enterprise. Their various probles are asfollows

      A''(0&)&(* $+ -((8&<

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    'oen entrepreneurs encounter the probles of shortage of 

    raw*aterials and necessaryinputs. n the pinnacle of this, is

    the high prices of raw aterials, on one hand and getting

    rawaterials at iniu discount rates are the other.

      C**'$* C$)&*-*-$(

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    In India, around A+K9B of woen are still illiterate. Illiteracy

    is the root cause of socioeconoicbarriers or hurdles. &ue to

    lac! of )nowledge of latest technological change, !now*

    howand education creates probles before woen to set up

    copetitive enterprises.

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      )-/: C$(+/-8*

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    iddleen is tric!y, because it involves a lot of running about.

    'oenentrepreneurs also find it difficult to capture the ar!et

    and a!e their products popular.

      L89 $+ &/+8$(+-,&(8& (, $*-)-*-8 **-*,& )$(0*

    $)&(<

     -owadays ost of the woen are suffering fro one a=or 

     proble of lac! of self*confidence,deterination, physically

     powerful outloo!, hopefulness etc. They are always panic

    frocoitting ista!es while doing their piece of wor!, ore

    over there is liited initiative of ta!ingris! and bearing

    uncertainty in the. Thus all these psychological factors often

    obstruct their path ofachieving success in the area of enterprise.

     

    H-0 8$* $+ '$,8*-$(<

    >igh cost of production underines the efficiency and adversely

    affects the developent of woen entrepreneurs. The

    installation of new achinery during e$pansion of the

     productive capacityand li!e siilar factor dissuades the woen

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    entrepreneur fro venturing in to new area.

    Governentassistance in the for of grant and subsidies to

    soe e$tent enables the to tide over the difficultsituations.

    >owever, in the long run, it would be necessary to increase

    efficiency and e$pandproductive capacity and thereby reduce

    cost to a!e their ultiate survival possible, other than

    these,woen entrepreneurs also face the probles of labour,

    huan resources, infrastructure, legalforalities, overload of 

    wor!, lac! of faily support, istrust etc.

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    OBJECTIVES O THE RESEARCH

    The ain purpose or ob=ective of study of woen entrepreneurship is

    as follows

    To e$hibit the encouraging and discouraging factors in an

    enterprise.

    Identification and analysis of all the

    shortcoingsencountered by woen in setting and

    establishingan industrial enterprise.

    To provide solutions to the variousprobles faced by the

    woen entrepreneur group.

    REVIEW O LITERATURE

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    'oen entrepreneurship developent is an essential part of

    huan resource developent. The developent of woen

    entrepreneurship is very low in India, especially in the rural areas.

    Entrepreneurship aongst woen has been a recent concern. 'oen

    have becoe aware of their e$istence their rights and their wor!

    situation. >owever, woen of iddle class are not too eager to alter

    their role in fear of social bac!lash. The progress is ore visible

    aong upper class failies in urban cities.

    This paper focuses on woen entrepreneur. %ny understanding

    of Indian woen, of their identity, and especially of their role ta!ing

    and brea!ing new paths, will be incoplete without a wal! down the

    corridors of Indian history where woen have lived and internalized

    various role odels. The paper tal!s about the status of woen

    entrepreneurs and the probles faced by the when they ventured out

    to carve their own niche in the copetitive world of business

    environent.

    In this dynaic world, woen entrepreneurs are an iportant

     part of the global 6uest for sustained econoic developent and

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    social progress. In India, though woen have played a !ey role in the

    society, their entrepreneurial ability has not been properly tapped due

    to the lower status of woen in the society. It is only fro the

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    'hen a woan is epowered it does not ean that another

    individual becoes powerless or is having less power. n the

    contrary, if a woen is epowered her copetencies towards

    decision* a!ing will surely influence her failyCs behavior.

    In advanced countries, there is a phenoenon of increase in the

    nuber of self* eployed woen after the world war 88. In D/%,

    woen own 79 of all business, even though their sales on an

    average are less than two*fifths of those of other sall business. In

    ;anada, woen own one*third of sall business and in

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    W$)&( E(*'&'&(&'- -( I(,-

    /tates -o of

    Dnits

    0egistered

     -o. of

    'oen

    Entrepreneurs

    Percentage

    Tail -adu MQ8O M(K (K.(Q

    Dttar Pradesh NMOK (8OK (M.O+

    )erala 7+ON 8(7 (O.M8

    Pun=ab +NM8 8Q8O ((.NN

    #aharastra +((M 8(M+ (.8

    Gu=rat (ON 87(O (M.N

    )arnat!a (O 8KQ Q.O+

    #adhya Pradesh MQN O+ O.(O

    ther /tates 3

    DT/

    8+7NQ +8O7 O.N8

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    Total 7N,+7 8O,O+O (.O

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    W$)&( W$'9 P'*-8-*-$(

    ;ountry Percentage

    India A8MNK*8MN8B 8+.

    India A8MOK*8MO8B 8M.N

    India A8MMK*8MM8B .(

    India AKKK*KK8B (8.Q

    D/% +7

    D) +(

    Indonesia +K

    /ri Lan!a (7

    razil (7

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    RESEARCH METHODOLOGY

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    LIMITATIONS

    D'-(0 ,$-(0 *- '&&'8 I +$(, $* ** W$)&( &(*'&'&(&'

    +8& +$//$-(0 /-)-**-$(

  • 8/17/2019 Role of Woman in Hrm

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    evidence that woenCs loan repayent rates are higher than enCs,

    woen still face ore difficulties in obtaining credit,: often due to

    discriinatory attitudes of ban!s and inforal lending groups.

    (. Entrepreneurs usually re6uire financial assistance of soe !ind to

    launch their ventures * be it a foral ban! loan or oney fro a

    savings account. 'oen in developing nations have little access to

    funds, due to the fact that they are concentrated in poor rural

    counities with few opportunities to borrow oney. The woen

    entrepreneurs are suffering fro inade6uate financial resources and

    wor!ing capital. The woen entrepreneurs lac! access to e$ternal

    funds due to their inability to provide tangible security. Hery few

    woen have the tangible property in hand.

    +. 'oenCs faily obligations also bar the fro becoing

    successful entrepreneurs in both developed and developing nations.

    :>aving priary responsibility for children, hoe and older

    dependent faily ebers, few woen can devote all their tie and

    energies to their business: .The financial institutions discourage

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    woen entrepreneurs on the belief that they can at any tie leave

    their business and becoe housewives again. The result is that they

    are forced to rely on their own savings, and loan fro relatives and

    faily friends.

    7. Indian woen give ore ephasis to faily ties and relationships.

    #arried woen have to a!e a fine balance between business and

    hoe. #ore over the business success is depends on the support the

    faily ebers e$tended to woen in the business process and

    anageent. The interest of the faily ebers is a deterinant

    factor in the realization of woen fol! business aspirations.

    Q. %nother arguent is that woen entrepreneurs have low*level

    anageent s!ills. They have to depend on office staffs and

    interediaries, to get things done, especially, the ar!eting and sales

    side of business. >ere there is ore probability for business fallacies

    li!e the interediaries ta!e a=or part of the surplus or profit.

    #ar!eting eans obility and confidence in dealing with the e$ternal

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    world, both of which woen have been discouraged fro developing

     by social conditioning. Even when they are otherwise in control of an

    enterprise, they often depend on ales of the faily in this area.

    N. The ale * feale copetition is another factor, which develop

    hurdles to woen entrepreneurs in the business anageent process.

    &espite the fact that woen entrepreneurs are good in !eeping their

    service propt and delivery in tie, due to lac! of organisational

    s!ills copared to ale entrepreneurs woen have to face constraints

    fro copetition. The confidence to travel across day and night and

    even different regions and states are less found in woen copared to

    ale entrepreneurs. This shows the low level freedo of e$pression

    and freedo of obility of the woen entrepreneurs.

    O. )nowledge of alternative source of raw aterials availability and

    high negotiation s!ills are the basic re6uireent to run a business.

    Getting the raw aterials fro different souse with discount prices is

    the factor that deterines the profit argin. Lac! of !nowledge of

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    availability of the raw aterials and low*level negotiation and

     bargaining s!ills are the factors, which affect woen entrepreneurCs

     business adventures.

    M. )nowledge of latest technological changes, !now how, and

    education level of the person are significant factor that affect

     business. The literacy rate of woen in India is found at low level

    copared to ale population. #any woen in developing nations

    lac! the education needed to spur successful entrepreneurship. They

    are ignorant of new technologies or uns!illed in their use, and often

    unable to do research and gain the necessary training . %lthough great

    advances are being ade in technology, any woenCs illiteracy,

    strucutural difficulties, and lac! of access to technical training prevent

    the technology fro being beneficial or even available to feales .

    %ccording to The Econoist, this lac! of !nowledge and the

    continuing treatent of woen as second*class citizens !eeps the in

    a pervasive cycle ofpoverty . The studies indicates that uneducated

    woen donot have the !nowledge of easureent and basic

    accounting.

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    8K. Low*level ris! ta!ing attitude is another factor affecting woen

    fol! decision to get into business. Low*level education provides low*

    level self*confidence and self*reliance to the woen fol! to engage in

     business, which is continuous ris! ta!ing and strategic cession a!ing

     profession. Investing oney, aintaining the operations and

     ploughing bac! oney for surplus generation re6uires high ris! ta!ing

    attitude, courage and confidence. Though the ris! tolerance ability of

    the woen fol! in day*to*day life is high copared to ale ebers,

    while in business it is found opposite to that.

    88. %chieveent otivation of the woen fol! found less copared

    to ale ebers. The low level of education and confidence leads to

    low level achieveent and advanceent otivation aong woen

    fol! to engage in business operations and running a business concern.

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    8.

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    RECOMMENDATIONS

    n the basis of the aforesaid probles faced by woen

    entrepreneurs and various otherprobles too, there is a

     provision of a nuber of /trategies for prooting woen

    entrepreneurship toovercoe these probles. /uch solutions or

    reedies can be well understood as under*

    Prooting entrepreneurship aong woen is especially

    iportant to tac!le the probles ofunder eployent and

    uneployent in the society.

      ?Education has been instruental in increasing the participation

    of woen in entrepreneurial activities. The foral education not

    only helps in ac6uisition of re6uires !nowledge for a =ob,which

    deands non*traditional s!ills but also iparts !nowledge about

    the differentoccupational opportunities. Good acadeic

     bac!ground a!es woen confident in dealingwith probles in

     business in an effective anner. %lthough it is a fact that

    entrepreneurship isnot a special preserve for the educated but in

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    the case of woen already burdened with anysocial pressures,

    education is a powerful tool in brea!ing down the barriers to

    successful

    Entrepreneurship. Thus education is a liberating force and

     barriers of caste and class,

    soothing out ine6ualities iposed by birth and other

    circustances.

    There should be an incessant attept to otivate, give

    confidence, inspire and assist woenentrepreneurs.

    Governent should provide better educational facilities and

    schees to woen fol!.

    There should be continuous onitoring, iproveent of

    training prograers, practicale$perience and personality

    developent prograes to iprovise their over*all

     personalitystandards.

    Establishent of proper training institutes for enhancing their

    level of wor!*!nowledge, s!ills,ris!*ta!ing abilities, enhancing

    their capabilities. Training ;enters should provide training

    toprospective woen entrepreneurs free of cost and

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    Entrepreneurship &evelopent Prograeshould be uch

    ore practical oriented. Inculcation of self*confidence aongst

    woen thatthey can also run a business should be one of the

     prie otives of these prograes.

    Potential woen entrepreneurs should be e$posed to different

    types of eerging opportunities.

    >ousewives should be otivated to learn additional incoe.

    % woen entrepreneur should herself set up an e$aple by

     being successful and should act asa role odel. /ince children

    have a tendency to eulate their parents, the resultant

    effectwould be autoatic.

    Establishent of proper training institutes for enhancing their

    level of wor!*!nowledge, s!ills,ris!*ta!ing abilities, enhancing

    their capabilities.

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    gaining access to credit. %de6uate arrangeents ust be ade

    for the supply ofcredit facility at concession rate for the woen

    entrepreneurs in view of their growing needs.

    ;reating provision of icro credit syste and enterprise credit

    syste to the woen entrepreneurs at local level.

    % 'oen EntrepreneurCs Guidance ;ell should be set up to

    handle the various probles ofwoen entrepreneurs all over the

    state.

    Positive attitudinal change in the society recognizing the role of

    woen as entrepreneur aylead to the developent of

    appropriate environent in which woen will be able to

    e$ploittheir entrepreneurial talents.

    ffering seed capital, up*liften schees, woen entrepreneurs

    fund etc. To encourage theeconoically.

    To e$tend confessional rates facilities and schees for woen

    entrepreneurs to prosper in thefield of enterprise.

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    T : ,$*-(0 *& +$//$-(0 +$'&-, )&'& -( /&**&'

    (, -'-* *& '$/&) $8-*&, -* $)&( 8( & $/%&,.

    CONCLUSION

    India is a ale doinated society and woen are assued to be

    econoically as well as

    socially dependent on ale ebers. The absolute dependence sees

    to be diluted aong the high and iddle class woen as they are

     becoing ore aware of personal needs and deanding greater

    e6uality.

    'oen entrepreneurs faced lots of probles at start*up as well

    as operating stage li!e, non*availability of finance, restricted obility

    freedo and having to perfor dual role one at hoe and other at

    wor!. Technological advanceent and inforation technology

    e$plosion have reduced the proble of woen entrepreneurs. %long

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    with technological revolution, ental revolution of society is needed

    to change the attitude of the society and provide woen with

    deocratic and entrepreneurial platfor.

    #ore*over with increasing Governent and -on*Governent

    and other financial institutionsassistance for various woen

    entrepreneurs within the econoy there can be significant increase

     brought about in the growth of woen entrepreneurship process. /till

    efforts are being ade to coordinate with the enterprise activities of

    woen and providing the utost financial, orale, psychological

    support by various institutions wor!ing within the econoy and

    world*wide.

    Thus, 'oen have the potential and the deterination to set up,

    uphold and supervise theirown enterprises in a very systeatic

    anner. %ppropriate support and encourageent fro the /ociety in

    general and faily ebers in particular is re6uired to help these

    woen scale new heights in their business ventures. The right !ind of

    assistance fro faily, society and Governent can a!e these

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    'oen Entrepreneurs a part of the ainstrea of national econoy

    and they can contribute to the econoic progress of India.

    BIBLIOGRAPHY

    Entrepreneurship &evelopent Ry /./ )han!a. /. ;hand 3

    ;opany Liited. A0a -agar, -ew &elhi*8KK77B.

    % 0eflection of the Indian 'oen in Entrepreneurial 'orld

    www.iiahd.ernet.inJpublicationsJdataJKK7*KO*KNindirap.pdf 

    www.indianba.coJ