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8/17/2019 Role of Woman in Hrm
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CONTENTS
SNO. TOPIC
1 ACKNOWLEDGEMEN
T
2 DECLERATION
3 TO WHOMSOEVER IT
MAY CONCERN
4 INTRODUCTION
5 HISTORY6 OBJECTIVES
7 REVIEW O
LITERATURE
! RESEARCH
METHODOLOGY
" LIMITATIONS1# RECOMMENDATION
11 CONCLUSION
12 BIBLIOGRAPHY
INTRODUCTION
In the era of Liberalization, Privatization and Globalization along
with on going IT revolution, today’s world is changing at a surprising
pace. Political and Econoic Transforations appear to be ta!ing
8/17/2019 Role of Woman in Hrm
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place everywhere"as countries convert fro coand to deand
econoies, dictatorships ove toward deocratic syste, and
#onarchies build new civil institutions. These changes have created
econoic opportunities for woen who want to own and operate
businesses.
Today, woen entrepreneurs represent a group of woen who have
bro!en away fro the beaten trac! and are e$ploring new avenues of
econoic participation. %ong the reasons for woen to run
organized enterprises are their s!ill and !nowledge, their talents,
abilities and creativity in business and a copelling desire of wanting
to do soething positive. It is high tie that countries should rise to
the challenge and create ore support systes for encouraging ore
entrepreneurship aongst woen. %t the sae tie, it is up to
woen to brea! away fro stereotyped indsets.
In this dynaic world, woen entrepreneurs are a significant part of
the global e$pedition for sustained econoic developent and social
progress. &ue to the growing industrialization, urbanization, social
legislation and along with the spread of higher education and
8/17/2019 Role of Woman in Hrm
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awareness, theeergence of 'oen owned businesses are highly
increasing in the econoies of alost all countries.
In forer days, for 'oen there were ( )s* )itchen, )ids, )nitting,
then cae ( Ps* Powder,Pappad, Pic!les and now at present there are
+ Es* Electricity, Electronics, Energy, Engineering .Indian woen had
undergone a long way and are becoing increasingly visible and
successful in all spheres and have shifted fro !itchen to higher level
of professional activities.
Today’s woen are ta!ing ore and ore professional and
technical degrees to cope up withar!et need and are flourishing as
de signers, interior decorators, e$porters, publishers,
garentanufacturers and still e$ploring new avenues of econoic
participation. It is perhaps for thesereasons that Governent odies,
-G’s, /ocial /cientists, 0esearchers 1and International
%gencieshave started showing interest in the issues related to
entrepreneurship aong woen in India.
8/17/2019 Role of Woman in Hrm
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'oen entrepreneur’s e$plore the prospects of starting a new
enterprise2 underta!e ris!s,introduction of new innovations,
coordinate adinistration 3 control of business 3 providingeffective
leadership in all aspects of business and have proved their footage in
the ale doinatedbusiness arena.
This report focuses on the concept of woan entrepreneurs in
India2 their traits in
business, the probles faced by the when they set up and a!e
soe suggestions for
future prospects for developent of 'oen Entrepreneurs.
HISTORY
Entrepreneurship has gained currency across the sphere and feale*
entrepreneurship has
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becoe an iportant odule. India is one of the fastest eerging
econoies and the iportance of entrepreneurship is realized across
the gaut.
4'oen Entrepreneurship5 eans an act of business ownership
and business creation thatepowers woen econoically increases
their econoic strength as well as position in society. 'oen*
entrepreneurs have been a!ing a considerable ipact in all ost all
the segents of the econoy.
4'oen Entrepreneur5 is a person who denies the role of their
personal needs to participate
and be accepted econoically independent. /trong desire to do
soething positive is a high*6uality woen entrepreneur who
contributes to the position values of faily and social life.
4%n enterprise owned and controlled by a woen having a
iniu financial interest of789 of capital and giving at least 789
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of the eployent generated by the enterprise to woen.5 *
G$%&'()&(* $+ I(,-
%ccording to K)/ S-(0,: % woen entrepreneur is a
confident, innovative and creativewoan capable of achieving
econoic independence individually or in collaboration generates
eployent opportunities for others through initiating establishing
and running an enterprise by !eeping pace with her personal, faily
and social life.
%ccording to M&,D(-V-(&,5 a woen entrepreneur
is a person who is an
enterprising individual with an eye for opportunities and an uncanny
vision, ;oercial acuen, with treendous perseverance and
above all a person who is willing to ta!e ris! with the un!nown
because of the adventures spirit she possesses.5
In the words of
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when woen are epowered, society with stability is
assured.Epowerent of woen is essential as their thoughts and
their value systes lead to thedevelopent of a good faily, good
society and ultiately a good nation.:
P(,-* J'// L/ N&' has rear!ed 4'hen woen
ove forward, the failyoves, the village oves and the -ation
oves.5
'oen Entrepreneurs have been a!ing a significant ipact in all
segents of econoy of ofthe world. Their willingness for the future
is apparent in their growing confidence, in their strengths and in their
desire to see! different fors of wor! in order to achieve a new
balance between wor! and hoe. Thus a woen entrepreneur is one
who starts business and anages it independently and tactfully ta!es
all the ris!s, accepts challenging role to eet her personal needs and
becoe econoically independent. % strong desire to do soething
positive is an inbuilt 6uality of entrepreneurial woen, who is capable
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contributing values in both faily and social life and is one who faces
the challenges boldly with an iron, will to succeed.
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T'-* $+ W$)&( E(*'&'&(&' -( I(,-
W$)&( '& )-*-$
% successful woan entrepreneur is dreadfully strong*inded one,
has an inner urge or drives to change conteplation into realis.
)nowledge fro her previous occupancy as an eployee, relying on
educational 6ualifications or lessons learnt fro inborn business, she
is ready to grab opportunities, sets goal, possess clear vision, steps
confidently forward and is abitious to be successful. Every
successful woan entrepreneur is truly deterined to achieve goals
and a!e her business prosper. Thorough !nowledge of the field is
indispensable to success. /he coes with newinnovative solutions to
old probles to tide over issues.
W$)&( '& 8$(+-,&(*
% successful woan entrepreneur is confident in her ability. /he is
ready to learn fro others,search for help fro e$perts if it eans
adding value to her goals. /he is positive in nature and is!eener to
ta!e ris!s. % winning woan entrepreneur uses coon intelligence
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to a!e sound=udgents when encountering everyday situations. This
is gleaned fro past e$perience andinforation ac6uired over the
years. It is essential not to get aggravated and give up when you
faceobstacles and trials. The aptitude to e$plore uncharted territories
and ta!e bold decisions is thehallar! of a successful woan
entrepreneur. % successful woan usually loves what she does. /heis
e$treely fervent about her tas!s and activities. >er high energy
levels otivate her to contributeiensely towards building,
establishing and aintaining a prosperous business.
W$)&( - $&( (, -//-(0 *$ /&'(
% successful woan entrepreneur !eeps side by side of changes, as
she is fully conscious ofthe iportance of evolving changes. /he is
ahead of her copetitors and thrives on changes. /headapts her
business to changes in technology or service prospect of her patrons.
/he is in6uisitive,concerned to learn and accoodative to
innovations.
?W$)&( '& 8$* 8$(8-$
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% successful woan entrepreneur prepares pragatic budget
estiates. /he provides cost effective 6uality services to her clients.
'ith iniized cost of operations, she is able to force hertea to
capitalize on profits and gather its benefits.
W$)&( %/& 8$$&'*-$( (, //&0-(8&
% woan has the ability to wor! with all levels of populace. /he is
!een on aintaining
associations and counicates evidently and efficiently. This helps
her to negotiate even responsiveissues without difficulty. /he is
sypathetic to people around her and have good networ!ing s!illsthat
help her to get better contacts and utilize opportunities.
W$)&( 8( /(8& $)& (, $'9
% successful woan entrepreneur is good at balancing
varied aspects of life. >er ultitas!ingaptitude cobined with
support fro spouse and relatives enables her to bring
togetherbusiness priorities with doestic responsibilities
copetently and efficiently.
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W$)&( '& '& $+ &' /&0/ '&$(--/-*: *$ *& $8-/
$',&'
% successful woan entrepreneur is eager to share her achieveent
with the society. /he isdedicated to assist others and en=oys her
liability.
W$)&( +$8 $( *&-' P/(
'oen Entrepreneur’s plan their wor! and wor! with plan. /et
long*ter and short*tergoals and ta!e consistent action in oving
toward the.
W$)&( '& R&$'8&+/
'oen entrepreneurs ta!e advantage effectively coordinating the
available factors and
resources such as entoring, training and coaching and build a strong
base of education, training ande$perience which can help lead to
success.
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%n &++&8*/ 'oen Entrepreneur re6uires certain additional
essential 6ualities, which canbe listed as follows.
Innovative thin!ing and farsightedness.
ften relatively cofortable with abiguity, uncertainty and
ris!.
@uic! and effective choice a!ing s!ill.
/trongly influence events Aor self*efficacyB.
/trong deterination.
>ave high levels of wor! otivation. Preparedness to ta!e ris!s.
;haracterized by high levels of social copetence and social
intelligence
%ccepting changes in right tie.
>as an ability to build relationships and to connect with others
on a social and interpersonallevel %ccess and alertness to latest scientific and technological
inforation.
/ingle*inded and devoted to their uni6ue passions.
Efficient e$ecution of decisions iposed on the.
#ay =udge abiguous business conditions in ore positive,
enthusiastic, and optiistic ters.
;lear vision and abition on the iproveent of faily and
children.
Ta!es advantage of resources such as entoring, counselling
and other sall businessdevelopent assistance.
Patience and bearing the sufferings on behalf of others.
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>as soe blend of critical analytical thin!ing, creativity, and
practical ipleentation of ideas.
%bility to wor! physically ore at any age.
#any woen have these traits but they never got a platfor to
showcase their talents and for
this reason they donCt !now their real abilities. #atching the basic
6ualities re6uired for entrepreneursand the basic characters of Indian
woen reveal that, uch potential is available aong the
Indianwoen on their entrepreneurial ability. This potential is to be
docuented, brought out and e$posedfor utilization in productive and
service sectors for the progress of the nation.
KEY CHANGES IN WOMEN ENTREPRENEURS IN LAST
IVE DECADES
?'#E- E-T0EP0E-ED0/ < T>E ITIES
;opulsive factors led to the creation of woen entrepreneurs.
'#E- E-T0EP0E-ED0/ < T>E SI;TIES
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'oen began to aspire but also accepted the social cultural
traditions.
?'#E- E-T0EP0E-ED0/ < T>E SEVENTIES<
The woen in this decade opened up new frontier. They had not
only aspiration but abition.
?'#E- E-T0EP0E-ED0/ < T>E EIGHTIES<
'oen were educated in highly sophisticated, technological
and professional education. Theybecae e6ually contributing
partners.
?'#E- E-T0EP0E-ED0/ < T>E NINETIES<
This was the first tie when the concept of best rather than ale
heir was tal!ed about.
?'#E- E-T0EP0E-ED0/ < T>E 21* C&(*':
=J-// $+ // *',&>
/ince the 21* 8&(*':, the status of woen in India has been
changing as a result to
8/17/2019 Role of Woman in Hrm
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ounting industrialization and urbanization and social
legislation. ver the years, ore and orewoen are going in
for higher education, technical and professional education and
their proportion inthe wor!force has also been increased.
'ith the spread of education and awareness, woen have
shifted fro the !itchen, handicrafts andtraditional cottage industries
to non*traditional higher levels of activities. The Governent hasalso
laid special weight age on the re6uireent for conducting special
entrepreneurial trainingprogras for woen to enable the to start
their own ventures.
8/17/2019 Role of Woman in Hrm
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due to the intensely entrenched conventional state of ind andstrict
principles of the Indian society.
R$/& $+ $)&( ( E(*'&'&(&'<
;onsidering the flow of woen entrepreneurs in the traditional
industries, it is often
criticized that the woen entrepreneurship is engaged only in
handloo and handicraft and in thenon*traditional ter, now their
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aspect have broaden into new line li!e hotel line, Fero$ing, eauty
Parlour business, incense stic! a!ing, candle a!ing etc.
In the last decade, there has been a rear!able shift it ephasizes
fro the traditional industryto non*traditional industry and services.
ased on this concept, soe iportant opportunities arebeing
identified, considering the socio*econoic, cultural and educational
status and otivationallevel of woen entrepreneurs, particularly
pro=ects with low investent, low technical !now*howand assured
ar!et are suggested for the such as production of soaps,
detergents, ready* adeinstant food products including pic!les,
spices, papad, anufacturing of woollen goods, beauty parlour
business, typing centre, =ob contracts for pac!aging of goods and
distribution and householdprovision etc.
%t present they are
C'&*-%& It refers to the creative approach or innovative ideas
with copetitive ar!et. 'ell*planned approach is needed to
e$aine the e$isting situation and to identify theentrepreneurial
8/17/2019 Role of Woman in Hrm
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opportunities. It further iplies that woen entrepreneurs have
alliance withclued*up people and constricting the right
organization offering support and service.
?/-*: *$ $'9-(0 ', Innovative woen have further
ability to wor! hard. The creative ideas have to coe to a fair
play. >ard wor! is re6uired to build up an enterprise.
D&*&')-(*-$(< 'oen entrepreneurs ust have an intention to
fulfill their dreas. Theyhave to a!e a drea transferred into
an idea enterprise.
A-/-*: (, ,&-'& *$ *9& '-9< the desire refers to the
willingness to ta!e ris! and ability tothe proficiency in planning
a!ing forecast estiates and calculations.
P'$+-* &'(-(0 88-*:< she has a capability to get a$iu
return out of invested capital.
8/17/2019 Role of Woman in Hrm
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(8*-$( $+ W$)&( E(*'&'&(&'<
% 'oan entrepreneur has also to perfor all the functions involved
in establishing an
enterprise
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Procuring en, achine and aterials and operations of
business.
In nutshell, woen entrepreneur are those woen who thin! of a
business enterprise, initiateit, organize and cobine the factors of
production, operate the enterprise, underta!e ris! and handleeconoic
uncertainties involved in running a business enterprise.
S88&+/ L&,-(0 B-(& W$)&( -( I(,-
T& 21 L&,-(0 B-(&$)&( -( I(,-
A9-/ S'-(-%(, #anaging &irector, /hrira Investents
Ltd
C(,K$88', E$ecutive &irector, I;I;I an!
E9*K$$' @;reative &irector, ala=i Telefils
J:$-*N-9 , President, Li==atPapad K-'(M),'S, ;hairan and #anaging &irector,
iocon
L/-* D G*&, oint #anaging &irector, I;I;I an!
N-(L/K-,- @&eputy ;E, >/;
P'&&* R&,,:, #anaging &irector, %pollo >ospitals
P'-: P/, ;hairan, %pee=ay Par! >otels
R'&&P*:, ;hairan, 0a=shree /ugars and ;heicals Ltd
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R(( K)' @;hairan, -%%0&
R%-( R K$/-, #edia personality and e$*President, /T%0
-ews R&(9R)(*, ;E, I;I;I Hentures
R-* K)' @erbals
S'(A'$, Proprietor, %pparao Galleries
S-)$(& T*, ;hairan, Trent Ltd
S/-'$,-M$*(-, oint #&, )inetic Engineering
T'(-V9-/, forer ;hairan and #anaging &irector, EFI#
an!
- M$,:, /enior Partner, % 3 Partners
8/17/2019 Role of Woman in Hrm
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W$)&( E(*'&'&(&' (, T&-' P'$/&)
'oen entrepreneurs face any hurdles. /ocietal support is a
!ey deterinant in
entrepreneurial establishent. The ost coon proble, which a
woan faces, is the non*cooperation fro her husband or close
faily ebers. #a=ority of the tie the faily ebers donot
otivate the. esides they face other probles li!e obility
constraints, dual responsibility,low anaging ability, ris!*bearing
ability etc. They don’t lac! anagerial s!ills but they have
lessprootional ability, which they need to iprove upon.
/carcity of raw aterial and finance are another proble faced by the
woen entrepreneurs.
The standard of technology used by the woen entrepreneurs is
6ualitatively low2 they are poor intechnical !now*how. Transportation
difficulties, iproper power supply and telecounication aresoe
of the other proble faced by the. #ar!eting proble is the biggest
proble faced by woenentrepreneurs.
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There are soe upteen probles faced by woen at various
stages beginning fro theirinitial coenceent of enterprise, in
running their enterprise. Their various probles are asfollows
A''(0&)&(* $+ -((8&<
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'oen entrepreneurs encounter the probles of shortage of
raw*aterials and necessaryinputs. n the pinnacle of this, is
the high prices of raw aterials, on one hand and getting
rawaterials at iniu discount rates are the other.
C**'$* C$)&*-*-$(
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In India, around A+K9B of woen are still illiterate. Illiteracy
is the root cause of socioeconoicbarriers or hurdles. &ue to
lac! of )nowledge of latest technological change, !now*
howand education creates probles before woen to set up
copetitive enterprises.
8/17/2019 Role of Woman in Hrm
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)-/: C$(+/-8*
8/17/2019 Role of Woman in Hrm
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iddleen is tric!y, because it involves a lot of running about.
'oenentrepreneurs also find it difficult to capture the ar!et
and a!e their products popular.
L89 $+ &/+8$(+-,&(8& (, $*-)-*-8 **-*,& )$(0*
$)&(<
-owadays ost of the woen are suffering fro one a=or
proble of lac! of self*confidence,deterination, physically
powerful outloo!, hopefulness etc. They are always panic
frocoitting ista!es while doing their piece of wor!, ore
over there is liited initiative of ta!ingris! and bearing
uncertainty in the. Thus all these psychological factors often
obstruct their path ofachieving success in the area of enterprise.
H-0 8$* $+ '$,8*-$(<
>igh cost of production underines the efficiency and adversely
affects the developent of woen entrepreneurs. The
installation of new achinery during e$pansion of the
productive capacityand li!e siilar factor dissuades the woen
8/17/2019 Role of Woman in Hrm
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entrepreneur fro venturing in to new area.
Governentassistance in the for of grant and subsidies to
soe e$tent enables the to tide over the difficultsituations.
>owever, in the long run, it would be necessary to increase
efficiency and e$pandproductive capacity and thereby reduce
cost to a!e their ultiate survival possible, other than
these,woen entrepreneurs also face the probles of labour,
huan resources, infrastructure, legalforalities, overload of
wor!, lac! of faily support, istrust etc.
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OBJECTIVES O THE RESEARCH
The ain purpose or ob=ective of study of woen entrepreneurship is
as follows
To e$hibit the encouraging and discouraging factors in an
enterprise.
Identification and analysis of all the
shortcoingsencountered by woen in setting and
establishingan industrial enterprise.
To provide solutions to the variousprobles faced by the
woen entrepreneur group.
REVIEW O LITERATURE
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'oen entrepreneurship developent is an essential part of
huan resource developent. The developent of woen
entrepreneurship is very low in India, especially in the rural areas.
Entrepreneurship aongst woen has been a recent concern. 'oen
have becoe aware of their e$istence their rights and their wor!
situation. >owever, woen of iddle class are not too eager to alter
their role in fear of social bac!lash. The progress is ore visible
aong upper class failies in urban cities.
This paper focuses on woen entrepreneur. %ny understanding
of Indian woen, of their identity, and especially of their role ta!ing
and brea!ing new paths, will be incoplete without a wal! down the
corridors of Indian history where woen have lived and internalized
various role odels. The paper tal!s about the status of woen
entrepreneurs and the probles faced by the when they ventured out
to carve their own niche in the copetitive world of business
environent.
In this dynaic world, woen entrepreneurs are an iportant
part of the global 6uest for sustained econoic developent and
8/17/2019 Role of Woman in Hrm
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social progress. In India, though woen have played a !ey role in the
society, their entrepreneurial ability has not been properly tapped due
to the lower status of woen in the society. It is only fro the
8/17/2019 Role of Woman in Hrm
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'hen a woan is epowered it does not ean that another
individual becoes powerless or is having less power. n the
contrary, if a woen is epowered her copetencies towards
decision* a!ing will surely influence her failyCs behavior.
In advanced countries, there is a phenoenon of increase in the
nuber of self* eployed woen after the world war 88. In D/%,
woen own 79 of all business, even though their sales on an
average are less than two*fifths of those of other sall business. In
;anada, woen own one*third of sall business and in
8/17/2019 Role of Woman in Hrm
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W$)&( E(*'&'&(&'- -( I(,-
/tates -o of
Dnits
0egistered
-o. of
'oen
Entrepreneurs
Percentage
Tail -adu MQ8O M(K (K.(Q
Dttar Pradesh NMOK (8OK (M.O+
)erala 7+ON 8(7 (O.M8
Pun=ab +NM8 8Q8O ((.NN
#aharastra +((M 8(M+ (.8
Gu=rat (ON 87(O (M.N
)arnat!a (O 8KQ Q.O+
#adhya Pradesh MQN O+ O.(O
ther /tates 3
DT/
8+7NQ +8O7 O.N8
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Total 7N,+7 8O,O+O (.O
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W$)&( W$'9 P'*-8-*-$(
;ountry Percentage
India A8MNK*8MN8B 8+.
India A8MOK*8MO8B 8M.N
India A8MMK*8MM8B .(
India AKKK*KK8B (8.Q
D/% +7
D) +(
Indonesia +K
/ri Lan!a (7
razil (7
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RESEARCH METHODOLOGY
8/17/2019 Role of Woman in Hrm
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LIMITATIONS
D'-(0 ,$-(0 *- '&&'8 I +$(, $* ** W$)&( &(*'&'&(&'
+8& +$//$-(0 /-)-**-$(
8/17/2019 Role of Woman in Hrm
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evidence that woenCs loan repayent rates are higher than enCs,
woen still face ore difficulties in obtaining credit,: often due to
discriinatory attitudes of ban!s and inforal lending groups.
(. Entrepreneurs usually re6uire financial assistance of soe !ind to
launch their ventures * be it a foral ban! loan or oney fro a
savings account. 'oen in developing nations have little access to
funds, due to the fact that they are concentrated in poor rural
counities with few opportunities to borrow oney. The woen
entrepreneurs are suffering fro inade6uate financial resources and
wor!ing capital. The woen entrepreneurs lac! access to e$ternal
funds due to their inability to provide tangible security. Hery few
woen have the tangible property in hand.
+. 'oenCs faily obligations also bar the fro becoing
successful entrepreneurs in both developed and developing nations.
:>aving priary responsibility for children, hoe and older
dependent faily ebers, few woen can devote all their tie and
energies to their business: .The financial institutions discourage
8/17/2019 Role of Woman in Hrm
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woen entrepreneurs on the belief that they can at any tie leave
their business and becoe housewives again. The result is that they
are forced to rely on their own savings, and loan fro relatives and
faily friends.
7. Indian woen give ore ephasis to faily ties and relationships.
#arried woen have to a!e a fine balance between business and
hoe. #ore over the business success is depends on the support the
faily ebers e$tended to woen in the business process and
anageent. The interest of the faily ebers is a deterinant
factor in the realization of woen fol! business aspirations.
Q. %nother arguent is that woen entrepreneurs have low*level
anageent s!ills. They have to depend on office staffs and
interediaries, to get things done, especially, the ar!eting and sales
side of business. >ere there is ore probability for business fallacies
li!e the interediaries ta!e a=or part of the surplus or profit.
#ar!eting eans obility and confidence in dealing with the e$ternal
8/17/2019 Role of Woman in Hrm
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world, both of which woen have been discouraged fro developing
by social conditioning. Even when they are otherwise in control of an
enterprise, they often depend on ales of the faily in this area.
N. The ale * feale copetition is another factor, which develop
hurdles to woen entrepreneurs in the business anageent process.
&espite the fact that woen entrepreneurs are good in !eeping their
service propt and delivery in tie, due to lac! of organisational
s!ills copared to ale entrepreneurs woen have to face constraints
fro copetition. The confidence to travel across day and night and
even different regions and states are less found in woen copared to
ale entrepreneurs. This shows the low level freedo of e$pression
and freedo of obility of the woen entrepreneurs.
O. )nowledge of alternative source of raw aterials availability and
high negotiation s!ills are the basic re6uireent to run a business.
Getting the raw aterials fro different souse with discount prices is
the factor that deterines the profit argin. Lac! of !nowledge of
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availability of the raw aterials and low*level negotiation and
bargaining s!ills are the factors, which affect woen entrepreneurCs
business adventures.
M. )nowledge of latest technological changes, !now how, and
education level of the person are significant factor that affect
business. The literacy rate of woen in India is found at low level
copared to ale population. #any woen in developing nations
lac! the education needed to spur successful entrepreneurship. They
are ignorant of new technologies or uns!illed in their use, and often
unable to do research and gain the necessary training . %lthough great
advances are being ade in technology, any woenCs illiteracy,
strucutural difficulties, and lac! of access to technical training prevent
the technology fro being beneficial or even available to feales .
%ccording to The Econoist, this lac! of !nowledge and the
continuing treatent of woen as second*class citizens !eeps the in
a pervasive cycle ofpoverty . The studies indicates that uneducated
woen donot have the !nowledge of easureent and basic
accounting.
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8K. Low*level ris! ta!ing attitude is another factor affecting woen
fol! decision to get into business. Low*level education provides low*
level self*confidence and self*reliance to the woen fol! to engage in
business, which is continuous ris! ta!ing and strategic cession a!ing
profession. Investing oney, aintaining the operations and
ploughing bac! oney for surplus generation re6uires high ris! ta!ing
attitude, courage and confidence. Though the ris! tolerance ability of
the woen fol! in day*to*day life is high copared to ale ebers,
while in business it is found opposite to that.
88. %chieveent otivation of the woen fol! found less copared
to ale ebers. The low level of education and confidence leads to
low level achieveent and advanceent otivation aong woen
fol! to engage in business operations and running a business concern.
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8.
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RECOMMENDATIONS
n the basis of the aforesaid probles faced by woen
entrepreneurs and various otherprobles too, there is a
provision of a nuber of /trategies for prooting woen
entrepreneurship toovercoe these probles. /uch solutions or
reedies can be well understood as under*
Prooting entrepreneurship aong woen is especially
iportant to tac!le the probles ofunder eployent and
uneployent in the society.
?Education has been instruental in increasing the participation
of woen in entrepreneurial activities. The foral education not
only helps in ac6uisition of re6uires !nowledge for a =ob,which
deands non*traditional s!ills but also iparts !nowledge about
the differentoccupational opportunities. Good acadeic
bac!ground a!es woen confident in dealingwith probles in
business in an effective anner. %lthough it is a fact that
entrepreneurship isnot a special preserve for the educated but in
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the case of woen already burdened with anysocial pressures,
education is a powerful tool in brea!ing down the barriers to
successful
Entrepreneurship. Thus education is a liberating force and
barriers of caste and class,
soothing out ine6ualities iposed by birth and other
circustances.
There should be an incessant attept to otivate, give
confidence, inspire and assist woenentrepreneurs.
Governent should provide better educational facilities and
schees to woen fol!.
There should be continuous onitoring, iproveent of
training prograers, practicale$perience and personality
developent prograes to iprovise their over*all
personalitystandards.
Establishent of proper training institutes for enhancing their
level of wor!*!nowledge, s!ills,ris!*ta!ing abilities, enhancing
their capabilities. Training ;enters should provide training
toprospective woen entrepreneurs free of cost and
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Entrepreneurship &evelopent Prograeshould be uch
ore practical oriented. Inculcation of self*confidence aongst
woen thatthey can also run a business should be one of the
prie otives of these prograes.
Potential woen entrepreneurs should be e$posed to different
types of eerging opportunities.
>ousewives should be otivated to learn additional incoe.
% woen entrepreneur should herself set up an e$aple by
being successful and should act asa role odel. /ince children
have a tendency to eulate their parents, the resultant
effectwould be autoatic.
Establishent of proper training institutes for enhancing their
level of wor!*!nowledge, s!ills,ris!*ta!ing abilities, enhancing
their capabilities.
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gaining access to credit. %de6uate arrangeents ust be ade
for the supply ofcredit facility at concession rate for the woen
entrepreneurs in view of their growing needs.
;reating provision of icro credit syste and enterprise credit
syste to the woen entrepreneurs at local level.
% 'oen EntrepreneurCs Guidance ;ell should be set up to
handle the various probles ofwoen entrepreneurs all over the
state.
Positive attitudinal change in the society recognizing the role of
woen as entrepreneur aylead to the developent of
appropriate environent in which woen will be able to
e$ploittheir entrepreneurial talents.
ffering seed capital, up*liften schees, woen entrepreneurs
fund etc. To encourage theeconoically.
To e$tend confessional rates facilities and schees for woen
entrepreneurs to prosper in thefield of enterprise.
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T : ,$*-(0 *& +$//$-(0 +$'&-, )&'& -( /&**&'
(, -'-* *& '$/&) $8-*&, -* $)&( 8( & $/%&,.
CONCLUSION
India is a ale doinated society and woen are assued to be
econoically as well as
socially dependent on ale ebers. The absolute dependence sees
to be diluted aong the high and iddle class woen as they are
becoing ore aware of personal needs and deanding greater
e6uality.
'oen entrepreneurs faced lots of probles at start*up as well
as operating stage li!e, non*availability of finance, restricted obility
freedo and having to perfor dual role one at hoe and other at
wor!. Technological advanceent and inforation technology
e$plosion have reduced the proble of woen entrepreneurs. %long
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with technological revolution, ental revolution of society is needed
to change the attitude of the society and provide woen with
deocratic and entrepreneurial platfor.
#ore*over with increasing Governent and -on*Governent
and other financial institutionsassistance for various woen
entrepreneurs within the econoy there can be significant increase
brought about in the growth of woen entrepreneurship process. /till
efforts are being ade to coordinate with the enterprise activities of
woen and providing the utost financial, orale, psychological
support by various institutions wor!ing within the econoy and
world*wide.
Thus, 'oen have the potential and the deterination to set up,
uphold and supervise theirown enterprises in a very systeatic
anner. %ppropriate support and encourageent fro the /ociety in
general and faily ebers in particular is re6uired to help these
woen scale new heights in their business ventures. The right !ind of
assistance fro faily, society and Governent can a!e these
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'oen Entrepreneurs a part of the ainstrea of national econoy
and they can contribute to the econoic progress of India.
BIBLIOGRAPHY
Entrepreneurship &evelopent Ry /./ )han!a. /. ;hand 3
;opany Liited. A0a -agar, -ew &elhi*8KK77B.
% 0eflection of the Indian 'oen in Entrepreneurial 'orld
www.iiahd.ernet.inJpublicationsJdataJKK7*KO*KNindirap.pdf
www.indianba.coJ