ROZEE.pk Top Employer Rankings 2012

REPORT

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If you are not a brand, you are a commodity.

- Philip Kotler

Copyright 2012 Naseeb Online Services (Pvt) Ltd - DO NOT COPY

Market Intelligence You Can Rely On

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The ROZEE.PK Top Employer Rankings of Pakistan 2012 study statistically measures top of mind employer brand strength. The purpose of this study is to help businesses understand their relative perception in the labor market and to celebrate those that have achieved exemplary success.

Employer branding continues to take center stage on the War for Talent. Companies with the strongest employer brands are often able to acquire the brightest talent more efficiently, exhibit higher productivity, increase employee retention and even attract more customers.

We are exposed to employer brand strength every day on ROZEE.PK by observing the number of candidates that apply to each job posting. With over 25,000 job applications processed each day on our platform, we have a unique vantage point. Not surprisingly, identical positions at different organizations in the same city and industry often attract a vastly different number of candidates. This is employer branding in action.

A strong employer brand is not just an asset for Human Resources departments but has a direct correlation to a companys ability to succeed in the market place. We hope this report is useful to your organization in its continued quest for excellence.

Monis RahmanChairman & CEO

CEOS MESSAGE





TABLE OF CONTENTSExecutive Summary .............................................................................................................................................1 Overview ..........................................................................................................................................................1 Impact Of Employer Brand Strength .........................................................................................................1 Key Findings ..................................................................................................................................................2

Research Methodology ......................................................................................................................................3

Respondents Profile ............................................................................................................................................4 Demography ..................................................................................................................................................4 Age ............................................................................................................................................................4 Gender ......................................................................................................................................................4 Geographic Location .............................................................................................................................5 Social Structure ............................................................................................................................................6 Level of Education ..................................................................................................................................6 Working Status ........................................................................................................................................6 Type of Work ............................................................................................................................................6

ROZEE.PK Top Ten Employers 2012 ...............................................................................................................7

Top Employers by Industry ............................................................................................................................... 8 Top Employers in the Agriculture/Fertilizer/ Pesticide Industry ...........................................................8 Top Employers in the Automobile Industry ..............................................................................................8 Top Employers in the Banking Industry ....................................................................................................9 Top Employers in the Construction/Cement/ Metals Industry ..............................................................9 Top Employers in the Education/Training Industry ...............................................................................10 Top Employers in the Electronics Industry...............................................................................................10 Top Employers in the F.M.C.G. Industry .................................................................................................11 Top Employers in the Financial Services Industry.................................................................................11 Top Employers in the Information Technology Industry ......................................................................12 Top Employers in the Manufacturing Industry .......................................................................................12 Top Employers in the Media/Communications Industry ......................................................................13 Top Employers in the Mining/Oil & Gas/Petroleum Industry ...............................................................13 Top Employers in the NGO/Social Services Industry ...........................................................................14 Top Employers in the Pharmaceuticals/Clinical Research Industry ..................................................14 Top Employers in the Telecommunication/I.S.P Industry ....................................................................15 Top Employers in the Textiles/Garments Industry ................................................................................15 Top Employers in the Travel/Tourism/ Transportation Industry ...........................................................16

Segmented Top Ten Employers ......................................................................................................................17 Top Ten Employers by Genders ...............................................................................................................17 Top Ten Employers by Females .........................................................................................................17 Top Ten Employers by Males .............................................................................................................18 Top Ten Employers by Age Bracket ........................................................................................................19 Top Ten Employers by Respondents Under 30 ..............................................................................19 Top Ten Employers by Respondents Over 30 ................................................................................21 Top Ten Employers by Geographic Location ........................................................................................23 Top Ten Employers in Lahore .............................................................................................................23 Top Ten Employers in Karachi ............................................................................................................24



Top Ten Employers in Islamabad/Rawalpindi Metropolitan Area .................................................25 Top Five Employers in Faisalabad .....................................................................................................26 Top Three Employers by Geographic Location ...............................................................................26 Top Ten Employers by Working Status ...................................................................................................27 Top Ten Employers by Full-Time Employed Respondents ............................................................27 Top Ten Employers by Full-time Student Respondents .................................................................29 Top Ten Employers by Type of Work ......................................................................................................30 Respondents Employed in a Professional or Higher Technical Work ........................................30 Respondents Employed as Manager or Senior Administrators ....................................................31 Top Five Employers by Respondents Employed as Clerical Staff ...............................................32 Top Five Employers by Respondents Employed in Sales or Services .......................................32 Top Ten Employers by Level of Education ............................................................................................33 Top Ten Employers by Respondents with a University Level Degree ....................................... 33 Top Ten Employers by Respondents with a Postgraduate Level University Degree ...............34 Top Ten Employers by University Attended ..........................................................................................37 Top Ten Employers by Employed Respondents Industry ..................................................................38 Telenor Pakistan .....................................................................................................................................38 Unilever Pakistan ...................................................................................................................................38 United Nations Pakistan .......................................................................................................................39 Engro Corporation Limited ...................................................................................................................39 Nestle Pakistan ......................................................................................................................................40 Mobilink GSM .........................................................................................................................................40 Pakistan Tobacco Company Ltd ........................................................................................................41 Bank Alfalah Ltd .....................................................................................................................................41 Abbott .......................................................................................................................................................42 Oil and Gas Development Company Ltd ..........................................................................................42

Respondents Reasons for Selection ............................................................................................................43 Reasons for Selection of Top Employers 2012 .....................................................................................43 Reasons for Selection of Top Employers by Industry ..........................................................................44 Banking ....................................................................................................................................................44 F.M.C.G. ...................................................................................................................................................45 NGO/Social Services ............................................................................................................................46 Telecommunication ................................................................................................................................46

About Rozee Research ......................................................................................................................................48 Office Locations ..........................................................................................................................................48

About YouGov ....................................................................................................................................................48

Copyright 2012 Naseeb Online Services (Pvt) Ltd - DO NOT COPY 1


ROZEE.PK Top Employer Rankings 2012 presents findings of the survey conducted by ROZEE.PK with the assistance of YouGov, a leading global opinion pollster based in UK. The purpose of the survey was to analyze the perception of Pakistans educated workforce regarding top employers in Pakistan. The question posed to them was:

IF YOU COULD WORK FOR ANY COMPANY IN PAKISTAN, WHICH WOULD IT BE?

A total of 9,068 respondents took the survey in the span of 16 weeks and answered their preference for the top employer in Pakistan. Respondents had to choose one employer from the list of 1,169 companies or specify an alternate choice. For this reason, a weighted analysis is presented in this research to provide a fair picture of those companies that received the highest number of votes by respondents.

The ability of an employer to attract talent has been believed to be associated with its brand strength. For the first time in Pakistan, ROZEE.PK carried out empirical research to analyze whether this theory holds true in case of Pakistans labor market. The applications received per job posting by employers in a respective functional area were measured against their employer brand ranks as per the ROZEE.PK Top Employer Rankings 2012 survey findings. The results revealed that a top preferred employer that posts a job in a functional area receives considerably more applications per job posting than an unbranded employer that posts a job in the same functional area.

The employer that appears in the top ten ranks of the ROZEE.PK Top Employer Rankings 2012 receives on average more than 20 times applications per job posting. This rate is fairly consistent across identical jobs being posted in a functional area by different employers of varying employer brand strengths. The applicant ratio (applications received per job) declines as we move down the ranks. Indeed, such is the power of a highly branded employer that it is able to attract the most talent from the pool of job-seekers in the market. However, those employers that appear further down in the ranks receive substantially less applications because of their low employer brand awareness.

OVERVIEW

IMPACT OF EMPLOYER BRAND STRENGTH

EXECUTIVE SUMMARY

43.0

138.0

281.8

Weak Employer Brand

Top 100 Top 25 Top 10

Employer Brand Strength vs.Ability to Attract Talent

Num

ber

of A

pplic

ants

Att

ract

ed

960.3



2

The top three highest ranked employers belong to the NGO/Social Services, Fast Moving Consumer Goods (FMCG), and Telecommunication sectors. These top three employers attracted almost 50% of the total votes given to the ROZEE.PK Top Ten Employers 2012.

The FMCG sector had the highest popularity amongst respondents as four employers from this industry make the ROZEE.PK Top Ten Employers 2012 list.

Student respondents have a higher inclination towards preferring employers in the FMCG sector than employed respondents.

The top ranked employer in the NGO / Social Services industry attracted 77% of the total votes given to the top three employers in NGO / Social Services category.

Despite the wide distribution of respondents hailing from different cities, age groups, genders and professions, all disproportionately converge on selecting the ROZEE.PK Top Ten Employers 2012.

There is a noticeably high correlation between the respondents cities to their choice of Top Employers by Geographic Location; the top employer in each of the four major cities is also based in that city.

Females with a postgraduate level university degree are significantly more inclined to choose a bank as a top employer than their male counterparts; no bank makes the Top Five Employers by Males list or Females with a Graduate University Degree list.

63% of the Top 30 Universities represented by respondents selected the top two overall ranked employers as their most preferred employers. This indicates a high degree of preference for the overall leading two employers by university graduates.

Corporate Social Responsibility receives the least amount of overall votes by respondents as the reason for choosing their preferred employer.

Of the respondents who prefer employers in the NGO / Social Services sector, a noticeably higher percentage select Corporate Social Responsibility as their top reason for selection as compared to respondents from other sectors.

Demographics of respondents broadly represent the educated workforce of Pakistan. 68% of respondents hail from the four major cities of Pakistan: Lahore, Karachi, Islamabad-Rawalpindi

Metropolitan Area and Faisalabad.

88% of respondents were males whereas 12% female respondents took the survey. 42% respondents fall between the age group of 25-29, 24% belonged to the age group of 18-24, while 34%

belonged to the age bracket beyond 30.

72% of the respondents are full time employees. 92% of the employed respondents have a Bachelors or higher level university degree, whereas 52% of them

held a Masters or higher university level degree.

39% of the employed respondents were employed in professional or higher technical work, whereas 38% were employed as managers or senior administrators.

KEY FINDINGS



With the assistance of YouGov, a leading global opinion pollster, an online survey was conducted to gauge consumer preference regarding the employers of Pakistan. The questionnaire was answered by registered users of ROZEE.PK via an e-mail invitation, and it comprised of a total of twenty three questions. The questions were all directed to acquire an accurate picture of the demographics of the respondents, their preference regarding the employers as well as the motive behind their preference.

The survey was initiated on November 2, 2011 and continued until February 22, 2012 and a total of 9,068 people responded. For data integrity and consistency, a +/-2% margin of error is placed on the entire sample. A diverse host of statistical software was employed to gain maximum reliability that included SPSS, Tableau, Microsoft Excel and proprietary software of YouGov and ROZEE.PK.

Each of the top employer rankings presented are weighted* according to the highest number of votes received within a respective category or sub-category. The analysis has been divided into the following broad categories to better understand the preference of respondents for top employers according to their:

Demographics (age, gender, geographic location) Social Structure (level of education, working status, type of work, university attended, industry of operation) Industry of operation Reasons that contributed to the respondents selection of their preferred top employers

We note that the survey sample cannot be categorically identified as being representative of the complete ROZEE.PK job-seeker database or complete educated workforce population. However, as the survey sample size is large and broadly representative of the overall target workforce demographics, this factor should not significantly bias the findings stated in this report. That is to say, the findings are not being generalized beyond the demographic and psychographic profile captured by this online survey.

We also note that this report does not present an exhaustive analysis. We have been selective so as to highlight results of interest to a general audience. Rozee Research is well positioned to service commercial requests for more advanced analysis of the existing data-set, or to conduct fresh surveys using the existing membership database.

RESEARCH METHODOLOGY

* For each analysis estimated in this report, the votes of respondents are weighted so they reflect a true standing of an employer within a category with respect to the other employers shown in the same list. For certain categories, a top three or a top five analysis is computed where the base was too low to incorporate more employers.



4

A large majority of respondents (42% of the total sample) belong to the age group of 25-29, clearly reflecting the demography of users who visit ROZEE.PK to search for jobs, and broadly represents the professional workforce.

A diverse sample of audience responded to the survey with 88% males taking the lead.

Below is a demographic profile of the respondents that has been characterized by age, gender, geographic location, education level, work status and type of work.

RESPONDENTS PROFILE

88%

12%

42%

24%

19%

15%

18-24 25-29 30-34 35 and over

DEMOGRAPHY

AGE

GENDER

76% of the respondents

belonged to the age

bracket above 25.

Male Female



While respondents represented more than 193 cities, 68% hail from Karachi, Lahore, Islamabad-Rawalpindi Metropolitan Area and Faisalabad. Amongst the four major metropolitan areas, 29% of the respondents are from Karachi, 24% from Lahore, 11% from Islamabad-Rawalpindi Metropolitan Area and 3% from Faisalabad.

Faisalabad

Islamabad-Rawalpindi Metropolitan Area

Lahore

Karachi

11%

24%

3%

29%

GEOGRAPHIC LOCATION

Respondents represented

more than 193 cities with

68% hailing from Karachi,

Lahore, Is lamabad-

Rawalpindi and Faisalabad



6

A majority of the working-class population (92%) holds a Bachelors or higher level university degree. 52% of the employed respondents held Masters or higher level university degree.

Of those who took the survey, 72% belong to the class of full-time employed professionals while the rest are students, employed part-time or not currently working.

Of the employed respondents, 39% are involved in Professional or Higher Technical Work followed by 38% of those who work as a Manager or Senior Administrator.

5% Working Part Time

72% Working Full Time

7% Full Time Student

17% Not Working

SOCIAL STRUCTURE

EDUCATION LEVEL

WORKING STATUS

TYPE OF WORK

Of those who took the

survey, 77% belong to

the class of employed

professionals while the

rest are either students

or unemployed.

92% of all the employed

respondents had at least

obtained a bachelors degree.

92%

52%

8%

Bachelors Or Higher University Level Degree

Masters Or HigherUniversity Level Degree

Less Than University

39%

38%

6%

6%

12%

Professional or HigherTechnical Work

Manager or SeniorAdministrator

Sales or Services

Clerical

Other Position



16.72%

16.49%

14.49%

13.89%

10.49%

9.66%

4.98%

4.79%

4.26%

4.23%

1

2

3

4

5

6

7

8

9

10

Telenor Pakistan is voted to be the top employer out of the total sample of 1,169 employers. Making the ROZEE.PK Top Ten Employers 2012 list were four FMCG giants: runner-up Unilever Pakistan, Engro Corporation Limited, Nestle Pakistan and Pakistan Tobacco Company Ltd. Only one organization each from the NGO / Social Service sector, Banking sector, Oil & Gas sector and Pharmaceuticals sector respectively makes it to the top ten list, clearly reflecting the preference of Pakistans educated workforce towards the FMCG and Telecommunication sectors.

ROZEE.PK TOP TEN EMPLOYERS 2012

Telenor Pakistan

Unilever Pakistan Ltd

United Nations Pakistan

Nestle Pakistan

Mobilink GSM

Pakistan Tobacco Company Ltd

Bank Alfalah Ltd

Abbott

Oil & Gas Development Company

Engro Corporation Ltd



8

In the Automobile industry, Atlas Honda takes up a massive share of weighted votes with 66% respondents voting for it as their preferred employer. Indus Motor Company Ltd is rated 2nd in the rank for Top Employers in Automobile Industry.

100

80

60

40

20

0

66.45%

23.87%

9.68%

Atlas Honda

Indus Motor Company Ltd

Pak Suzuki Motor Company Ltd

TOP EMPLOYERS IN THE AUTOMOBILE INDUSTRY

TOP EMPLOYERS BY INDUSTRYIn this section a weighted top three employer analysis for each industry is computed based on the preference of respondents for their preferred employer. The results are weighted to show a relative comparison between the top three companies listed.

TOP EMPLOYERS IN THE AGRICULTURE/FERTILIZER/PESTICIDE INDUSTRYIn the Agriculture/Fertilizer sector, Engro Corporation Limited took a weighted share of 77% among the rest of its contenders.

100

80

60

40

20

0

The popularity of Engro

Corporation Limited in

the Agriculture Industry

far supersedes that of the

others in the list by taking

77% weighted share in this

category.

In the Automobile Industry,

Atlas Honda takes the top

employer honor with 66%

share.

1

23

es

Fauji Fertilizer

Fatima Group

Dawood Hercul

77.33%

15.05%

4.76%2.86%

1

234

Company Ltd




In the Banking Industry, a weighted 44% of respondents consider Bank Alfalah to be the better employer than its other contenders in the industry. MCB follows with 28.13% respondents weighted votes; Habib Bank follows close behind with 27.78% of weighted votes. Other notable names, which, although obtained significant number of votes, are unable to reach the top three spot: Allied Bank, Meezan Bank Ltd and United Bank Ltd.

Descon Engineering Ltd is voted to be the Top Employer in the Construction Industry seizing this spot with 67% of weighted votes. Nespak follows with 27%.

100

80

60

40

20

0

66.67%

26.83%

6.50%

Bank Alfalah Ltd

TOP EMPLOYERS IN THE CONSTRUCTION/CEMENT/METALS INDUSTRY

With a weighted 44%

respondents votes, Bank

Alfalah not only is the top

voted employer in the

Banking Industry but is

the only bank that appears

in the ROZEE.PK Top Ten

Employers 2012 list.

67% o f w e i g h te d

respondents voted for

Descon Engineering Ltd

as their preferred employer

among the three in the

category.

TOP EMPLOYERS IN THE BANKING INDUSTRY

100

80

60

40

20

0

44.10%

28.13%

27.78%

1

2

3

1

23

MCB Bank Ltd

Habib Bank Ltd

Descon Engineering Ltd

Nespak

Attock Cement of Pakistan



10

100

80

60

40

20

0

52.08%

29.17%

18.75%

In the Education/Training industry, a hefty weighted percentage of 52% respondents vote for Beaconhouse School System to be their top preferred employer. Lahore University of Management Sciences takes the second place with almost half the weighted votes (29%) received by Beaconhouse, and Institute of Business Administration receives 19% votes.

Siemens Pakistan sweeps up 63.6% of the respondents weighted votes to stand as the Top Employer in the Electronics Industry. Ericsson Pakistan Ltd appears at the 2nd place with 28.4% weighted votes.

Beaconhouse School System

LUMS-Lahore University of Management Sciences

IBA - Institute of Business Administration

Siemens Pakistan takes

lead in the Electronics

Industry with more than

50% weighted respondents

votes claiming it as their

preferred employer.

In the Education and Training

Industry, Beaconhouse

School System reigns with

52% votes.

TOP EMPLOYERS IN THE EDUCATION/TRAINING INDUSTRY

TOP EMPLOYERS IN THE ELECTRONICS INDUSTRY

100

80

60

40

20

0

63.6%

28.4%

8.0%

1

2

3

1

23

Siemens Pakistan

Ericsson Pakistan Ltd

Samsung Engineering



F.M.C.G. giant Unilever Pakistan Ltd (40%) is rated as the top employer in its respective industry of operation with Engro Corporation Ltd following close behind with 34% weighted votes. Nestle Pakistan sweeps 26% of respondents weighted votes; Procter & Gamble Pakistan and Pakistan Tobacco Company Ltd do not make this list, although they also obtained significant votes.

Unilever Pakistan tops

with 40% respondents

weighted votes as a

preferred employer in the

F.M.C.G. sector.

SNL Pakistan takes the lead in the Financial Services industry with weighted 59.38% respondents voting it to be the top employer amongst its other four competitors. Pak-China Investment Company Ltd takes up the second position with 13% weighted votes, followed by Pak-Oman Investment Company Ltd, Jahangir Siddiqui and Atlas Asset Management who tie for the 3rd position with 9% weighted respondents voting them as their preferred employer.

100

80

60

40

20

0

12.50%

9.38%9.38%9.38%

59.38%

SNL Pak istan leads


weighted votes in the

Financial Services Industry.

Unilever Pakistan Ltd.

Nestle Pakistan

100

80

60

40

20

0

33.97%

40.33%

25.69%

TOP EMPLOYERS IN THE F.M.C.G. INDUSTRY

TOP EMPLOYERS IN THE FINANCIAL SERVICES INDUSTRY

1

2

3

1

2

333

SNL Pakistan

Pak China InvestmentCompany Ltd

Pak-Oman InvestmentCompany LtdJahangir Siddiqui

Atlas Asset Management




12

Mic rosof t captu res

a weighted 33% of

respondents preference

in the In fo rmat ion

Technology Industry.

In the Manufacturing

Industry, ICI Pakistan

is the leading employer


weighted votes.

Microsoft leads with 33% weighted votes in the Information Technology sector. Following closely are AbacusConsulting and Netsol Technologies Ltd with approximately 30% and 31% weighted votes respectively. Other notable names that received significant votes are Teradata Pakiatan and 3D Cellular.

100

80

60

40

20

0

In the Manufacturing Industry, ICI Pakistan takes up a significant share (64%) of weighted respondent votes thus snagging top preferred employer slot. Dawlance Group of Companies reserves the second spot for itself with 23% while Service Industries Ltd and Millat Tractors tie for the third top employer rank with weighted 6% votes.

100

80

60

40

20

0

22.94%

6.42%

64.22%

6.42%

Dawlance Group of Companies

Services Industries Ltd

Millat Tractors

ICI Pakistan

TOP EMPLOYERS IN THE INFORMATION TECHNOLOGY INDUSTRY

TOP EMPLOYERS IN THE MANUFACTURING INDUSTRY

1

2

3

1

2

33

Microsoft

NetSol Technologies Ltd31.54%

30.20%

38.26%

AbacusConsulting



Geo TV Network is preferred as the Top Employer in the Media/Communications Industry with weighted 38% votes. ARY Digital/News follows behind with weighted 35% votes and Aaj News with weighted 27% votes. Express Media Group and Dawn Media Group receive a significant number of votes following behind the top three.

Oil & Gas Development Company is voted as the top preferred employer in the Mining/Oil & Gas/Petroleum sector. Shell Pakistan and Pakistan State Oil vie for the second preferred employer in the industry with Shell Pakistan taking the lead with less than 1% difference.

100

80

60

40

20

0

26.36%

25.97%

47.67%

Geo TV Network takes

up 38% of respondents

weighted votes to be

rated as top preferred

employer in the Media/

Communications Industry.

Weighted 48% respondents

choose OGDCL as their

preferred employer in

the Mining/Oil & Gas/

Petroleum Industry.

TOP EMPLOYERS IN THE MEDIA/COMMUNICATIONS INDUSTRY

TOP EMPLOYERS IN THE MINING/OIL & GAS/PETROLEUM INDUSTRY

Geo Tv Network

Aaj News

Ary Digital/ News

100

80

60

40

20

0

34.52%

27.25%

38.23%


Shell Pakistan

Pakistan State Oil

1

2

3

1

2

3



14

United Nation captures

a massive share of

respondents preference

for employers in the NGO/

Social Services Industry

with weighted 77% votes.

Abbott reigns with 61%

respondents weighted votes

in Pharmaceutical Industry.

United Nations is strongly voted as the top preferred employer in the NGO / Social Services sector. Aga Khan Foundation is voted by 18% of the weighted respondents while a weighted 5% vote for Save the Children.

100

80

60

40

20

0

17.92%4.75%

77.33%United Nations Pakistan

Aga Khan Foundation (Pakistan)

Save the Children

Abbott takes up the number one spot within the category for the Top Employer in the Pharmaceuticals/Clinical Research Industry, and also appears in the ROZEE.PK Top Ten Employers 2012 list. GlaxoSmithKline Pakistan Ltd is voted second in the ranking while Getz Pharma Ltd takes up the third spot.

100

80

60

40

20

0

31.86%

6.86%

61.27%

TOP EMPLOYERS IN THE NGO/SOCIAL SERVICES INDUSTRY

TOP EMPLOYERS IN THE PHARMACEUTICALS/CLINICAL RESEARCH INDUSTRY

1

23

1

23

Abbott

GlaxoSmithKline Pakistan Ltd

Getz Pharma Ltd



Telenor Pakistan, takes up the number one with more than half of the weighted votes given to the top three employers in this category. Mobilink follows behind with 33% weighted votes and Ufone becomes the third top employer as preferred by respondents.

Other notable names who despite obtaining significant respondents votes do not appear in the the top three list are PTCL, Warid Telecom, Wateen Telecom and Wi-Tribe Pakistan Ltd.

Nishat Mills Ltd reigns as the top employer in the Textile/Garments industry. Interloop Ltd being the top preferred employer in Faisalabad faces a close competition here with Gul Ahmed and leads with just a 2% difference.

Telenor Pakistan

Mobilink GSM

Ufone GSM

100

80

60

40

20

0

31.65%

29.11%

39.24%

Gul Ahmed

Telenor Pakistan takes up

57% weighted votes to lead

as a preferred employer

in the Telecommunication

Industry followed by Mobilink

GSM with 33% respondents

weighted votes.

N ishat Mi l l s Ltd is

preferred by weighted 39%

respondents making it the

leading employer in the

Textiles/Garment Industry.

100

80

60

40

20

0

32.75%

10.45%

56.79%

TOP EMPLOYERS IN THE TELECOMMUNICATION/I.S.P INDUSTRY

TOP EMPLOYERS IN THE TEXTILES/GARMENTS INDUSTRY

1

23

1

2

3

Nishat Mills Ltd

Interloop Ltd



16

Pakistan Internatio

nal Airlines

comes out vict

orious as

a preferred emp

loyer by

weighted 50% res

pondents.

Pakistan International Airlines receives the most votes in this category followed closely by Airblue.

100

80

60

40

20

0

Pakistan International Airlines

Airblue

TOP EMPLOYERS IN THE TRAVEL/TOURISM/TRANSPORTATION INDUSTRY

1

2

3

41.22%

8.11%

50.68%

Hashwani Hotels Ltd



To better understand the preference of employers for each demographic classification (age, gender, type of work, level of education, employment status), a top ranking analysis is presented below. The number of rankings in each list are based upon the number of associated responses to ensure statistical integrity of the findings.

Of the 12% females who took the survey, about 21% have voted for United Nations Pakistan to be the top employer amongst nine others selected. A total of four FMCGs are listed under the top ten employer banner by females. Females were more inclined than their male counterparts towards the NGO/Social Services sector with the inclusion of both the UN and Aga Khan Foundation.

SEGMENTED TOP TEN EMPLOYERS

TOP TEN EMPLOYERS BY GENDERS

TOP TEN EMPLOYERS

Females show a h i

gh

preference for employers in

the

NGO/Social Services sector

by

voting for United Nations

as

their most preferred employ

er.

BY FEMALES


Telenor Pakistan

Nestle Pakistan

Mobilink GSM

Bank Alfalah Ltd


Procter & Gamble Pakistan

1

2

3

4

5

6

7

7

8

9

10


Habib Bank Ltd

MCB Bank Ltd

10Faysal Bank

19.28%

17.99%

12.60%

10.28%

6.94%

6.43%

5.66%

5.66%

4.11%

3.86%

3.60%

3.60%




18

88% males responded to the survey, and of these about 17% have voted for Telenor to be their top preferred employer in Pakistan, followed by Unilever Pakistan that acquires approximately 16% votes from the male respondents. Although a similar trend of preferences is visible in both classifications, Pakistan Tobacco Company Ltd, Oil and Gas Development Ltd Company and Abbott are voted to appear in the Top Ten Employers by Males list only, whereas, Aga Khan Foundation, Procter & Gamble and Habib Bank Ltd appear in the Top Ten Employers by Females list only. Also noteworthy is that four banks were ranked as the top employers by females, whereas as only one was selected by males.

TOP TEN EMPLOYERS BY MALES

Telenor Pakistan


Nestle Pakistan

Mobilink GSM



Bank Alfalah Ltd

Abbott

16.98%

15.82%

14.91%

13.32%

10.26%

9.87%

5.56%

4.57%

4.40%

4.31%

1

2

3

4

5

6

7

8

9

10

Of the 88% mal

es that respond

ed

to the survey a

weighted majo

rity

reveals their

preference fo

r

Telenor Pakist

an.





TOP TEN EMPLOYERS BY RESPONDENTS UNDER 30

Theres an

obvious s

hift in

preference

for top em

ployer

with the dem

ographic tra

nsition:

Respondent

s under the

age of

30 vote for U

nilever Pakis

tan Ltd

whereas tho

se over the a

ge of

30 prefer Un

ited Nations

as their

top employer

.

TOP TEN EMPLOYERS BY AGE BRACKET

Telenor Pakistan


Nestle Pakistan

Mobilink GSM

Bank Alfalah Ltd


Abbott


18.57%

16.32%

13.31%

12.24%

10.88%

8.99%

5.50%

4.85%

4.79%

4.55%

1

2

3

4

5

6

7

8

9

10





20

TOP FIVE EMPLOYERS BY MALE RESPONDENTS UNDER 30

No banks make the Top Five Employers by Male or Female Respondents under 30 lists. Clearly the preference of male respondents under the age of 30 towards the FMCG sector is strong as three employers from the respective industry make the Top Five Employers by Male Respondents under 30. On the other hand, female respondents under the age of 30 seem more inclined towards working in the Telecommunication sector as they rank Telenor Pakistan and Mobilink GSM in their top five employers list.

TOP FIVE EMPLOYERS BY FEMALE RESPONDENTS UNDER 30

20.41%

15.82%

10.71%

30.61%

22.45%

0% 10% 30%20% 40%

% votes

20.75%

16.03%

15.04%

24.98%

23.21%

0% 10% 30%20% 40%

% votes



Telenor Pakistan

Nestle Pakistan

Mobilink GSM

1

2

3

4

5

1

2

3

4

5

Telenor Pakistan


Nestle Pakistan





TOP TEN EMPLOYERS BY RESPONDENTS OVER 30

The preferre

d employers

list is

quite similar

for both cate

gories.

However, fe

male respo

ndents

over the ag

e of 30 rank

United

Nations as th

eir preferred e

mployer

whereas the

ir male count

erparts

choose Telen

or Pakistan.

A prominent switch is visible in the preference of respondents under 30 with that of respondents over 30. While the former votes for Unilever Pakistan to be the top employer in Pakistan, and chooses Telenor Pakistan second in the rank, the latter (respondents over 30) votes for United Nations Pakistan as the top employer in Pakistan. Only one bank makes both the list of Top Ten Employers by Age Bracket: Bank Alfalah ranks number 7 on the Top Ten Employers by Respondents Under 30 and on number 10 on the Top Ten Employers by Respondents Over 30.

Telenor Pakistan


Mobilink GSM

Nestle Pakistan




Bank Alfalah Ltd

CocaCola Beverages Pakistan Ltd

Shell Pakistan

16.64%

15.70%

13.44%

11.56%

9.77%

8.83%

5.64%

5.55%

3.29%

3.20%

3.20%

3.20%

1

2

3

4

5

6

7

8

9

10

10

10





22

TOP FIVE EMPLOYERS BY FEMALE RESPONDENTS OVER 30

TOP FIVE EMPLOYERS BY MALE RESPONDENTS OVER 30

Yet again no banks make the list for Top Five Employers by Male or Female respondents over 30. Females over the age of 30 are more inclined towards working in the NGO/Social Services sector as both United Nations and Aga Khan Foundation (Pakistan) appear in their list of top five employers.

10.98%

9.76%

7.32%

Telenor Pakistan

Nestle Pakistan


Mobilink GSM


0% 10% 30%20% 40%

10.98%

12.20%

37.80%

10.98%

% votes

20.77%

17.83%

15.08%

Telenor Pakistan


Mobilink GSM

24.31%

22.46%

% votes

0% 10% 30%20% 40%



1

2

3

4

5

1

2

3

4

5

3

3





TOP TEN EMPLOYERS BY GEOGRAPHIC LOCATION

There is a clear disparity in the preference for top employers by the four major cities of Pakistan. Respondents from Karachi vote for Unilever Pakistan Ltd as the top employer of Pakistan, whereas respondents from Lahore are of the view that Nestle Pakistan makes a better employer amongst the rest. It comes as no surprise that respondents from Islamabad/Rawalpindi (31%) vote for Telenor Pakistan as their preferred top employer and respondents from Faisalabad (16%) vote for Interloop Ltd as these respective employers are also based in these cities.

Interesting point to note here is how Unilever Pakistan Ltd and Telenor Pakistan appear in the top five employers in each four chosen cities.

Theres a visible correlation

between the location of

company and the preference

of respondent for top employer

in that respective location.

TOP TEN EMPLOYERS IN LAHORE

Telenor Pakistan

Nestle Pakistan

Mobilink GSM

Bank Alfalah Ltd


Descon Engineering Limited

Atlas Honda

ICI Pakistan

22.33%

17.56%

11.94%

10.25%

10.11%

6.32%

5.90%

5.62%

5.20%

4.78%

1

2

3

4

5

6

7

8

9

10





24

TOP TEN EMPLOYERS IN KARACHI

Abbott


Telenor Pakistan


Pakistan State Oil

Siemens Pakistan

Shell Pakistan

Mobilink GSM

Pakistan InternationalAirlines (PIA)

28.76%

21.12%

8.50%

7.65%

6.55%

5.22%

5.10%

4.37%

4.37%

4.25%

4.13%

1

2

3

4

5

6

7

8

8

9

10





TOP TEN EMPLOYERS IN ISLAMABAD/RAWALPINDI METROPOLITAN AREA

1

2

3

4

4

5

6

7

8

8

9

10


Telenor Pakistan

Mobilink GSM




Schlumberger

Ufone GSM

Fauji Fertilizer Company Ltd

Nestle Pakistan

4 IT

10Pakistan Telecommunication

Company Ltd

27.78%

18.60%

10.63%

6.52%

6.52%

5.31%

4.35%

3.86%

3.62%

3.62%

3.38%

2.90%

2.90%




26

TOP THREE EMPLOYERS BY GEOGRAPHIC LOCATION

Interloop reigns in Faisalabad as the top employer followed by Engro Corporation Ltd and Unilever Pakistan. It is commendable to see Unilever appearing in the top three employers list in three major cities of Pakistan. It is considered the top employer in Karachi, whereas it is ranked third in Lahore and Faisalabad. Telecommunication giants, Telenor Pakistan and Mobilink, as well as United Nations are top three preferred employers in Islamabad.

10.47%

6.98%

6.98%

0% 10% 20%

10.47%

10.47%

12.79%

10.47%

17.44%

13.95%

% votes

TOP FIVE EMPLOYERS IN FAISALABAD

Telenor Pakistan

Mobilink GSM



Interloop Ltd

Allied Bank Ltd

Nestle Pakistan

MCB Bank Ltd

1

2

3

4

4

4

4

5

5

Interloop Limited


NestleTelenorUnilever Pakistan Ltd

TelenorUnited NationsMobilink GSM


Abbott






TOP TEN EMPLOYERS BY WORKING STATUS

A comparison of the preference of respondents according their current employment status is presented below. In addition to this, a detailed study is carried to capture the preference of genders by their employment status.

72% of the entire sam

ple

belongs to the full time emplo

yed

respondents, which is wh

y a

similar pattern of preferen

ces

is revealed here as was in

the

ROZEE.PK Top Ten Employ

ers

2012 list.

Full time employed professionals contribute to the highest amount of votes from the group of working respondents, which is reflected in the fact that a majority chose Telenor Pakistan, hence rating it as the overall Top Employer of Pakistan 2012. Unilever Pakistan Ltd appears as a runner-up whereas another FMCG giant, Engro takes third position from the top.

TOP TEN EMPLOYERS BY FULL-TIME EMPLOYED RESPONDENTS

Telenor Pakistan


Mobilink GSM

Nestle Pakistan


Bank Alfalah Ltd



17.50%

16.57%

14.66%

14.12%

10.00%

9.85%

5.20%

4.36%

3.92%

3.82%

1

2

3

4

5

6

7

8

9

10





28

25% employed female

respondents vote for United

Nations while 24% vote for

Telenor Pakistan Ltd as their

preferred employer.

21.25%

18.20%

14.05%

Telenor Pakistan


Mobilink GSM

0% 10%5% 20%15% 25% 30%

24.38%

22.13%

% votes

14.52%

8.60%

8.60%


Telenor Pakistan

Nestle Pakistan

Bank Alfalah Ltd

Mobilink GSM

0% 10%5% 20%15% 25% 30%

24.19%

25.81%

18.28%

% votes

TOP FIVE EMPLOYERS BY FULL-TIME EMPLOYED RESPONDENTS-MALES

TOP FIVE EMPLOYERS BY FULL-TIME EMPLOYED RESPONDENTS-FEMALES


1

2

3

4

5

1

2

3

4

5

5





On the other hand, fulltime students rate Unilever Pakistan as top employer, with perception towards Telenor dropping to the sixth position (with 7.77% votes).

TOP TEN EMPLOYERS BY FULL-TIME STUDENT RESPONDENTS


5.46%


Nestle Pakistan

360 Training (Softech Coporation Pvt Ltd)

Telenor Pakistan

Abbott

Ufone GSM

Aaj News


Atlas Honda

1

2

3

4

5

6

7

7

8

9

10

10

15% full time students pick

Unilever Pakistan as their

preferred employer; only

one bank makes Top Ten

Employers by Ful l-t ime

Student Respondents list.

Faysal Bank

14.51%

11.92%

10.88%

9.84%

8.29%

7.77%

7.25%

7.25%

6.22%

5.70%

5.18%

5.18%




30

TOP TEN EMPLOYERS BY RESPONDENTS EMPLOYED IN PROFESSIONAL OR HIGHER TECHNICAL WORK

TOP TEN EMPLOYERS BY TYPE OF WORK

The analysis presented below shows the top ten preferred employers list for respondents who are employed in Professional or Higher Technical Work as well as those employed as Managers or Senior Administrators.

For data consistency, a top five employers analysis is presented for employed respondents in Clerical and Sales or Services positions.

Telenor Pakistan


Mobilink GSM

Nestle Pakistan


Bank Alfalah Ltd


Abbott

16.75%

15.85%

14.18%

12.63%

10.70%

7.60%

5.15%

4.77%

4.64%

3.87%

3.87%

1

2

3

4

5

6

7

8

9

10

10

Telenor Pakistan is the

top

preferred employer of tho

se

employed in Professiona

l or

Higher technical work as wel

l as

for those in Manager or Sen

ior

Administrator positions.


Fauji Fertilizer Company Ltd




TOP TEN EMPLOYERS BY RESPONDENTS EMPLOYED AS MANAGERS OR SENIOR ADMINISTRATORS

Telenor Pakistan


Nestle Pakistan

Mobilink GSM



Bank Alfalah Ltd

CocaCola Beverages Pakistan Ltd

18.50%

16.30%

16.08%

12.56%

11.34%

8.15%

5.07%

4.74%

3.96%

3.30%

3.87%

1

2

3

4

5

6

7

8

9

10





32

TOP FIVE EMPLOYERS BY RESPONDENTS EMPLOYED IN SALES OR SERVICES

18.5% of respondents working in senior level positions and 16.75% of those involved in technical work vote for Telenor Pakistan as their preferred employer in Pakistan respectively. Unilever Pakistan Ltd and United Nations give each other tough competition; where United Nations becomes the top choice for those working in clerical positions and Unilever Pakistan becomes the choice of professionals involved in sales and services.

TOP FIVE EMPLOYERS BY RESPONDENTS EMPLOYED AS CLERICAL STAFF

Employed respondents, working in

Clerical positions, vote for United

Nations Pakistan whereas those

working in the Sales or Services

division pick Unilever Pakistan

as their top preferred employer.

No banks make the list of top ten

employers by employed citizens in

Sales or Services.9.48%

7.76%

7.76%

Mobilink GSM

Bank Alfalah Ltd

Telenor Pakistan

Nestle Pakistan


Abbott


0% 10%5% 20%15% 25% 30%

10.34%

10.34%

11.21%

11.21%

22.41%

9.48%

% votes

16.24%

11.11%

9.40%

Telenor Pakistan

Mobilink GSM

Nestle Paksitan

ZONG

0% 10%5% 20%15% 25% 30%

23.08%

23.93%

16.24%

% votes

1

2

2

3

3

4

4

5

5

1

2

3

3

4

5







TOP TEN EMPLOYERS BY LEVEL OF EDUCATION

TOP TEN EMPLOYERS BYRESPONDENTS WITH A UNIVERSITY LEVEL DEGREE

U n i v e rs i t y d

e g r e e

graduates pick T

elenor

Pakistan Ltd as t

heir top

employer; no bank

s again

appear in this top

ten list.

Telenor Pakistan

Mobilink GSM


Nestle Pakistan

Pakistan TobaccoCompany Ltd

Abbott


Geo TV Network

18.57%

16.08%

14.27%

12.68%

11.55%

8.27%

5.21%

4.87%

4.30%

4.19%

1

2

3

4

5

6

7

8

9

10





34

Distinction by level of education attained by the working class reveals the preference of employed respondents that have acquired university level education for Telenor Pakistan whereas respondents with a postgraduate university degree vote for Unilever Pakistan. No banks appear in the top ten list of employers by employed university graduates and only one (Bank Alfalah) is mentioned by 5.7% employed respondents with a post graduate university degree.

TOP TEN EMPLOYERS BY RESPONDENTS WITH A POSTGRADUATE LEVEL UNIVERSITY DEGREE

Respondents with a

Postgraduate university

level degree vote for

Unilever Pakistan and

also select a bank (Bank

Alfalah) in their respective

top ten list of preferred

employers.

Telenor Pakistan


Nestle Pakistan

Mobilink GSM

Bank Alfalah Ltd




17.51%

16.46%

15.54%

12.26%

11.08%

8.26%

5.70%

4.98%

4.33%

3.87%

1

2

3

4

5

6

7

8

9

10





TOP FIVE EMPLOYERS BY FEMALES WITH A GRADUATE UNIVERSITY DEGREE

TOP FIVE EMPLOYERS BY MALES WITH A GRADUATE UNIVERSITY DEGREE

Although they depi

ct a

similar preference list fo

r top

five employers; females

with

a post-graduate univer

sity

degree are more incl

ined

towards working in b

ank

than their male counterp

arts.

Telenor Pakistan appears as a top employer in both lists, and yet again no banks make the list of Top Five Employers by Males with a Graduate University Degree or the list of Top Five Employers by Females with a Graduate University Degree.

22.06%

14.71%

11.76%

Telenor Pakistan


Mobilink GSM

Nestle Pakistan

0% 10%5% 20%15% 25% 30%

26.47%

25.00%

% votes

18.73%

14.95%

Telenor Pakistan

Mobilink GSM


0% 10%5% 20%15% 25% 30%

25.09%

23.71%

% votes

17.53%

1

2

3

4

5

1

2

3

4

5






36

TOP FIVE EMPLOYERS BY FEMALES WITH A POST-GRADUATE UNIVERSITY DEGREE

TOP FIVE EMPLOYERS BY MALES WITH A POST-GRADUATE UNIVERSITY DEGREE

United Nations is voted by females with a post-graduate university level degree, whereas their male counterparts pick Telenor Pakistan as their top preferred employer.

There is a strong inclination by males with a post-graduate university degree for employers to work in the FMCG industry, with three employers from the respective industry making their top five preferred employers list.

16.37%

15.20%

10.53%


Telenor Pakistan

Nestle Pakistan

Bank Alfalah Ltd

0% 10% 20% 30%

30.41%

27.49%

% votes

19.58%

18.41%

15.13%

Telenor Pakistan


Nestle Pakistan

0% 10%5% 20%15% 25% 30%

23.60%

23.28%

% votes

1

2

3

4

5

1

2

3

4

5






The analysis below shows the top ten employers that got votes by the most employed respondents who studied in the selected 30 universities. Employed respondents belonging to a few universities had votes tied for their choice of top employer which is why these universities appear twice in the rankings.

One can note how Telenor Pakistan is the favorite of most respondents who studied in these respective universities, with respondents from ten unique universities voting it to be their preferred employer. Unilever Pakistan appears to be the second best with nine top universities of Pakistan ranking it as a favorite of the respondents from these universities. Abbott and Pakistan Tobacco Company Ltd have not been voted by the majority of employed respondents who studied in these respective universities, and hence failed to make this list of employers.

TOP TEN EMPLOYERS BY UNIVERSITY ATTENDED

Telenor Pakistan appears

most favorite and renowned

employer across various

universities in Pakistan

with respondents from 10

unique universities voting it

as their preferred employer.

BUITEMS, QuettaCOMSATS Institute of Information Technology, IslamabadForman Christian College, LahoreGovernment College University, LahoreInstitute of Business Administration, Karachi / SukkarInstitute of Business Management, KarachiInstitute of Management Sciences, PeshawarIslamia University, BahawalpurLahore School of Economics, LahoreLahore University of Management Science, LahoreMohammad Ali Jinnah University, KarachiNational University of Modern Languages, IslamabadNUST Pakistan, IslamabadNED University of Engineering and Technology, KarachiPreston University, Pakistan, KarachiSZABIST, KarachiSir Syed Engineering and Technology, KarachiUniversity of Agriculture, Faisalabad, FaisalabadUniversity of Central Punjab, LahoreUniversity of Engineering and Technology, LahoreUniversity of Engineering and Technology, TaxilaUniversity of Karachi, KarachiUniversity of Management and Technology (Pakistan), LahoreUniversity of Peshawar, PeshawarBahria UniversityIqra UniversityNational University of Computer and Emerging Sciences (FAST)University of Engineering and Techonology, PeshawarUniversity of the Punjab, Lahore

Bahauddin Zakariya University, Multan ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Tele

nor

Paki

stan

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leve

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kist

an L

tdU

nite

d N

atio

ns P

akis

tan

Nes

tle P

akis

tan

Mob

ilink

GSM

Ban

k Al

fala

h Lt

dO

il &

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Dev

elop

men

t Com

pany

Abbo

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kist

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obac

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ompa

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tdC

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38

The top ten employer analysis shown below is based on the preference of employed respondents according to the industry they are employed in for their preferred employer. Only top five industries are chosen that most respondents worked in.

TELENOR PAKISTAN

UNILEVER PAKISTAN LTD

Of the employed respondents that chose Telenor Pakistan as their preferred employer, 46% work in the Telecommunication sector, and 26% belonged to the I.T industry.

100

80

60

40

20

0

27%

5%10%

12%

46%

Banking / Finance

Advertising / Marketing /Public Relations

Consumer Goods

Telecoms

ITOf the employed respondents

who voted for Telenor Pakistan

as their preferred employer, 46%

belong to the Telecommunication

industry and 27% hail from the

I.T industry.

Unilever Pakistan receives most

votes from the respondents

employed in the Consumer

Goods industry.

Unilever Pakistan is voted as a preferred employer by 31% of the employed respondents in the Consumer Goods industry, and 28% of the employed respondents from the Banking/Finance industry voted for Unilever Pakistan.

100

80

60

40

20

0

28%

10%

14%

17%

31%

IT


Education / Academia

Consumer Goods

Banking / Finance

TOP TEN EMPLOYERS BY EMPLOYED RESPONDENTS INDUSTRY



30% of employed respondents

from the Chariry/Voluntary sector

incline towards the employer of

their own industry of operation-

United Nations Pakistan.

Inclination of 27% employed

respondents from the

Consumer Goods industry

and 23% from Advertising

industry is towards Engro

Corporation Ltd.

The top five industries represented by employed respondents who voted for United Nations Pakistan, are the Charity/Voluntary sector (30%), Education/Academia (26%), I.T (18%), Banking/Finance (15%) and Government/Civil Service (12%).

100

80

60

40

20

0

26%

12%

15%

18%

30%

IT

Banking / Finance

Government / Civil service

Charity / Voluntary sector


Those employed in the Consumer Goods industry yet again pick an employer from the FMCG sector as their preferred employer- 27% of the employed respondents that voted for Engro Corporation Ltd belonged to the Consumer Goods sector.

100

80

60

40

20

0

23%

9%

13%

19%

27%

9%

IT

Telecoms

Oil, Gas & Petrochemicals

Advertising / Marketing /Public RelationsBanking / Finance

Consumer Goods

UNITED NATIONS PAKISTAN

ENGRO CORPORATION LTD



40

Its surprising to see Nestle Pakistan getting the majority (29%) of votes from the employed respondents working in the Banking/Finance sector.

Unlike the other FMCGs on the list of Top Ten Employers 2012, Nestle is the only employer that receives most votes by respondents from the Banking/Finance sector, a sector that is not its own industry of operation.

100

80

60

40

20

0

27%

10%

11%

13%

29%

10%

Industrial manufacturing

Telecoms

IT

Consumer Goods


Banking / Finance

Unlike other FMCGs on the

Top

Ten Employers 2012 list, N

estle

is the only employer that is

voted

the most by respondents

from

the Banking/Finance sec

tor.

Mobilink GSM is voted by a

massive 46% of employed


Telecommunication industry

as their preferred employer.

A correlation is visible between the choices of employed respondents for their preferred employer with their own industry of operation to that of the employers industry. With 46% employed respondents from the telecommunication industry voting for Mobilink GSM as their preferred employer.

NESTLE PAKISTAN

MOBILINK GSM

100

80

60

40

20

0

21%

5%11%

12%

46%

Banking / Finance


Consumer Goods

IT


Telecoms



Of the employed respo

ndents

that voted for Pa

kistan

Tobacco Company Lt

d, 26%

belong to the Adver

tising/

Marketing sector.

A majority of the employed


Banking/Finance sector

incl ine towards Bank

Alfalah Ltd as their preferred

employer.

Pakistan Tobacco Company Ltd, although an FMCG in nature, is voted mostly (26%) by the employed respondents in the Advertising/Marketing sector.

Employed respondents from the Consumer Goods industry appear 4th in this ranks as only 15% of the employed respondents from Consumer Goods sector vote for Pakistan Tobacco Company as their preferred employer.

Of the employed respondents that chose Bank Alfalah as their preferred employer, a massive 67% belong to the Banking/Finance sector.

100

80

60

40

20

0 3%

11%8%5%

67%

Banking / Finance

Education /Academia

Telecoms

IT

Government /Civil

Automotive

Pharmaceuticals

PAKISTAN TOBACCO COMPANY LTD

BANK ALFALAH LTD

100

80

60

40

20

0

19%

12%

15%

16%

26%

Consumer Goods

Telecoms

Industrial manufacuring

Banking / Finance

IT


12%



42

Of the employed respondents that voted for Abbott 24% respondents belong to the pharmaceuticals industry and 10% work in the IT and Banking/Finance sector each.

A direct correlation between the employed respondents industry of operation to their preferred employers industry is clearly visible here as 28% of employed respondents that voted for Oil & Gas Development Company Ltd belong to the Oil, Gas & Petrochemicals sector.

OIL & GAS DEVELOPMENT COMPANY LTD

24% of the employ

ed

respondents f r

om

the Pharmaceutic

als

industry show th

eir

preference for Abb

ott

as their preferred t

op

employer.

Of the employed respondents

that voted for OGDCL, 28%

belong to the Oil, Gas &

Petrochemicals sector and

19% belong to the Banking/

Finance sector.

100

80

60

40

20

0

11%

19%

17%

28%

Oil, Gas & Petrochemicals

Banking / Finance

IT

Telecoms

Construction


Advertisin g / Marketing / Public Relatio ns

3%

10%

7%

5%

24%

100

80

60

40

20

0

Banking / Finance

IT

Pharmaceuticals

Advertisin g / Marketin g / Public Relatio nsEducatio n / Academia


Retail

Medi cal / Health Service s

ConstructionConsumer Good s

Government / Civil service

Business con sultancy

Charity / vol untary sector

Textiles

ABBOTT

7%



Compensation and benefits

is what appeals the most to

respondents who choose

Telenor Pakistan as their

preferred employer.

Respondents reason for choosing employers have been classified into five major categories, to better understand motivation in selecting their preferred employer.

REASONS FOR SELECTION OF TOP EMPLOYERS 2012

Telenor Pakistan is rated at the top foremostly because of the compensation and benefits that are perceived to be higher than the rest. On the other hand, it is significant to note how Unilever Pakistan is rated to be a better employer on the basis of its brand image-the attribute that is ranked number three as a reason for preference for United Nations and Engro Corporation Ltd. Of the ROZEE.PK Top Ten Employers 2012, compensation and benefits are perceived to be the major contributing factor to work for Telenor Pakistan and Pakistan Tobacco Company Ltd only. Brand Image is what appeals to the majority of respondents who voted for Bank Alfalah, the only bank in the ROZEE.PK Top Ten Employer 2012 list, as their top employer.

RESPONDENTS REASONS FOR SELECTION

TelenorPakistan

UnitedNationsPakistan

NestlePakistan

00

80

60

40

20

0

21.46%

12.67%

21.86%

21.75%

22.25%

18.80%

12.64%

23.38%

21.68%

23.49%

18.70%

18.28%

20.34%

20.16%

22.52%

18.11%

13.93%

22.24%

21.92%

23.80%

19.18%

12.59%

22.23%

21.03%

24.96%

MobilinkGSM

Pakistan TobacooCompany Ltd

kanBAlfalah

Ltd Abbott

Oil & G asDevelopment

Company00

80

60

40

20 18.68%

13.10%

22.64%

22.20%

23.38%

18.17%

11.04%

22.71%

22.19%

25.89%

18.72%

18.12%

21.29%

19.17%

22.71%

17.74%

12.97%

23.60%

21.75%

23.93%

16.49%

13.86%

22.22%

21.30%

26.13%Reasons

Brand Image

Career Growth

Better Work Environment

Social Responsibility

UnileverPakistan

Ltd

Engro Corporation

Ltd



44

The purpose behind the analysis presented below is to better understand the reasons for selection for an employer within the same industry of operation.

Due to data limitations, only a few selected employers have been studied in this analysis.

REASONS FOR SELECTION OF TOP EMPLOYERS BY INDUSTRY

BANKING

BankAlfalah Ltd

MCB Bank Habib Bank Allied Bank

100

80

60

40

20

0

18.72%

18.12%

21.29%

22.71%

16.95%

15.70%

21.61%

21.35%

24.40%

19.21%

16.09%

20.89%

19.86%

23.95%

17.42%

15.33%

22.30%

20.91%

24.04%

Brand Image plays a strong ro

le

to make Bank Alfalah app

ear

as a better employer than

its

competitors and also for it

to

appear in the ROZEE.PK T

op

Ten Employers 2012 list.

Brand Image

Career Growth



Reasons

Bank Alfalah, the only bank to be rated in the ROZEE.PK Top Ten Employer 2012 list, is perceived so because of its brand image. However, for MCB Bank Ltd, Habib Bank Ltd and Allied Bank Ltd, career growth is what is perceived to appeal the most to respondents. The brand image is not the major contributing factor for the choice of the runner-ups in the category for Top Employers in the Banking Industry.

19.17%

Ltd d dLt Lt



F.M.C.G.

Compensation and

benefits

is the third preferred

attribute

for those responden

ts who

chose Unilever Pak

istan as

their top employer.

Although they all belong to the same industry, for these top five rated employers in the FMCG industry, the top contributing reason for selection varies for each of them. Where Unilever Pakistan has been selected by respondents because of its perceived brand image, Engro Corporation Limited and Procter & Gamble Pakistan is rated by respondents because of the perceived career growth it offers to its employees. Compensation and benefits becomes the most important contributing factor for only those respondents who perceived Pakistan Tobacco Company Ltd as their preferred top employer.

Brand Image

Career Growth



Reasons

UnileverPakistan Nestle

Pakistan

PakistanTobacco

Company Ltd

Procter& GamblePakistan

100

80

60

40

20

0

18.80%

12.64%

23.38%

21.68%

23.49%

18.11%

13.93%

22.24%

21.92%

23.80%

19.18%

12.59%

22.23%

21.03%

24.96%

18.17%

11.04%

22.71%

22.19%

25.89%

18.78%

10.80%

24.11%

21.35%

24.96%

dLt

Engro Corporation

Ltd



46

NGO/SOCIAL SERVICES

TELECOMMUNICATION

The top reason for

selection of top employer

in the Telecommunication

industry seems divided

between compensation and

benefits, brand image and

career growth.

The top perceived reasons for selection of top three employers in the Telecommunication Industry are different from each other. Where Telenor Pakistan, the leading employer in the ROZEE.PK Top Ten Employers 2012 list, is voted so because of the perceived compensation and benefits it offers; Mobilink GSM, the second ranked employer in the telecommunication industry is voted because of the career growth; and Ufone GSM is voted third in the list of Top Three Employers in the Telecommunication Industry because of its brand image.

Brand Image

Career Growth



Reasons

United nations, the only employer from the NGO/Social Services sector to appear in the ROZEE.PK Top Ten Employers 2012 list has been chosen by respondents because of the perceived career growth it offers to its employees. Where compensation and benefits is the second most contributing reason for selection of respondents for United Nations, it receives the least number of votes by respondents who selected Aga Khan Foundation as their perceived top employer. Respondents have selected Aga Khan Foundation mainly because of its brand image; a factor that is rated third as choice of selection for United Nations.

Brand Image

Reasons

Career Growth



Respondents who voted

for United Nations as their

preferred employer did

so majorly because of the

career growth it offers.

United Nations

Pakistan

Aga Khan Foundation(Pakistan)

100

80

60

40

20

0

18.70%

18.28%

20.34%

20.16%

22.52%

18.47%

15.89%

21.82%

21.25%

22.56%

TelenorPakistan

Mobilink GSM

UfoneGSM

100

80

60

40

20

0

21.46%

12.67%

21.86%

21.75%

22.25%

18.68%

13.10%

22.64%

22.20%

23.38%

20.46%

12.52%

21.90%

21.30%

23.83%



48

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ABOUT ROZEE RESEARCH

Rozee Research is the market intelligence research arm of ROZEE.PK, one of the most visited online destinations in Pakistan. Over 48,000 companies and 3 Million professionals connect through ROZEE.PKs platform which has resulted in 500,000 hirings through 20 Million job applications since its inception in 2007.

ROZEE.PK is a division of Naseeb Online Services (Private) Ltd, a venture capital backed Internet new media company. The management collectively has over 60 man-years of experience running Internet businesses.

The deep demographic and business insights available through ROZEE.PKs platform allows Rozee Research to leverage a unique vantage point to conduct highly targeted market surveys and outreach. Rozee Research has delivered numerous consumer and business research studies for clients ranging from telcos, FMCGs and banks.

For more information on Rozee Research products and services, contact:

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Documents

ROZEE.pk Top Employer Rankings 2012