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Regent's School of Fashion and Design degree shows catalogue 2015
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The images in this catalogue feature the work of graduating students from our Fashion Design, Fashion Design with Marketing, Fashion Marketing, Interior Design and Communication Design degree programmes.
Their degree shows, together with this catalogue, mark the culmination of four years’ study. Each project and collection is original and individual, representing the student’s personal philosophy and creative and commercial ideas within their chosen area.
Our students come to study with us in central London from all over the world, and our alumni go on to varied careers in industry internationally.
The students’ creative, contemporary work shows the strong awareness of modern fashion and design that they have worked hard to develop and which will make them the fashion and design professionals of the future.
We are lucky to work and study in the highly stimulating environment of central London, where we have easy access to fabulous resources and enjoy close links with industry.
The lecturers who teach and, most importantly, inspire our graduates bring a wealth of both industry and academic expertise to the experience.
The students’ work, while varied, is in one sense consistent, and that is in the amount of pure hard work, motivation and discipline it has taken to achieve their final projects.
Our warmest congratulations to all of our graduating students, and we hope that you will enjoy their work.
Gill Stark, Head of Regent’s School of Fashion & Design
WELCOME
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Contemporary designers appreciate that the world is in a perpetual state of (re)construction. They must be capable of listening to the needs of clients and managing complexity to develop solutions that are not only fit for purpose, but which demand attention in a busy world.
This programme is designed and delivered with the key aim of creating a seamless transition between education and employment. Each of our students is valued as an individual with unique characteristics and talent, and is supported to find their position within the professional design and cultural landscape.
We place high value on the transferable foundations of design thinking and processes, and the development of theoretically informed design outcomes. As they progress, our students choose to immerse themselves in one of four specialisms in digital media, graphics, illustration or photography.
We value a project-based approach to learning which encourages an openness to new understanding through direct engagement in visual processes and practices. Live projects in conjunction with industry this year included corporate e-card design, specialist magazine-cover illustration, merchandise development and branding for a central London retail event.
We have a strong emphasis on illustration and brand development across the group this year and a healthy balance in working processes between both traditional and digital methods. The final portfolios reveal competence and talent across the communication spectrum.
COMMUNICATION DESIGNDIGITAL MEDIA GRAPHICS ILLUSTRATION PHOTOGRAPHY
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Clarissa BradeTropical Illustrations
One of a series of hand drawn designs using a Caribbean theme, for application on interior design products and spaces.
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Melissa DelteilEntre Chien et Loup
A set of moving images inspired by human fears towards animals and hybridisation.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Ana De MatosJungle Magic
A collection of hybrid Afro-Japanese designs.
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Omar El SakkaBasket Run
A progressive exploration on the unconscious mind using Freudian theoriesand photographic constructions.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Malak FakeihLaban
My work as an illustrator is mainly inspired by Middle Eastern culture and traditions.I love the colours, textures, food, music and people.
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Hiba GhalebMarylebone Interiors Day
A live project submission on event branding for Marylebone Interiors Day 2015.The imagery links each of the participating interior design retailers within Marylebone Village in London.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Johanna OjantakanenA still image from an animation
An exploration of life and death, and the moments in between. By combining different visual methods and techniques the aim of each image is to articulate an emotion.
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Saraluna Micciche’
An exploration of human identities and the struggle within personalities.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Stuart Mercer Souter Take a Minute
Take A Minute is a campaign that represents the connectivity and interactivity lost between us as human beings due to overuse of technology.
www.stuartmercersouter.com
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These programmes produce creative, design-focused fashion innovators who are passionate about their subject.
Coming from many different countries, our students bring influences from a wide variety of cultural and social backgrounds. We do not seek to impose a design ethos. Instead, students are encouraged to work as individuals, developing their own ideas to produce work that is as distinctive in style and content as their own life experience.
Students develop as creative, original designers and market-aware fashion professionals. They learn how to express their personal design philosophy through the development of innovative, contemporary designs based on their own research and showing their individual aesthetic.
Their awareness of trends in music, film, art and all other creative disciplines is encouraged to ensure that their work sits comfortably within the current fashion ‘zeitgeist’. And of course, the programme exploits all the wonderful opportunities that London, as a world centre for the creative industries, affords.
These programmes integrate theory with practical experience to develop a fusion of creativity and business acumen. Graduates combine the understanding of fashion design and the appreciation of fashion markets that equip them as independent thinkers and creative designers, producing trend-aware fashion.
FASHION DESIGN
FASHION DESIGNWITH MARKETING
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Sofia Carolina CarliniIllusion of Freedom
The collection takes inspiration from contemporary art especially the work of Anselm Kiefer. This notion is represented through the free form rendering of shape and structure using technological fabrics. Can fashion be art?
https://instagram.com/sccarlini/
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Arianna CavalloOff White
The idea for this collection was to create a completely white canvas of simple minimalistic shapes and to overlay silicone rubber layers interpreted with tension rope through eyelets. This allows shifting surfaces to hang off of the garment’s structure.
The introduction of colour and detail meets my personal aesthetic.
http://www.artsthread.com/profile/rnncvl/
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Tein ChowMystery of Vietnam
Vietnamese rice terrace contour lines, as on a map from the sky, fused with flight runway surfaces and the curve of air waves are the first impressions of Vietnam captured to inspire this collection. Colours emanate from the bright traditional dress and
sculptural styles of Vietnamese hats worn by the women who live in the mountains.
http://www.artsthread.com/profile/Tein/Chow
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Ruth JacksonKoi
The collection is informed by the experience of living by the sea in Japan, taking inspiration from traditional handmade articles and the work wear found in fishing villages of old Japan. This environment presents hanging nets, fish, indigo, rope,
ceramics, sea glass and calligraphy. These are rendered for a strikingly original suspended layered aesthetic.
http://www.artsthread.com/profile/ruth.jacksonv
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Laurea LindroosBreak Me
The angst and the pain experienced whilst breaking out of a shell is represented metaphorically by the application of cracked surfaces rendered in soft latex, over all encompassing cocoon shapes and structures.
Laurealindroos.com
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Dafna MaybergPierot
Inspired by the sad and enigmatic character of Pierot at the centre of traditional Italian theatre of the Comedia del Arte. His soft cut white clown costume allows for a black and white monochromatic quality. This image lends itself for contemporary
styling using black decorative pompoms with soft silk for loose lines and organdie ruffs or collars.
http://www.artsthread.com/profile/Dafna/Mayberg
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Sannie SchuttHowl
‘Howl’ describes the drama underpinning this collection based on a personal Nordic cultural heritage and the dark elements within the folk novel ‘The Company of Wolves’ by Angela Carter. The theme is expressed through a palette of cold grey tones,
faux fur, hand knitting and feathers.
http://sannieschutt.blogspot.co.uk
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Ayesha ZebinModesty Reformed
Medieval clothing and traditional costume in the Middle East has led to a representation of contemporary, modest clothing. The collection uses natural fabrics of various weights with shearling in layers of ecru tones and calligraphy that creates a
covered yet alluring femininity.
www.Ayeshvision.wordpress.com
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Fashion can be both a driver and a mirror of social change. This innovative, visionary programme strikes a balance between practice and theory to develop a wide range of skills dictated by the current marketplace.
In an image-saturated environment, we emphasise the creation of new themes, encouraging students to develop new approaches that make their ideas stand out.
This year’s projects reflect contemporary lifestyle trends centred on fast-moving social and technology changes. They explore the different ways in which social and digital media integrate with consumer lifestyles.
Themes include evolving fashion tribes, new segmentation, experiential retailing and fashion technology applications. Plus-size, genderless fashion, male grooming, sustainability and gender stereotyping projects challenge traditional fashion narratives.
The single largest theme this year is apps for M-commerce, proposing niche ‘find-it-now’ capabilities across sports, fashion and luxury lifestyles.
With core skills in strategic marketing, consumer profiling and behaviour, ethics, branding, communication, and fashion PR and journalism, our students are prepared to diversify into a wide range of career paths on graduation.
FASHION MARKETING
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Dana AlhamraniLKBK
A multi-platform contemporary shopping experience.
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Carolina d’AlojaWhat would make the UK an attractive place for British fashion manufacturing?
British fashion manufacturing, its decline over the years and the elements that would make its revival possible and beneficial for the country.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Alexandra B. DampareHow Can African Fashion Break into the European Market?
Development of an online African Fashion Hub, through the use of affiliate marketing with the aim of promoting African Fashion Designers in the European Market.
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Gordon FoltaThe analysis of the Generation Y Male consumer with future trends of consumerism
Current target consumer trends and decision making processes. How these can be combined via the use of social media to fully incorporate all needs of this consumer.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Sonia GiovanniniSustainable Luxury Fashion
Does a luxury fashion brand’s Corporate Social Responsibility position affect the purchasing behavior of the luxury consumer?
[email protected]://soniagiovannini.wix.com/soniagiovannini
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Farrah Kelsey HamdanF A C T O R Y
The Art of Engagement: Social shopping in the digital age.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Anna Hedman88FRESH
88FRESH is a socially conscious men’s wear brand that explores innovative forms of social and corporate responsibility.
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Scarlett KarmelLuxeS
LuxeS is a luxury exclusive membership website, allowing customer to shop for the newest woman’s wear clothing.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Julia LarssonExpression over Gender.
The role of feminism in contemporary fashion.
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Maria MeurlingHow has the development of technology in the fashion industry affected consumer behavior
towards the in store experience?
Merging the digital and physical retail environments to regain footfall in stores, and develop a deeper relationship with the consumer.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Lauren MorrisonThe Evolution of plus size: what will make it successful within the UK Market?
To review the critical success factors of the plus size industry and to understand how the plus size category can evolve within the UK market.
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Chantal MurphyMen’s Spaces
Men’s Spaces is an innovative shopping experience for men. The purpose of this project is to bridge the gap between the array of male consumers living in society today.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Diana NgonyamaThe New Mini Me
The re-creation of the mini me concept from mundane to innovative through creative styling.
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Michaela Salomi NicolaideL O N D O N L U S H
L O N D O N L U S H lets you book luxury beauty & wellness services in London from your fingertips.
www.nicolaidemichaela.wix.com/michaela-nicolaide
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Liss RoineMoncler Actif
A potential brand extension strategy for Moncler.
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Aimee Sawers WarrenDaes. Dress. Act. Eat. Share.
A website/app providing a hub for consumers of sportswear who are passionate about fashion, fitness and nutrition.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Giulia SelviJust Around the Corner Fashion App
How an M-Commerce shopping app could benefit independent boutiques.
[email protected]://giuliaselvi.wix.com/giuliaselviportfolio
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Lilli TolmunenLemon
Experiential retail space E-commerce has a major share off all retailing in UK today. This project focused on finding techniques to improve in-store retailing strategies to gain a competitive edge against online retailing. By using experiential marketing
techniques such as multisensory strategy and innovative technology, Lemon offers an enchanting in-store shopping experience.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Laura Torosiants
The impact of gender differences in consumer and purchase behaviour within Gen Y.
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Margarita Vidal PonsWhich unique approach does lingerie needs in terms of branding to become a Lovemark?
Dissertation focused on the creation of a branding theory based on the Lovermark concept for the Lingerie industry.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Charlotte YeatmanHere To Wear
An app that makes shopping convenient for consumers, searching for high street fashion, using in-store and online databases.
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Our philosophy is centred on the premise that true creative spirit is produced from a radicalisation of the design process. Students are challenged to leave behind preconceived ideas about material outcomes and explore new projects in multiple ways.
Through a combination of words, images, drawings and objects, they develop their own approach to the discipline, learning to craft their ideas by hand, as well as digitally and mechanically.
Students gain an in-depth, career-focused education that develops creativity and knowledge and equips them with the skills to work across various sectors, including retail, residential, events, hotels, exhibitions, workplaces and restaurants.
In their final year students immerse themselves in aspects of architecture, interiors and design through their chosen research topic, culminating in the final design projects you see here.
The major design project is an individually driven interior design proposal that focuses on the student’s personal aspirations towards the subject. They undertake wide-ranging and in-depth study to ascertain the feasibility of their proposals, identifying new commercial or social opportunities that could be presented to real clients - from local companies to government bodies - and then be realised.
These proposals are interiors, spaces or places that currently do not exist, but they ask the question - why not?
INTERIORDESIGN
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Louise AbeniusHow can an interior empower the feminist movement?
The project aims to attract people who are interested in change and collaborating with others, or are just open to expand their interest within this political matter.
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Dalia Al-SoufiHow can a rail commuter get fit while travelling to work?
My approach to the project was to mimic the materials and the five folding steps of a Brompton bike. This allowed me to create a sequence of branded spaces.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Mushana Aniysa AlleyneHow do you create a learning environment that breaks away
from the traditional academic structure?
I have set myself the task to design and develop a Secondary School for Hayes & Harlington City Council, which will refine and change the current perspectives on education.
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Yassaman BayatHow do you create a dynamic interior that encourages movement and flow?
My approach to the project was to create a series of hybrid spaces that during the day function as a gym and in the evening turn into a nightclub.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Audrey CavengIs it possible to create a homeless shelter for women by pleating sustainable materials?
The programme aims to give women not only shelter but to give their self-esteem back, this will be achieved through a series of workshops based in the arts such as: writing, poetry, music and dance.
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Mariam AliHow can an interior protect women and give them confidence?
This project is about creating a safe environment for abused women. The curved ceiling flows through the building leading visitors through a sequence of welcoming and friendly spaces.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Aynaz DehdashtiHow do you create varying levels of privacy by only using timber and glass?
In this project I investigated levels of public areas and privacy within the spaces. I created 10 timber and glass panels with changing opacity. The panels are used to create public and private areas within the building. The panels are located side by
side with distance acting as a barrier.
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Lalaine DizonIs it possible to translate virtual dating into a three dimensional space?
The proposal is to develop a ‘Happn Club’ based on the language Happn users are familiar with: personalized settings, browsing (feed), signaling interest and personal messages.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Hannah FakiHow can TFL relocate their museum into a subterranean habitat?
The conceptual approach towards the project is to celebrate and tell the story of the London Underground within the fabric of a disused underground station.
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Maria FlorencaHow can a building programme allow a community spirit to thrive?
The project aims to recreate a community spirit by breaking down boundaries of isolation, concealed minds by creating spaces where people can meet and greet each other and feel part of a community. The building will bring together people with shared
aspirations, values and experiences.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Cécile NorwoodHow can different forms of topography answer issues of sustainability?
The topographic landscaping of the interior will give the feeling that the spaces have been created through the process of natural erosion.
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Oana Andreia PavelCan the ecosystem of tropical rain forest shape the form of a herbal remedies center?
My approach to the project was to apply the ecosystem of the rain forest to create a sequence of spaces that behave in a similar nature.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Mirat PolatHow can an interior encourage people to lose weight?
My aim for the project was to create a warm and welcoming environment for those who find losing weight difficult but who are eager to become healthy individuals.
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Aicha SardilyHow do you tailor the interior of a Tailoring Locus?
The Tailoring Locus is a building where tailoring is crafted, learned and displayed. It offers the opportunity for struggling designers who have yet to find a successful path in the fashion industry, to become bespoke tailors.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Alexandra SarliIs it possible to design a Jazz museum based on the melody and structure of a song?
My proposal is to provide the National Jazz Archive with a museum space that allows them to display important artifacts of Jazz from the 1920s to the present day. My approach to the project was to base the structure of the Jazz Museum on the
melody of ‘So What’ by Miles Davis.
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Denise StoelzelHow do you create an environment that enhances business relationships with individuals
from different professions?
My approach to the project was to generate a series of spaces that represent the BNI Olympian’s unique active hosting business referral concept. The organizations values are encapsulated through the usage of transparency, opacity and reflectivity
to increase visible contact between the individuals and foster non-verbal connectivity.
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C O M M U N I C A T I O N D E S I G N | FA S H I O N D E S I G N W I T H M A R K E T I N G | FA S H I O N M A R K E T I N G | I N T E R I O R D E S I G N
Nouf AlTaherHow can an interior improve the wellbeing of a student?
The interior has been landscaped to enhance natural daylight and to allow students to enjoy vibrant views wherever they are in the building.
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Tugba Eda TemelHow can the use of colour improve the wellbeing of a child?
Colour Voyage is a colour therapy healing and activity center for children who have psychological issues. My approach to the project was to design an eclectic, joyous and enlivening environment.
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THANKS TO ALL THE STAFF WHO HAVE CONTRIBUTED TO OUR PROGRAMMES THIS YEAR
Wesley Aelbrecht Michael Azu Matt Berry Kim Blake Leora Brook Theresa Clark Karen Colley Dahren Davey Lesley Davis Yvonne Deacon Laoura Englezou Francesca Gernone James Gosling Mark Gower Sarah Harkins Joanne Harris Tim Jackson Matthew Jeatt Greg Jones Keiko Kanda Iris Lamprecht Andrew Langford Stephanie Liberman Caroline Lloyd
Kieran Mahon Stuart McKenzie Dervla McManus Georg Meyer-Wiel Peter Morris Stephen Myers Alessandra Niccolai Rentaro Nishimura Tracey O’Dea Onur Ozkaya Angela Purnell Nick Rawcliffe Julia Robson Marie Rossetti Johann Schnaus Tracy Spiegel Gill Stark Amy Thomas Vera Urban Stefan Vidler John Walford Danielle Willkens Verdi Yahooda Craig Yamey
The BA (Hons) Communication Design students who developed the key aspects of the 2015 exhibition and the related publications include:
Catalogue and invitationsMelissa Delteil, Hiba Ghaleb and Johannah Ojantakanen
Exhibition signageOmar El Sakka, Clarissa Brade and Ana De Matos Costa
Social media and local relationsStuart Souter, Malak Fakeih and Saraluna Micciche
Many thanks to all the companies and individuals from industry who have contributed to the life of the School. Their involvement and support through live projects, lectures, competitions, workshops and talks has vastly enriched our students’ experience and added to the creative vitality of the School.
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