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1Your Coffee Shop
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I N V E S T O R O P P O R T U N I T Y
Rum by Rum LoversConfidential and Proprietary.Copyright © by Striped Lion Distilling LLC.All Rights Reserved.
2Your Coffee Shop
OUR BIG IDEA
Striped Lion Distilling’s mission is to become asmall-batch rum distillery renowned among high endrum connoisseurs, local business enthusiasts, foodies,and those who seek quality and transparency in theproducts they consume.
3Your Coffee Shop
INDUSTRY OUTLOOK
1,500+U.S. Craft Distilleries
$3 BillionAnnual U.S. Craft Retail Revenue
25%Revenue Increase Over Prior Year
5.8 MillionVolume of Cases
Sold (12 Bottles/9L)
18.5%Volume Increase Over
Prior Year
SUCCESS
* Data obtained from 2017 American Craft Spirits Association Annual Report
4Your Coffee Shop
THE MARKET
METRO AREA RANK SHARE CASES SOLD (12 BOTTLE)
New York-Newark-Edison 1st 10.6% 2.6 Million
Miami-Ft Lauderdale-Miami Beach 2nd 4.1% 1 Million
Chicago-Naperville-Joliet 3rd 3.6% 909,000
Los Angeles-Long Beach-Santa Ana 4th 3.6% 908,000
Boston-Cambridge-Quincy 5th 2.8% 708,000
Philadelphia-Camden-Wilmington 6th 2.7% 688,000
Top Metropolitan Areas by Volume Sold for Rum
Primary Market Secondary Market (within Distribution State)
Expansion Market
* Data obtained from Beverage Information Group’s 2015 Liquor Handbook
5Your Coffee Shop
Unaged White Rum (Distilled in-house)
OUR PREMIUM RUMS
Unaged Flavored Rums (Distilled in-house)
International Blend Aged Rum
Aged Rum (Distilled in-house)
Artist Label Rendering
6Your Coffee Shop
Cocktail Bitters (Crafted on-site)
TASTING ROOM OFFERINGS
Handcrafted Cocktails
Non-Alcoholic Beverages
7Your Coffee Shop
Apparel
DESTINATION OFFERINGS
Glassware
Events
Tours
8Your Coffee Shop
REVENUE MODEL
Off Premise Sales
• Wholesale Sales of
Bottles/Cases to Liquor Stores,
Bars, Restaurants, Clubs
• No Distributor Needed for In-
State Wholesale Sales
• Out of State Sales Require Us to
Follow Laws of That Particular
State (Distributor)
On Premise Sales Destination Sales Contract Distilling
• Retail Bottle Sales
• Cocktail Sales
• Cocktail Bitters Sales
• Production Floor Tours
• Merchandise Sales (Apparel,
Glassware, Literature, Etc.)
• Paid Events (Educational Classes,
Corporate Events, Theme
Nights, Private Parties)
• Custom Order Batches of Rum
for Clients Who Want to Create
Their Own Private Labels
• Consultation Fees
• Recipe Development
• Bottling
• Labeling
9Your Coffee Shop
SALES FORECAST
$340,602
$446,556
$535,868
$84,757$109,974 $129,099
$255,845
$336,582
$406,769
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
YR1 YR2 YR3
TOTAL SALES TOTAL COGS NET PROFIT
3 YEAR SALES SUMMARY YR1 YR2 YR3
TOTAL SALES $340,602 $446,556 $535,868
TOTAL COGS $84,757 $109,974 $129,099
NET PROFIT $255,845 $336,582 $406,769
ANNUAL SALES & GROSS PROFIT
10Your Coffee Shop
KEY TIMELINE GOALS
Social Media Outreach
Secure Funding
Construction/Distillery Build Out
Grand Opening
Booth at Miami Rum Renaissance Festival
7/1/18 9/15/18 12/1/18 6/1/19
11Your Coffee Shop
THE TEAM
OWNER
Kevin WrightHead Distiller
Career IT ProfessionalRum Collector-300+ Rums
OWNERErin Wright
Chief Brand OfficerPediatrician/Dept Chair
Yale Grad, Rum Collector-300+ Rums
OWNER
Kanesha WrightCustomer Experience Manager
Insurance ProfessionalRum Lover, Graphics Arts Grad
13Your Coffee Shop
MAJOR DIRECT COMPETITORS
Train Wreck Distillery – 26 milesBurlington County’s first legal craft distillery since Prohibition. Located in Mt Holly, NJ. Owned and operated by a fatherand son team. Products include Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes.
Pine Tavern Distillery – 20 milesSalem County’s first legal craft distillery since Prohibition. Located in Monroeville, NJ. Family owned and operated.Products include Rum, Vodka, Rye Whiskey, and Bourbon Whiskey.
Little Water Distillery – 55 milesLocated in Atlantic City, NJ. Owned and operated by two brothers. Products include Rum (2 products), Vodka, and Whiskey.Variety of events and a strong social media presence.
14Your Coffee Shop
MAJOR INDIRECT COMPETITORS
Eight & Sand Beer Co. – 0.3 milesSmall craft brewery. Located in Woodbury, NJ. They have a large local following. Taproom, merchandise, and events.
William Heritage Winery – 10 milesA premier, award winning South Jersey destination winery. Located in Mullica Hill, NJ. They host events and festivals.Tasting room open daily.
Death of the Fox Brewing Company – 5 miles
New Jersey’s first craft brewery and coffeehouse. Located in East Greenwich Twp., NJ. Taproom, merchandise, and events.
15Your Coffee Shop
REQUIRED FUNDING
$295,000 – 45%
OWNER EQUITY
$370,000 – 55%
DEBT INVESTORS
16Your Coffee Shop
USE OF FUNDS
PRE OPENING LEASE EXPENSES 9%
INVENTORY/RAW MATERIALS 7%
LEGAL/ACCOUNTING 1%
EXISTING DEBT 2.5%
LEASEHOLD IMPROVEMENTS 54%
EQUIPMENT 12%
WORKING CAPITAL 10%
START UP COSTS 0.5%
FURNITURE & FIXTURES 2%
TASTING ROOM 1%
FIXED STARTUP EXPENSES
ADVERTISING 1%
THANK YOU!
Rum by Rum Lovers