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INVESTOR OPPORTUNITY Rum by Rum Lovers Confidential and Proprietary. Copyright © by Striped Lion Distilling LLC. All Rights Reserved.

Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

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Page 1: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

1Your Coffee Shop

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I N V E S T O R O P P O R T U N I T Y

Rum by Rum LoversConfidential and Proprietary.Copyright © by Striped Lion Distilling LLC.All Rights Reserved.

Page 2: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

2Your Coffee Shop

OUR BIG IDEA

Striped Lion Distilling’s mission is to become asmall-batch rum distillery renowned among high endrum connoisseurs, local business enthusiasts, foodies,and those who seek quality and transparency in theproducts they consume.

Page 3: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

3Your Coffee Shop

INDUSTRY OUTLOOK

1,500+U.S. Craft Distilleries

$3 BillionAnnual U.S. Craft Retail Revenue

25%Revenue Increase Over Prior Year

5.8 MillionVolume of Cases

Sold (12 Bottles/9L)

18.5%Volume Increase Over

Prior Year

SUCCESS

* Data obtained from 2017 American Craft Spirits Association Annual Report

Page 4: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

4Your Coffee Shop

THE MARKET

METRO AREA RANK SHARE CASES SOLD (12 BOTTLE)

New York-Newark-Edison 1st 10.6% 2.6 Million

Miami-Ft Lauderdale-Miami Beach 2nd 4.1% 1 Million

Chicago-Naperville-Joliet 3rd 3.6% 909,000

Los Angeles-Long Beach-Santa Ana 4th 3.6% 908,000

Boston-Cambridge-Quincy 5th 2.8% 708,000

Philadelphia-Camden-Wilmington 6th 2.7% 688,000

Top Metropolitan Areas by Volume Sold for Rum

Primary Market Secondary Market (within Distribution State)

Expansion Market

* Data obtained from Beverage Information Group’s 2015 Liquor Handbook

Page 5: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

5Your Coffee Shop

Unaged White Rum (Distilled in-house)

OUR PREMIUM RUMS

Unaged Flavored Rums (Distilled in-house)

International Blend Aged Rum

Aged Rum (Distilled in-house)

Artist Label Rendering

Page 6: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

6Your Coffee Shop

Cocktail Bitters (Crafted on-site)

TASTING ROOM OFFERINGS

Handcrafted Cocktails

Non-Alcoholic Beverages

Page 7: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

7Your Coffee Shop

Apparel

DESTINATION OFFERINGS

Glassware

Events

Tours

Page 8: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

8Your Coffee Shop

REVENUE MODEL

Off Premise Sales

• Wholesale Sales of

Bottles/Cases to Liquor Stores,

Bars, Restaurants, Clubs

• No Distributor Needed for In-

State Wholesale Sales

• Out of State Sales Require Us to

Follow Laws of That Particular

State (Distributor)

On Premise Sales Destination Sales Contract Distilling

• Retail Bottle Sales

• Cocktail Sales

• Cocktail Bitters Sales

• Production Floor Tours

• Merchandise Sales (Apparel,

Glassware, Literature, Etc.)

• Paid Events (Educational Classes,

Corporate Events, Theme

Nights, Private Parties)

• Custom Order Batches of Rum

for Clients Who Want to Create

Their Own Private Labels

• Consultation Fees

• Recipe Development

• Bottling

• Labeling

Page 9: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

9Your Coffee Shop

SALES FORECAST

$340,602

$446,556

$535,868

$84,757$109,974 $129,099

$255,845

$336,582

$406,769

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

YR1 YR2 YR3

TOTAL SALES TOTAL COGS NET PROFIT

3 YEAR SALES SUMMARY YR1 YR2 YR3

TOTAL SALES $340,602 $446,556 $535,868

TOTAL COGS $84,757 $109,974 $129,099

NET PROFIT $255,845 $336,582 $406,769

ANNUAL SALES & GROSS PROFIT

Page 10: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

10Your Coffee Shop

KEY TIMELINE GOALS

Social Media Outreach

Secure Funding

Construction/Distillery Build Out

Grand Opening

Booth at Miami Rum Renaissance Festival

7/1/18 9/15/18 12/1/18 6/1/19

Page 11: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

11Your Coffee Shop

THE TEAM

OWNER

Kevin WrightHead Distiller

Career IT ProfessionalRum Collector-300+ Rums

OWNERErin Wright

Chief Brand OfficerPediatrician/Dept Chair

Yale Grad, Rum Collector-300+ Rums

OWNER

Kanesha WrightCustomer Experience Manager

Insurance ProfessionalRum Lover, Graphics Arts Grad

Page 12: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

13Your Coffee Shop

MAJOR DIRECT COMPETITORS

Train Wreck Distillery – 26 milesBurlington County’s first legal craft distillery since Prohibition. Located in Mt Holly, NJ. Owned and operated by a fatherand son team. Products include Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes.

Pine Tavern Distillery – 20 milesSalem County’s first legal craft distillery since Prohibition. Located in Monroeville, NJ. Family owned and operated.Products include Rum, Vodka, Rye Whiskey, and Bourbon Whiskey.

Little Water Distillery – 55 milesLocated in Atlantic City, NJ. Owned and operated by two brothers. Products include Rum (2 products), Vodka, and Whiskey.Variety of events and a strong social media presence.

Page 13: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

14Your Coffee Shop

MAJOR INDIRECT COMPETITORS

Eight & Sand Beer Co. – 0.3 milesSmall craft brewery. Located in Woodbury, NJ. They have a large local following. Taproom, merchandise, and events.

William Heritage Winery – 10 milesA premier, award winning South Jersey destination winery. Located in Mullica Hill, NJ. They host events and festivals.Tasting room open daily.

Death of the Fox Brewing Company – 5 miles

New Jersey’s first craft brewery and coffeehouse. Located in East Greenwich Twp., NJ. Taproom, merchandise, and events.

Page 14: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

15Your Coffee Shop

REQUIRED FUNDING

$295,000 – 45%

OWNER EQUITY

$370,000 – 55%

DEBT INVESTORS

Page 15: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

16Your Coffee Shop

USE OF FUNDS

PRE OPENING LEASE EXPENSES 9%

INVENTORY/RAW MATERIALS 7%

LEGAL/ACCOUNTING 1%

EXISTING DEBT 2.5%

LEASEHOLD IMPROVEMENTS 54%

EQUIPMENT 12%

WORKING CAPITAL 10%

START UP COSTS 0.5%

FURNITURE & FIXTURES 2%

TASTING ROOM 1%

FIXED STARTUP EXPENSES

ADVERTISING 1%

Page 16: Rum by Rum Lovers...and son team. Productsinclude Rum, Gin, and Vodka. Open 3 evenings per week and offer cocktail classes. Pine Tavern Distillery – 20 miles Salem County’s first

THANK YOU!

Rum by Rum Lovers