Running a successful marketing campaign through

social media

Most companies these days have social media embedded and integrated into their

corporate communications in so many ways that it has become necessary for these

companies to study how to effectively use social media. One of the ways that social

media is important to companies and organizations is through marketing. Social

media platforms such as Twitter and Facebook are now very commonly used by

most companies to promote their brands or products. The interesting trend is that,

the more popular a social media platform becomes, the more corporates and

organizations are forced to accommodate it.

One of the reasons that corporates and organizations use social media is because

these platforms often highly target to specific groups of people that can be easily

defined as opposed to marketing to more amorphous groups. This makes it very

important that companies develop a social media marketing strategy to find the

best ways to target their specific customers and turn them into customers. Since

social media is a low cost way of reaching out to ones clients, it has by and large

equalized the field between small and large companies who are targeting the same

individuals as their customers. With social media, the emphasis is more on the

effort you make to stay in touch with your audience.

If you want to run a successful marketing campaign using social media you need to

observe the following. To begin with, it is important to find out what your audience

want, if you don’t already know, you should find out what they want either through

surveys or asking directly through certain social media platforms. Next, you need to

make your interaction centered on your customers, find the art of telling your

customers what they want to hear, while also communicating your marketing

message to them in a manner that is authentic. Also, going viral is obviously what

you want, but you should not act that way because if your customers or audience

get a sense that this is what you are going for, you will often be quickly ignored or

even rebuked. To add to that, knowing how to use the different social media

platforms effectively is important. The approach that you will take while marketing

through Facebook cannot be the same while marketing through Twitter. You need to

have an authentic and consistent voice for each platform or else, your audience

could turn against you quickly. Finally, you also need to be an active participant in

the social community that you join, and be careful about what you post and how it

could be interpreted by your audience. If you are not conversant with a particular

social media platform, it is better not to participate in it rather than make a lot of

blunders that could do a lot more harm than good for your brand. Otherwise it’s

better to get a social media marketing company to handle the marketing for

you.