Running a successful marketing campaign through social media

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    25-Jul-2016

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Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded and integrated into their Most companies these days have social media embedded

Transcript

  • Running a successful marketing campaign through

    social media

    Most companies these days have social media embedded and integrated into their

    corporate communications in so many ways that it has become necessary for these

    companies to study how to effectively use social media. One of the ways that social

    media is important to companies and organizations is through marketing. Social

    media platforms such as Twitter and Facebook are now very commonly used by

    most companies to promote their brands or products. The interesting trend is that,

    the more popular a social media platform becomes, the more corporates and

    organizations are forced to accommodate it.

    One of the reasons that corporates and organizations use social media is because

    these platforms often highly target to specific groups of people that can be easily

    defined as opposed to marketing to more amorphous groups. This makes it very

    important that companies develop a social media marketing strategy to find the

    best ways to target their specific customers and turn them into customers. Since

    social media is a low cost way of reaching out to ones clients, it has by and large

    equalized the field between small and large companies who are targeting the same

    individuals as their customers. With social media, the emphasis is more on the

    effort you make to stay in touch with your audience.

    If you want to run a successful marketing campaign using social media you need to

    observe the following. To begin with, it is important to find out what your audience

    want, if you dont already know, you should find out what they want either through

    surveys or asking directly through certain social media platforms. Next, you need to

    make your interaction centered on your customers, find the art of telling your

  • customers what they want to hear, while also communicating your marketing

    message to them in a manner that is authentic. Also, going viral is obviously what

    you want, but you should not act that way because if your customers or audience

    get a sense that this is what you are going for, you will often be quickly ignored or

    even rebuked. To add to that, knowing how to use the different social media

    platforms effectively is important. The approach that you will take while marketing

    through Facebook cannot be the same while marketing through Twitter. You need to

    have an authentic and consistent voice for each platform or else, your audience

    could turn against you quickly. Finally, you also need to be an active participant in

    the social community that you join, and be careful about what you post and how it

    could be interpreted by your audience. If you are not conversant with a particular

    social media platform, it is better not to participate in it rather than make a lot of

    blunders that could do a lot more harm than good for your brand. Otherwise its

    better to get a social media marketing company to handle the marketing for

    you.