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SA SA SUPREMEStore Focus

December 2013 CHRISTINA KÖNIGAssociate Analyst

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Store Visit: Key Facts

Store IntroductionStore Introduction

Banner Name Sa Sa Supreme

Format Perfumeries/beauty store

Location Causeway Bay, Hong Kong

Opened 2013

Sales Area 20,000 sq ft (1,858 sq m)

Total Checkouts 4

Opening Hours Mon-Sun 10am-11pm

Store ServicesMake-up styling service, beauty salon with facial and body treatments, nail spa services, hair salon, café

Causeway Bay

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Store FloorplanStore Floorplan

The store is accessible via an escalator or staircase from street level. A small area with perfume displays is located on the floor between the main shop on the first floor and street level.

As in other Sa Sa stores, Sa Sa Supreme sells fragrances, make-up, hair and skincare products. However, unlike other stores, Sa Sa Supreme features additional departments such as a boutique café, nail spa, beauty consultancy area and professional hair salon by AVEDA.

Caffé Habitú at the entrance/exit

Nail spa services behind the brand shop

AVEDA concept salon

Beauty consultancy in the Skincare Zone

Brand shop featuring products by MAC,

Bobbi Brown, Anna Sui and banila co.

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Premiumisation.

One-stop shop for cosmetics and beauty services.

Beauty and leisure destination.

Digital testing ground.

Planet Retail visited Sa Sa Supreme to see the company’s latest premiumised lifestyle store concept.

Key Reasons for VisitKey Reasons for Visit