SABC 2010 PROJECT PLAN

SABC 2010 PROJECT PLAN Presentation

to the Portfolio Committee on Sport and Recreation

1st June, 2010

Introduction of Delegation

1. Mrs. Charlotte Mampane

2. Mr. Nhlanhla Sibisi

3. Mr. Peter Kwele

4. Mr. Mandla Soko

5. Mr. Ayanda Cishe

6. Mr. Andile Noganta

2

Contents

1. PROJECT OVERVIEW

2. OBJECTIVES

3. PROJECT OUTLINE & THE JOURNEY

4. PROGRAMMING THEMES

5. WORLD CUP SCHEDULE AND COMPLEMENTARY PLAN

6. PRODUCTION AND TALENT PLAN

7. MARKETING AND CREATIVE

8. TECHNOLOGY PLAN

9. CONCLUSION

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SABC VISION

Broadcasting for Total CitizenEmpowerment

18 Radio Stations

3 Television Channels

Alternative Media Platforms

Programming

News & Current Affairs

PR & Marketing

Live Commentary Shows

NATIONAL ROLE

THE PLATFORMS DELIVERABLES

EXPECTED OUTCOMES

Restored SABC’s integrity and public confidenceImproved awareness about the World Cup & History of Soccer

Improved knowledge about SAFA, FIFA and the LOCImproved knowledge about Government investment

Improved knowledge about South Africa & Africa’s Socio-economic & Political ProfileMassive Support for the South African National Team

World Class Broadcast Service that translates to increased audience share across the network

SABC - Official Broadcaster of the 2010 FIFA World Cup

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Strategic Objectives

1. To create a 2010 broadcasting legacy for the SABC by improving the minimum broadcasting standards and technology.

2. To ensure that every South African has access to the World Cup through relevant programming on SABC platforms (Radio, Website and Television).

3. To deliver a World Class Broadcast Service that translates into increased audience share across the network

4. To create a bond with the listeners by delivering the Build Up Campaign & Tournament matches using all South Africa’s 11 official languages.

5. To champion and reflect the nation’s readiness in the buildup to the 2010 FIFA World Cup and galvanize the nation to support the Senior Men’s National Team, “Bafana Bafana”: 1 team - 48 million supporters.

6. To ensure financial sustainability and a Return On Investment through the effective exploitation of our rights ownership.

5

Improved awareness about the World Cup & History of SoccerImproved knowledge about South Africa & Africa’s Socio-economic & Political Profile

Massive Support for the South African National TeamWorld Class Broadcast Service that translates to increased audience share across the network

SABC’s Journey to 2010

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Programming

2010 Programming Themes

1. Patriotism

2. Sustaining Livelihoods

3. Xenophobia and Racism

4. Preparedness

5. Heritage of Football

6. Spirituality and Football

7. Celebrating Freedom, Unity and Diversity

8. Showcasing the rest of Africa

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2010 Programming Objectives: Themes

1. PatriotismProgramming that advocates, ignites and engenders national pride, identity and consciousness whose legacy lives beyond 2010.

2. Sustaining LivelihoodsProgramming that showcases all the 2010 commercial and job creation opportunities.

3. Xenophobia & RacismProgramming that exposes the social ills of xenophobia and racism and promotes racial tolerance and tolerance of people from other countries.

4. PreparednessProgramming aimed at keeping the nation abreast of the latest developments around the 2010 FIFA World Cup initiatives and showcasing the state of readiness from a variety of angles.

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2010 Programming Objectives: Themes

5. Heritage of FootballProgramming that showcases the history of football with the aim of generating interest in the game of football and the World Cup itself.

6. Spirituality and FootballProgramming that showcases the spiritual side of football from the individual players’ and their nation’s perspective, as global obsession about football is often regarded as religion itself.

7. Celebrating freedom, unity and diversityProgramming that showcases the nation by showing the success of a free and democratic South Africa, and acknowledging the contribution that some of the World Cup participating countries have made towards our freedom and the role sport has played in this regard.

8. Showcasing the rest of AfricaProgramming that focuses on the African Continent on issues pertinent to 2010.

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PREPAREDNES34%

HERITAGE10%CELEBRATING

FREEDOM21%

PATRIOTISM32%

SPIRITUALITY 3%

PREPAREDNES HERITAGE CELEBRATING FREEDOM PATRIOTISM SPIRITUALITY

Total TV Minutes 14,871mins

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2010 Programming Themes

Scheduling: Management of Audience Flow

2010 Scheduling Objectives:

1. Road to 2010:

Deliver integrated programming mix across all platforms within the network that seeks to enhance the

2010 FIFA World Cup viewing experience

2. 64 Matches Live:

Deliver compelling world class live soccer action on TV and Radio

3. Highlights:

Deliver highlight packages to keep viewers abreast of all the soccer action

4. Repeats:

Exploit and maximise content to deliver revenue opportunities

5. News Access:

Deliver up to date and compelling 2010 FIFA World Cup across the network

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Complimentary across the network;

Creation of repeat opportunities for audience maximization;

Optimization of audience retention;

Maximization of World Cup content exploitation / amortization; and

Creation of revenue generation opportunities and environments.

SABCTV Transversality

SABC1 SABC2 SABC3

• Home of “LIVE” soccer matches• Mzansi Razzmatazz World Cup

channel • High entertainment value of sport

content

• We bring you 8 matches “LIVE”• World Cup catch-up service • Alternative viewing experience• Family viewing content e.g.. family

movies

• World Cup catch-up service• Alternative viewing experience • Higher LSMs focus• Entertainment and lifestyle skew

Transversal World Cup Schedule Rationale

SABC1 SABC2 SABC304h00-06h0008h00-10h00

11h00-13h0023h00-01h00

00h00 – 02h00Altenative view ing 03h00-05h00

05h00- 07h0008h00 – 10h00 Alternative view ing

11h00-13h00 23h00-01h00

00h00-02h0003h00-05h00


11h00-13h00 23h00-01h00

00h00-02h0003h00-05h00

Altenative view ing

Altenative view ingAlternative view ing

Altenative view ing Wee

kday

11-21 June 2010

Wee

kday Live Matches &

EntertainmentAltenative view ing

Altenative view ing

Entertainment

Satu

rday

Satu

rday

Live Matches & Entertainment

Alternative view ingEntertainment


Sund

ay

Sund

ay


A total of 32 matches will be flighted LIVE during the first 10 days of the tournament.

Sixty-four (64) re-run opportunities have been created.

The network re-run ratio per match will be 2.0

Schematic Chart: Re-run Opportunities & Complimentary – 11-21 June 2010


11h00-13h0023h00-01h00

00h00 – 02h0003h00-05h00

Altenative view ingAltenative view ing

Wee

kday

Wee

kday

22-25 June 2010

Live Matches & EntertainmentAltenative view ing

Altenative view ing

Altenative view ingLive Matches & Entertainment

SABC1 and SABC2 will flight 8 matches each during this period;

5 re-run opportunities will be created - a re-run ratio of 1.5 per match will be achieved.

Schematic Chart: Re-runs Opportunities & Complimentary – 22-25 June 2010


11h00-13h0015h00-17h00


23h00-01h00 00h00 – 02h00Entertainment Altenative view ing 03h00-05h00


11h00-13h00 15h00-17h00


23h00-01h0000h00-02h00

Altenative view ing 03h00-05h00


11h00-13h00 15h00-17h00

Live Matches & Entertainment23h00-01h00

00h00-02h00Altenative view ing 03h00-05h00

Wee

kday

Alternative view ingSatu

rday


Satu

rday

Altenative view ing

Entertainment

Wee

kday

26 June - 11 July 2010

Altenative view ingLive Matches & Entertainment

Altenative view ing

Sund

ay


Sund

ayAltenative view ing

Alternative view ing

Entertainment

Alternative view ing

With 16 matches left at this stage, the network will create 112 re-run opportunities.

The network will achieve 7.0 re-run ratio between 26 June – 11 July 2010

Schematic Chart: Re-runs Opportunities & Complimentary –26 Jun 11 July 2010

Weekday Schedule (1 of 6)

SLOTS SABC1 SABC2 SABC3 etv SLOTS04:00 04:0005:00 Rel Prayer 05:0005:10 05:1005:15 05:1505:30 05:3005:55 Bethesda 05:5506:00 06:0006:30 06:3007:00 Children 07:0007:30 07:3008:00 B&B Informercials 08:0008:30 Isidingo 08:3009:00 Generation 09:0009:30 Seskhona Rep 7de Laan Rhythm City 09:3010:00 Generations e-shobobo/Scandal 10:00

10:30 Isidingo 3rd Degree/ShowBizz Report/Playa 10:30

11:00 Sunset beach 11:0011:30 11:3012:00 My 2010 Live/ PVA 12:0012:30 Soccer 411 12:3013:00 Judge Judy 13:0013:15 13:1513:30 13:3013:45 13:4514:00 14:0014:15 Half Time 14:1514:30 Children 14:3014:45 Children 14:4515:00 15:0015:15 Wrap Up 15:1515:30 15:3015:45 15:4516:00 16:0016:15 16:1516:30 16:3016:45 Half Time 16:4517:00 17:0017:15 17:1517:30 17:3017:45 17:4518:00 Early Edition 18:0018:15 S1 ENT PROMISE Early Edition 18:15

Informecials/Backstage

Young & the Restless

Informercials

Informercials/Great Expectations/Planet

Parent/e-shibobo

News Day/5 minutes

WWE Wrestling

Live Match Hectic nine 3 Talk

Hip2b2

OprahLive Match Dragon Ball

Sotho/Venda NewsWrap Up

Live Match 7 de Laan

AtchaAll My Children

Build Up - Match As The World Turns

Build Up - Match Days of Our Lives News @ 1pm

Live MatchJudge Mathis Africa News update

Soccer DocFamily/Children's movie

Hi-Lights- Day b4Match Re-run

Dr Phil

Match Re-run

World TodayEducation

Good Morning Morning Live

Yo WC Live

AM Shopping Match Re-run

WEEKDAY

Children programming

Early Sunrise

African Language News

Weekday Schedule (2 of 6)SLOTS SABC1 SABC2 SABC3 etv SLOTS18:30 18:3018:45 18:4519:00 News 19:0019:15 19:1519:30 19:3019:45 Sitcom 19:4520:00 20:0020:15 20:1520:30 20:3020:45 20:4521:00 21:0021:15 Half Time 21:1521:30 21:3021:45 21:4522:00 News 22:0022:15 Wrap Up 22:1522:30 22:3022:45 22:4523:00 23:0023:15 23:1523:30 23:3000:00 00:0000:30 00:3001:00 01:0002:00 02:0002:30 02:3003:00 03:0003:30 03:3004:00 04:0004:30 04:3005:00 05:00

News

Rhythm City

Music Lounge

Open University

MovieMatch Re-run

Sabc News International Match Re-run

Reality

Live Match Andries Plak

50/50 Foreign drama

Live Match

Movie MovieGood evening

Match Re-run

NEWS Muvhango

Build Up - Match Motswako

B&B 7 de Laan Isidingo

Generations Afrikaans News

Movies

Movies

Wrestling/Playa

Cheaters/Skin Deep/Playa/Local

drama/Movies

Scandal

Saturdays Schedule (3 of 6)SLOTS SABC1 SABC2 SABC3 etv SLOTS04:0005:00 Rel Prayer 05:0005:10 05:1005:15 05:1505:30 05:3005:55 Op pad 05:5506:00 Thabang Thabong ® Grassroots 06:00

06:30 Eish ® Informercial/Three Agents/Cool Catz

06:30

07:00 Children Three Agents/Cool Catz

07:00

07:30 AM shopping Get Along Gang, The

07:30

08:00 S Striker Care Bears 08:0008:30 Skunk Fu 08:3009:00 Children Magazine 09:0009:30 09:3010:00 10:0010:30 DIY Met Riaan 10:3011:00 11:0011:30 11:3012:00 My 2010 Live/ PVA Where were You ® 12:0012:30 Soccer 411 e-shibobo 2010 12:3013:00 Showbizz Report 13:0013:15 13:1513:30 13:3013:45 13:4514:00 14:0014:15 Half Time 14:1514:30 14:3014:45 14:4515:00 15:0015:15 Wrap Up 15:1515:30 15:3015:45 15:4516:00 16:0016:15 16:1516:30 16:3016:45 Half Time 16:4517:00 17:0017:15 17:1517:30 17:3017:45 Wrap Up 17:4518:00 18:0018:15 18:15

The Music of an African Genius

SATURDAY

Rugby

e-insert/Informercial

WWE

eNews Early Edition

Rhythm City

Informercial/WWE Bottomline

Movies

Gilmore GirlsBuild Up - Match

Live match

Live match

Selimatunzi

Hi-Lights- Day b5 House CallMatch Re-run

Muvhango Omnibus

Build Up - Match

Me TimeLive match

Live match Life's funniest moments

Bollywood Movie

Yo WC Live Weekend Live

Children

Generations Match Re-run

Me Time

Informecials

Match Re-run

Education

Good Morning

Saturdays Schedule (4 of 6)SLOTS SABC1 SABC2 SABC3 etv SLOTS18:30 Rugby 18:3018:45 18:4519:00 19:0019:15 19:1519:30 19:3019:45 19:4520:00 20:0020:15 20:1520:30 20:3020:45 20:4521:00 21:0021:15 Half Time 21:1521:30 21:3021:45 21:4522:00 22:0022:15 Wrap Up 22:1522:30 22:3022:45 22:4523:00 23:0023:15 23:1523:30 Monk ® 23:3000:00 00:0000:30 00:3001:00 01:0002:00 02:0002:30 02:3003:00 03:0003:30 03:3004:00 04:0004:30 04:3005:00 05:00

Movie

News

The Showbizz report

Movie

Movie

Variety (Ripley's Believe it or not)

Music Lounge

Match Re-run Movie


Live matchMad TV

MovieGood eveningWithout A Trace ®

Match Re-run

Documentary

Afrikaans News News

NEWSGhost Whisperer

Movie

Build Up - Match

Live match Sotho News

What if Tonight's your night/Lotto

Live

Sundays Schedule (5 of 6)

SLOTS SABC1 SABC2 SABC3 etv SLOTS04:0005:00 Rel Prayer 05:0005:10 05:1005:15 05:1505:30 Tyrannus 05:3005:55 Bethesda Religion 05:5506:00 Jakkals Jol ® Religion 06:0006:30 Hosanna Religion 06:3007:00 Sport Religion 07:0007:30 Documentary Religion 07:3008:00 S Striker Religion Religion 08:0008:30 Yotv WC Live Religion Hillsong 08:3009:00 Children Hillsong 09:0009:30 09:3010:00 10:0010:30 Life 24/7 Heathcliff 10:3011:00 11:0011:30 11:3012:00 My 2010 Live/ PVA Darma/Simcha Behind the Name 12:0012:30 Soccer 411 12:3013:00 13:0013:15 13:1513:30 13:3013:45 13:4514:00 14:0014:15 Half Time 14:1514:30 14:3014:45 14:4515:00 15:0015:15 Wrap Up 15:1515:30 15:3015:45 15:4516:00 16:0016:15 16:1516:30 16:3016:45 Half Time 16:4517:00 17:0017:15 17:1517:30 17:3017:45 Wrap Up 17:45

SUNDAY

WWE Wrestling

Seconds from disaster

Planet's funniest Animals

Informercial

Variety

Live Match

MovieBuild Up - Match

7 de Laan

Live Match

Live Match Legacy 2010

Spirit Sundae

Hi-Lights- Day b4 Eastern MosaicMatch Re-run

Dr PhilBuild Up - MatchTop Billing

Live Match

Sport on 2 Reality

Informecials

Match Re-runEducation

Good Morning

Yo WC Live Weekend Live

Match Re-runGospel Gold

Isidingo Omnibus Children

10.5

Return to the batcave: misadventure of Adam

Sundays Schedule (6 of 6)SLOTS SABC1 SABC2 SABC3 etv SLOTS

18:00 Wrap Up Afrikaans News eNews Early Edition/AXN Action TV 18:00

18:15 S1 ENT PROMISE eNews Early Edition/AXN Action TV 18:15

18:30 18:3018:45 Gare Dumele 18:4519:00 19:0019:15 19:1519:30 19:3019:45 19:4520:00 20:0020:15 20:1520:30 20:3020:45 20:4521:00 21:0021:15 Half Time 21:1521:30 21:3021:45 21:4522:00 22:0022:15 Wrap Up 22:1522:30 22:3022:45 22:4523:00 23:0023:15 23:1523:30 23:3000:00 00:0000:30 00:3001:00 01:0002:00 02:0002:30 02:3003:00 03:0003:30 03:3004:00 04:0004:30 04:3005:00 05:00

Movies

Movies

Movies

Medical Detectives

News

Comedy

Music Lounge

Match Re-run Movie


A Country Imagined

Live Match Documentary

Monk

MovieGood evening

Match Re-run Gilmore Girls ®

Gossip/ RGBStockvel Soccer Special News

NEWS Sotho NewsForeign Drama

Build Up - MatchIts Gospel time

Live Match Foreign Drama

DocumentaryFokus

Radio Schedules

TIME CHANNEL

05H55-06H00

06H00-07H00

07H00-09H00

09H00-12H00

12H00-13H00

13H00-15H30

15H30-19H00

19H00-20H00

20H00-22H30

22H30-00H00

00H00-05H55

3 MATCHES IN A DAY

World Cup Prayer

Current Affairs Show

Breakfast Show

Mid-Morning Magazine Show

Music Show

LIVE SOCCER MATCH

LIVE SOCCER MATCH


LIVE SOCCER MATCH

Sports Magazine Show

Music Show

2 MATCHES SAME TIME

World Cup Prayer


Breakfast Show


Music Show

2010 Talk Show

LIVE SOCCER MATCH MATCH 1 & MATCH 2


Magazine Show


Music Show

11 JULY 2010

World Cup Prayer


Breakfast Show


Music Show

2010 Talk Show

Afternoon Drive Show


LIVE SOCCER MATCHGRAND FINALE e.g. SA v Brazil


Music Show

11 JUNE 2010

World Cup Prayer


Breakfast Show


Music Show

SA Road to 2010

LIVE SOCCER MATCHSA v Mexico


LIVE SOCCER MATCHUruguay v France


Music Show

Production

Production Objectives

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2010 FIFA World Cup affords the country and the SABC a once in a life time opportunity to emerge as a broadcaster of world class status by delivering the ultimate broadcast experience for our television audiences and radio listeners.

Our aim therefore is for the SABC to be single-minded in our focus for 2010 success. This same spirit must prevail in the period leading up to, during and beyond the World Cup.

Production Approach

Production Scope

All 64 matches will be live on Radio and Simulcast on Television in 11 languages.

SABC 1 will broadcast 56 matches live, as well as world cup integrated content such as magazine and documentary programming;

SABC2 will broadcast 8 matches live and World Cup integrated content from a support position;

SABC 3 will deliver World Cup integrated content, lifestyle related content and repeats of matches; and

Radio – All language stations will broadcast all 64 matches live in a language of the station.

SABC WORLD CUP BROADCAST CENTRE

The centrepiece of the SABC’s 2010 FIFA World Cup Offering will be a set housed at theSandton Convention Centre, the key idea is to provide a Sportainment approach.

Why Sandton Convention centre?Accessibility to the FIFA Headquarters based at Nelson Mandela Square, where VIP’s, dignitaries, and former players will be based, additional to that the FIFA Congress will be held in Sandton;

The convention centre is in close proximity to the main FIFA fan fest in Johannesburg;

Provides easy access to Telecoms inter-connectivity

The 1800m2 is large enough to provide for an Indoor and unique viewing experience;

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Set Design

30

On Air Talent Strategy

As a global event, balanced perspectives from competing countries must be represented, ultimately the success lies in the final product that is delivered to the homes of our viewers. To leave a lasting impression, the

SABC aims to deliver the best experience with an impressive line up of local, international and African On Air Talent.

On Air Talent Strategy…Expected Outcomes

Talent StrategyTelevision Panel

International (B)Coaching local teams

Ernest Middendorp - Maritzburg

African

George WeahJay Jay Okocha

Jimmy Adjovi BocoAbedi Pele

Amankwaa CoudjoeChristopher Bongo

South African

Gavin HuntClive Barker

Steve KhompelaMike Mangena

John MoetiRoger de Sa

Shakes MashabaOwen Da Gama

Local Presenters

Walter MokoenaTshepo Mabona

Studio Guests

International (A)Paul Ince

Dwight YorkeBernard LamaLaui Scolari

Sven-Goran ErikssonKevin KeeganRicardo Villa

Osvaldo ArdilesGerard Houllier

South AfricanFemale

Fran Hilton SmithDesire Ellis

Talent StrategyRadio Panel

South African

Gavin HuntClive Barker

Gordon IgesundSteve KhompelaMike Mangena

John MoetiRoger de Sa

Shakes MashabaOwen Da Gama

CommentatorsSimon RamafaloSidney MashigeJ. Mashimbye

Alfie KoonyaditseBhekie Letswalo

A MbonaniM. Scott

Joe HudlaThabo Kofa

Brian MofokengJohan Russouw

C. Machipa

Commentary

Reporter 1SAFM, Tru FM, Lotus FM

Reporter 2PCS

Studio Guests

International (A)Paul Ince

Dwight YorkeBernard LamaLaui Scolari

Sven-Goran ErikssonKevin KeeganRicardo Villa

Osvaldo ArdilesGerard Houllier

International (B)Coaching local teams

Ernest Middendorp - Maritzburg

African

George WeahJay Jay Okocha

Jimmy Adjovi BocoAbedi Pele

Amankwaa CoudjoeChristopher Bongo

On Air Talent StrategyAt Venue

Commentators

English Duane Dell ‘OcaSizwe Mabenaor World Feed

VIP Camera

Deshi BaktawerMarks Maponyane

To alternate

Commentators

VernacularBaba Mthetwa – SetswanaThemba Jokozela – XhosaCebo Manyapelo – Tswana

Joe Hudla - IsiZulu

Good Morning Mzansi – a local infotainment programme providing a daily update on all happenings relating to the 2010 FIFA World Cup

• Presenter – Carol Manana - AnchorTrevor Noah - Co anchorSimon Gear - Weather

Soccer 411 – a preview show• Jeffrey Zikhali

Jonty MarksDavid Kekana

Audience Entertainment – on set at the SICCAndile(Formerly LIVE – SABC 1)David KauBonang MathebaLebo Mashile

FIFA Fan Fests / PVA’sPresenter – Joy Monareng

Red Carpet @ Sandton Convention CentreVaylen KirtleyLebo Motsoeli

On Air Talent StrategyProgramming Panel

Marketing

Expected Outcomes

Competitive Advantage & DistinctivenessClear and single minded campaign idea – FEEL IT…It is Here!

Broader access through multiple broadcast platforms including Radio and Television

TV Simulcast broadcast with Radio on all 64 games LIVE in ALL 11 official languages

THE CREATIVE EXECUTION

Billboards

Press Ads

Wall Mural

Taxis

Taxis

Buses

Activations Helicopter

PVA & FAN FESTS

• To inculcate a culture of public viewing, creating a popular community meeting place “for the love of the game” and thereby reaching out beyond the traditional consumers of football.

• Ensuring that every South African has access to the World Cup in a medium and cultural relevance of their choice.

• Rekindling, nurturing and galvanising the nation behind one goal - support for the Senior Men’s National Team, “Bafana Bafana” and other National Teams behind the 2010 FIFA World Cup - 1 team 48 million supporters.

HOST CITY FAN FEST VENUE FAN FEST VENUE BRANDING DELIVERABLES

Bloemfontein Mangaung Sport Centre 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

Cape Town Grand Parade 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

Durban New Beach 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

Johannesburg Innes Free Park & Elkah Stadium 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

FIFA Fan FestTM South Africa: SABC Contributions

FIFA Fan FestTM South Africa: SABC Contributions

HOST CITY FAN FEST VENUE FAN FEST VENUE DELIVERABLES

Port Elizabeth St Georges Park 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

Mbombela Bergvlam High School 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

Polokwane Cricket Club 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

Pretoria TBC 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

Rustenburg Field’s College 1. OB2. Talent (on air personalities)3. Signature Programmes4. Brand Activation5. Hospitality Management

DISTRICT NAME

MUNICIPALITY CHOSEN TOWN EVENT VENUE

Metsweding Kungwini Local Municipality Bronkhorstspruit Ekangala StadiumDie Draai

West Rand Randforntein Local Municipality Randfontein Greenhills Stadium/ Mohlakeng Stadium

Sedibeng Emfuleni Local Municipality Sebokeng Mphatlalatsane Hall/ Tsotetsi Sport Complex

Vereeniging Constitutional Square

Metro Municipalities

Tshwane Temba Temba Sports Ground

Soshanguve Giant Stadium

Ekurhuleni Kempton Park Dries Niemand Stadium

City of Johannesburg Johannesburg Mary Fitzgerald Sqaure

PVA Sites per ProvinceGauteng

http://en.wikipedia.org/wiki/Breede_Valley_Local_Municipality

http://en.wikipedia.org/wiki/Cape_Agulhas_Local_Municipality

Technology Plan

Technology plan for TV

Requirement - to provide technology services for the live broadcast coverage of all 64 matches on SABC 1 and SABC

2, with all channels being available on analogue, DSTV & Vivid in standard definition

Requirement - to provide technology services for the live broadcast coverage of all 64 matches on SABC 1 and SABC

2, with all channels being available on analogue, DSTV & Vivid in standard definition

61

Technology plan for TV – tournament coverage

• 56 matches will be broadcast live on SABC 1 and 8 matches will be broadcast on SABC 2 (one of the final games in each of the groups in the round of Group Matches). Of those 64 matches…– 12 matches will be presented live from the stadium using a

five camera OB – the 12 matches are the 3 South Africa Group Match games, 1 match from the Round of 16, 4 Quarter Finals, 2 Semi-Finals, 3rd Place Play-off and the Final

– 8 matches will be presented live from a PVA– 64 matches will be presented live from a studio at the SABC

Broadcast Center

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Technology plan for TV – tournament coverage

• Match coverage programming will include live contributions from PVAs, with a total of 47 PVAs being covered

• Commentary will be mixed English and Vernacular from all matches• Production will be in HD (16:9) and then down converted to SD (4:3)

at Henley for broadcast on analogue, DSTV and Vivid• HD archive recordings to be done at IBC

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Technology plan for TV - facilities

• Up to four HD OB vans will be used for the coverage of the 12 matches presented live from stadiums

• Two HD MPUs together with two EVS vans will be used for the coverage of the 8 matches presented live from PVAs

• One OB van and one SD MPU will be on hot stand-by for unexpected events and productions

• Two DSNG units with two cameras each will be used for the live contributions from the 47 PVAs (one per day)

• Ten ENG teams will gather stories in Host Cities

MPU - Multi-Purpose Unit EVS - video server used on OBs DSNG - Digital Satellite Newsgathering

64

Thank You

http://www.worldcupweb.com/WCfootball/content/show_article.asp?id=1045&cat=3.html

Documents

SABC 2010 PROJECT PLAN