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  • Nzev pedmtu:

    Umn a mdia

    Kd pedmtu:

    UMEN1

    MK5

    Semestr:

    ZS 2013

    Datum odevzdn prce:

    17.1.2014

    Fakulta multimedilnch komunikac, UTB Zln Poadov slo prce: 1

    REK, Bc. Adam Verze: prvn

    E-mail: adam.rek@email.cz Stupe studia:

    navazujc magistersk Studentsk slo: K12301

    Imatrikulan ronk: 2009/2010 Typ studia:

    prezenn

    Studijn program/obor: Mediln a komunikan studia/Marketingov komunikace

    Nzev prce:

    Analza a interpretace vizuln podoby kampan LEGO: Characters

    Hodnocen prce:

  • OBSAH

    VOD .................................................................................................................................... 4 I TEORETICK ST ...................................................................................................... 5 1 PROCESY KOMUNIKACE ..................................................................................... 6

    1.1 MDIA A SPOLENOST ............................................................................................ 6 1.2 POJEM MASA ....................................................................................................... 6

    2 SMIOTIKA .............................................................................................................. 8 2.1 VZNIK SMIOTIKY .................................................................................................. 8 2.2 ZKLADN TEORETICK VCHODISKA .................................................................... 9

    3 NARATOLOGIE ...................................................................................................... 11 3.1 VZNIK NARATOLOGIE ........................................................................................... 11 3.2 ZKLADN TEORETICK VCHODISKA .................................................................. 12

    4 MASOV KOMUNIKACE .................................................................................... 14 4.1 MODEL MASOV KOMUNIKACE ............................................................................ 14

    5 METODIKA ............................................................................................................. 16 5.1 SMIOTICK ANALZA ......................................................................................... 16 5.2 NARATOLOGICK ANALZA ................................................................................. 16

    II PRAKTICK ST ...................................................................................................... 17 6 LEGO GROUP ......................................................................................................... 18 7 POROVNN KLOVCH TRH USA A NMECKA ............................... 19

    7.1 DAJE O TRHU ...................................................................................................... 19 7.2 KULTURN ROZDLY JEDNOTLIVCH TRH ........................................................... 22

    7.2.1 Prmrn Nmec .......................................................................................... 22 7.2.2 Prmrn Amerian ..................................................................................... 23

    8 ROZBOR PPRAVY KOMUNIKANCH KAMPAN LEGO ...................... 25 9 KAMPA LEGO: CHARACTERS ....................................................................... 27 10 ANALZA ZDROJOVHO DLA ........................................................................ 34

    10.1 MOULOV ........................................................................................................... 34 10.1.1 Historie moul ........................................................................................... 34 10.1.2 Charakteristika moul ................................................................................ 34 10.1.3 moulov v esku ........................................................................................ 35 10.1.4 LEGO a moulov ....................................................................................... 35

    10.2 SIMPSONOVI ......................................................................................................... 36 10.2.1 Charakteristika Simpsonovch ..................................................................... 36 10.2.2 Simpsonovi v esku ..................................................................................... 36 10.2.3 LEGO a Simpsonovi .................................................................................... 37

    10.3 LUCKY LUKE A BRATI DALTONOVI .................................................................... 37 10.3.1 Lucky Luke v R ......................................................................................... 38 10.3.2 LEGO a Lucky Luke .................................................................................... 38

    10.4 ELVY NINJA ....................................................................................................... 38 10.4.1 elvy Ninja v R a ve svt ........................................................................ 38 10.4.2 LEGO a elvy Ninja .................................................................................... 39

  • 10.5 ASTERIX A OBELIX ............................................................................................... 39 10.5.1 Historie komiksu Asterix ............................................................................. 39 10.5.2 Pbh a postavy ........................................................................................... 40 10.5.3 LEGO a Asterix ............................................................................................ 40

    10.6 KAER DONALD ................................................................................................... 41 10.6.1 Kae pbhy .............................................................................................. 41 10.6.2 asopis Kaer Donald .................................................................................. 41 10.6.3 LEGO a Kaer Donald ................................................................................. 42

    10.7 SOUTH PARK ........................................................................................................ 42 10.7.1 Charaktery hlavnch postav .......................................................................... 43

    10.7.1.1 Stanley "Stan" Marsh .......................................................................... 43 10.7.1.2 Kyle Broflovski ................................................................................... 43 10.7.1.3 Eric Theodore Cartman ....................................................................... 43 10.7.1.4 Kenneth "Kenny" McCormick ............................................................ 43

    10.7.2 South Park v esku ...................................................................................... 44 10.7.3 LEGO a South Park ...................................................................................... 44

    10.8 SEZAME, OTEVI SE .............................................................................................. 44 10.8.1 LEGO a Sezame, otevi se ........................................................................... 44

    11 ANALZA A INTERPRETACE SYMBOL HLAVNCH POSTAV SERIL V KAMPANI LEGO: CHARACTERS ............................................... 45

    11.1 CLOV PUBLIKUM KAMPAN ............................................................................... 45 11.2 TECHNICK PARAMETRY VIZUL ....................................................................... 46 11.3 LOGO SPOLENOSTI LEGO JAKO POLOKA VIZUL ........................................... 46 11.4 SLOGAN JAKO POLOKA VIZUL ........................................................................ 46 11.5 ILUSTRACE JAKO POLOKA VIZUL .................................................................... 47

    11.5.1 Symbolika a narativn potence ilustrace ...................................................... 47 11.5.1.1 Charakteristick rysy ikonick narace ................................................ 47 11.5.1.2 Symbolika barev .................................................................................. 47 11.5.1.3 Symbolika jednotlivch serilovch postav ........................................ 48 11.5.1.4 Symbolika vrhnutch stn ................................................................. 50

    11.5.2 Vizuln podoba kampan LEGO: Characters v sti interkulturnch vztah ........................................................................................................... 50

    11.6 KORESPONDENCE MEZI CLOVM PUBLIKEM, SLOGANEM A VIZULY ................... 51 12 ZVR ...................................................................................................................... 52 SEZNAM POUIT LITERATURY .............................................................................. 53 13 SEZNAM ELEKTRONICKCH ZDROJ ......................................................... 55 III REERE ........................................................................................................................ 57 14 VOD ........................................................................................................................ 58 15 ZDROJE .................................................................................................................... 59 16 REERE I. STUPN ............................................................................................. 61 17 REERE II. STUPN ............................................................................................ 65 18 REERE III. STUPN .......................................................................................... 69 ZVR ...........................................................................