Sabo Skirt Portfolio.compressed

Vitamin SeaSpring 2014

TARGET CUSTOMER

Demographics: 18-25 - Female - Single - $30,000-$70,000 - Student - Plans to receive a Bachelor’s Degree

Psychographics/Lifestyle: Yoga - Tanning - Surfing - Music Fesitvals - Blogging - Clubbing - Dating - Vacationing - Crafting - Baking

Fashion Habits:Sizes: XS-LPrice:$6.00-$58.00Fit: Mixture of both loose and tight fitting clothing to flatter your body shape.The high quality garments are only sold on saboskirt.com.

Product Mix: Dresses - Rompers - Tops - Bottoms - Accessories - Swimwear - Outerwear - KnitwearColors: Hot Pink - Turquoise - White - Periwinkle - Peach - Baby Blue - Purple - Tangerine - Apple Red - Neon’s Fabrication & Fiber Content: Poplin - Georgette - Faille - Knit Fabrics - Lace - Jersey - Polyester - Cotton - Rayon - Viscose - SpandexCountries of Orgin: USA & ChinaTrims & Construction Details: Lace - Elastic Waistbands - Waist Ties - Buttons & Zippers - Keyholes - A-line Skirts - Crop Tops - Plunge Necklines - Cropped Tops Cross-over Panels - Sweetheart Neckline

Key Items: Mini Dresses - Crop Tops - Rompers - Drape Shorts - Knitwear All items can be found on saboskirt.com in different colors and patterns. The rompers and crop tops caught my eye while browsing the website because they were so unique and had interesting styling details.

BRAND MESSAGE, MISSION STATEMENT & PHILOSOPHY

“SABO SKIRT aims to offer a wide selection of the most desirable and coveted designer clothing and accessories available online. Our dignity lies in the hand-selected range of affordable fashionable clothing, which adapts to each season to cure your trend setting addiction. Each garment is drenched in detail, allowing you to express your exceptionality in the trendiest way possible. SABO SKIRT also aspires to be environmentally conscious throughout its processes and products.”

Sabo Skirt is renowned for its product styling and on trend pieces. The retailer has a strong presence on social media avenues, including Instagram, Blogger, Facebook and Twitter and is enjoying the challenge of sustaining expeditious growth. Sabo Skirt is defined by trendy, yet unique and bold styles that cannot be found anywhere else. The designs are feminine and are never boring. Each garment has a bright pop of color, design, or pattern that sticks out from all other brands.

Product Mix: Dresses - Tops - Sweaters - Jackets/Outerwear - Denim - Pants - Shorts - Skirts - SwimFabrication: Twill - Crepe - Pique Knit - Jacquard - Surah - Jersey - Lace

Fiber Content: Rayon - Spandex - Cotton - Silk - Polyester - LinenConstruction Details: Crop Tops - Pleating - Sleeveless - Flowy - Tunics - Asymmetrical Hems - Maxi’s - Cutouts - Open Backs

Trims: Buttons - Zippers - Pockets - Bows - Ruffled Hems - Lace Countries of Orgin: China & Italy

Retail Price: $10.00-$1,625.00

Product Mix: Dresses - Tops - Bottoms - Beauty - Accessories - Jewelry Fabrication: Poplin, Lace, Jersey, Twill, InterlockFiber Content: Cotton - Nylon - Viscose - Polyester - Rayon - SpandexConstruction Details: Maxi’s - Pleating - Crop Tops - Cut-outs Trims: Zippers Buttons - Elastic Waistbands - PocketsCountries of Orgin: USA & ChinaRetail Price: $8.00-$249.00

Product Mix: Dresses - Tops - Jackets - Bottoms - Swim - Intimates - Accessories - Shoes Fabrication: Twill, Velvet, Organza, Jersey, Interlock, Georgette, Crepe de chine Fiber Content: Silk - Rayon - Spandex - Polyester - Nylon - Cotton - Acetate - Viscose Construction Details: Mini Dresses - Cut-outs - Tight-fitting - Draping - PleatingTrims: Zippers, Buttons, Elastic Waistbands, Waist Ties, Pockets, Lace Countries of Orgin: China & USA Retail Price: $6.00- $78.00

Direct Competitors

Aspirational Competitors

Coconut White11-0601

Light Rain12-4302

Seafoam14-6316

Neon Sunshine 13-0850

Core

Accent

Fashion


Color Palette

Neon Palms15-0146

orange sherbet14-1159

Blue Sky14-4522

Passion Fruit16-3118

Lilac19-3438

Majestic Pineapple

Radiant Florals

Palm Madness

Patterns


Fabric & Trim

Fabric

Sateen97% Cotton 3% Spandex

Interlock98% Polyester 2% Spandex

crepe de chine100% polyester

Slub Jersey100% Rayon

Trim

2o” Hidden Zipper100% Polyetser

22” Elastic Waistband

24L Four-holePlastic Button

1/4” Drawstring

1/4” Plastic Boning

Faille100% Rayon


Crepe de Chine100% Polyester

Trim

Fabric

Majestic Playsuit$68.00

Playsuit with a cross-over front & spaghetti straps with a back a tie-up. Elasticated

waistband, relaxed fit.#MJ5805

Magestic Pineapple

Passion Fruit

Lilac

20” Hidden Zipper

100% PolyesterInterlock

98% Polyester 2% Spandex

Trim

Fabric

Nobu Dress$58.00

Bodycon style dress contrast with panel line detailing & a triangular hemline.

#NB5432

Passion Fruit &

Coconut White

Blue Sky&

Coconut White

24L Four-holePlastic Button


Trim

Fabric

Cut-out Link Top$38.00

Crop top with cross-over panels, side cut outs, & a sweetheart neckline. Thin straps with back

buttons for closure.#LT1247

Radiant Florals Neon Sunshine Radiant Florals&

Neon Sunshine

Radiant Florals&

Orange Sherbet

22” Elastic Waistband& Drawstring

Trim

Fabric

Wing Drape Shorts$48.00

Shorts with overlayers & drawstrap detailing. Mini length with an elasticated waistband.

#WD8743


Palm Madness&

Coconut White

Palm Madness&

Seafoam


&1/4” Plastic Boning


TrimFabric

Tropic Pantsuit$68.00

Straight-leg pantsuit at midi-length featuring a strapless boned bodice & a sweetheart neckline.

#TP9987

20” Hidden 100% Polyester Zipper&


Faille100% Rayon

TrimFabric

Bustier Dress$58.00

Dress with a sweetheart plunge neckline & a wrap-style skirt. Vertical exposed seams on bust with an elasticated waistband &

a hidden zipper.#BD10492#BD10492

Light RainBlue Sky Neon Palms

Fabric

Lounge Top$28.00

Long sleeved crop top with a scoopneckline and a low back.

#LT7630

Lilac Neon Palms

Blue Sky



22” Elastic Waistband& Drawstring

Trim

Fabric

Slouch Pant$52.00

Relaxed fit capri pants featuring a high-rise elasticated waistband with a colored

drawstring & side pockets.#SP5411

MajesticPineapple

LightRain


& 24L Four-holePlastic Button


Trim

Fabric

Mini Garden Playsuit$52.00

Mini playsuit with a cross-over front, spaghetti straps & back buttons with adjustable holes.Elasticated waistband & a scallop hem.

#GP4012

RadiantFlorals

OrangeSherbet



Fabric

Comfy Cozy Sweater$52.00

Long sleeved sweater jacket with ombré panels in crepe de chine fabric.

#CC5432

Coconut White&

Orange Sherbet Ombré

Light Rain&

Seafoam Ombré

Palm Madness&

Orange Sherbet

Palm Madness&

Neon Palms


TrimFabric

Tropic Crop$32.00

Crop top with a sweetheart neckline & scallophem. Contrasting stripes & a hidden zipper

at the back for closure.#TC9112

Faille100% Rayon


20” Hidden 100% Polyester Zipper

TrimFabric

Fitted Mini $45.00

High-waisted bodycon mini skirt with a curved hemline & a hidden zipper

at the back for closure.#BD10492

Light Rain&

Orange Sherbet

Neon Palms&

Coconut White

Wing Drape Shorts$48.00

Shorts with overlayers & drawstrap detailing. Mini length with an elasticated waistband.

#WD8743

Cut-out Link Top$38.00

Crop top with cross-over panels, side cut outs, & a sweetheart neckline. Thin straps with back

buttons for closure.#LT1247

Majestic Playsuit$68.00

Playsuit with a cross-over front & spaghetti straps with a back a tie-up. Elasticated

waistband, relaxed fit.#MJ5805

Majestic PlaysuitStyle #: MJ5805

Playsuit with a cross-over front& spaghetti straps with a tieback. Elasticated waistband.

Majestic Pineapple

Lilac

Neon Palms

MajesticPineapples

RadiantFlorals Light Rain

& Seafoam Ombré

Coconut White& Orange

Sherbet Ombré

Palm Madness& OrangeSherbet

Light Rain &Orange Sherbet

Palm Madness& NeonPalms

Neon Palms &Coconut White

OrangeSherbet

LightRain

BlueSky

Sky BlueRadiantFlorals

NeonSunshine

Passion Fruit

Lilac


$68.00

Nobu DressStyle #: NB5432

Bodycon dress with panel linecontrast, a triangular

hemline & a hidden zipper.Interlock

98% Polyester 2% Spandex$58.00

Cut-out Link TopStyle #: LT1247

Crop top with cross-over panels & side cut outs. Thin

straps & back buttons.Crepe de Chine100% Polyester

$38.00

Wing Drape ShortsStyle #: WD8743

Shorts with overlayers & a drawstrap. Mini length

with an elastic waistband.Crepe de Chine100% Polyester

$48.00

Bustier DressStyle #: BD10492

Strapless dress with a sweetheart neckline & wrap skirt. Elastic waist & back zipper.

Faille100% Rayon

$58.00

Tropic PantsuitStyle #:TP9987

Straight-leg pantsuit at midi-length, a strapless boned bodice & a hidden zipper.


$68.00

Slouch PantStyle #:SP5411

Relaxed fit capri with a high-rise elastic waistband, a

drawstring & front pockets.Crepe de Chine100% Polyester

$52.00

Mini Garden PlaysuitStyle #:GP4012

Playsuit with a cross-over front, spaghetti straps, adjustable

back buttons & an elastic waist.Crepe de Chine100% Polyester

$52.00

Tropic CropStyle #:TC9112

Crop top with a scallop hem,contrast stripes, & a hidden

back zipper.Faille

100%Rayon$32.00

Fitted MiniStyle #:BD10492

High-waisted bodycon skirtwith a curved hemline &

a hidden back zipper.Sateen

97% Cotton 3% Spandex$45.00

Comfy Cozy SweaterStyle #:CC5432

Long sleeved sweater jacketwith ombré panels in contrast

crepe de chine fabric.Crepe de Chine100% Polyester


$52.00

Lounge TopStyle #: LT7630

Long sleeved crop top witha scoop neckline & low back.


$28.00

Vitamin SeaSpring 2014 Line Sheet

Passion Fruit& Coconut

White

Radiant Florals& Neon Sunshine

Palm Madness& Coconut

White

Neon Palms

Palm Madness& Coconut

White

Radiant Florals& Orange Sherbet

Blue Sky& Coconut

White


Works Cited

Arnolli, Pieter. "500px / The Canals of Venice by Pieter Arnolli."

500px / The Canals of Venice. N.p., n.d. Web. 02 Mar. 2014.

"BJJ Rope Draw String Green." Orion BJJ The Best JiuJitsu Apparel.

N.p., n.d. Web. 02 Mar. 2014.

"Endless Summer." Pinterest. Pin Board, n.d. Web. 02 Mar. 2014.

"Fabric - Discount Fabric - Apparel Fabric - Home Decor Fabric - Quilting Fabric - Save up to 70% -

Fabric.com." Fabric.com. Fabric Inc., n.d. Web. 02 Mar. 2014.

"Rowan Buttons from Pavi Yarns." Rowan Buttons, Knitting Patterns, Yarns and Wools from

Pavi Yarns UK Online Wool Shop. Pavi Yarns Limited, n.d. Web. 02 Mar. 2014.

"SABO SKIRT." SABO SKIRT. N.p., n.d. Web. 02 Mar. 2014.

"Stylesight." Stylesight.com. Stylesight Inc., n.d. Web. 02 Mar. 2014.

"The Fabric Fairy Homepage." The Fabric Fairy Olive Green Fold-Over

Elastic Trim. Fabric Fairy, n.d. Web. 02 Mar. 2014

"#Vscocam | Deanmartindale | VSCO Grid." A VSCO Grid. N.p., n.d. Web. 02 Mar. 2014.

"20/22" Invisible Zippers." Discount Designer Fabric.

Fabric.com, Inc., n.d. Web. 02 Mar. 2014.

Documents

Sabo Skirt Portfolio.compressed