27

Safeguard Presentation

  • Upload
    maha

  • View
    801

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Safeguard Presentation
Page 2: Safeguard Presentation
Page 3: Safeguard Presentation

Safeguard launched in 1995 in Pakistan by Procter & Gamble .

It is an anti-bacterial soap that provides germ protection

it the doctors' number 1 recommended choice throughout the world.

Safeguard® is the No. 1 antibacterial soap worldwide .

Safeguard is designed to provide excellent germ protection for the whole family

Page 4: Safeguard Presentation

Based on clinical testing, Safeguard provides both effective germ removal .

Effectively removes germs, yet is mild enough for the whole family, Also provides deodorant protection.

Page 5: Safeguard Presentation

The target market for safeguard is

primarily children and

all households

Page 6: Safeguard Presentation

Safeguard has positioned itself as an

“ANTI-BACTERIAL SOAP”

which gives you 24 hours protection against germs.

Page 7: Safeguard Presentation
Page 8: Safeguard Presentation
Page 9: Safeguard Presentation

Sehat-o-Safai Program

the Sehat-o-Safai Program, supported by safeguard, has educated 2.2 million school children, ages 5 to 11 and from all socioeconomic classes, in 8,000 schools, about better hygiene practices, especially regular hand washing.

Page 10: Safeguard Presentation
Page 11: Safeguard Presentation
Page 12: Safeguard Presentation

SAFEGUARD MOTHER EDUCATION PROGRAM

The safeguard Mother Education Program conveys the basic message of health and

hygiene one-on-one to mothers. This program has educated about 600,000

mothers across the eight largest cities in Pakistan.

Page 13: Safeguard Presentation
Page 14: Safeguard Presentation

GLOBAL HANDWASHING DAY

P&G's safeguard team leads Global Hand washing Day in Pakistan as safeguard Pakistan School Education Program Empowering Children with Hygiene Education.

This program leverages the animated character Commander. Safeguard as the communication vehicle to make the overall hygiene message relevant, memorable and engaging for school children.

this program has covered more than 10,000 schools in 100 cities of Pakistan.

Page 15: Safeguard Presentation
Page 16: Safeguard Presentation

ADVERTISING SALES PROMOTION

PUBLIC RELATION

Page 17: Safeguard Presentation

ADVERTISING

Page 18: Safeguard Presentation

ADVERTISING

Cut out from news paper

Page 19: Safeguard Presentation

ADVERTISING

Page 20: Safeguard Presentation

ADVERTISING

Page 21: Safeguard Presentation

ADVERTISING

Page 22: Safeguard Presentation

Sales Promotion

Samples

They provide samples in schools to children in their

hygiene program.

Page 23: Safeguard Presentation

Sales Promotion

Prizes

They give prizes to children in schools to attract them as they will

be potential buyers in future. Safeguard also gives prizes to its retailers like fighter plane on the

basis of their sales

Page 24: Safeguard Presentation

Sales Promotion

Price Packs

Safeguard also use price packs technique to promote their

product.

Page 25: Safeguard Presentation

Public Relation

Safeguard use public relation and they went to school and give information to children about germs and tell them that how they can protect from germs

Every bar of Safeguard bought from October 2009 to March 2010 will contribute towards building handwashing, toilet and water supply facilities in Pakistani schools where children do not have access today. .

Page 26: Safeguard Presentation
Page 27: Safeguard Presentation