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5 year experience. Digital media strategist.Portfolio of best work.Handling a team of strategists. Making pitches. Being creative. Winning Awards.
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5 years experience in Digital Marketing
Worked in various capacities (creative and managerial)
Creative experience spans conceptualization, video,
copy, content and design
Managerial experience spans video shoots, design
campaigns and more
Career Snapshot
Index • Digital Campaigns
• Social Campaigns
• Videos
• Brand ‘Taglines’
• Activations
Digital • Campaigns
• Microsites
Campaign: Maanta Nahi
(Translation: NoBody Listens to Me)
Campaign Role: Creative Head | Content Head
Client:
Bajaj Allianz General Insurance
Fully crowdsourced Anthem
Content Collaboration
Transparent crowd-sourcing every line in the 5 minute long anthem
Month long engagement
Smart brand plug - Maanta Hai (Translation: Atleast Somebody Listens to Me)
Won award for best crowd sourced campaign at Socialothon 2015
Campaign Highlights
Client: Bajaj Allianz Insurance
Campaign: Maanta Nahi (Translation: NoBody Listens to
Me)
Brand Channel used as microsite
Client: Bajaj Allianz Insurance
Campaign: Maanta Nahi (Translation: NoBody Listens to
Me)
Pick Character Social Sign in
Submit Entry
UI Experience
Client: Bajaj Allianz Insurance
Campaign: Maanta Nahi (Translation: NoBody Listens to
Me)
Manual Submission Auto generate Message
Outcome
UI Experience
Client: Bajaj Allianz Insurance
Campaign: Maanta Nahi (Translation: NoBody Listens to
Me)
Maanta Nahi Anthem
(youtube Playlist)
(Click to Watch in browser)
Client: Bajaj Allianz Insurance
Campaign: Maanta Nahi (Translation: NoBody Listens to
Me)
(Click to Watch in browser)
Maanta Nahi Case Study
Client: Bajaj Allianz Insurance
Campaign: Maanta Nahi (Translation: NoBody Listens to
Me)
Campaign: Maanta Nahi
(Translation: NoBody Listens to Me)
Campaign Role: Concept | Creative Head | Content Head
| Campaign Pitch
Client:
Zee Entertainment Ltd.
(international media house)
Campaign Highlights
Spoof campaign ‘Har Serial Mein Hota Hai’ (Translation: This S#!+ happens in every show)
(images below)
Spoof video ‘Saas Bahu Aur Toast’ (Translation: Tale of the Toast and the daughter in-law)
(link below)
Humor application ‘DrameBaaz Writer’ (Description: TV Soap generator)
(images below)
Har Serial Mein Hota Hai (Digital Campaign) (Translation: This S#!+ happens in every show)
Campaign Details
Client: Zee Entertainment Ltd.
(ZEEL international
media house)
Campaign: Digital Launch
Zee Zindagi
(TV Channel)
HarSerialMeinHotaHai.in
Campaign Microsite
Client: Zee Entertainment Ltd.
(ZEEL international
media house)
Campaign: Digital Launch
Zee Zindagi
(TV Channel)
HarSerialMeinHotaHai.in
Client: Zee Entertainment Ltd.
(ZEEL international
media house)
Campaign: Digital Launch
Zee Zindagi
(TV Channel)
Campaign Microsite
Digital Soap Generator
Web Application
Client: Zee Entertainment Ltd.
(ZEEL international
media house)
Campaign: Digital Launch
Zee Zindagi
(TV Channel)
Digital Video Commercial
(Click to Watch in browser)
Title: Saas, Bahu aur Toast
(translation:
The Curious case of the Toast and the Daughter in-law)
Client: Zee Entertainment Ltd.
(ZEEL international
media house)
Campaign: Digital Launch
Zee Zindagi
(TV Channel)
Social • Campaigns
• Applications
Campaign: Nikon CheatSheets
Campaign Role: Conceptualize | Creative Head
Client:
Nikon India
Fully crowdsourced Anthem
Content Collaboration
Transparent crowd-sourcing every line
in the 5 minute long anthem
Month long engagement
Smart brand plug - Maanta Hai (Translation: Atleast Somebody Listens to Me)
Won award for best crowd
sourced campaign at
Socialothon 2015
Campaign Highlights
Client: Nikon India
Campaign: Nikon CheatSheets
Campaign Snapshot Infographic to showcase each style of
photography ‘WITH CAMERA SETTINGS’
Great response from amateur photographers – >
key campaign TG
Spike in sales and requests
Won ABBY award
for Content marketing
Client: Nikon India
Campaign: Nikon CheatSheets
Client: Nikon India
Campaign: Nikon CheatSheets
Content Samples
Client: Nikon India
Campaign: Nikon CheatSheets
Content Categories
(Click to View in browser)
Client: Nikon India
Campaign: Nikon CheatSheets
Case Study
Campaign: India’s Got Talent Season 5 –
Twitter Concert
Campaign Role: Conceptualize | Creative Head | Pitch
Client:
Colors TV (Viacom)
Crowdsourced show anthem exclusively on twitter
Lyrics inspired by tweets
Collaboration with popular rock band Agnee
Won multiple awards
(Click to view tweets in browser)
Client: Colors TV (Viacom)
Campaign: India’s Got Talent
Season 5 – Twitter
Concert
Campaign Highlights
(Click to watch in browser)
Client: Colors TV (Viacom)
Campaign: India’s Got Talent
Season 5 – Twitter
Concert
Crowd-sourced Anthem
(Click headline to read article in browser)
Client: Colors TV (Viacom)
Campaign: India’s Got Talent
Season 5 – Twitter
Concert
Campaign Coverage
(Click to view in browser)
Client: Colors TV (Viacom)
Campaign: India’s Got Talent
Season 5 – Twitter
Concert
Case Study
Campaign: Orange Aunty to Wow Aunty
Campaign Role: Conceptualize | Creative Head
Client:
Godrej Expert (Hair Color)
Campaign based on Twitter profile created for
character ‘Orange Aunty’
The character undergoes transformation over the
span of a month to ‘Wow Aunty’
Social engagement orchestrated around lifestyle
through content
Influencer Outreach with prominent bloggers in
lifestyle and fashion
Reported impact on Sales
Client: Colors TV (Viacom)
Campaign: India’s Got Talent
Season 5 – Twitter
Concert
Campaign Snapshot
(Click to View in browser)
Client: Colors TV (Viacom)
Campaign: India’s Got Talent
Season 5 – Twitter
Concert
Case Study
Campaign: Snoopify India (Snoop Dogg India Tour)
Campaign Role: Conceptualize | Creative Head
| On ground coverage
Client: Indigo Live (Music Events Company)
Appreciated by Snoop Dogg
Twitter Sweepstakes #SnoopBharat
Twitter contest #SnoopifyIndia
On ground facebook selfie booth
Massive coverage
Client: Indigo Live
(Music Events
Company)
Campaign: Snoopify India
(Snoop Dogg India
Tour)
Campaign Snapshot
Social Content
Snoop Dogg was
relevant only in niche
circles
Content was
generated to Indianize
for mass reach
Focus on work and
history
Client: Indigo Live
(Music Events
Company)
Campaign: Snoopify India
(Snoop Dogg India
Tour)
Client: Indigo Live
(Music Events
Company)
Campaign: Snoopify India
(Snoop Dogg India
Tour)
Coverage
Videos • Scripts
• Direct Edits
Video: Can You Drive Like Your Dad?
(Road Safety PSA)
Campaign Role: Script | Creative Direction (Edits)
Client:
Bajaj Allianz General Insurance
Create awareness about ‘safe driving’ as a
PSA without being preachy
Use kids to make the message appealing
Don’t sell product. Make it share-able.
Client: Bajaj Allianz General
Insurance
Video: Can You Drive Like
Your Dad? (Road
Safety PSA)
Creative Objective
Script Solution
We start in a park where 2 kids are comparing
notes on how big a ‘driving daredevil’ their
respective dads is
Matter quickly escalates as one kid challenges the
other to a bike race to determine who wins, and
by extension who’s dad wins
We get a bike race that leads to an accident
The kids still walk away as friends to the
background of crashed bikes
Message: Kid accidents are fun. Not when they
grow up. Your kids learn from you. Teach them the
right thing.
Client: Bajaj Allianz General
Insurance
Video: Can You Drive Like
Your Dad? (Road
Safety PSA)
(Click to watch in browser)
• Highlights - Viral for 2 days
- 2nd round of leverage on Children’s day 2014 (14 Nov)
Client: Bajaj Allianz General
Insurance
Video: Can You Drive Like
Your Dad? (Road
Safety PSA)
Script Solution
Video: This Women’ Day Tell Her
(Women’s Day Campaign)
Campaign Role: Script | Creative Direction (Edits)
Client:
Godrej Eon
Target men by creating a call to action that
will lead to brand engagement
Use products (home appliances) subtly
Client: Godrej Eon
Video: This Women’s Day Tell
Her
Creative Objective
We follow the life of a regular Indian
housewife who is not entirely happy with her
husband because he is not expressive and
comes across as disconnected
She follows a blog written by a guy who
expresses himself in just the way she desires
(this also adds to discord with husband)
We finally reveal that the shy, soft spoken
husband is the one who also writes the blog
Message: You don’t need to write a blog. This
women’s day tell women in your life how
much you care and how you feel about them.
Client: Godrej Eon
Video: This Women’s Day Tell
Her
Script Solution
The Video
• Highlights - Almost 5 lakh views (youtube and facebook combines) (3
days)
- First ever Godrej Appliances DVC
- Tremendous positive sentiment for brand
(Click to watch in browser)
Client: Godrej Eon
Video: This Women’s Day Tell
Her
Video: Saas, Bahu aur Toast (translation Curious Case of the Daughter in-laws Breakfast
Toast
Campaign Role: Concept | Script | Direct Edits
Client:
Zee Entertainment Ltd.
(international media house)
Campaign Highlights
Spoof campaign ‘Har Serial Mein Hota Hai’ (Translation: This S#!+ happens in every show)
(images below)
Spoof video ‘Saas Bahu Aur Toast’ (Translation: Tale of the Toast and the daughter in-law)
(link below)
Humor application ‘DrameBaaz Writer’ (Description: TV Soap generator)
(images below)
Har Serial Mein Hota Hai (Digital Campaign) (Translation: This S#!+ happens in every show)
Campaign Details
Client: Zee Entertainment Ltd.
(ZEEL international media
house)
Video: Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)
Highlight cliches of ongoing Hindi soaps
humorously
Prepare audience for ‘change’ (brought about
by launch of ZEE Zindagi)
Re-align audience expectation from daily
Hindi soaps
Client: Zee Entertainment Ltd.
(ZEEL international media
house)
Video: Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)
Creative Objective
We start in a standard hindi soap setting on a regular morning at breakfast
The son asks for toast instead of the traditional paratha that mother prepared
This leads to over-the-top drama like we know hindi soaps to have
At climax we see the criminal ‘toast’ being stabbed in slow motion
Here we reveal the entire scene to be a dream (nightmare) of a girl who fell asleep watching some soaps on TV
Message: Cliched hindi soaps are damaging dreams as well as waking life. Time to change to something better (i.e. the new channel to be launched)
Client: Zee Entertainment Ltd.
(ZEEL international media
house)
Video: Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)
Script Solution
(Click to watch in browser)
• Highlights - Viral for 3 days
- High traffic to campaign website
Client: Zee Entertainment Ltd.
(ZEEL international media
house)
Video: Saas, Bahu aur Toast
(Curious Case of Daughter
in-laws Breakfast Toast)
The Video
Video Series: How are You?
Campaign Role: Concept | Script | Creative Direction (Edits)
Client:
Bajaj Allianz General Insurance
Create awareness about Bajaj Allianz ‘general
insurance’ products in a unique
communication
Client: Bajaj Allianz General
Insurance
Video Series: How Are You?
Creative Objective
We create a series around the general
question ‘How are you?’
Insight being that everyone posed the
question is always being convivial in
answering with ‘I am fine’ whereas the real-
life problem he/she may be facing are never
a part of such conversations but only in the
internal monologue
Client: Bajaj Allianz General
Insurance
Video Series: How Are You?
Script Solution
The Video Series (Click to watch in browser)
Client: Bajaj Allianz General
Insurance
Video Series: How Are You?
Brand Taglines
Campaign: Launch with Tagline
Campaign Role: Create Tagline | Campaign Pitch | Digital
Launch
Client:
SONY LIV (On-demand content app for SONY
Entertainment)
Create awareness about ‘safe driving’ as a
PSA without being preachy
Use kids to make the message appealing
Don’t sell product. Make it share-able.
Creative Objective
Client: SONY LIV
(on demand content
app for SONY
Entertainment)
Campaign: Digital Launch with
Tagline
(Click image for website)
About the Brand
Client: SONY LIV
(on demand content
app for SONY
Entertainment)
Campaign: Digital Launch with
Tagline
The Tagline
Jab Aap Chahein (Translation: Whenever you desire)
Objective: - Capture the immediate
nature of entertainment app
- Use Hindi for the content language
Client: SONY LIV
(on demand content
app for SONY
Entertainment)
Campaign: Digital Launch with
Tagline
Client: SONY LIV
(on demand content
app for SONY
Entertainment)
Campaign: Digital Launch with
Tagline
The Tagline – in use
On-ground Activations
Activation: ‘I was There’ facebook selfie booth
(for Snoop Dogg India Tour)
Campaign Role: Conceptualize | On-ground Coverage
Client: Indigo Live (Music Events Company)
On-ground Activation
‘I was there’
Selfie Booth
Booth installed
facing main stage.
All selfies posted to
facebook album.
Client: Indigo Live
(Music Events
Company)
Activation: ‘I was There’ Facebook
Selfie Booth
(for Snoop Dogg India
Tour)
Activation: RFID tagged Booths
(for SuperSaturday 2014)
Campaign Role: Conceptualize | On-ground Coverage
Client: BESTSELLER group
(International Retail Chain)
RFID Tags
distributed at the
gate
Swipe at RFID
booths while
shopping
Swiping
card posts a
message to
Client: BESTSELLER group
(International Retail
Chain)
Activation: RFID tagged Booths
(for SuperSaturday
2014)
On-ground Activation
(Click to watch in browser – (1:30 – 1: 41))
Client: BESTSELLER group
(International Retail
Chain)
Activation: RFID tagged Booths
(for SuperSaturday
2014)
Case Study
Thank You
