Sales Presentation Q4 2007

Sales Presentation Q4 2007

Datamax Corporation

Orlando, FL USA

2

Agenda

What’s new ?

Benefits of the

Competitive review and positioning

Top 10 reasons to sell the

Tour & technical specifications

What’s New?What’s New?

4

Introducing the new

What’s New?

Compact industrial-strength barcode label& RFID printers

The best performance & featuresfor the price

The most elegant design The best warranty in the business New name –

= More Opportunities

Benefits of the new M-Class

Benefits of the new M-Class

6

Benefits of the

Why end-users will need it The best features & performance for the price

Reliably Fast! 24% faster than “Z” competition Lowest cost to own!

Proven M-Class durability Modular design for easy service

(if it’s ever needed!) Field flexible! Easily installed media

handling & connectivity options Configure, customize and control

your printer with ease by using the exclusive MCL-Collection.

7

Benefits of the

Why end-users will need it

The most elegant industrial design Simplified features in an updated design Compact and intuitive A logical and inviting user interface

The best warranty Double the warranty of competition

8

Benefits of the

Why end-users will need it

Stretches the dollar!Combines the fastest processors with the easiest-to-use interface saving time for operators & IT maintenance.

It screams! Independent tests prove the M Class Mark II is up to 24% faster than the competitor’s entry point to metal printers. Its compact size is 30% smaller than its closest competitor, so it fits where you need it to fit.

It saves! It takes less time to service, saving your people time to run, adjust, maintain and replace components(if you ever need to). It also gives you the Datamaxexclusive MCL intelligence, allowing you to eliminatePC’s from your network.

It’s the compact, industrial strength, metal barcode label printer that you can’t afford not to choose.

Competitive Analysis

Competitive Analysis

10

Competitive Differentiators

A large, well lit 128 x 64 graphics LCD display

IntelliSEAQ™ Intelligent printhead

Longer lasting printheads

Only RFID offering in either UHF or HF in its class

Best warranty in the industry:

2 year warranty on the printer

1 year warranty on the print head Compact industrial strength Modular design

11

Competitive Comparison

S4M M-4206 Mark II Z4M Plus M-4210 Mark IIPrice List $1145 List $1145 List $1695 List $1495 Print Speed 6ips 6ips 10ips 10ipsTT TT option TT option DT/TT Standard TT optionMemory 8MB Ram/4MB Flash 8MB RAM / 4MB Flash 8MB RAM/4MB Flash 16MB Ram / 8MB FlashComms Serial/Parallel/USB Serial/Parallel/USB Std Serial/Parallel Serial/Parallel/USB Std

No USB available USB Host OptionDisplay 2 x 14 LCD display 128 x 64 graphics LCD 2 x 16 LCD display 128 x 64 graphics LCD GUI 3 button/3 LED 3 button/3 LEDCover Metal cover Metal cover Metal cover Metal coverWireless Wireless option Wireless option Wireless option Wireless optionEthernet Ethernet option Ethernet option Ethernet option Ethernet optionRFID No RFID No RFID RFID option RFID Option (UHF/HF)Cutter No Cutter Cutter option Cutter option Cutter optionRewinder No Rewind 4" rewind Rewind option 4" rewindLanguage PLZ PLZ

IntelliSEAQ IntelliSEAQMCL MCL

12

Datamax beats Zebra

All gear driven Easy replacement of all wear

items

Intelligent printhead Cost-effective printhead Supports CSI and CSO Offers a cutter option Longest printer warranty with

2 years Fastest time to first label out

at 2.5 seconds - 19% faster

Platen roller driven by belt Difficult to replace wear

items (platen roller and belt driven components)

Standard printhead More expensive printhead Only supports CSO No cutter option Only offers a 1 year printer

warranty Takes 3.1 seconds for first

label out

M-4206 S4M

13

Datamax beats Intermec

Standard easy-to-use LCDgraphics display

Intelligent printhead Wider print width of 4.25”

(108mm) Cost effective printhead Longest printer warranty with

2-years 1 year warranty on printhead

No front panel displayfor user to operate

Standard printhead Print width maximum of 4.09”

(104mm) More expensive printhead Only offers a 1-year printer

warranty 90 day warranty on printhead

M-4206 PD41

14

Datamax beats Zebra

All gear driven Standard 16MB RAM / 8MB Flash Over 30% smaller (by volume)

than Zebra Intelligent printhead Cost effective printhead

replacement Wider print width of 4.25” Supports CSI and CSO Offers the longest printer warranty

at 2 years Fastest print of 200 labels at 2

minutes 4 seconds – 38% faster

Platen roller driven by belt Standard 8MB RAM / 4MB Flash Larger/bulkier printer than Datamax

Standard printhead More expensive printhead

replacement Print width of only 4.09” Only supports CSO Only offers a 1 year printer

warranty Printing of 200 labels takes 2

minutes 40 seconds

M-4210 Z4MPlus

15

Datamax beats Zebra

All gear driven

Intelligent printhead

Cost effective printhead replacement

Wider print width of 4.25”

Over 30% smaller than Zebra

Longest printer warranty with2- years

Platen roller driven by belt

Standard printhead

More expensive printhead replacement

Print width of only 4.09”

Bulkier than Datamax

1-year printer warranty only

M-4210 ZM400

PositioningPositioning

17

PR

ICE

PERFORMANCE

Competitive Positioning – Best Value

M-4206

M-4210Z4M

ZM400

S4M

PD 41

VALUE

18

Beats the Competition!

Highest level of ruggedness & reliability, period!

Most elegant industrial design

Best features & performance for the price

Broadest communications support

Best warranty in the industry

Top 10 Reasons to sell !!

Top 10 Reasons to sell !!

20

Reasons to Sell

1. The industry’s best value

2. The Datamax team works harder for the customer than any other

manufacturer in the industry

3. Compact, industrial strength printer offers rugged & accurate performance

4. Best warranty

5. Reduced total cost of ownership for your customer

6. Easy competitive printer replacement to open new opportunities

7. Integrated advanced RFID option

8. Breadth of product configurations

9. IntelliSEAQ™ Intelligent Printhead

10. The lowest cost offering for MCL, the platform for

your unique printer-based applications

21

1. Industry’s best value

Feature Rich

High Performance

Low Price

Configurable – Only pay for the features you need

Reasons to Sell

22

Offers the best relationship with our partners More responsive to our partners needs over the competition The sales team is empowered to act!

More flexible & agile with all resources A Willing Sales team & support

of the entire company We do whatever it takes to

ensure customer satisfaction!

Reasons to Sell

2. The Datamax team works harder for the customer than any other manufacturer in the industry

23

3. The Compact, industrial strength printer

Rugged & reliable performance

Most modern & elegant industrial design

Solid cast metal chassis with durable steel cabinet

Compact design when space is a consideration

Single frame design replaces center base &

back plate providing increased printer stability

Reasons to Sell

24

4. Best warranty

We cover you!

2 year/50KM limited mechanical warranty on the printer

Administration is easy because it’s easy to fix

1 year or 1 million linear inch/25KM warranty

on the IntelliSEAQ™ printhead

Reasons to Sell

25

5. Reduced total cost of ownership

Modular design for ease of servicing key components IntelliSEAQ™ provides intelligence that

extends the life of your printhead Easy loading printhead opens at a full 90 degree

angle to support quick side loading of

labels & ribbons

Reasons to Sell

26

6. Easy to replace Competition

PL-Z printer command language emulation standard on all printers

Allows easy replacement of Zebra printers without time

consuming reprogramming

Supports both coated-side-in &

coated-side-out

Reasons to Sell

27

7. Integrated Advanced RFID Option

Strategically placed antenna provides optimum

performance & accuracy

Quick & easy calibration of tags for

precise print positioning & encoding

Supports either UHF or HF requirements

Reasons to Sell

28

8. Breadth of Product Configurations

Multiple communications offering with parallel, serial,

USB, low cost internal LAN, wireless & USB host

Easy to configure field installable

options for future applications

LCD graphical display

Reasons to Sell

29

9. IntelliSEAQ™ Intelligent Printhead

Reasons to Sell

Maintains highest standards in printhead control

Lowers your printhead costs!

Monitors and Stores valuable data that

Optimizes print quality

Reduces Downtime

30

10. The lowest cost offering of MCL, the platform for your unique printer based applications

Put the MCL-Collection to work for you!

Customize your printer with ease and without the need for dedicated PCs or even a network connection with MCL Designer or 123Print.

Configure, supervise and eliminate costly downtime with DMX-Net Mobile.

Reasons to Sell

Tour & Technical

Specifications

Tour & Technical

Specifications

32

Tour

128 x 64 graphic LCD available exclusively on Datamax printers

Operator control panel

Large viewing window

Industrial metal cabinet

33

IntelliSEAQ™ printheadavailable exclusively on Datamax printers

Die-cast aluminum uni-frame

Fan-fold media slot

Label supply hub

Magnetic head-up latch

Tour

34

Power connection

Parallel port

USB port

Serial port

Tour

35

Optionalcommunication cards

Wireless Ethernet

Wired Ethernet

USB Host (M-4210)

Tour- Connectivity

36

Feature Comparison

37

New M-4206

Enhanced electronics – higher performance - 19% faster than

competition

128 x 64 LCD graphics display (3 button available)

8MB RAM – 4MB Flash standard

IntelliSEAQ™ printhead

PL-Z emulation

Metal cover

Serial/Parallel/USB

CSI and CSO

$1145 New price!

New Standard Features

38

New M-4206

Internal Ethernet option

Wireless LAN option

Internal rewind option

Peel-and-Present option

Cutter option

MCL option

Options

39

New M-4210

Enhanced electronics – higher performance

128 x 64 LCD graphics display (3 button available)

16MB RAM – 8MB Flash standard

IntelliSEAQ™ printhead

PL-Z emulation

Metal Covers

Serial/Parallel/USB

CSI and CSO ribbon

$1495 Better Value!

New Standard Features

40

New M-4210

Internal Ethernet option

Wireless LAN option

USB host option

RFID UHF/HF option

Internal rewind option

Peel and Present option

Cutter option

64 MB optional Flash

MCL option

Options

41

Value Add

Reduced downtime : Easy access printhead & TOF sensing 450M ribbon length

Competitive replacement : Supports both ribbon with ink CSI or CSO Emulation packages

Total cost of ownership : Modular design Easy replacement of parts

42

Thank You!