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Jess Whittaker Marketing Cloud
Journey Builder for Salesforce
Thank you.Thank you.
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
Ravel Lai Group IT Director
The Blurring Boundaries of Sales, Service & Marketing
SalesService
Marketing
Community
Analytics
Apps
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
It’s about the Journey!
How Can Every Company Create 1:1 Customer Journeys?
The Salesforce Marketing CloudThe Platform for 1:1 Customer Journeys
Journeys
Maps
Interactions
Content
Asset Management
Workflow & Approvals
Versioning
Channels
SMS/MMS
Push Notifications
Social
Advertising
Web Experiences
Group Messaging
Analytics
Reporting
Dashboards
Web & Mobile Analytics
Contacts
Contact Management
Segmentation Tools
Events and Triggers
Predictive Intelligence
Apps
Connected apps
Connected products
Connected spaces
Journey MapsPlan Every Stage of the Customer Journey
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
Eddie Cliff Senior Social Executive, Asia Pacific
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
Customers Are On a Journey with Your Brand
Customers Are Talking About Their Journey
We’ve got high standards for durability. Here’s some info on the quality of our skis:
Northern Trail Outfitters
[Blushing…] Thanks Tao, Northern Trail
Looking at performance skis –NTO versus Everest Outfitters – opinions?? I heard everest
Jane Finley
@christanewton, if you’re looking for skis, I highly recommend NTO’s
Tao Yen
@chrischilds @darylshaber I’m picking
Jane Finley
Check out our newest skis– primed to hit the slopes with a full head of steam nto.com/ski15
Northern Trail Outfitters
Absolutely! DM me a pic and Northern Trail Outfitters
@NTO my ski bindings are jammed and I can’t fix them. Can you help?
Jane Finley
Managing the Customer Journey Has Changed…
2008 2014
Radian6 Social Conversation Tracking Data
More volume Across networks and regions More complex to reach your customers More challenging to stand out from the crowd More difficult to find actionable insights
Social Marketing Has Become Social Businesssocial is ubiquitous with customers
Marketing
Sales
Customer Service
Legal
Typically 13 different departments around the organization are seeing dedicated staff work on social initiatives.Social teams evolve from “doing” to “enabling”
Multiple departments, product lines, brands, and geos
Increased interaction with agencies
Social Business Shows Results
more spent when companies respond to customer service requests over social media
66%of marketers see improved sales from social media
50% +20%-40%
of marketers see lead gen benefits with social media
Connecting Social is HardSocial teams are disconnected
Service
Marketing
SalesSocial Team
“Always On” Customer Intelligence
A Unified Social PlatformListen. Publish. Engage. Care.
Publish the right message
Engage customers on their journey
Listen to customers
and competitors
Integration for multi-channel
customer care
Customer Success Stories
The Future of Marketing is 1:1
CustomerJourneys
Transform the Way You Think About
Marketing
Power New Levels of Engagement
Please take 5 minutes and let us know what you think about Salesforce Essentials 2015.
Visit: salesforce.com/ap/survey-hk
Fill in the evaluation form and go into the draw to WIN* a UE BOOM is the 360-degree wireless speaker.
Draw will be made in the Cloud Expo at 6:00 p.m during networking drinks.
*Terms and conditions available at registration desk
Thank you
