Salesforce1 Platform First Call Deck

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  • Salesforce1 Platform Build Apps Fast. Build Business Faster.

    Scott Holden

    VP, Platform

    @scottholden

  • Safe Harbor

    Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

    This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect,

    the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact

    could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management

    for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

    The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, our new business model, our past

    operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible

    mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth,

    new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further

    information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and

    others are available on the SEC Filings section of the Investor Information section of our Web site.

    Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who

    purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these

    forward-looking statements.

  • Driven by 6 Revolutions

    Trillions Billions connected things customer transactions

    Sales Service

    Marketing

    Community

    Analytics

    Apps

    The Next Wave of Computing

  • App Revolution

    140 Billion Mobile app downloads

    80% Fortune100 have mobile apps

  • Apps are Driving Innovation

    Apps

    Innovation

  • The Secret to Innovation is Speed

    Innovation

  • Most Companies Struggle to Build Apps Fast

    60%

    40%

    20%

    Perc

    ent

    of

    Respondents

    Mobile apps

    are critical

    Mobile apps

    deployed

    Economist Study of 1,300 Global Executives The State of the Customer-Led Economy

    App Gap

    have

    deployed

    apps 1/2 <

  • The Salesforce Platform is the Fastest Path from Idea to App

    Idea Build App

    Idea

    buy &

    setup

    hardware

    install

    complex

    software

    define user

    access

    build & test

    security

    make it

    mobile &

    social

    setup

    reporting &

    analytics

    build

    app

    6-12 Months

    App

    App

  • Build Apps Fast. Build Business Faster.

    Employee

    Apps build powerful

    employee-facing

    apps faster

    Customer

    Apps build engaging

    customer-facing

    apps faster

  • All of Your Employees Can Now Build Apps Fast

    Drag & Drop Build with standard and custom

    Lightning Components

    Any Device Design apps for every screen

    from one canvas

    Code & Deploy Develop, package and instantly

    deploy apps

    Any Language Supports all modern

    programming languages

    Integrate Access plug-ins and rich APIs

    across frameworks

  • Customers are Building Faster with Salesforce1 Platform

    +43% Increase in

    Coding Productivity

    +52% Faster System Testing Decrease in

    IT Costs

    +46%

    Faster Integration

    +45%

    +52% Faster Design

    +55% Faster

    Configuration

    +58% Faster

    Deployment

    Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.

  • Over 4 Million Apps Run on the Salesforce1 Platform

    Salesforce Apps

    Suite of web and mobile apps for

    sales, service, and marketing

    Partner Apps

    AppExchange with over 2,000 apps

    delivering functional or industry

    solutions

    Custom Apps

    Custom apps designed and built by

    you or an SI partner

  • Focus on Innovation with a Future-Proof Cloud Platform

    Unbreakable

    Customizations

    Automatic

    Upgrades

    6BLines of

    Apex Code

    500MAPI Calls Per Day,

    28 Versions

    15MCustom

    Database Tables

    12MVisualforce

    Pages

    Integrations and Customizations

    Auto-Upgraded 42 Major Releases

    Single Code Base and

    Shared Infrastructure

    Multi-Tenant

    Infrastructure

  • Salesforce: #1 Enterprise Cloud Platform

    Market Share #1

    Enterprise Platform #1 Magic Quadrant for

    Application Platform as a Service

    January, 2014 Analyst: Yefim V. Natis

    This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document, which is available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in

    its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner

    disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

  • Top Three Ways to Innovate on the Salesforce1 Platform

    Connect

    Everything

    Automate Processes

    with Employee Apps

    Build Innovative

    Customer Apps

  • Top Three Ways to Innovate on the Salesforce1 Platform

    Build Innovative

    Customer Apps

  • Apps are Redefining Industries

    Transportation Reinvented Lighting Transformed Shopping Redefined

  • Dashboard + Metrics Heroku Button Postgres DbX

    Develop Innovative Customer Apps with Heroku

  • The Best Customer Apps Connect Two Critical Elements

    Personalized Remembers your preferences

    Beautiful Inspiring design

    Immediate No lags or emails

    Customer Insight Predict customer needs

    Customer Engagement Business Process

    Real-time Workflow Automate employee responses

    Marketing Continuously build your brand

  • Connect Your Customer Apps to Your Business

    Heroku Connect

    Seamless Data Sync

    Best of Both Worlds

    Simplicity and Scale

  • Top Three Ways to Innovate on the Salesforce1 Platform

    Automate Processes

    with Employee Apps

  • Customers Have Built Apps Across Every Department

    Human Resources

    Employee

    Collaboration

    Employee

    Intranet

    Recruiting &

    Stock Plans

    Recruiting

    Healthy

    Workplace

    Employee

    Intranet

    60 HR Apps +

    Intranet

    Employee

    Intranet

    Operations

    Asset

    Management

    Product Lifecycle

    Management

    Inventory

    Management

    Field Services

    Field Services

    Field

    Inspections

    Brand Auditing

    Marketing

    Customer-Facing

    Site

    Digital Magazine

    Franchise

    Websites

    Website

    Deliveries

    Budgeting

    Marketing

    Collaboration

    Franchise

    Management

    Event

    Management

  • Salesforce1 Lightning: The Fastest Way to Build Apps

  • Introducing the Lightning Framework

    Standard Components Built by Salesforce

    Custom charts Data entry tools Custom data layout Dynamic maps

    Left nav Publisher bar Feed items

    Tasks

    Sliders Multi-view charts

    Pass/Fail

    NEW

    Custom Components Built by customer developers

    AppExchange Components Built by Partners (25+ today)

  • Introducing Lightning App Builder

    Drag & Drop Build with standard and

    custom Lightning Components

    Any Device Design apps for every screen

    from one canvas

    Easy for anyone to build apps faster

    NEW

  • Introducing Lightning Process Builder NEW

    Powerful Automate any process with actions and triggers

    Easy Intuitive visual UI for speedy development

    Extensible Enhance all your programmatic processes

    Automate your business faster

  • Build Apps Faster with Force.com

    SCHEMA BUILDER