Business Plan 2008

Sally Fitzgibbons1

Daring, Confident, Naturally Beautiful, Fun, & Adventurous

Sally Fitzgibbons

Sally Moments

Sally Moments

Sally Career HighlightsSallys Career to datewon her first Pro Junior surfing event at age 14 won her first ISA U18 World Surfing Title age 17won the ASP U21 World Surfing Title age 18won the ISA Open World Surfing Title age 18won back to back Australian Pro Junior Surfing Series 2007/2008won back to back World Qualifying Series in 2008 and 2009won 12 Event Titlesin the last 4 years (5 x World Tour and 7 x 6 Star Titles)Started World Tour career 2009 fastest ever qualifier male or femaleFirst female to score a 10 point ride at ASP Sunset Beach HawaiiFinished 5th in her rookie year on the ASP World Tour 2009 Finished 2nd on ASP World Tour 2010, 2011, 2012Achieved World number 1 Ranking half way through 2011Won back-to-back Ripcurl Pro Bells Beach Titles 2011, 2012First surfer to win Nike US Open and Hurley Australian Open titlesSallys Surfing StatsSally boasts thehighestheat average on tour for the past2year of 14.45

Sally also had thehighestaverage wave score for the past 2 years of 7.225

Sallywon 12 Titlesin the last 4 years (5 x WT and 7 x 6 Star)

Sally has been in 17 finals in the last 4 years (9 x WT and 8 x 6 Star)

Sally has been in 33 consecutive quarter final series or better since 2009

Branding Go Sally!

US Open VictorySally Branding Healthy, Active, Fit & Fun Apart from Sallys sponsors branding, Sally has become a brand and celebrity in her own right with regular requests for appearances at charity and sporting events, guest speaking appearances, radio interviews and TV spots on Sports, lifestyle and game shows and commercials.The Sally brand represents a fun, active and healthy lifestyle. Someone who is willing to work hard and push their own personal limits to achieve goals. Sally has been recognised by the Government as a suitable role model for the youth of Australia. Selected as an Australian Youth Week Ambassador in 2012, she is the ambassador for the Governments Be The Influence campaign and an associated campaign for the NSW Police Department.

Sally Fitzgibbons BrandSally as a brand has placed herself across a broad section of community appeal through her sporting associationsSt George Dragons NRLGeelong Cats AFLIllawarra Hawks NBLNBA, NFL, F1, Golf, Cricket, Tennis pretty much ALL SPORTSAnd key positions as a Role Model & AmbassadorAustralian National Youth Week AmbassadorRun Wollongong Childrens Hospital Charity Quiksilver Foundation Kuta Beach Sea Turtle Conservation Roxy Breast Cancer AwarenessPlay By The Rules Fairness in sportCamp Quality Childrens Family Cancer Charity Surfing Australia Sally Camps & AmbassadorBe The Influence Tackling Binge Drinking

Sponsorship/Branding Sally has key international sponsorships in core surfing, lifestyle and female specific brands. Sponsors include;Major - Roxy; Clothes, Wetsuit, accessories & Eyewear, Red Bull - Energy Drink, Garnier - Health & Beauty , Firewire - SurfboardsMinor - Beach Toes, Mini Australia, FCS fins and Gorilla Grip, Waxaway, Urge Lifestyle Footwear, Nanotune surfboard technology

Logo placement is determined by the value of the sponsorship and can include the top and bottom of the surfboard and Sallys web site

Non-Endemic PR CoverageSally & PR Agencies

Sally has been working with ARC Factory PR and Magnum PR the past few years through sponsors Red Bull and Roxy and has achieved some excellent placement in non-endemic areas;

Cosmopolitan, Who, Cleo, Womens Fitness, Girl Friend, Dolly, MX, Be, STAB magazines along with Body & Soul and major newspapers and Newspaper supplements have all been achieved.

LEquipe Magazine FranceWeb Site and Social MediaRed Bull Australia has invested in building & maintaining www.sallyfitzgibbons.com [Domain owned by Sally]

The site serves as a good reference/archival site complementing Sallys social media channels with room for further activation.All sponsors may contribute content and imagery and will benefit from bi-directional traffic.Sallys Blogs and and social media feeds keep the site fresh and active. Sally is Queen of social media in the surfing world. She is in the Top 5 most Influential under the age of 30, recently recognised by Tom Waterhouse. With 190K+ followers across her social media network Sally has the ability influence and reach millions.

www.sallyfitzgibbons.comSocial Media Sallys Fan Page has plenty of room for growth and could be linked into her major sponsors campaigns more effectively. Her weekly reach fluctuates between 30K and 300K+ when she is involved in and winning events. Instagram numbers have more than doubled this year improving (89K+Followers) and growing steadily with Twitter followers not far behind.

KLOUT is a social media measure that combines a number of media sources to attempt to measure the influence of a user on the network by the individual. It is not only about the amount of followers but effective interaction. Sally ranks #2 of all male and female surfers behind Kelly Slater (Highest KLOUT 84)

Athlete coverage:: (2 month sample during March/April)TV 5,866,000; Radio 2,600,000; Print 18,604,000 Internet Articles 280,000 Web Site 13,000Total CirculationReach27,363,000FollowersTwitter: 68,000+ Facebook: 39,000+ Instagram: 89,000+ Media-Editorial (within Australia)Sallys FutureSally is one of the most popular female surfers in the world and it is just a matter of time before she claims the World Title after 3 runner-up finishes. Sallys story and journey to achieving this is just as important and inspiring as the end result and should be celebrated along the way. She is just beginningSally as a marquee athlete has a proven contest record and with her media experience and social media positioning ticks all the boxes as the face of a brand. She is not only motivated to fulfill her dreams but wants to inspire others to live a happy and healthy life by example.

Sallys Sponsors Believe in Sally as an athleteSupport Sallys aspirationsCan help provide a future beyond her competition life.Have a global marketing plan that tells her storyProvide a creative, inspiring and friendly athlete environment

Live your passion and never give up!