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Samsung LYNK™ SINCCustomized TV content management for hospitality providers

A remote management solution that requires no individual set-top boxes (STBs) or extra labor to maintain devices, LYNK™ SINC offers the following features:

• Customizable user interface (UI). Users can select an interface that suits a hospitality brand or property.

• Guest grouping. Groups of guest rooms can be selected to receive, or not receive, specific content.

• TV monitoring and management. Managers can check TV status, guest check-in and checkout, and Internet Protocol (IP) network remote control.

Reduce costs related to guest amenities for lower TCOWith low installation costs and no maintenance fees, LYNK™ SINC helps reduce TCO by avoiding the expenses associated with conventional TV solutions. LYNK™ SINC works with an existing property management server (PMS) and Samsung LED 79, 69, and 59 Series hospitality dis-plays. The functions needed to enable premium interactive services and remote TV controls are integrated with the television units. These built-in functions eliminate the need to install and maintain external STBs, lowering operating costs while reducing room clutter.

LYNK™ SINC is a cost-effective remote management solu-tion that helps reduce the time required to manage and up-grade hundreds of TV displays. Administrators can update multiple room TVs remotely with just one click, drastically reducing the costs associated with laborious room-by-room trips required for typical TV management.

Offer quicker access to popular content on in-room displays.

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Cater to patron viewing needs efficiently and cost-effectivelyPremium hotels and resorts must keep pace with patrons’ expectations for in-room entertainment. With social, gaming and other Internet applications now accessible on larger displays, businesses can take advantage of this trend to delight patrons with new services. Already common in many venues, in-room TV access to guest services, information and checkout helps boost patron satisfaction and encour-age return visits. Samsung LYNK™ SINC offers an efficient content manage-ment solution that helps properties expand services beyond basic displays while holding down operating costs. LYNK™ SINC helps create a one-stop display interface for patrons to consult for information, guest services and entertainment options. From a central interface, property managers can control in-room content for hundreds of rooms, even if rooms are spread among multiple properties. Property managers, system integrators and technicians can select templates for groups of patrons. Text, images and video clips can be ed-ited and displayed to provide a customized information and entertainment environment suited to the company’s brand.

Provide custom viewing options without excessive labor and costLYNK™ SINC is a specialized hospitality solution that enables the delivery of customized viewing options to hun-dreds of guest rooms. Hotels and resorts can realize a lower total cost of ownership (TCO) and gain remote management while offering a memorable guest experience.

PMS server SINC server Software installed

Samsung

protocol

Download hotel widgets

Samsung LYNK™ SINC

Hotel

SamsungSmart Hub

Figure 1. Samsung LYNK™ SINC is a well-organized solution for ordering and serving content to hotel room displays.

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Specify in-room viewing options based on group or patron type.

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Tailor guest room content for a particular group or eventLYNK™ SINC helps property managers and technicians manage TV content using the SINC tool. Users can group guest rooms according to patron and event data on the property’s PMS. For example, a block of rooms used for a convention can be set to receive pop-up messages alerting guests of a meeting time and location. Properties can also block specific content in some rooms, such as rooms with families.

LYNK™ SINC reduces complexity in TV content manage-ment by providing:

• Content based on room groups. Groups of guest rooms can be targeted to receive, or not receive, specific content.

• TV and network management. Managers can perform specific actions such as updating TV firmware remotely.

• Channel management. Channel lists can be created and edited by genre, paid or free channels and room grade.

Create and manage TV channel listingsCustom channel listings with live multicasts can be created and deployed to different rooms or room groups. For example, custom channel lists can be created for guest rooms that feature only family-oriented programming.

A channel list can be created based on a convention or spe-cial event. Properties can also deliver customized welcome messages, notices, event schedules and more.

The LYNK™ SINC Multicast Channel Menu enables prop-erty managers to map channels based on available channel numbers. Hotel information can be mapped to channel 1, local weather to channel 2, special events to channel 3 and so on.

Property managers can customize in-room content for different guest types and groups.

Figure 2. The LYNK™ SINC Multicast Channel menu helps administrators map hotel and event information to specific channels for ease of use by guests.

Make guests feel at home with premium content and applications.

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Provide enhanced functionality with Samsung Smart HubWith LYNK™ SINC, properties can provide guests with the interactivity they experience on smartphones, tablets and desktops on their room’s large format displays (LFDs). LYNK™ SINC helps a property offer popular applications such as Facebook®, Twitter™ and YouTube® to guest rooms through its IP network.

Samsung Smart Hub enables guests to use Internet applications the same way they use them on other devices. Entertainment packages and high-definition (HD) quality content can provide a “home away from home” feel to patron accommodations. Download and install additional widgets rapidly SINC 2.1 with Smart Hub reduces the effort of downloading and installing widgets. Property managers can download only the widgets they want to include with their in-room entertainment experiences onto the Samsung SINC server. As a result, hospitality TVs do not need to be connected to the Internet for widget installation.

Enhance the guest experience with access to services and informationUsing services enabled by LYNK™ SINC, hotel guests can enjoy a luxurious, entertaining stay with enhanced con-tent based on their individual needs. Hotels can provide a specialized experience built around patrons’ schedules or reasons for staying.

For example, TVs in conventioneers’ rooms can display a custom UI and menu specific to the convention. Event loca-tions, meeting alerts and entertainment options catering to a topic of interest can be set up with little time or effort.

In addition, tourist data, available discounts, local event information and more can be displayed for swift access by guests. Multiple languages are supported so that a property can cater to and communicate with global visitors.

Display a seamless view of a property’s brandProperty administrators can select an interface design that matches a brand image, location, amenities and audience. Icons and widgets are displayed transparently on top of an editable background image. Managers can deliver welcome and other messages based on events occurring on or off the property.

Figure 3. LYNK™ SINC enables administrators to choose an interface that suits a property’s brand image.

Widget Style

Main / Front UI Contents UI

Gallery Style

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Manage settings and upgrade firmware on TVs remotely.

Remotely control TV network management The LYNK™ SINC Remote Control menu simplifies the monitoring, management and control of a property’s TV network. Various tasks can be performed on individual TVs or groups of TVs, including power on, power off, volume control and firmware updates. Multiple tasks can also be set up to run together for even greater time savings and better customer service.

Figure 4. SINC 2.1 includes a library of widgets for users to choose and install applications without an Internet connection.

Figure 5: The LYNK™ SINC Remote Control menu enables remote management of individual or multiple TVs.

SamsungSmart Hub

SINC server

Seperated by Smart Hub

All widgets available

- SINC server provides hotel widgets Enable TV installation without internet connection

Hotel widgets

SINC 2.1

Samsung LYNK™ SINC helps properties offer guests HD content and popular applications accessible with the touch of a button.

Map hotel services and other features to specific channels.

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Figure 6. Samsung LYNK™ SINC brings hotel service, premium content and popular applications together for guests’ enjoyment.

Samsung Protocol - Simple protocol receiving PMS data - Welcome message, check-in/out, and so on

Samsung LYNK™

Samsung HUB site

CMS toolTool for customizing hotel widget contents and templates

Containing global and local applications

Terrestrial satellite

Hotel PMS

Samsung Protocol IP

IP

IP/RF cable

* PMS: property management server * MW server: middleware server

Hotel Middleware server (Optional)

Hotel CMS server

SMART HUB widget application (for example, social network services)

Hotel customized menu

TV channel: RF/IP multicasting

Hotel Info

Hotel Information

Welcome Message

Room Service Information

Restaurant Information

SPA Information

Express Checkout

Calendar

Traffic Info

Shopping

Map

Others

Weather Advertisement

Hotel Service

Local Info

Event

Guests have a more enjoyable experience at a property that satisfies their entertainment and viewing needs.

Features and benefits

Features Benefits

PMS and IP network integration

Companies can eliminate the need for extra equipment and use remote management to help lower operating costs and reduce TCO.

TV, network and content management

Property managers can deliver content to specific room or event groups and control room displays remotely.

Customizable UI and mul-tiple language support, with hotel, weather and local event information

Hotels can cater to individual patron needs and deliver an enhanced guest experience.

Smart Hub Guests can enjoy popular applications and premium content on LFDs.

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Samsung LYNK™ SINC optimizes TV content management for hospitality providers.

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Deliver an enhanced guest experience without increased expenseLYNK™ SINC provides remote management of a hospitality property’s TV network. Property managers or technicians can supply popular applications and premium content in-dividualized to guests’ needs and expectations during their stay.

Hotels can provide content customized for each guest room or group of rooms. The TVs on the property’s network can be controlled from one central location, helping businesses reduce costs. Smart Hub provides access to social network-ing sites, specialized programming and other entertainment.With LYNK™ SINC, hospitality properties can:

• Enhance the guest experience. Provide in-room access to guest services, tourist data and other infor-mation.

• Select and manage viewing content. Lower TCO with fewer equipment, labor and maintenance costs.

• Control in-room TVs from one location. Increase guests’ enjoyment without performing room-to-room updates.

• Provide access to frequently used applications. Enhance functionality with user-friendly Smart Hub interfaces.

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Copyright © 2013 Samsung Electronics Co. Ltd. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co. Ltd. Specifications and designs are subject to change without notice. Non-metric weights and measurements are approximate. All data were deemed correct at time of creation. Samsung is not liable for errors or omissions. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognized and acknowledged.

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Samsung Electronics Co., Ltd.416, Maetan 3-dong,Yeongtong-guSuwon-si, Gyeonggi-do 443-772,Korea

www.samsung.com

Legal and additional information

About Samsung Electronics Co., Ltd.Samsung Electronics Co., Ltd. is a global leader in semi-conductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 227,000 people in 197 offices across 75 countries, the company operates three separate organizations to coordinate its 10 indepen-dent business units: Consumer Electronics (CE), compris-ing Visual Display, Home Appliances, Printing Solution, and Health and Medical Equipment; Information Technology and Mobile Communications (IM), including Mobile Communications, Network, and Digital Imaging; and Device Solutions (DS), consisting of Memory, System LSI, and LED. Recognized for its industry-leading performance across a range of economic, environmental and social cri-teria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

For more informationFor more information about Samsung LYNK™ SINC, visit www.samsunglfd.com.

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