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Santa Monica Tourism Summit May 12, 2017

Santa Monica Tourism Summit · Santa Monica Travel & Tourism International-Brand USA Committee Nika Jalali, Global Business Development Santa Monica Travel & Tourism. Source: Visit

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  • Santa Monica Tourism SummitMay 12, 2017

  • Caroline Beteta

    President & CEO

    Visit California

  • Our mission: Create desire for the California experience

  • Tourism ecosystem

    RetailRetail

    RestaurantsAttractionsCar Rentals

  • Board leadership

  • James BerminghamExecutive Vice President Montage Hotels & Resorts

    Steven ArnoldPresident Pacific Hospitality Group

    Brian KingGlobal Brand & Sales OfficerMarriott International

    Michael Dunne Vice President Operations Hilton Worldwide

    Santa Monica Leadership

  • Jeff KingPresident King’s Seafood Company

    Jeff MeisnerSenior VP -Field OperationsHyatt Hotels & Resorts

    Santa Monica Leadership

  • Misti KernsPresident & CEOSanta Monica Travel & Tourism

    Santa Monica Leadership

  • Santa Monica Leadership Research & ROI Committee

    Kim Sidoriak, Chief Marketing OfficerSanta Monica Travel & Tourism

    Brand-Content Committee

    Omark Holmes,Director of Marketing Santa Monica Travel & Tourism

    International-Brand USA Committee

    Nika Jalali,Global Business Development Santa Monica Travel & Tourism

  • Source: Visit California

    California’s tourism investment

    Rental Cars58%

    Accommodations33%

    Restaurants & Retail5%

    Attractions2%

    Travel Services2%

  • 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

    $350M$300M$250M$200M$150M$100M$50M$0M

    VISIT CALIFORNIATBIDS

    Collective investment

  • TOURISM IS BOOMING

  • 1993 2006 2016

    Source: Dean Runyan

    $-

    $20

    $40

    $60

    $80

    $100

    $120

    $140

    $126billion

    TRAVELER SPEND 2016

    Seven years of growth

  • TRAVEL MATTERSTRAVEL MATTERSTO SANTA MONICA

  • Los Angeles Countytravel impacts

    2016p ChangeTotal direct spending $26.8B +3.7%

    Tourism-supported jobs 203,700 +4.3%

    State tax receipts $1.1B +9.7%

    Local tax receipts $1.1B +1.5%

    Source: Dean Runyan Associates

  • Tourism invests in infrastructure

  • WE MAKE TOURISM HAPPEN

  • FY16/17 Global investments

    $3.24 million

    $3.96 million

    $8.54 million

    $4.1 million

    $5.94 million

    $61.4million

    Tier 1

    $1.1 million

    $1.2 million$950K

    $1.1 million

    $1.1 million

    Tier 2

    $250K

    $250K

    $500K

    Tier 3

  • Paid Owned

    Earned Trade

  • Paid Owned

    Earned Trade

  • LIVING THE DREAM

  • GLOBAL BRAND TARGETADULTS, TOP 33% income

    FAMILY OPPORTUNITY TARGET

    SUPER AFFLUENT OPPORTUNITY

    TARGET

    $250K INCOME

    CALIFORNIA EXPERIENCESOUTDOOR | CULINARY |

    ENTERTAINMENT | CULTURE | LUXURY

    Strategic Framework

  • WELCOME TO KIDIFORNIA

  • Paid Owned

    Earned Trade

  • Santa Monica #DreamEats• Bay Cities Deli• Sweetfin Poké

  • Paid Owned

    Earned Trade

  • Paid Owned

    Earned Trade

  • Earnedmedia• 23 press trips• 300 placements• $13 million U.S.

    ad value

  • Media events

  • Paid Owned

    Earned Trade

  • Travel trade

  • DREAMING ON TOGETHER

  • Amgen Tour of California

  • industry.visitcalifornia.com/coops

    Partnership OpportunitiesPlanner

  • Diane CodyExecutive Manager and Commissions Liaison

    Brian WrightExecutive Relations & DMO Liaison

    Visit California staff

    Jemie SaeKooDirector of Client Relations -Los Angeles

    Angie PappasDirector of Communications

  • industry.VisitCalifornia.comStay connected

    Visit CA News

    @VisitCANews

    Visit California

    Search Team California in the App Store and Google Play

  • TravelMattersCA.com

  • TravelMattersCA.com