SAP BPM (Coca Cola)

Thomas Volmering

Lead Product Manager

SAP NetWeaver BPM

SAP AG

Alexander Grobe

Innovation Specialist

Customer Service & Business Strategy

SCALE

Coca-Cola Erfrischungsgetränke AG

Business Process Management

in Action

No Detours from Model to Execution

© SAP 2008 / SAPPHIRE / <Session ID> Page 2

1. Introduction to SAP NetWeaver BPM (SAP)

2. Early Adoption of SAP NetWeaver BPM (Coca-Cola)

Agenda

SAP NetWeaver Business Process Management (BPM)

Embedded in SAP NetWeaver Composition Environment

Comprehensive process management

■ Unifying human and system automation processing steps

■ Business Process is more than just service orchestration

Composition of event-driven processes

■ Seamless combination of service, event and human task

■ Enterprise services consumption

■ Tightly integrated with native Business Rules Management

Benefits of an integrated composition environment

■ Model-driven development

■ Integrated toolset

■ Out-of-the-box ESR integration

■ Lifecycle management

Process Server

Process

ComposerProcess

Desk

Process

Desk

SAP NetWeaver

Business Process Management

Business Process Management for

Composite Business Processes

© SAP AG 2008 / Klaus Kreplin / Page 4

Process Server

Process

ComposerProcess

Desk

Process

Desk

Rules Engine

Rules

ComposerProcess

Desk

Rules

Management

Characteristics

Graphical modeler based on BPMN

■ Eclipse-based

■ Support key process concepts

(workflow, event, task, context, roles,

UI) throughout their lifecycle

■ Combine human interaction and

system integration in one model

Direct path from business view to process

execution

■ Nothing ‘lost in translation’

■ Dynamic role-based views

■ Single active model

■ Flexible execution

Business Rules Management

■ Embedded rules in process to drive

process agility

BPM Design Partner Council (DPC)

Overview

Mission: Deeply engage in long-term relationship with a

small number of key stakeholders (depth over breadth)

■ Validate goals, concepts and technology throughout entire software life-cycle

■ Collect detailed scenarios as input into the development process

■ Learn and be inspired by organizations willing to invest time and effort in the

SAP NetWeaver BPM vision

Member value proposition: Close relationship with the

development and Product Management team that results in:

■ Influencing SAP’s roadmap

■ Influencing SAP NetWeaver BPM’s feature investment

■ Technical support from the product team

■ Opportunity to meet and learn from other participants

■ Participation in related programs such as early adopter pilot, beta etc.

Process Patterns – Expected Value Proposition

© SAP 2007 / Page 6

Human Workflow Patterns

Task Management (Claim, Complete)

Sequence flow (incl. Data flow)

Decisions (XOR)

Parallel Branch & Merge (AND)

Deferred Choice (Eventing)

Exception Handling

Nested (Sub-)Processes

Service Orchestration:

Enterprise Service Consumption

Sequencing of automated activities

Exception Handling

Eventing (intermediate events)

Event Correlation

BPM Patterns | First Release

Process Flow Archetypes:

Review

Notification

Approval

Change Request

Incident management

Issue Tracking

Data Enrichment

Prominent Features:

Process Instantiation

Responsibility Determination

User Interface Support

Search and Reuse of Process Instances

Attachments

Escalation Management

Process Analysis / Reporting

Application integration

Expected Customer Patterns

KEY FINDINGS

• Baseline workflow and orchestration patterns will be delivered in the first version

• First customer scenarios show a number of process archetypes leveraging baseline patterns

• Innovation beyond will enable further flexibility in prominent features (e.g., flexible process instantiation)

No Detours from Model to Execution

Alexander Grobe

Innovation Specialist, Customer & Business Strategy/

Business Solutions/Scale, Coca-Cola Erfrischungsgetränke AG

Structure of the German Coca-Cola organization

Coca-Cola GmbH –

German division of TCCC

Coca-Cola Erfrischungsgetränke –

Bottler in Germany

• Founded 1929 in Essen

• National marketing programs and

-strategies

• Product and package development

• Over 80 distribution facilities,

including 28 bottling plants

• Bottling, distribution, sales and

regional marketing

German Coca-Cola System

• Is the biggest German beverage producer

• Sole bottler in Germany

Coca-Cola Erfrischungsgetränke AG

(CCE AG)

Sales Centers of CCE AG

Annual sales Approx. 3.5 billion

volume liters

Per capita 42 liters

consumption

Employees 12,000

Sales Centers 10

Headquarter Berlin

Coca-Cola Erfrischungsgetränke

Current Business Process Management

■ Semantic business process modeling with ARIS Toolset.

■ Over 50 cross functional business processes in 36 variants live.

■ Focus on Identity Management, Project Requests, Master Data

Management, HR and Customer Services.

■ 6.500 Users in all functional areas.

■ 500,000 process instances per year.

■ Human and automated activities with ERP backend integration.

Future Business Process Management

Systems

Data

Measures

Ro

les

Value Drivers

Re

po

rtin

g

Coke One Bottler Model

ProcessesProcesses

Process

Competency

Center

Technology

Services

Creation of Capabilities

Engagement

Support

Implementation

Support

Shared

Services

Deployment of Capabilities

Over 600 business processes harmonized with more than 300 bottler experts

More than 100 detailed design documents written - over 10,000 pages

12 design & build workshops in Sydney, Berlin, Port Elizabeth - 25,000 man days

Programm Scale and Coke One build shared capabilities

in a global template approach

CCE AG Scale project organization

ET Program Management Office

Bottler Integration

OTC

SCALE

n Program

Manager

HIP

FTD

PTP

RTR

HR

BPE Team BSE TeamBSL

BI MDM

BPL BSL BPL BSL

BPL

BPE Team BSE Team

BPE Team BSE Team

BPE Team BSE Team

BPE Team BSE Team

BSLBPL

BSLBPL

BSLBPL

BSLBPL

Cenral Services

n Communication

n Change Management

n Training

n ….

MTO BPE Team BSE TeamBSLBPL

SC

n ET

n Partner

BPE = Business Process Expert

BPL = Business Process Lead

BSL = Business Solution Lead

BSE = Business Solution Expert

Legend:

MTO = Market to Order

OTC = Order to Cash

FTD = Forecast to Deploy

PTP = Procure to Pay

RTR = Record to Report

HR = Human Ressources

BI = Business Intelligence

MDM = Master Data Man.

SC = Steering Commitee

ET = Executive Team

HIP = High Impact Projects

Value proposition of SAP Netweaver BPM

■Bridge the gap between modeling and execution

■Less misunderstanding between business and it

■Faster implementation & change cycle

■Possible localization approach for Coke One template

■Introduction of Business Rules Management (BRM)

■Innovate new business processes

Possible Localization Approach for Coke One template

Local Composition Plattform

■ Local Processes (not covered by

Scale Bottler Process Map)

■ KPIs (not covered by Scale Process

Performance Measures)

■ Business Rules (i. e. Chart of

Authority, Pricing), Events

■ User Interfaces used

in the local processes

uses

■ Enterprise services

■ Events

■ Process components

out of the Coke One Solution

SAP Standard

Enterprise Services

Localization

Coke One specific

Enterprise Services

Systems

Data

Measures

Ro

les

Value Drivers

Rep

ort

ing

Coke One Bottler Model

ProcessesProcesses

Scale Governance

Bottler Governance

Events

Promotion Crew Request (Live Demo)

The promotion crew request

is for the planning and

staffing of sales promotion

events at customer

locations.

Promotion Crew Request (Live Demo)

The promotion crew request

is for the planning and

staffing of sales promotion

events at customer

locations or fairs.

Promotion Crew Request

Step: Fill out request form I, Role: Sales Rep


Step: Fill out request form II, Role: Sales Rep


Step: Fill out request form III, Role: Sales Rep


Step: Approve request I, Role: Sales Area Manager


Step: Approve request II, Role: Sales Area Manager


Step: Check, update and confirm request, Role: Promotion Agency


Steps: Check agency confirmation, Role: Sales Support

Create purchase order, Solve errors, Role: Sales Support


Step: Read request status, Role: Sales Rep

Summary – SAP NetWeaver BPM

SAP NetWeaver Business Process Management (BPM) &

SAP NetWeaver Business Rules Management (BRM)

■ Executable business process model

■ Immediate execution speeds time to value

■ Business rules management embedded

■ Built-in efficiencies via Enterprise Services Repository

■ Available with SAP NetWeaver Composition Environment

© SAP 2007 / Page 25

Value Proposition

■ Bridge the gap between modeling and execution

■ Less misunderstanding between business and it

■ Faster implementation & change cycle

■ Innovate new business processes

Q&A

QUESTIONS

© SAP 2007 / Page 27

Thank you!

© SAP 2008 / SAPPHIRE / <Session ID> Page 28© SAP 2007 / Page 28

Secondary color palette

100%

Primary color palette

100%

Definition and Halftone Values of Colors

RGB 68/105/125

RGB 96/127/143

RGB 125/150/164

RGB 152/173/183

RGB 180/195/203

RGB 4/53/123 RGB 240/171/0 RGB 102/102/102RGB 153/153/153RGB 204/204/204

RGB 21/101/112

RGB 98/146/147

RGB 127/166/167

RGB 154/185/185

RGB 181/204/204

RGB 85/118/48

RGB 110/138/79

RGB 136/160/111

RGB 162/180/141

RGB 187/200/172

RGB 119/74/57

RGB 140/101/87

RGB 161/129/118

RGB 181/156/147

RGB 201/183/176

RGB 100/68/89

RGB 123/96/114

RGB 147/125/139

RGB 170/152/164

RGB 193/180/189

RGB 73/108/96

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RGB 129/110/44

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RGB 186/176/139

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RGB 132/76/84

RGB 150/103/110

RGB 169/130/136

RGB 188/157/162

RGB 206/183/187

85%

70%

55%

40%

RGB 158/48/57Tertiary color palette

100%

85%

70%

55%

40%

SAP Blue SAP Gold SAP Dark GraySAP GraySAP Light Gray

Dove Petrol Violet/MauveWarm RedWarm Green

Cool Green Ocher Warning RedCool Red


Grid


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