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Business Intelligence
Analytics Editions
SAP BusinessObjects BI platform
SAP BusinessObjects BI suite
SAP BusinessObjects BI, Edge edition
SAP Crystal Server
SAP Sybase IQ
SAP Data Integrator
SAP Data Services
© 2012 SAP AG. All rights reserved. 2
Safe Harbor Statement
The information in this presentation is confidential and proprietary to SAP and may not
be disclosed without the permission of SAP. This presentation is not subject to your
licenses agreement or any other service or subscription agreement with SAP. SAP has
no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP’s strategy and possible future
developments, products and or platform directions and functionality are all subject to
change and may be changed by SAP at any time for any reason without notice. The
information on this document is not a commitment, promise or legal obligation to
deliver any material, code, or functionality. This document is provided without a
warranty of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement.
This document is for informational purposes and may not be incorporated into a
contract. SAP assumes no responsibility for errors or omissions in this document,
except if such damages were caused by SAP intentionally or grossly negligent.
All forward-looking statements are subject to various risks and uncertainties that could
cause actual results to differ materially from expectations. Readers are cautioned not to
place undue reliance on these forward-looking statements, which speak only as of their
dates, and they should not be relied upon in making purchasing decisions.
© 2012 SAP AG. All rights reserved. 3
At the end of this lesson, you will be able to:
Describe market trends and customer pain points
Describe the business intelligence analytics editions
Identify who has purchasing power
Explain how the analytics editions fit into the analytics portfolio
Explain how the capabilities, components, and benefits of these
editions help customers to achieve their business goals and address
their pain points
Objectives Slide
© 2012 SAP AG. All rights reserved. 4
Do you have actionable insights into your business?
Customer Insights
Which customers & channels
are more profitable?
Which customers are suitable
for loyalty rewards?
How dynamic is your
segmentation strategy?
Product & Service
Insights
How are products/services
doing vs. the competition?
Track complaints from call
centers & social
Where else is this part used in
my company?
Operations Insights
How can you predict supply
chain disruptions ahead?
How do suppliers rank by cost,
quality and timeliness?
How is my “on-time / in full”
delivery rate by customer?
© 2012 SAP AG. All rights reserved. 5
Analytics provide proven return on investments
“Organizations earn an
average of $10.66 for
every dollar spent on
deployments of
analytics.”
Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011
>1000% “With such high returns,
management teams should
consider these technologies to be
one of the most attractive
investment opportunities
available to the CFO”
Complete Solution
Out of the Box
Why standardize on a
single vendor?
• Minimize Integration
Challenges
• Faster and easier
deployment
• Better customer
support experience
© 2012 SAP AG. All rights reserved. 7
Today's world: end-to-end best-of-breed stack from SAP
Answers
IQ
Analytic
DBMS
SAP Data Integrator SAP BusinessObjects BI
SAP Crystal Server SAP Sybase IQ Data Sources e.g.
Oracle 11g, IBM DB2,
Microsoft SQL Server ….
Operational Data
© 2012 SAP AG. All rights reserved. 8
Now in one complete package from SAP
Answers
IQ
Operational Data
Business intelligence analytics editions
Analytic
DBMS
Data Sources e.g.
Oracle 11g, IBM DB2,
Microsoft SQL Server ….
© 2012 SAP AG. All rights reserved. 9
Discovery
Reporting
Dashboards
BI Analytics Editions
Best of breed for organizations of all sizes
Discovery
Reporting
Dashboards
Analysis
BI Platform16,17,18 (Single server full use)
Data Services, Edge† RUNTIME10,11,12,13
(Max 3 CPU)
Sybase IQ Enterprise RUNTIME14,15
(Max 16 cores)
BI Platform7,8,9 (Single server full use)
Data Integrator RUNTIME4,5,6
(10 CPU / instance)
Sybase IQ Enterprise
RUNTIME1,2,3
(32 cores/instance)
BI Platform (Full use)
Discovery
Reporting
Dashboards
Analysis
SAP BusinessObjects
BI suite, analytics
edition
SAP BusinessObjects
BI platform, analytics
edition
SAP Crystal Server,
analytics edition
SAP BusinessObjects
BI, Edge analytics
edition
A la carte
Data Integrator RUNTIME4,5,6
(10 CPU / instance)
Sybase IQ Enterprise RUNTIME1,2,3
(32 cores/instance)
BI Platform (Full use)
Data Integrator, Edge RUNTIME 24, 25, 26
(Max 3 CPU)
Sybase IQ Enterprise RUNTIME 22, 23
(Max 16 cores)
Industry Content Industry Content Industry Content Industry Content
© 2012 SAP AG. All rights reserved. 10
SAP BusinessObjects BI platform, analytics edition
ERP Unstructured data OLAP Cubes MS Excel Databases Applications CRM
Business Intelligence Platform
New Semantic Layer Scheduling and Publishing SAP Integration
Lifecycle Management Security and Auditing Data Agnostic
SAP Sybase IQ (Enterprise Data Warehousing)
Analytics server designed specifically for analytics, data warehousing, and business intelligence environments
Query Performance Data Compression High Availability
SAP Data Integrator
Impact Analysis Graphical ETL Data Lineage
© 2012 SAP AG. All rights reserved. 11
SAP BusinessObjects BI suite, analytics edition
ERP Unstructured data OLAP Cubes MS Excel Databases Applications CRM
Business Intelligence Platform
SAP Sybase IQ (Enterprise Data Warehousing)
SAP Data Integrator
Enterprise Portals
MS Office On Demand Services
Browsers Mobile Devices Embedded Content
Reporting Discovery Dashboards Analysis* Predictive
© 2012 SAP AG. All rights reserved. 12
Interactive Visualizations
Track KPIs and summary data
Authored by IT
Highly visual and interactive
Business Intelligence Clients from SAP
Discovery Analysis
Dashboards
Access and Analyze
Slice, pivot OLAP data
Optimized for OLAP data and cubes
Reporting
Broad Distribution
Mass distribution of formatted information
Push (scheduled) or pull (end user driven)
Authored by end users and/or IT
Predict and Optimize
Understand what drives the business
Model and predict future outcomes
Unleash Business User Creativity
For analysts and users within lines of business
Acquire, cleanse, and visualize data.
Web based or desktop.
Predictive
SAP BusinessObjects Explorer
SAP Visual Intelligence
SAP BusinessObjects Analysis, edition for
Microsoft Office
SAP BusinessObjects Dashboards
SAP Sybase IQ Enterprise
SAP Predictive Analysis*
SAP HANA Predictive Analysis Library*
*Add On
SAP Crystal Reports
SAP BusinessObjects Web Intelligence
SAP BusinessObjects Dashboards
SAP BusinessObjects Design Studio (Zen)
SAP BusinessObjects Analysis,
edition for OLAP
SAP BusinessObjects Analysis,
edition for Microsoft Office
© 2012 SAP AG. All rights reserved. 13
SAP BusinessObjects BI, Edge analytics edition
ERP Unstructured data OLAP Cubes MS Excel Databases Applications CRM
Business Intelligence Platform
SAP Sybase IQ (Enterprise Data Warehousing)
SAP Data Services, Edge edition
Enterprise Portals
MS Office On Demand Services
Browsers Mobile Devices Embedded Content
Data Quality Data Integration Information Governance
Reporting Discovery Dashboards Analysis* Predictive
© 2012 SAP AG. All rights reserved. 14
SAP Crystal Server, analytics edition
ERP Unstructured data OLAP Cubes MS Excel Databases Applications CRM
Enterprise Portals
MS Office On Demand Services
Browsers Mobile Devices Embedded Content
Visualization Discovery Dashboards Reporting
Business Intelligence Platform
SAP Sybase IQ (Enterprise Data Warehousing)
SAP Data Integrator
Big Data
in Action
© 2012 SAP AG. All rights reserved. 16
Superior analytics performance Gain speeds up to 1,000 times faster than traditional approaches
• Quickly load and access your data
• Response time takes minutes, not days
• Move data from operational systems to the
data warehouse with ease
• Rapidly exploit business insights
© 2012 SAP AG. All rights reserved. 17
360° view of information across business and social data
• Define and monitor cross-functional metrics
• Drill from aggregated KPI down to details from
different line of business applications
• Bring all lines of business on the same
platform
• Analyze customer sentiments
© 2012 SAP AG. All rights reserved. 18
Unprecedented scalability on the platform of your choice
Scales up to massive data sets (petabytes)
Access years of historical and current data
Manage self-service demands by 1,000s of
users concurrently
All you data run on a single system
Runs on the hardware you have
© 2012 SAP AG. All rights reserved. 19
Did you know? SAP Sybase IQ facts and figures
Stands out as the
leading enterprise
data warehouse
among the largest
banks, insurance
agencies, and
telecom operators
worldwide
Manage and analyze
statistical measures
for the entire nation
of Canada
Analyze complex
models in more than
200 financial
institutions worldwide
Analyze ALL Federal
tax returns in the US
Store and analyze massive amounts of industry segment data in 30 of the
largest information providers in the world, including Transunion, Nielsen
and Axiom
Best-Practice
Business Content
Instant,
Powerful Insights
in Your Hands
© 2012 SAP AG. All rights reserved. 22
The opportunity with mobile analytics
Instant Answers for More
People
Strategic Uses Cases to
Drive Productivity Mobilize Information
© 2012 SAP AG. All rights reserved. 23
Tuned to perfection
Best user
experience
Immediate access
to big data
Complete
information
• SAP certifies the end-to-end stack to perform as one set of functionality
• You rollout quickly and easily without integration challenges
© 2012 SAP AG. All rights reserved. 24
Reduce IT complexity and minimize TCO
• Works with what you already have
• Maximize resource utilization
• Reduce memory and processing overhead
• Slash storage and DBA maintenance costs
© 2012 SAP AG. All rights reserved. 25
Better. Faster. Complete.
Big Data in Action
Best-Practice Business Content
Instant, Powerful Insights in Your Hands
Complete Solution Out of the Box
© 2012 SAP AG. All rights reserved. 26
Proven technologies from the market leader
Market Leader in Business Applications
Market Leader in Data Warehouse DBMS
Market Leader in Analytics Solutions
1
2
3
© 2012 SAP AG. All rights reserved. 27
1,200+ Global Service and Technology Partners
800+ OEM Partners
7,000+ SAP BusinessObjects Solutions Partners
2 Million+ Community Subscribers
100,000+ Customers
SAP + ecosystem Together delivering remarkable results
http://ecohub.sdn.sap.com/irj/ecohub/analytics
© 2012 SAP AG. All rights reserved. 28
Your new possibilities are endless…
Instantly predict market trends
and customer needs
Predict how market price
volatility will impact your
production plans
See changes in demand or
supply across your entire
Supply Chain immediately
Monitor and analyze all
deviations and quality issues
in your production process
Provide exactly the right offers
and service levels to every
customer
Have a continuously-updated
window onto future sales,
showing changes in real time
Understand what your
customers and potential
customers are saying about
you, right now
Predict cash flows to manage
collections, risk and short-
term borrowing in real time
© 2012 SAP AG. All rights reserved. 29
Check Your Understanding
Which Analytics Edition includes Data Quality and
Information Governance capabilities
Choose the correct answer.
SAP BusinessObjects BI platform, analytics edition
SAP BusinessObjects BI suite, analytics edition
SAP BusinessObjects BI, Edge analytics edition (Correct
answer)
SAP Crystal Server, analytics edition
Correct!
Sorry, that is incorrect. The Edge analytics edition includes
Edge Data Services which provides Data Integration, Data
Quality and Information Governance capabilities.
Quiz question template
© 2012 SAP AG. All rights reserved. 30
Check Your Understanding
Which Analytics Edition(s) includes Industry Best
Practices content?
Choose the correct answer.
SAP BusinessObjects BI platform, analytics edition (Correct
answer)
SAP BusinessObjects BI suite, analytics edition (Correct answer)
SAP BusinessObjects BI, Edge analytics edition (Correct
answer)
SAP Crystal Server, analytics edition (Correct answer)
Correct!
Sorry, that is incorrect. The Best Practices content is
available to customers of all four editions.
© 2012 SAP AG. All rights reserved. 31
You should now be able to:
Describe market trends and customer pain points
Describe the business intelligence analytics editions
Identify who has purchasing power
Explain how the analytics editions fit into the analytics portfolio
Explain how the capabilities, components, and benefits of these
editions help customers to achieve their business goals and
address their pain points
Lesson Summary
© 2012 SAP AG. All rights reserved. 32
For more information on topics discussed in this lesson, see the following
references:
Business Intelligence
Analytics – BI Sales Scenario Guide
Business Intelligence Resource Library
SAP Visual Intelligence Resource Library
Line of Business Analytics Enablement
Data Integration
SAP Data Services eBook
Positioning SAP Data Services eBook
Information Steward Executive Summary
eBook
Sybase IQ
Database and Tools Resource Library
Sybase IQ Development Center
Sybase Courses from SAP Education
Enablement Resources
BI and EIM Product Authorization Training
Additional BI and EIM Enablement
Business Intelligence Courses from SAP Education
Business Intelligence Bundles from SAP Education
Enterprise Information Management
Resource Library
Enterprise Information Management Bundles
from SAP Education
© 2012 SAP AG. All rights reserved. 33
For more information on topics discussed in this lesson, see the
following references:
Demo Resource Library - Offline Demos, Recorded Demos and Demo Script
Product Availability Matrix (PAM) - Bundles technical and release planning information on
SAP software product versions for quick reference.
SAP Software Download Center – Access the SAP software portfolio
Partner Enablement Center - Expert sessions, workshops, eLearning, demos, and more.
SAP Customer Testimonials - More than 100,000 customers of all sizes and in all
industries
SAP Help Portal bundles access to SAP product documentation and also related
information, such as SAP Notes, product availability information, as well as community
content.
Related Information
You can also
follow us on: www.twitter.com/#BI4 www.facebook.com/SAPanalytics
Thank You!
Appendix
© 2012 SAP AG. All rights reserved. 36
Successful Public Sector organizations…
Effectively align goals and resources to balance risk and
opportunities for optimal Government support to
citizens
They do it by: • Aligning resources to desired outcomes
• Understanding the costs of delivering citizen services
• Prevention and detection of fraud, waste and abuse
Result: Tailor resources to citizen demands while increasing efficiency
Conduct government transformation through innovative strategies
to contain costs and maximize revenue
Provide transparency and self service access to constituents
Applied Analytics Use Cases: City Performance Management - Free download available in SCN
Tax Fraud Detection – Demo only will be available in SCN
© 2012 SAP AG. All rights reserved. 37
Successful Healthcare firms…
Deliver better outcomes cost-effectively and focus on
preventive and proactive care
They do it by:
Making better decisions with relevant and trustworthy data
Collaborating with patients and other care providers
Reducing process cycle time
Result:
Improve patient outcomes with immediate access to information
Empower healthcare workers to provide best treatment and care
Dramatically improve program effectiveness at a reduced cost
Applied Analytics Use Cases: Quality Management for Healthcare Staff Productivity Management for Healthcare Healthcare Practitioner Spend Analysis
Free download available in SCN
© 2012 SAP AG. All rights reserved. 38
Successful Banking organizations…
Provide each customer with unique and differentiating
products and services and enable profitable growth
They do it by:
• Responding better to customer needs
• Reducing cost and complexity
• Managing finance and risk
Result:
• Increased customer satisfaction and cross-sell rates
• Lower cost-to-income ratio
• Lower risk exposure
Applied Analytics Use Cases: Insight in Banking Loan Processing Challenges Customer Segmentation for Banking
Demo only will be available in SCN
© 2012 SAP AG. All rights reserved. 39
Successful Higher Education organizations…
Effectively align priorities and resources to optimally
support students, faculty/researchers, donors and alumni
Traditionally they do it by:
Balance resources with the Organization’s mission
Understanding education delivery costs and focus on Student
achievement and retention/graduation
Managing research funding and tracking outcomes
Looking forward:
Greater agility to adjust and hit critical targets
Predict student and course demand and increase sponsored program
funding success rate
Analyze what Student and Alumni are saying to others and ensure
their sentiments reflect your mission and core values.
Applied Analytics Use Cases: Research Funding Analysis for Education and Research
Free download available in SCN
© 2012 SAP AG. All rights reserved. 40
Successful Insurance organizations…
Provide each customer with simple and
differentiating products that enable profitable growth
They do it by:
• Making profitable sales via the right channels
• Reducing claims and operational costs
• Making good decisions and managing finance and risk
Result:
• Increased customer retention and satisfaction rates
• Improving expense ratio
• Mitigating risk exposure and meeting regulations
Applied Analytics Use Cases: Claims Optimization for Insurance
Free download will be available in SCN end of August 2012
© 2012 SAP AG. All rights reserved. 41
Successful Communication Service Providers (CSPs)…
Provide each customer with unique and differentiating
products and services and enable profitable growth
They do it by:
Understanding and anticipating customer needs more quickly
Reducing operational costs
Managing financial performance and risk
Result:
Increase customer satisfaction, retention and cross sell rates
Grow EBITDA
Launch new business models quickly and successfully
Applied Analytics Use Cases: Customer Analysis and Retention for Telecommunications Insight in Telco Customer Behavior Customer Segmentation and Churn Analysis for Telco
Demo only will be available in SCN
© 2012 SAP AG. All rights reserved. 42
Successful Retail organizations…
Provide each customer with unique and differentiating
products and services and enable profitable growth
They do it by:
Understanding and anticipating dynamic customer demand
Reducing operational costs
Making good decisions and managing cost of capital
Result:
Increased customer satisfaction and cross sell rates
Improved operational processes and capabilities
Optimizing gross margin return on inventory investment
Applied Analytics Use Cases: Retail Sales and Margin Analysis Affinity Analysis for Retailers
Demo only will be available in SCN
© 2012 SAP AG. All rights reserved. 43
Successful Media & Entertainment Organizations…
Provide each customer with unique and differentiating
products and services and enable profitable growth
They do it by:
Fully monetizing content
Distributing content efficiently
Managing audiences for revenue growth
Result:
Higher title profitability
Stronger subscriber revenue growth
Bigger increase in advertising revenue
Applied Analytics Use Cases: Intellectual Property Rights Analysis
Free download available in SCN
© 2012 SAP AG. All rights reserved. 44
Successful Oil & Gas firms…
Run efficient operations, improve customer satisfaction,
and leverage new technologies in discovery, extraction,
and delivery.
They do it by:
Lowering operating costs
Lowering capital development costs
Running their operations in a highly efficient manner
Result:
Improved barrels of oil equivalent (BOE) production
Higher return on capital employed (ROCE)
Improved on-time delivery
Applied Analytics Use Cases: Upstream Operations Performance Analysis Production Loss and Worker Profitability Analysis
Demo only will be available in SCN