SAP TechEd Las Vegas Marketing Sponsorships

SAP TechEd Las Vegas 2015 Marketing Sponsorships

The Venetian|Palazzo Congress Center | Las Vegas, NV October 19-23 Show Floor Open October 20-22

Table of Contents

Table of Contents .......................................................................................................... 2

SAP TechEd Marketing Sponsorship Overview ........................................................... 3

Terms and Conditions ................................................................................................... 3

Speaking Opportunity – Present a One-Hour Lecture Session ................................... 5

DemoJam and InnoJam ................................................................................................ 6

Executive Keynote Chair Drop – Monday Evening ...................................................... 7

Mobile On-Site Guide .................................................................................................... 8

Registration Foyer Ad .................................................................................................... 8

Show Floor Directory ..................................................................................................... 9

Daily E-Mail Update ....................................................................................................... 9

Hotel Room Drop ......................................................................................................... 10

Meeting Room – Available Daily – Monday through Friday ....................................... 10

Mouse Pads ................................................................................................................. 11

Logo Guidelines ........................................................................................................... 11

Page 3

SAP TechEd Marketing Sponsorship Overview

Enhance your presence and maximize your company's investment at SAP TechEd Las Vegas with these marketing sponsorships and advertising channels. Increase your company's visibility at the conference and make a lasting impression on SAP customers, prospects, partners, and employees. Purchase marketing sponsorships online via the Exhibitor Console.

Exhibitors may sponsor as many sponsorships as they like based on availability, unless noted otherwise.

Sponsorships are available on a first-come, first-served basis.

Terms and Conditions

The following Terms and Conditions are in addition to the SAP TechEd Las Vegas in 2015 Exhibitor Program Rules and Regulations:

SAP must receive this Agreement immediately and in no less than two days following the submission of the Application. The Agreement must be executed by an authorized representative of the Exhibitor indicating their agreement to the terms specified without any changes.

The Application submitted by the Exhibitor is an integral part of this Agreement and cannot be changed once submitted and the Exhibitor is committed and may not change the Exhibitor’s Marketing Sponsorship Selection(s) made as summarized below at the end of this Agreement.

Full payment for Marketing Sponsorships specified must be received by September 9, 2015.

Acceptance by SAP of this signed Agreement is contingent upon SAP’s management review and approval. SAP is not obligated to accept any Agreement and may reject any Agreement at its sole discretion.

SAP is under no obligation to reserve or order any Sponsorship deliverables for the Exhibitor until a signed Agreement is received and accepted.

The Exhibitor will be responsible to coordinate and facilitate to meet the deadlines for the necessary Marketing Sponsorship deliverables (i.e., proofs, final art, samples, etc.).

UNDER NO CIRCUMSTANCES will SAP produce Exhibitors’ marketing deliverables until a final approved version has been provided by the Exhibitor, and approved by SAP. Any such approval shall not be unreasonably withheld or delayed. The final proof is required prior to the published deadline.

Published deadlines are final. Extensions will not be allowed. If an Exhibitor’s proof or final artwork is not received in the required format prior to the published deadline, SAP may terminate the Agreement without refund. Under such conditions, the Exhibitor agrees that SAP is entitled to retain all payments made, not as a penalty, but as liquidated damage.

Sponsorship deadlines and details are located on the Marketing page of the Exhibitor Information Web Site. The Marketing page and the Exhibitor Rules and Regulations referenced on this Web site are also incorporated by reference and made a part of this Agreement.

Contests and drawings, often involve compliance with specific state or local laws or regulations. Any such activities will be subject to the prior written approval of the State of Nevada, the Venetian|Palazzo Congress Center and SAP, 65 days in advance of the event.

Page 4

At-A-Glance Listing

Gray indicates sold out

Sponsorships Quantity Fee

Speaking Opportunity – One-Hour Lecture Session 15 $12,500

Lecture Session Recording 5 $ 4,500

New! DemoJam and InnoJam 2

Executive Keynote Chair Drop – Monday Evening 1 $ 6,000

Mobile On-Site Guide 4 $ 4,000

NEW! Registration Foyer Ad 4 $ 3,500

Show Floor Directory 2 $ 3,000

Daily E-Mail Update 3 $ 3,000

Hotel Room Drop 2 $ 2,000

Meeting Room: Available Daily – Monday to Friday $ 1,500

Mouse Pads 1 $ 0

Page 5

Speaking Opportunity – Present a One-Hour Lecture Session

15 OPPORTUNITIES

SAP TechEd is the largest educational event to focus on SAP technology, and offers you an exceptional opportunity to reach thousands of SAP technical and business process professionals from around the world. Present a one-hour lecture session to showcase your solution, your best success story, your integration with SAP.

SAP must approve the session title, abstract, and final presentation.

Once the speaking opportunity is purchased, an information sheet will be provided with submission instructions and deadlines.

One complimentary speaker badge is included.

Sessions will be highlighted with a PARTNER notation and will be integrated into the SAP TechEd Las Vegas Agenda Builder and included in any session agenda handouts, assuming deadlines are met.

Opportunity fee:

$12,500

Sign-up deadline: August 21

Title and abstract due: August 28

Final presentation due: September 18

Note: The Platinum and Gold Plus packages include a Speaking Opportunity - One-Hour Lecture Session. Any level exhibitor may purchase the above marketing opportunity if interested in a session or additional sessions. Sponsorship does not include the session recording offered below.

Lecture Session Recording Expand the reach of your SAP TechEd lecture. Take advantage of this unique opportunity to receive an SAP TechEd branded HD video recording that is yours to keep and to use for additional training opportunities for your employees and customers. In addition, your recording will be offered through the SAP TechEd Online Web site. In 2014, this Web site realized more than 700,000 videos viewed.

Opportunity fee: $4,500

Sign-up deadline: August 21

Page 6

DemoJam and InnoJam

SAP DemoJam, always a much anticipated evening by the conference attendees, is taking on a new and exciting format. This year, the six finalists for DemoJam will be selected from teams that take part in the 30-hour InnoJam to be held the previous few days. This is going to be a wild ride as teams rise to the challenge of the competition and win the rights to strut their stuff on Wednesday evening before the entire SAP TechEd audience. Let’s talk about the visibility options that would work best for your company! Visionary: DemoJam and InnoJam Co-sponsor

Identified as the DemoJam and InnoJam co-sponsor as follows: o SAP TechEd conference Web site o Event signage to include InnoJam o Social media o On stage during DemoJam.

Opportunity for your technical guru to demonstrate technology to the DemoJam audience o In keeping with the spirit of the event, this is a six-minute live demo format (no slides)

SAP TechEd Live interview for your customer, executive or technical guru

Included in the DemoJam video montage Opportunity fee: $30,000 (plus exhibitor’s applicable costs)

Inspiration: InnoJam Co-sponsor

Identified as an InnoJam co-sponsor on signage related to that event as follows: o Refreshment areas o Welcome reception o Chill-out space

Included in DemoJam video montage

InnoJam reporter interview Opportunity fee: $10,000 (plus exhibitor’s applicable costs) Sign-up deadline: August 21

Page 7

Executive Keynote Chair Drop – Monday Evening

1 OPPORTUNITY Get noticed at SAP TechEd! Put your message in the hands of thousands of attendees at the executive keynote Monday evening. Envision your item—a brochure, flyer, or giveaway—on every chair where the keynote speech will be given.

Sponsor bears all material/production costs. SAP will facilitate placement of your promotional item on every chair. SAP must preapprove item for content and presentation.

A chair drop was offered for the Tuesday morning keynote and has been sold.

Opportunity fee: $6,000 (plus exhibitor’s applicable production costs for chair drop item)

Sign-up deadline

Quantity:

Proof due to exhibit manager:

September 25

4,000 pieces

September 25

Items due on-site:

Ship to:

October 11

FREEMAN

SAP TechEd ATTN: Monday General Session Chair Drop 6675 West Sunset Road (215 & Rainbow) Las Vegas, NV 89118

Note: Freeman will accept crated, boxed or skidded materials beginning September 21

Page 8

Mobile On-Site Guide

4 OPPORTUNITIES Attendees will have the opportunity to view event information from their mobile devices via the Mobile Guide - a companion piece to the printed On-site Guide. This modern and convenient tool will provide the practical information needed for attendees to find their way around the event, including session grids, exhibitor and attendee information, event logistics, and other event activities. Attendees will be able to access their saved agendas and most importantly have up-to-date information on session changes and event news. Exhibitors should consider an ad in the Mobile Guide as a way to highlight their brand, promote key messages, and drive attendees to their booth or sessions. Opportunity fee: $4,000 (plus exhibitor’s applicable artwork production costs)

Sign-up deadline: August 21

Registration Foyer Ad

4 OPPORTUNITIES Make a first impression on conference attendees by placing your ad on the glass pony walls in the registration foyer. This sponsorship offers a considerable amount of branding space as three adjoining panels measure 36 sq. ft. Select your preferred location based on the order in which you purchase the sponsorship. Opportunity fee: $3,500 (plus exhibitor’s applicable artwork production costs)

Sign-up deadline: August 21

Page 9

Show Floor Directory

2 OPPORTUNITIES Want the attendees to know who you are while they figure out where they stand? Prominently display your company’s ad or logo on the front panel of a freestanding show floor directory. The show floor directory will feature the show floor plan and exhibitor listing. Directories will be located in high traffic areas.

Opportunity fee: $3,000 (plus exhibitor’s applicable artwork production costs)

Sign-up deadline: August 21

Daily E-Mail Update

3 OPPORTUNITIES (MONDAY, TUESDAY, OR WEDNESDAY) The Daily E-Mail Update will provide session schedule updates, keynote replays, daily highlights, social media information, and general conference updates necessary for navigating the day, and more.

The update will be e-mailed daily to all registered conference attendees on Monday, Tuesday, and Wednesday.

This sponsorship includes the following: logo, booth number, and hyperlink to the sponsoring company’s Web site will appear in the newsletter on the day(s) sponsored.

Opportunity fee: $3,000

$3,000

Sign-up deadline: September 25 SepStember 26

Note: We will use the logo provided during exhibit sign-up. If you prefer to use a different version, please follow

the Logo Guidelines at the end of this document and provide to your exhibit manager prior to the due date

above.

Page 10

Hotel Room Drop

2 OPPORTUNITIES

Would you rather your company’s marketing material receive the quiet attention it deserves? Be a sponsor of the Hotel Room Drop. You provide an approved collateral piece or giveaway item to The Venetian and The Palazzo hotels and the hotel staff will then deliver your item to each attendee's guestroom.

Exhibitor bears all material/production/shipping and hotel costs and will manage directly with the conference hotels. There are an estimated 4,300 rooms on peak night. Hotel charges start at $3.00 per room for delivery.

SAP must pre-approve the item for content and presentation.

Opportunity fee: $2,000 (exclusive of production/shipping/hotel costs)

Sign-up deadline: September 25

Proof due to exhibit manager:

September 25

Meeting Room – Available Daily – Monday through Friday

Meeting rooms in the Venetian|Palazzo Congress Center are available for daily use to meet with prospects, customers or staff. Your meeting room will include tables, chairs, electricity, and your logo on digital signage outside the door. Rooms are available Monday through Friday and sizes vary.

Exhibitor bears all additional costs and responsibilities. Items such as Internet, phone lines, AV, catering, etc. are the responsibility of the exhibitor. Once the meeting room is reserved, a Meeting Room Information Sheet will be provided and the above items may be ordered via the Exhibitor Manual.

As you are planning for SAP TechEd, please be reminded that exhibitor activities that conflict with the conference program are not permitted. This includes breakfasts, receptions or any other activities occurring in Las Vegas during the published conference program schedule. For the purposes of this conference, a conflicting activity is defined as one that assembles over 50 conference attendees in one location.

Opportunity fee: $1,500 per day (plus exhibitor’s applicable costs noted above)

Sign-up deadline and logo due:

September 25, or until capacity is reached

Note: We will use the logo provided during exhibit sign-up. If you prefer to use a different version, please follow

the Logo Guidelines at the end of this document and provide to your exhibit manager prior to the due date

above.

Page 11

Mouse Pads

What better way to put your product, service, or program name and logo at the hands of the attendee, literally? The sponsor is to provide 1,000 mouse pads, which will be positioned at each laptop used at SAP TechEd, including hands-on workshops, information kiosks, registration, executive meetings, and offices. The mouse pad does not require the SAP or SAP TechEd logo and, therefore, may be supplied from your current inventory. SAP must pre-approve item for content and presentation.

Opportunity fee: ZERO! Cost is solely the production and shipping costs of the mouse pad provided

by the sponsor.

Sign-up deadline: August 21

Quantity: 1,000

Proof due: September 25

Items due on-site: October 11

Ship to: FREEMAN

SAP TechEd ATTN: Mouse Pads 6675 West Sunset Road (215 & Rainbow) Las Vegas, NV 89118

Note: Freeman will accept crated, boxed or skidded materials beginning

September 21.

Logo Guidelines

Please review these instructions before submitting your company logo:

Name the file after your company.

Hint for making your company's logo "pop"... If you have a version of the company logo without a tagline, submit it! Logos will be sized down on our Web site and in our On-Site Guide, taglines may be unreadable at this scale.

It’s preferred that logos be created in VECTOR-based application, such as Adobe Illustrator.

Avoid sending the logo in bitmap formats such as JPG and TIFF.

Do not send GIF and PNG formatted logos.

Importing a bitmap file (JPG or TIF for instance) of the logo into Adobe Illustrator and saving as an AI or EPS file won't change the fact that it's a bitmap. Ask your graphics department or advertising agency to supply a file in the correct format.

All fonts must be changed to outlines.

Avoid sending white or light colored logos since they will be placed on white backgrounds.

Files must be saved with their format on the end of the name (i.e.: companyLogo.eps).

If your company has a Web-safe colored logo in a vector-based format, supply it as well, but be sure its named as such…example: companyx_web.eps.

Per SAP branding guidelines, do not use/mention "SAP" in a tagline or logo graphics.

For questions regarding the above, please contact Noelle Fischer at n.fischer@sap.com.

www.sap.com