© 2013 SAP AG. All rights reserved. 1 Customer

SAP Technology Strategy : Innovations in Action

Uwe Grigoleit, SAP AG September 12th, 2013

© 2013 SAP AG. All rights reserved. 3 Customer

Magnitude of Change: Omission of Restrictions

20 s e c o n d s

© 2013 SAP AG. All rights reserved. 4 Customer

Ready for the Future

Mobility

Big Data

Connect Data New Business Models

Cost efficiency

Investment Security

Socially Networked VELOCITY

VOLUME VARIETY

© 2013 SAP AG. All rights reserved. 5

The new enterprise reality… is real-time engagement

Future of business Power of the individual

Better-run world Smarter

Faster Simpler

Ease & Cost of consumption

SIM

PLER

Help companies stay ahead of change & innovate for growth...

…while improving the lives of people everywhere

Social Mobile Cloud Big Data

+ + +

Insight for faster and better decisions

FAST

ER

Re-invent Business Processes & Models

SMA

RTE

R

© 2013 SAP AG. All rights reserved. 6

© 2012 SAP AG. All rights reserved. 8

© 2013 SAP AG. All rights reserved. 9 Customer

SAP Innovations - powered by SAP HANA

Lower Costs in IT

More Engaged People

Higher Business

Value

© 2013 SAP AG. All rights reserved. 10 Customer

Faster Fast insight and immediate execution

Real-time responses to real-world events

Smarter Single version of the truth

Game-changing business innovation

Finding the business meaning in big data

Simpler Straightforward processes

Easier decision making

50 % inventory reduction – with better control of supply chain

.5 % increase in order fill rate results in $10M more revenue

30 % more customers by mastering social media

20 min for DNA analysis transforms diagnosis and treatment

Higher Business Value

© 2012 SAP AG. All rights reserved. 11

Proof Point: Step-by-Step process today Receivables Management

RFDOPR10 Customer Open Item Analysis by Balance of Overdue Items

RFDOPR20 Customer Payment History

RFDEPL00 List of Customer Line Items

RFDOPO10 List of Customer Open Items

RFDOFW00 Open Items - Customer Due Date Forecast

FBL5N Customer line item display

?

Issues:

Total elapsed time: several hours

Multiple manual steps and interactions

Business impact: DSO

Receivables Management today…

Report Transaction

Color Legend:

© 2012 SAP AG. All rights reserved. 12

How processes change with Suite on HANA Receivables Management

RFDOPR10 Customer Open Item Analysis by Balance of Overdue Items

RFDOPR20 Customer Payment History

RFDEPL00 List of Customer Line Items

RFDOPO10 List of Customer Open Items

RFDOFW00 Open Items - Customer Due Date Forecast

FBL5N Customer line item display

?

Additonal Benefits:

• Seach capabillities

• Improved user experience

… and with ERP on HANA

Report Transaction

Color Legend:

Closed loop alert driven process

© 2013 SAP AG. All rights reserved. 13 Customer

Faster Efficient business processes

Mind-flow instead of stop-and-go experience

Task tailored user interfaces

Smarter User centricity instead of process centricity

Built with people using design thinking

New interaction model with incremental refinement

Simpler Focused user experience

Available across all devices

Consumer grade search experience

Enabling fans to react and interact in real time with data-rich analysis and stats

Driving growth of NFL Fantasy Football to its goal of one billion users

Fiori Apps

Implemented Month-end Close on SAP HANA

200x faster profitability analysis on large data volumes

More Engaged People

© 2013 SAP AG. All rights reserved. 14 Customer

Proof Point: The new SAP User Experience

Top use scenarios

Core use scenarios

Renew Legacy Applications

RENEW ENABLE (DIY) NEW

New Applications

SAP Fiori

Renovation (WDA/FPM) Specific customer value

use scenarios

Enablement Tools (e.g. SAP Screen

Personas)

© 2013 SAP AG. All rights reserved. 15 Customer

Proof point: SAP’s Mobile Solutions Industry’s most comprehensive portfolio

SAP Business Suite Databases 3rd Party Applications

Mobile Enterprise Application Platform (MEAP)

Mobile Device Management

Mobile Consumer Application Platform (MCAP)

LoB/Industry Apps Customer Apps Analytics Apps

SAP Store

SAP Mobility Platform

Support for All Popular Devices

Instant Mobilization

Full-Service Platform

Support for SAP & Third Party Apps/Databases

Impl

emen

tatio

n an

d H

ostin

g S

ervi

ces

© 2013 SAP AG. All rights reserved. 16 Customer

HANA Cross Entity Search

Intelligent Filtering via Facets

HTML5 based UI supports individual

layout adaptation via tempo templates

Convenient determination of search result relevance via “Why found”

Direct Navigation to related Business Entities

Detail Pane providing further information on search result

Freestyle search field serves as entry

point for finding structured and

unstructured information across

the company

Search with speed of HANA in-memory computing

© 2013 SAP AG. All rights reserved. 17 Customer

Contextual Navigation via New Entity Factsheets

Suite wide consistent representation of business

entities via generic HTML5 factsheet, also

optimized for mobile devices

Embedded HANA analytics

Summary view with most popular

information

Display and intuitive navigation to related

Business entity factsheets

Detail views additional information

Simple navigation between factsheets

Rendering with speed of HANA

Easy access to backend transactions

for detail views

© 2013 SAP AG. All rights reserved. 18 Customer

Faster Cloud-ready

End of batch

No latency through data loads/transfers

Less testing

Compressed data

Smarter Integration of analytics and transactions (OLAP+OLTP)

Leverage existing IT investments

Flexible cloud/on-premise deployment

Simpler Compact system architecture

Streamlined coding model reduces development cost

Redundancy free data models

Innovative end-user services and optimized operations with SAP HANA

Improved system utilization as a result from simplified IT landscape

Migration from on-premise deployment to HANA Enterprise Cloud in 3 days

Lower Costs in IT

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 19

Unified Transaction and Analytics Processing Situation Today: OLTP and OLAP Separated

Relational table design

“Sem

antic

Wal

l”

Data replication: ■ Usually not real-time, long-running ETL-Jobs (Extraction-Transfer-Load) ■ Redundant data storage

OLTP - System of Records: “Information in” OLAP - System of Engagement: “Information out”

Info

rmat

ion-

in o

nly Inform

ation-out only

No write-back No real-time reporting

© 2013 SAP AG. All rights reserved. 20

App Development

Subtractive to existing customer landscape = Positive TCO

Predictive Engine

Planning DB/Engine

BI Tools

ETL/DQ

Analytical DB

Initi

al S

etup

– S

erve

r Pro

visi

onin

g

Syst

em A

dmin

istr

atio

n (O

S, S

ecur

ity)

Transactional DB

Text Processing Engine

Spatial Engine

Storage Footprint

Adm

inis

trat

ion

(Mod

elin

g)

Ope

ratio

ns (D

BA)

Event Processing

Data Replication

Current Stack

HANA Analytics, Transactions, Spatial,

Predictive, Planning, Text Processing, Database

Storage Footprint

BI Tools

Setu

p, A

dmin

, O

pera

tions

App Development

Reduce TCO by approximately 50% and more benefits

Collapsed Landscape : consolidated application server, database server, backup server within the same database

Smaller data footprint: single copy of data, column store, and compression, and delete many tables and indices, the total data footprint gets significantly reduced.

Simplified setup: runs on Intel x86 HW and assembled by hardware partners to the minimum specifications to simplify the setup process (9 H/W vendors and 7 cloud infrastructure vendors).

Simpler Administration: No indices, materialization, and performance tuning. The administration is much more easier. It saves the cost for the system, backups, and the time for backups, archiving etc., but much faster.

Simplified Data Processing: SAP HANA in-memory and in-database data processing support analyzing text, geospatial, or structured data, dynamic schema within the same DB.

Simplified Application Development: comprehensive data loading, open platform supporting standard protocols, and built-in libraries to simplify and accelerate your application development

Scale

SAP HANA Stack

Data Provisioning

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 21

Choice of Deployment Scenario

On-premise

SAP HANA Enterprise Cloud

Power of real time plus the simplicity of the cloud

Fast time-to-value at reduced cost and risk

Mission critical operations with cloud elasticity

SAP HANA Enterprise Cloud

SAP Business Warehouse

BW | BPC

SAP Business Suite ERP | CRM | …

Custom Apps Big Data | Consumer

SAP HANA Cloud Platform

Services Assessment

Onboarding and

Migration

Cloud Hosting and

Managed Services

Custom Services

In-memory Infrastructure

Hybrid Cloud

Pilot Final

© 2013 SAP AG. All rights reserved. 22 Customer

SAP commitments for continuity and digestible innovation Now, it’s our joint turn

More Innovation

Less Disruption

Long-Term Predictability

Experience the power of SAP Solutions for your business powered by HANA now!

Thank you

Contact information: Uwe Grigoleit SAP AG