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MOHAMAD SYAZWAN ABD HAMID NIK MUHD HAKIM NIK ZAINAL ABIDIN NUR FITRI AMIR HAMZAH HANNAN ADDEEN BIN MUHAMMAD ABD HAFIDZ SATAY HOUSE

Satay House

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SATAY HOUSE

MOHAMAD SYAZWAN ABD HAMID NIK MUHD HAKIM NIK ZAINAL ABIDINNUR FITRI AMIR HAMZAHHANNAN ADDEEN BIN MUHAMMAD ABD HAFIDZ

SATAY HOUSE

INTRODUCTIONEXECUTIVE SUMMARY

Satay House Enterprise is one of the latest small company that operated in Malaysia. This companys name was a result from our partnership effective discussion. For business matters, we are providing the mouth-watering satay dishes where we has present our satay with traditional method process of preparing dishes. Many of us, are progressing their lifestyle where the job career is the main thing to think about. Due to that matter, they will find a place where they able to spend their leisure time with the beloved one and family.So, to fulfill that demand, our business in our restaurant able to serve their needed meals as well as providing a good place for families to gather.

EXECUTIVE SUMMARYWe are starting the business with the total capital of RM160,000 and all of the partners are contributing RM60,000 and the rest RM100,000 is from Bank Islams loan. We have six workers that is general manager, administration manager, financial manager, marketing manager, and two operation manager

PRODUCT DESCRIPTONSatay is a Malaysian classic dish that to be served with a wooden stick. The satay is a dish of seasoned, skewered and grilled meat, serve with a sauce, or even known as Kuah Kacang. Satay consist of diced or sliced chicken, meat/mutton, lamb, rabbit, perut. These are grilled over a charcoal fire on a special satay grill.Satay is a very popular delicacy in Malaysia. Most Malaysian considered satay as one of the most selected choices, and even to be promoted by Malaysia for international purpose, as this dish is also included for tourism industries and in flight menu.In Malaysia, satay is always popular dish when it comes to celebrations such as Hari Raya. To honour it, satay is listed at number 14 on Worlds 50 most delicious food readers poll complied by CNN Go in 2011.

COMPANY BACKGROUNDName: Satay House EnterpriseAddress : Satay House Enterprise, No. 15, Jalan Malung 17/19, 40200 Shah Alam, Selangor Darul Ehsan.Telephone number : 017-5876344 / 05-6851103Fax number : 05-6851130Email : [email protected] of Business : PartnershipDate of Commencement : 1st January 2013Date of Registration : 25th November 2012Business Registration Number : 00186628-TName of Bank : Bank IslamBank Account Number : 1008-4309-3357-20

BUSINESS LOGO

Satay HouseRepresent our unity and commitment to the company.MotoWill having wonderful feelings while eat at satay cafe.RoofRepresent an established premises to conduct business.A picture of satayRepresent delicious and appetizing satay.

LOCATIONSatay House Enterprise, No. 15, Jalan Malung 17/19, 40200 Shah Alam, Selangor Darul Ehsan

LOCATION

The location is strategic because it is near with residential area, market and other shops or restaurant. It is also near to the main road and Residential. Because of this, people are easy to come and eventually will attract customers. ADMINISTRATIVE PLANAdministration is the most important thing when open up a business. It is to ensure the business run smoothly. The manager should have the administration function such as planning, controlling, organizing, and leading the company.The performance, growth and survival of the business depend on managerial skills and capabilities. The task of administration manager is to set the employees salaries, protect the employees welfare compensation and fringe benefits, recruiting, provide the furniture and fitting in the office to ensure the employee comfortable working environment

ADMINISTRICTIVE PLANThe administration task also including plan and set the objective or goals of the business and ensure the company achieve the goals that have been set successfullyThe administration also has to arrange the organizational structure, do a working schedule, and calculate all budgets relating to administration department. Besides, the administration also responsible to ensure the partnership and the employees get the acceptable salaries like stated in the agreement and take care about employee welfare such as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity leaves and annual leaves

VISIONTo become another one of the bumiputra company that produce products and services that can fulfilled the want of the customer thus become one of the monopolist of the industry by open up more of our franchise in Malaysia.Satay House Enterprise will strive in creating an efficient and effective in terms of the operation management and becoming a multinational company in 10 years from the date it establish.MISSIONOur mission is to get more profit by supplying different kind of Satay in whole Shah Alam area and widen our territory to all over state in North of Malaysia such as Perlis, Kedah and Penang.Efficient in term of handling the operation of administrative that occurs to avoid waste. Especially, when it involved with financial resources, labor, equipment and capital that we have invested.

OBJECTIVESOur objectives are to ensure the business is running smoothly according to the business plan through planning, organizing, leading and controlling from the Administration DepartmentOther than that, to ensure our business is easy to understand by the partner and workers. It is because, when Administration Department have an organizational structure, our partner and workers are easy to understand from whom they need to submit the report and for whom they need to refer if have any problems.Lastly, is to make our business looking more attractive. It is because the Administration Department has their own allocation to purchase anything but it must relate with the Administration Department

CHEF EXECUTIVE MANAGERAND OPEREATIONAL MANAGERADMINISTRATIONMANAGERMARKETING MANAGERFINANCIAL MANAGERORGANIZATIONAL CHART

JOB DESCRIPTIONCHIEF EXECUTIVE OFFICER ( HANNAN ADDEEN)To form the objectives, planning strategies and monitor the organization policies and also as mastermind in an organization.To plan and monitor the strategic progress of the businessTo maintain good communications skill and relationship government, private sector, customer and also financial institution.Ensure all activities to run smoothly using the proper procedure.OPERATIONAL MANAGER (HANNAN ADDEEN)Arrange the set of services and education that will be offer.To ensure the flow stock runs smoothly without having any shortage in the supply stock.To ensure the quality of product.Plan out the program that will be done

ADMINISTRATION MANAGER (NUR FITRI AMIR HAMZAH) To carry out interview for workers and to evaluate the workers performance. Ensure that all the business objective will be achieve. To plan administration system and ensure it become efficient and effective. Help the general manager manage and plan systematic management.

MARKETING MANAGER (NIK MUHAMAD HAKIM) To identify the marketing target, current market and determine the strategy which is suitable to be used. To prepared marketing analysis and observe the strategic location to expand the business. Doing consistent promotions ensure the sales reach the objectives. To find out the steps and effort needed to be done systematically to smoothly increase in the sales.

FINANCIAL MANAGER (MOHAMAD SYAZWAN)Prepared cash flow, trading profit and loss account and also the balance sheet for the company.To manage all financial management.To handle the administration, operations and marketing expenses in order for the business to be financially stable.Responsible to the entire activities that involves the company finance.

MANDATORY BENEFITSThis benefit is very important to our business. It also compulsory gives to the partner and every staff.EMPLOYEES PROFIDENT FUNDEPF is compulsory to the employer provided to the every employee which stated in the Employment Act 1955.Our business will deducted 12% from the employee salary for the contribution.

SOCIAL SECURITY ORGANIZATIONThis benefit is also compulsory gives to the employees. It is because SOCSO give the protection to the employees from any circumstances like accident before working hour, during working hour and after working hourIf any happen to the staff, they may claim from the employer which stated in Employment Act 1955.Our business will deducted 2% from the employee salary for the contribution

LEAVESThis benefit also was stated in Employment Act 1955 which the employees may take leaves for any circumstances which implement by the employer.Our business provides sick leaves and annual leaves.FRINGE BENEFITSIn our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our partner and staff will be protected and get the benefit. This is some fringe benefit that provided by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical leaves and maternity leaves.Bonus will give to the partner or staff if they have a good performances in their job. For the medical leaves any expense will burden by our business if the staff claim for that particular. The staff should provide the evident such as medical slipMaternity leaves will be given to the female staff only. The staff should apply the maternity leaves 4 month before delivery birth.For the allowance, an allowance would be paid to the workers who work more than certain number of hours in a month

FINANCIAL PLANA financial plan incorporates all financial data derived from the operating budgets i.e. the marketing, production (or operations) and administration budgets. Financial information from the operating budgets is then translated or transformed into a financial budget. Based on the financial data, projections are prepared via the following pro forma statements: Cash flowIncome (or profit and loss) statement Balance sheet.

IMPORTANCE OF FINANCIAL PLANTo determine the size of investmentTo identify and propose the relevant sources of financeTo ensure that the initial capital is sufficientTo analyse the viability of the project before actual investment is committed To be used as a guideline for project implementation

FINANCIAL INPUT

ADMINISTRICTIVE BUDGET

MARKETING BUDGET

FORECASTED SALES AND PURCHASES

OPERATIONAL BUDGET

OPERATIONAL PLANThe main objective for the SATAY HOUSE ENTERPRISE is to give a best quality of our product, which are satay and shave ice as the main meals that to be served in the restaurant. It also served many different types and taste of to our customer in order to make them more satisfied with these products. We also try to fulfill our customer requirements and needsAlso, it is to change the perspectives of our customer about the satay are not just a favorite dish by Malays, but also for the multi-racial in our country, at least.In any business that we want to set up, an operation objective is important element that should be add on in order to ensure that the business will be run smoothly and accordingly.

OPERATIONAL OBJECTIVESTo make sure that all the operation activities will be run properly and effectively by the workers who are responsible for it and able to achieved the business goal.To ensure that all the products that provided to our customer follow the requirements and needs in order to make them satisfy with our product.To make sure that our product is clean, available for all customers and most important is this product 100% HALAL.To ensure all the workers can perform their job effectively and perfectly.To maximize the sustainable profit growth and minimize the lost.To be more creative and innovative in order to attract customers.To be aware with new business opportunity that is based on our productTo make sure the performance of our business operation will become successful.

OPERATIONAL DEPARTMENT STRATEGIESAs the world keep on changing and globalization in the Malaysian industry field, we SATAY HOUSE ENTERPRISE are ready to take up the challenge. In simple word, we at SATAY HOUSE ENTERPRISE will efficiently combine the work force, stock available, equipment and apparatus, technologies, information and capital to meet the demand of our customers and the same time gain the profit that we had estimated.The strategies are listed below:SATAY HOUSE ENTERPRISE will be strengthen with a dedicated workers and can manage in any kind of situations that happen and handle it properly.SATAY HOUSE ENTERPRISE will serve a quality dishes from a quality ingredients to ensure the customers will get the tastiest meals.SATAY HOUSE ENTERPRISE will take note on all the feedback that came from of our customer. We believed that the critics that they give to us would improve the level efficiency in the operation department.

CONCEPT OF OPERATIONOur company comes with the new concept that will show the uniqueness of our company that provides variety method of selling our productDue to that, our company, which is SATAY IN THE HOUSE, always does the job based on the concept of ITS THE CUSTOMERS THAT MATTERS.By applying this concept, our company tries to make sure that all the requirements and needs of the customers must be fulfilled first. It is vital to ensure that our customer satisfied and become a loyal customer for our product.By putting the customer as our main priority, we will do our job effectively so that we can reduce any complaint by the customer, however, if has any complaint, we will solve it immediately and take corrective action to curb that problem.

OPERATING HOURSThe operation hour of SATAY HOUSE ENTERPRISE :-

Satay House Enterprise will be close just driving the public holiday such as Labor day but will not be closed during Hari Raya and any big festival seasons in Malaysia

OPERATION LAYOUT

DRINK PREPARATIONSATAY PREPARATION

MARKETING PLANMarketing can be defined as a satisfying needs and wants through an exchange process.A marketing plan sets out to clear objectives and lists the actions that can help us to achieve our target. So the task of marketing department of Satay House Enterprise is to fulfil our customers needed, try to solve the problems effectively if it occurred in our servicesIn our business, we are introducing new product which has never been produced before and that is sate in selected flavours

OBJECTIVES:

To introduce our satay and services to our customers. To increase our profits by 10% yearly. To ensure customers are satisfied with our satayTo ensure customers buy our satay repeatedlyTo ensure Satay Cafe Enterprise will reach the goals of the target market and our sales budget.PROFILE OF PRODUCT :Satay House Enterprise produces a variety taste of satay with difference categories and flavours.

The categories of satay produces are based on the type of taste. We provide three different sets, which is set 1, set 2 and sat 3 that required different type and number of satay and different type of drinks. We also want to create instant service. Then, instead of reasonable price, our product also have huge size compared to other satay product. It will make more customers attract with our product.EXPECTED TARGET MARKETTo make our product well known, we need to spread our product to our expected target market. Below is the list of our expected target market:

PRODUCT DESCRIPTION:

PRODUCT SELLING PRICE:

Type of servingsSet 1= Ten prick of satay (chicken + beef) + Peanut sauce + Drink (tea / tea O / lime / syrup)=RM 7.00Set 2= Fifteen prick of satay (chicken + beef ) + Peanut sauce (sambal, onions, cucumber) + Drink (milo, milo O, Nescafe, Nescafe O, Lime Syrup, bandung) = RM 10.00

Set 3= Twenty prick of satay (chicken + beef ) + Peanut sauce (sambal, onions, cucumber) + Drink= RM 15.00Ala- CarteSatay Chicken, beef and perut = RM 0.50Kambing & Rabbit = RM 0.70Nasi impit (cucumber & onions) = RM 2.00

DRINKS:

JUICE DRINK:JuicesPrice ( RM )OrangesAppleWatermelonManggoes Honey DewRM 3.50

COMPETITION

COMPETITORS SWOT ANALYSISSTRENGHTSWEAKNESSESA very well known stalls in Shah Alam.Very cheap in pricing the productsAlready got the regular customersNot actual restaurant, only with a stallsCustomers need to wait for a long queue for ordering.From the recommendation by the customers, it is not the tastiest satayMUSTAFA SATAY SEKSYEN 2

MAK NGAH SATAY SEKSYEN 18

SATAY HAJI ZAMURI SEKSYEN 14

CONCLUSION

DAYTIME

Monday - Thursday4.00pm 11.00pm

Saturday - Sunday12.00pm 10.00pm

Explanation

Table set (4chairs)

Opening (entrance/exit)

Counter Table

Preparation Bar

Sink

CUSTOMERS OUTLETPERCENTAGE (%)

Students70

Working people & family30

TOTAL100

Drinks HOT ( RM )COLD ( RM )

Tea/Coffee1.201.40

TeO / CoffeeO1.001.20

Lime TeO1.201.40

Lime1.201.40

Nescafe/Milo1.501.80

Nescafeo/Miloo1.401.70

Syrup1.001.20

Lime syrup/bandung1.301.50

STRENGTHSWEAKNESSES

Had received a booking ordering for any events Had a lot of interactions with customers (Public Relation) Price is affordable Not a proper restaurant Focus too much on booking Not too much advertising (less known)

STRENGHTSWEAKNESSES

The sole competitors in Shah Alam. Cheap in pricing Sell many types of satay Only a small stall Depending on the customers of the food stalls besides them Not consistent in case of operating days