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Saxsonville Sausage Company

Joseph Deptowicz & Stephanie O’Brien

company brand

summary

Saxsonville Sausage Company70-year-old, privately held family business

HQ in Saxonville, Ohio2005 Revenues Approximately $1.5B

5% Vivio Italian

Sausage

70% Bratwurst

5% Store Brand

Products

20% Breakfast Sausage

product brands

summary

issues

Market Trends

Breakfast Sausage

Italian Sausage

Bratwurst

Middle Age Male

consumer targetExisting Plan

Our Proposalconsumer target

Mothers

BUSINESS PLAN

&Families

BUSINESS PLAN

Family Connection Concept Creative Cooking ConceptIntroducing “Brand”

Delicious Italian Sausage

DISCOVER A CROWD-PLEASING FAVORITE

THAT BRINGS THE FAMILY TOGETHERWarm Family Visual

Photo depicting a group gathered around the dinner table, eating, talking, passing plates looking happy and very engaged Includes parents, children, grandparents.

An irresistable taste and aroma draws people together because some of life’s

best times are shared over a great meal.

The perfect blend of fresh herbs and natural spices create a flavor that

appeals to all ages.Finished Dinner Visual

Photo of a steaming serving dish filled with pasta, chopped vegetables and sliced sausage in tomato sauce.

“Brand” - It Welcomes You In

Introducing “Brand”Delicious Italian Sausage

SIMPLY ADD YOUR OWN PERSONAL TOUCH TO CREATE MEALS THAT MAKE ANY DAY A

LITTLE SPECIALCooking Visual

Photo depicting a plate of sliced orange and red peppers being tipped into a saute pan cooking on the stove.

A delicious way to express your creativity with original meals everyone

is sure to love. Each variety of “Brand” comes with

“family approved” one-dish recipes for a welcome real meal in minutes. You’ll know they are eating well - all they’ll

know is, they love it!Finished Dinner Visual

Photo of steaming serving dish filled with pasta, chopped vegetables and sliced sau-sage in tomato sauce

“Brand” - Creative Meals in Minutes!

Breakfast PattiesBrakfast LinksItalian Sausage

Primo

Italian SausageBUSINESS PLAN

BUSINESS PLAN

consumer Products

Bratwurst

Primo Italian Sausage

Breakfast Sausage

Nutritional benefits from Italian Sausage.

Premium quality of product.

Creative preparation possibilities.

Community of Saxonville.

Focus

BUSINESS PLAN

Easy to understand facts or statistics.

Simple, delicious recipes.

Reinforce brand & product lines

through partnerships.

Provide

BUSINESS PLAN

Implement

BUSINESS PLAN

Product diversity awareness.

Shock value.

Achieving top of mind.

BUSINESS PLAN

Now, Go get your Saxonville smile!