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What is Blue Ocean Strategy?
BOS is the best-selling book that launched a worldwide
revolution in Business Strategy.
Instead of trying to beat the competition, BOS focuses on making
it irrelevant by creatinguncontested marketspaces.
BOS is the strategic alignment of Value, Profit and People
Propositions to systematicallymaximize opportunities while
minimizing risks.
BOS is the result of a decade long study of 150 strategic moves
spanning more than 30industries over 100 years (1880-2000)
BOS offers a set of methodologies, tools and frameworks that
makes it a structured,learnable system.
BOS covers both strategy formulation and strategy execution
The three key conceptual building blocks ofBOS are: value
innovation, tipping pointleadership and fair process
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Corporate Training Program
Our Corporate Training Program offers comprehensive training for
yourexecutives, senior and middle managers to understand and
applyBlue OceanStrategyprinciples to their work problems.
It prepares them to create Blue Oceans of profitable growth for
yourorganization
The program is fullycustomized with relevant case studies and
scenarioexercises to ensure most effective learning and
application.
We offer convenient and flexible options to fit your
organizational needs,scheduling requirements and budget.
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What the participantsLearn?
How to recognize limitations of their existing approach to
growth andprofitability?
How to regenerate new strategic growth?
How to drive costs down while simultaneouslydriving value
up?
How to identify non-customers and convert them into
customers?
How to apply the practical tools and frameworks ofBlue Ocean
Strategy?
How to formulate and successfully implement Blue Ocean
Strategy?
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How does the Organization Benefit?
Moving from Productivity Management to Creativity Management
toachieve sustainable profitable growth in the future
Building a creative management team that is ready to make
competition
irrelevant for your organization
Eliminating and Reducing redundant costs from your system while
creatingnew value for your customers and stakeholders
Reconstructing your industry boundaries to create new demand for
yourproducts and services
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How the Program is Structured?
Strategize Blues Corporate Training Program is based on six
sessions that are structuredaround the six defining principles of
Blue Ocean Strategy. These principles trainexecutives to
systematically identify and address six risks inherent to every
strategicplanning initiative. These are Planning Risk, Search Risk,
Scale Risk, Business ModelRisk, Organizational and Management
risks.
Participants attend six half-day (3 hours) sessions that can be
conducted on consecutivedays or can be paced a week or a month
apart.
The sessions can be conducted In-House at client premises, at a
Third-Party Location orOnline.
The sessions involve situational exercises, case-studies and
group and individualactivities designed to ensure not only the
participants grasp of the materials, but theirability to
practically apply it to their problems.
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Program Overview
Session 1: Understanding Blue Ocean Strategy
Session 2: Minimizing Planning Risk by Focusing on the Big
Picture
Session 3: Minimizing Search Risk by Reconstructing Market
Boundaries
Session 4: Minimizing Scale Risk by Reaching Beyond Existing
Demand
Session 5: Minimizing Business Risk by Getting the Strategic
Sequence Right
Session6: Minimizing Organizational & Management Risks by
BuildingExecution into Strategy
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Session 1:Understanding Blue Ocean Strategy
The first session focuses on;
Creativity vs. Productivity. Can Creativity be taught?
The strategic logic of creating Blue Oceans
Blue Ocean Strategy vs. Competition based strategies
Blue Ocean Strategy vs. Innovation The systematic process and
methodology of formulating and executing Blue Ocean Strategy.
Case-based approach is used to discuss real examples of
companies that made competitionirrelevant by creating Blue Oceans
to elicit the main strategic logic of Blue Ocean Strategy.
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This session focuses on identifying and minimizing the planning
risk byintroducing visual big-picture tools ofBlue Ocean
Strategy.
Participants learn to; Draw the As-Is Strategy Canvas to
understand the current strategic landscape
Use the Pioneers- Migrators- Settlers Map to identify where to
start applying BlueOcean Strategy
Understand the 4-Step Visualization Process to formulate Blue
Ocean Strategy
Understand Four Actions Framework and
Eliminate-Reduce-Raise-Create Gridto plot the to-be strategy
canvases
Session 2:Minimizing Planning Risk by Focusing onthe Big
Picture
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Session 3:Minimizing Search Risk by ReconstructingMarket
Boundaries
Participants learn to address the Search Risk many companies
struggle with. Thechallenge is to successfully identify, out of the
haystack of possibilities that exist,commercially compellingblue
ocean opportunities.
By applying the Six Paths Framework, they learn to reconstruct
conventionalboundaries of competition by systematically looking
across;
alternative Industries
strategic groups
buyer groups complementary product and service offerings
functional-emotional orientations
Time
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Session 4:Minimizing Scale Risk by Reaching BeyondExisting
Demand
To aggregate the greatest demand for their new offering ,
participants learn toattenuate scale riskby;
Understanding customers, noncustomers and buyers
Identifying the three tiers of noncustomers and their
characteristics
Focusing on commonalities among buyers instead of differences in
specific needs
Achieving desegmentation instead of pursuing segmentation
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Session 5:Minimize Business Model RiskGetting theSequence
Right
In this session, participants learn to build a robust business
model to ensure thecommercial viabilityof their blue ocean ideas.
Understanding the right strategic
sequence of creating Blue Oceans they learn to assess blue ocean
ideas along thekey criteria in that sequence. They learn to
apply;
The buyer utility Map
Price Corridor of the Mass
Profit Model of Blue Ocean Strategy Blue Ocean Idea Index
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Session 6:Minimizing Organizational & ManagementRisks by
Building Execution into Strategy
This session addresses strategy implementation and execution
challenges. A wellformulated strategy if not executed properly is
no good. Participants learn ;
How to identify the four major organizational hurdles i.e.
cognitive, resource,motivational and political hurdles.
Applying Tipping Point Leadership to systematically address the
organizationalhurdles
Applying the three E -Principles of Fair Process to inspire
voluntaryparticipation among the team members
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About the Trainer
The training sessions are led byDr.Zunaira Munir.
She is a Senior Member of the Global Blue Ocean Strategy
Networkand
works directly under Professors Kim and Mauborgne (Founders of
BlueOcean Strategy) on various Blue Ocean Strategy projects and
initiativesworldwide.
With a Client list that reads Whos who in Business, she
trains
organizations that are eager to grow and willing to
innovate.
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Our Clients
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Contact Us Today to find out more
Phone: +1-858-324-1997
E-mail: [email protected]
Web: www.strategizeblue.com
Mail: 10360 Sorrento Valley Road Suite C
San Diego, California 92121 USA
