SBI PO and Clerk Marketing Updates Questions and Answers _ Entrance and Govt

8/12/2019 SBI PO and Clerk Marketing Updates Questions and Answers _ Entrance and Govt

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SBI PO and Clerk Marketing Updates Questions and Answers

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SBI PO exam will be held in the next 15 days or 29 days from now on while SBI Clerk dates are not published yet.

Marketing Knowledge is included in both of the papers. Hence we are going to present you with lots of marketing

questions along with answers on this page itself.

Thispage will be updated around every 2-3 hours. Bookmarks this page, Remember this website or

save the address of this page somewhere so that you can return to read latest updated marketing

questions.Inform your friends who are going to give SBI PO and Clerk exam to kee p checking this

page.

Page will be updated till we continue to find new questions related to marketing till 14th JUNE night.

Here is the list of Marketing questions and their direct answers in front of them :

1. Concept of Super Market was introduced by : USA

2. How many stages are there of product life Cycle : Six

3. In-Basket Technique is used in : Marketing

4. Induction or Orientation is an integral part of : Training

5. What are the barriers to the communications : Stress, environmental,noise, unclassified
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assumptions

6. Market .. are large identifiable groups within the market. : Segments Groups

7. The variables used to segment the market are : Purchasing Power, Geographical Location,

Buying attitudes

8. Hindustan Lever ltd. who is manufacturing variety of toilet soaps is probably segmenting the

market on the basis of : Income of the Customers

9. Which is the secondary function of the market : Marketing Finance

10. Primary data is generally collected through : Survey

11. The correct sequence in product life cycle are : Introduction, growth, Maturity, Decline

12. Best Stage to introduce ne w product is : Maturity

13. What are 7 Ps of Marketing : Product, Price, Promotion, Place, Physical Evide nce, Positioning,

People

14. What are 4 Cs of Marketing : Customer Needs and Wants, Communication,Channel, Cost to the

Customer

15. What are 5 Ms of Marketing : Market, Management, Money, Manpower, Manufacturing

16. What does SBU Stand for in marketing : Strategic Business Unit

17. What is out Business? Who is the Customer? What is the value to the customer? What will our

business be? What should our business be? Who gave this statement : Peter Drucker

18. The Controlling force in an organization under marketing concept should be : Customer

19. Who defines marketing as satisfying needs and wants through an exchange process : Philip

Kotler

20. What is the basic key to the marketing : Consumer Behavior

21. All Marketing decisions are based on assumptions and knowledge of consumer behavior This

statement is related to whom? : Hawkins and Mothe rsbaugh22. Name some frameworks that can be used to add structure to the situation analysis of Marketing

process : Five Force Analysis, PEST Analysis, SWOT Analysis

23. What are the main factors of the Five Force Analysis : Threat of Entry, The power of buyers, The

power of suppliers, the threat of substitutes, Competitive Rivalry

24. What is the full form of PEST Analysis : Political, Economic, Societal, Technological

25. What is the full form of SWOT Analysis : Strengths, Weaknesses, Opportunities, Threats

26. What does marketing mix decisions include : Product Development, Pricing, Decisions,

Distribution contracts, Promotional Campaign Development

27. What is SWOT Analysis : Its a tool for auditing an organization and its environment.

28. What are the internal factors of SWOT Analysis : Strengths and Weaknesses

29. What Does AIDA stands for in M arketing : Attention, Interest, Desire, Action

30. What is a brand ? : Brand name, Symbol, Design, Logo, Packaging

31. What does CRM stands for in marketing : Customer Relationship Management

32. What are four Ms of Marketing : Money, Material, Machine, Manpower

33. What are four Ps of Marketing : Product, Price, Placement, Promotion

34. What is a logo : A graphic, usually consisting of a symbol and /or group of letters that identifies a


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company or brand.

35. What is stagflation : High Unemployment and Rising Prices

36. If TELCO starts fabricating bus and trucks bodies, then it is : Forward Integration

37. Issuing of Home Insurance Policy with Home loan by banks, is known as : Product Innovation

38. When looking at consumer income, marketers are most interested in : Discretionary Income

39. The First idea pruning stage is called : Screening

40. Personal loans can be canvassed among : Salaried Persons

41. Marketing Channel Me ans : Delivery outlets

42. A Market Plan is : Documented Marketing Strategy

43. Innovation in Marketing is same as : Creativity

44. Generation of sales lead can be improved by : Increasing Personal and Professional Contact

45. Service marketing is same as : Relationship marketing

46. Social Marketing is : Marketing for a Social Cause

47. Effective Selling Skills Depends on : Peer Strength

48. Data mining means analyzing the data stored with : Back Office Staff

49. Cross selling is a basic function of : All Salespe rsons

50. Customization is useful for : Designing Customer Specific Product.

51. What does ESOP stands for : Employee Stock Options Plan

52. Proper Pricing is needed for : A satisfied Customer

53. In Banks Loans and advances are considered as : Assets

54. ISP stands for : Internet Service Provider

55. Relationship Selling means : Cross selling

56. ATMs are : Unmanned Cash Dispensers

57. The Best Advertisement is : A satisfied Customer

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SBI PO and Clerk Marketing Updates Questions and Answers _ Entrance and Govt