Danielle Muntyan OUGD603 Extended Practice Brief # 15 Scare
Tactics
The Brief
To create a series of screen-printed posters to illustrate
different ways in which Scare Tactics are used by the government
and the media to manipulate the general public.
Brief Type
Collaboration with Bethany Dalzell.
Context & Target Audience
Fear is a powerful took in mass manipulation. People are
constantly scared using media networks such as the internet into
behaving a certain way, i.e. debt, disease, germs, people and jobs.
Although there is often a legitimate amount of worry at the core
this is often exaggerated and manipulated.
The project picks up on particular themes in a light-hearted way
whilst the message at the core is serious. By using a satirical
tone of voice and imagery as the main communication, the message
should be evident and easy to decipher.
The posters are targeted at politically driven young adults with
a social conscience. They would perhaps read The Guardian, and have
an interest in fashion, but not be a sheep.
Considerations
There were many considerations which needed to be decided for
each different print, i.e. topic, colour, typography and
message.
It was also important to work as a team in regards to ideas and
printing, in order for the brief to run smoothly and efficiently.
In regards to the copy writing, this was crucial to ensure that the
correct message would be taken from the final prints.
It is also essential to recognise how these prints would work on
a larger scale, reaching a larger audience.
Solution
A series of 4 screen-printed posters. Exploring on different
areas each print focuses on one method of print, and incorporates a
pattern and typography to illustrate the point at hand.
Evaluation
I found this brief both enjoyable as Beth and I worked really
well as a team, and remained organised and focused, however we had
many set backs from day one in regards to screen-printing. So in
terms of this, I feel I have learnt and gained what I wanted to
from this brief - not only better screen-printing skills, but how
to work as a team at busy periods and with major print problems to
work around.
Danielle Muntyan OUGD603 Extended Practice Brief # 15 Scare
Tactics
Advertising Campaigns
Many advertising campaigns, as the examples above, aim to
intentionally scare the general public through the media and
clever, strategic marketing by making us think we need to invest in
a certain product or act a certain way. This form of manipulation
is done through imagery, the message being delivered, typography,
colour and emotions. This occurs in magazines, on billboards and
television on a daily basis, without one necessarily picking up on
the subliminal manipulation.
Research: Contextual Research
1/4
Danielle Muntyan OUGD603 Extended Practice Brief # 15 Scare
Tactics Outcome: Screen-printed Posters
2/4
Germs
This poster draws attention to the fact that we are visually
manipulated by the media, international bleach companies and the
NHS into worrying we have germs in our homes, encouraging us to
invest in products.
Scare Tactics
Noun: Scare Tactics is the use of fear to influence the opinions
and actions of others towards some specific end.
Pills
This poster showcases the hypocritical relationship with the
medias obsession with weight and body image. The NHS have had a
backlash of both overweight and underweight female patients in
recent years, yet are selling pink pills on the shelf as a weight
loss aid.
Money
This poster shows how payday loan companies extort customers for
profits by using scare tactics to promote their products,
particularly at key times of the year such as Christmas.
