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Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium. Raymond Lizotte Director, SEIT Environment Stewardship Office October 2013. Introduction Sustainability Green Premium Business Value Conclusions. Agenda. Focusing on energy. - PowerPoint PPT Presentation

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Page 1: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

All content in this presentation is protected – © 2013APC by Schneider Electric

Schneider Electric IT(APC by Schneider Electric)Sustainability & Green Premium

Raymond Lizotte

Director, SEIT Environment Stewardship Office

October 2013

Page 2: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

AgendaIntroduction

Sustainability

Green Premium

Business Value

Conclusions

Page 3: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium
Page 4: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Energy is key to our business – from generation to use….

72% of energy consumption

Focusing on energy

Integrated solutions where energy is used…

• Energy and infrastructure• Industry• Data centers and networks

● Electric utilities● Water & waste water● Oil & Gas● Marine● Mining, Mineral, Metals● Machine builders● Data centers / IT● Hospitals● Hotels● Buildings, Retail● Residential

• Buildings• Residential

Page 5: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

SE-IT (APC) Business Overview

Worldwide

Business Description

Segment Responsibility

€3.6BUPSServicesCooling Racks/PDUsSoftware

#1 #1 or #2#3 #1 or #2#2

Sales by Geography

2012 annual sales

Finance Cloud/Collocation IT

37% New Economies

63% Mature Economies

39% Solutions

45% Transactional

16% Services

Surge Protectors Industrial UPSs

Home & ProfessionalUPSs

Data Centers

Sales by Offer

Page 6: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Our VisionWe see a world where we can all achieve more while using less of our common planet

Our MissionWe help people make the most of their energy

Brand PromiseSchneider Electric’s broad portfolio of activities in efficiency management

Makes our products, solutions, and

services

safe green reliable

productive efficient

Our Story

Page 7: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Sustainability Conversation with Customers

• Our Sustainability Story is part of the conversation, the• Sustainability Story of our customers is the rest.

• About 10-15% of our customers have defined, articulated Sustainability Stories

• About 10% of our customers don’t care about Sustainability and don’t want it part of the conversation

• Remainder care about Sustainability, but do not yet have a Sustainability Story defined.

Customers

Care with storyCare no storyDon't care

Page 8: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Compliance documentation

Sustainability Parameters

End-of-Life Guidance

REACh

RoHS

PEP

EoLI

What is Green Premium?

Page 9: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

SE-IT Business (ITB) Green Premium Status

• Products responsible for 78% of ITB and 2012 NR have Product Environmental Profiles (PEPs).

• Green Premium and PEPs highlighted on Product Pages of www.APC.com.

• Marketing and customers have easy access to environmental data..

• All new product must be released with PEPs.

Page 10: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Value of Product Environmental Profiles

• We are obtaining Business Value from marketing products based on environmental criteria via PEPs.

• Obtain return on investment made to draft PEPs• SEIT investment to produce PEPs in 2011/2012: 95K€

• Winning Tenders – Sustainability information included in proposals

• Differentiating products – especially in online search engines• Environmental performance improvements – Providing new

criteria when older criteria lose value and promoting continuous improvement.

Page 11: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Communicating with Customers who Care

• Cutting edge customers want information on Sustainability• Instead of having no answer

• …..Green Premium provides the answer.

• Marketing teams are making use of Green Premium data• ~10% of proposal requests require Sustainability parameters

• Prior to Green Premium, each request was answered individually or not at all.

• Via PEPs, marketing easily includes Sustainability information in proposals.

• According to one business area (Spain country manager), Green Premium was included in all contracts that they were awarded in 2012.

Page 12: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Online Retain and Environmental Value

• By 2014, most business transactions will be performed online•

Differentiation from the crowd is the challenge…

…..Green Premium provides an answer.

• SE-IT initiative: Embrace Online Retail • SE-IT “wins” when sorting by price, performance, or any other

parameter.• SE-IT products are gaining market visibility and winning when

Search Results use Sustainability parameters• APC branded products are “topping” search results when

“environmental, green, efficient” search parameters are used.

Page 13: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Online search for “UPS,” no sustainability criteria.

APC UPSs are intermixed with 37 other UPS products.

APC UPS are 2 of the top 10 and 5 of the 37

Page 14: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Online Search for “Environmental UPS”

APC UPSs are top six offers!

Similar results achieved when other search criteria used

Page 15: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

Internal Design

• We strive to do the Right Things for our Air, Water, and Land….

……but are we doing the Right Things Wrong?

• The data used to develop PEPs provides engineers with the data to make better engineering and sourcing decisions.

• PEP data becomes the basis of SE Eco-Design Program.

• Instead of “guessing” what is the best solution, engineers have a numericaltool to make better “Right” decisions.

Page 16: Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium

QuestionsRaymond Lizotte

[email protected]+1 978-670-2440