Introducing a “Scrubber” System to Coal Power Plants in Beijing,

China

Introducing a “Scrubber” System to Coal Power Plants in Beijing,

China

A Global Marketing Presentation by:

Greg Jackson

Frankie Kuhne

A Global Marketing Presentation by:

Greg Jackson

Frankie Kuhne

Our Presentation will DiscussOur Presentation will Discuss

Background of a “Scrubber” System What is it’s purpose? Why is it useful?

Target Market Analysis Economic Analysis Social & Cultural Analysis Political & Legal Analysis

Background of a “Scrubber” System What is it’s purpose? Why is it useful?

Target Market Analysis Economic Analysis Social & Cultural Analysis Political & Legal Analysis

What is the Scrubber System?What is the Scrubber System? Instituted in the 1970’s,

the Scrubber System is officially known as the Flue Gas Desulfurization (FGD) process Mainly effective during the

coal burning process “Scrubs” the air before it

exits through a cooling tower removing harmful SO2 toxins

S02 is a major component to acid rain

Instituted in the 1970’s, the Scrubber System is officially known as the Flue Gas Desulfurization (FGD) process Mainly effective during the

coal burning process “Scrubs” the air before it

exits through a cooling tower removing harmful SO2 toxins

S02 is a major component to acid rain

How does it Work?How does it Work?

Conemaugh Power Plant, located in New Florence, Pennsylvania will show us how the Scrubber System actually works and the potential benefits.

Conemaugh Power Plant, located in New Florence, Pennsylvania will show us how the Scrubber System actually works and the potential benefits.

Why is it Useful?Why is it Useful? Major step for coal power plants to “Go Green” SO2 is most noted in acid rain and can cause:

Nausea Heart & Lung Disorders Respiratory Complications

Bronchitis Asthma

Premature Death

Acid Rain is tasteless and can be easily mistaken for clean water Can decrease Sulfur Dioxide Emission by over 95% Bi-products of the Scrubber System can be used in other concrete products

and not discarded in a waste facility.

Major step for coal power plants to “Go Green” SO2 is most noted in acid rain and can cause:

Nausea Heart & Lung Disorders Respiratory Complications

Bronchitis Asthma

Premature Death

Acid Rain is tasteless and can be easily mistaken for clean water Can decrease Sulfur Dioxide Emission by over 95% Bi-products of the Scrubber System can be used in other concrete products

and not discarded in a waste facility.

Welcome to Beijing, ChinaWelcome to Beijing, China

*Home to one of the World’s Most Air Polluted City (World Health Organization estimates that the air quality here is five times above the normal amount)

Target Market AnalysisTarget Market Analysis

Strictly Business-to-Business Service Focused on Coal Fired Power Plants Standardized Marketing Process

Strictly Business-to-Business Service Focused on Coal Fired Power Plants Standardized Marketing Process

Beijing: Economic AnalysisBeijing: Economic Analysis

17.4 million people (end of 2007) GDP: exceeded 1 trillion GDP per capita: over U.S. $8,000 Per capita disposable income of urban residents: 24,725 yuan Natural resources:

coal, iron ore, limestone, marble, granite 5 rivers flow across the city

Transportation: Public transits (buses & subways within the city), trains, airplanes, cars, bicycles

Communication systems: internet, cell and home phones and mail system.

17.4 million people (end of 2007) GDP: exceeded 1 trillion GDP per capita: over U.S. $8,000 Per capita disposable income of urban residents: 24,725 yuan Natural resources:

coal, iron ore, limestone, marble, granite 5 rivers flow across the city

Transportation: Public transits (buses & subways within the city), trains, airplanes, cars, bicycles

Communication systems: internet, cell and home phones and mail system.

Economic Analysis (Cont’d.)Economic Analysis (Cont’d.)

Working Conditions: unstable in some areas (improper wages, dangerous working conditions, no health or accident insurance)

2008 Unemployment rate: 1.82% 2009 goal: under 2.5% Beijing’s employment image is outstanding However, not all jobs offer sufficient working conditions or

benefits for the workers.

Working Conditions: unstable in some areas (improper wages, dangerous working conditions, no health or accident insurance)

2008 Unemployment rate: 1.82% 2009 goal: under 2.5% Beijing’s employment image is outstanding However, not all jobs offer sufficient working conditions or

benefits for the workers.

Beijing: Cultural AnalysisBeijing: Cultural Analysis

Capital city of the Republic of China 2nd largest city to Shanghai

Language: Beijing dialect of Chinese Education: similar to U.S.

Home to many universities and colleges http://www.youtube.com/watch?v=CuJHwq

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Capital city of the Republic of China 2nd largest city to Shanghai

Language: Beijing dialect of Chinese Education: similar to U.S.

Home to many universities and colleges http://www.youtube.com/watch?v=CuJHwq

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Cultural Analysis (Con’t.)Cultural Analysis (Con’t.)

Living conditions: Wide gap between rich and poor

1.1 million people live with a per capita living space under 6 square meters

Many people do not even have toilets in their houses

Living conditions: Wide gap between rich and poor

1.1 million people live with a per capita living space under 6 square meters

Many people do not even have toilets in their houses

Ethnic groups in Beijing, 2000 census

Nationality Population Percentage

Han 12,983,696 95.69%

Manchu 250,286 1.84%

Hui 235,837 1.74%

Mongols 37,464 0.28%

Koreans 20,369 0.15%

Tujia 8,372 0.062%

Zhuang 7,322 0.054%

Miao 5,291 0.039%

Uyghur 3,129 0.023%

Tibetan 2,920 0.022%

Air QualityAir Quality

Air pollution levels on an average day in Beijing are nearly five times above World Health Organization standards for safety.

Government regulations were set in place leading up to the Olympics in order to improve air quality for the Games. Nearly $17 billion spent Public transportation and subways

encouraged New regulation passed in October

2008 making public transportation mandatory one day a week

Air pollution levels on an average day in Beijing are nearly five times above World Health Organization standards for safety.

Government regulations were set in place leading up to the Olympics in order to improve air quality for the Games. Nearly $17 billion spent Public transportation and subways

encouraged New regulation passed in October

2008 making public transportation mandatory one day a week

Huaneng Beijing Co-Generation plant

Huaneng Beijing Co-Generation plant

845-megawatt (MW) coal-fired plant

Features sulfur removal, water recycling and dust control

Emits 6 million tons of CO2 per year

Their system captures 3300 tons of CO2 which means that 99.9% of CO2 is still emitted into the atmosphere

845-megawatt (MW) coal-fired plant

Features sulfur removal, water recycling and dust control

Emits 6 million tons of CO2 per year

Their system captures 3300 tons of CO2 which means that 99.9% of CO2 is still emitted into the atmosphere

Political & Legal AnalysisPolitical & Legal Analysis

Political: It is a socialist republic ruled by the Communist

Party of China under a single-party system Legal:

Many taxes and tariffs on oil, textiles, and other various goods

Could hinder the possibility of importing materials for construction of the facility

Political: It is a socialist republic ruled by the Communist

Party of China under a single-party system Legal:

Many taxes and tariffs on oil, textiles, and other various goods

Could hinder the possibility of importing materials for construction of the facility

In ConclusionIn Conclusion

Benefits of the “Scrubber” system are very high and needed in Beijing

Automated process is safe for the workers Rich culture and historical background is

dominant in Beijing Elimination of SO2 gases will eliminate

acid rain and improve air quality.

Benefits of the “Scrubber” system are very high and needed in Beijing

Automated process is safe for the workers Rich culture and historical background is

dominant in Beijing Elimination of SO2 gases will eliminate

acid rain and improve air quality.

SourcesSources Macur, Juliet (2008-01-24), "Olympic Teams Vying to Defeat Beijing’s Smog", The New York Times,

http://www.nytimes.com/2008/01/24/sports/othersports/24mask.html?_r=1&oref=slogin&pagewanted=all Post-Olympics Beijing car restrictions to take effect next month

http://news.xinhuanet.com/english/2008-09/28/content_10126448.htm Beijing's Showcase "Clean Coal“ Power Plant

http://www.renewableenergyworld.com/rea/news/article/2009/01/beijings-showcase-clean-coal-power-plant-54316

“Beijing’s 2008 GDP expected to exceed 1 trillion.” January 15, 2009. http://english.people.com.cn/90001/90776/90884/6574988.html

“Beijing to keep unemployment rate below 2.5% in 2009” http://www.china.org.cn/china/news/2009-01/14/content_17107318.htm

“Shanghai, Beijing mayors vow to help their residents” http://english.peopledaily.com.cn/200403/09/eng20040309_136922.shtml

“Effects of Acid Rain - Human Health”. June 8, 2007.

http://www.epa.gov/acidrain/effects/health.html

Conemaugh Generating Station Virtual Tour DVD

Macur, Juliet (2008-01-24), "Olympic Teams Vying to Defeat Beijing’s Smog", The New York Times, http://www.nytimes.com/2008/01/24/sports/othersports/24mask.html?_r=1&oref=slogin&pagewanted=all

Post-Olympics Beijing car restrictions to take effect next month http://news.xinhuanet.com/english/2008-09/28/content_10126448.htm

Beijing's Showcase "Clean Coal“ Power Plant http://www.renewableenergyworld.com/rea/news/article/2009/01/beijings-showcase-clean-coal-power-plant-54316

“Beijing’s 2008 GDP expected to exceed 1 trillion.” January 15, 2009. http://english.people.com.cn/90001/90776/90884/6574988.html

“Beijing to keep unemployment rate below 2.5% in 2009” http://www.china.org.cn/china/news/2009-01/14/content_17107318.htm

“Shanghai, Beijing mayors vow to help their residents” http://english.peopledaily.com.cn/200403/09/eng20040309_136922.shtml

“Effects of Acid Rain - Human Health”. June 8, 2007.

http://www.epa.gov/acidrain/effects/health.html

Conemaugh Generating Station Virtual Tour DVD

Any Questions?Any Questions?