Global marketing presentation introducing clean coal burning power plants in the Beijing, China demographic. Identifies implementation costs, barriers to entry and construction costs featuring partnerships with global manufacturing companies.
1. Introducing a Scrubber System toCoal Power Plants in Beijing, China A Global Marketing Presentation by:Greg Jackson Frankie Kuhne
2. Our Presentation will Discuss
Background of a Scrubber System
What is its purpose?
Why is it useful?
Target Market Analysis
Social & Cultural Analysis
Political & Legal Analysis
3. What is the Scrubber System?
Instituted in the 1970s, the Scrubber System is officially known as the Flue Gas Desulfurization (FGD) process
Mainly effective during the coal burning process
Scrubs the air before it exits through a cooling tower removing harmful SO2 toxins
S02 is a major component to acid rain
4. How does it Work?
Conemaugh Power Plant, located in New Florence, Pennsylvania will show us how the Scrubber System actually works and the potential benefits.
5. Why is it Useful?
Major step for coal power plants to Go Green
SO2 is most noted in acid rain and can cause:
Heart & Lung Disorders
Acid Rain is tasteless and can be easily mistaken for clean water
Can decrease Sulfur Dioxide Emission by over 95%
Bi-products of the Scrubber System can be used in other concrete products and not discarded in a waste facility.
6. Welcome to Beijing, China *Home to one of the Worlds Most Air Polluted City (World Health Organization estimates that the air quality here is five times above the normal amount) 7. Target Market Analysis
Strictly Business-to-Business Service
Focused on Coal Fired Power Plants
Standardized Marketing Process
8. Beijing: Economic Analysis
17.4 million people (end of 2007)
GDP:exceeded 1 trillion
GDP per capita: over U.S. $8,000
Per capita disposable income of urban residents:24,725 yuan
coal, iron ore, limestone, marble, granite
5 rivers flow across the city
Transportation:Public transits (buses & subways within the city), trains, airplanes, cars, bicycles
Communication systems:internet, cell and home phones and mail system.
9. Economic Analysis (Contd.)
Working Conditions: unstable in some areas (improper wages, dangerous working conditions, no health or accident insurance)
2008 Unemployment rate:1.82%
2009 goal: under 2.5%
Beijings employment image is outstanding
However, not all jobs offer sufficient working conditions or benefits for the workers.
10. Beijing: Cultural Analysis
Capital city of the Republic of China
2 ndlargest city to Shanghai
Language: Beijing dialect of Chinese
Education: similar to U.S.
Home to many universities and colleges
11. Cultural Analysis (Cont.)
Living conditions: Wide gap between rich and poor
1.1 million people live with a per capita living space under 6 square meters
Many people do not even have toilets in their houses
12. Air Quality
Air pollution levels on an average day in Beijing are nearly five times above World Health Organization standards for safety.
Government regulations were set in place leading up to the Olympics in order to improve air quality for the Games.
Nearly $17 billion spent
Public transportation and subways encouraged
New regulation passed in October 2008 making public transportation mandatory one day a week
13. Huaneng Beijing Co-Generation plant
845-megawatt (MW) coal-fired plant
Features sulfur removal, water recycling and dust control
Emits 6 million tons of CO 2per year
Their system captures 3300 tons of CO 2which means that99.9%of CO 2is still emitted into the atmosphere
14. Political & Legal Analysis
It is a socialist republic ruled by the Communist Party of China under a single-party system
Many taxes and tariffs on oil, textiles, and other various goods
Could hinder the possibility of importing materials for construction of the facility
15. In Conclusion
Benefits of the Scrubber system are very high and needed in Beijing
Automated process is safe for the workers
Rich culture and historical background is dominant in Beijing
Elimination of SO2 gases will eliminate acid rain and improve air quality.
Macur, Juliet (2008-01-24), " Olympic Teams Vying to Defeat Beijings Smog ",The New York Times ,http://www.nytimes.com/2008/01/24/sports/othersports/24mask.html?_r=1&oref=slogin&pagewanted=all
Post-Olympics Beijing car restrictions to take effect next monthhttp://news.xinhuanet.com/english/2008-09/28/content_10126448.htm
Beijing's Showcase "Clean Coal Power Planthttp://www.renewableenergyworld.com/rea/news/article/2009/01/beijings-showcase-clean-coal-power-plant-54316
Beijings 2008 GDP expected to exceed 1 trillion. January 15, 2009.http://english.people.com.cn/90001/90776/90884/6574988.html
Beijing to keep unemployment rate below 2.5% in 2009http://www.china.org.cn/china/news/2009-01/14/content_17107318.htm
Shanghai, Beijing mayors vow to help their residentshttp://english.peopledaily.com.cn/200403/09/eng20040309_136922.shtml
Effects of Acid Rain - Human Health. June 8, 2007.