3
Search Engine Optimization Idea: What You Ought to Understand about Getting Visitors In order to market your website, you need to know about search engine optimization or SEO. Your goal is to land the number one spot on the first page of the search engine results pages, and you can't do that without knowing these tips on performing SEO for your site. When optimizing your site for keyword phrases, rather than single words, pay attention to keyword proximity. It is best if your keywords appear together, rather than being separated by other terms. This method increases the weight given to searches for that phrase, without detracting from searches for the individual terms. A good way to increase search engine optimization is to make deals and get to know other websites. You should talk to the leaders or makers of other leading websites and ask if they could provide a link to your website. In return you should do the same thing. To reach the top of the search engine results page, your site needs to offer regular, fresh content. One good way to keep a stream of new content is by including a blog on your site. This will show the search engines that your site is active, and if your blog is interesting, it will naturally bring in more human traffic. Build an exceptional website. Before you do any SEO to get your website onto the first page of search results, ask yourself honestly whether your website really is one of the best 5 websites in the world on your chosen topic. If you can't answer that question positively with confidence, then work on improving your website. Take advantage of free local business directories and bookmarking sites. Enter your website's information into any or all of the free local business directories out there. Also enter your website's URL and description into bookmarking sites. This will make your website slightly easier to be stumbled upon during web searches. To ensure that your site shows up when people search for it, be sure to register your site with the major search engines. This helps make sure that their spiders will crawl to your site. It's easy to go through their webmaster tools, and it won't cost you a thing. All you need is a free account.

Search Engine Optimization Idea: What You Ought to Understand about Getting Visitors

Embed Size (px)

Citation preview

Page 1: Search Engine Optimization Idea: What You Ought to Understand about Getting Visitors

Search Engine Optimization Idea: What You Ought toUnderstand about Getting Visitors

In order to market your website, you need to know about search engine optimization or SEO. Yourgoal is to land the number one spot on the first page of the search engine results pages, and youcan't do that without knowing these tips on performing SEO for your site.

When optimizing your site for keyword phrases, rather than single words, pay attention to keywordproximity. It is best if your keywords appear together, rather than being separated by other terms.This method increases the weight given to searches for that phrase, without detracting fromsearches for the individual terms.

A good way to increase search engine optimization is to make deals and get to know other websites.You should talk to the leaders or makers of other leading websites and ask if they could provide alink to your website. In return you should do the same thing.

To reach the top of the search engine results page, your site needs to offer regular, fresh content.One good way to keep a stream of new content is by including a blog on your site. This will show thesearch engines that your site is active, and if your blog is interesting, it will naturally bring in morehuman traffic.

Build an exceptional website. Before you do any SEO to get your website onto the first page ofsearch results, ask yourself honestly whether your website really is one of the best 5 websites in theworld on your chosen topic. If you can't answer that question positively with confidence, then workon improving your website.

Take advantage of free local business directories and bookmarking sites. Enter your website'sinformation into any or all of the free local business directories out there. Also enter your website'sURL and description into bookmarking sites. This will make your website slightly easier to bestumbled upon during web searches.

To ensure that your site shows up when people search for it, be sure to register your site with themajor search engines. This helps make sure that their spiders will crawl to your site. It's easy to gothrough their webmaster tools, and it won't cost you a thing. All you need is a free account.

Page 2: Search Engine Optimization Idea: What You Ought to Understand about Getting Visitors

Getting your website listed by Google and other search engines will guarantee you more visits. Listyour home page first and add other pages if necessary. Describe your website with the rightkeyword. The more visits you get, the higher your website will appear in the list of results from asearch engine.

An important rule to go by when dealing with search engine optimization is to use your keywords orkeyword phrases in the title of your page. Using the keywords in your title will make it much morelikely for users to visit your pages. If your title does not contain keywords, there is no way for usersto know whether your page is relevant or not.

Write high-quality meta description tags for every page on your website. Doing this will not reallyaffect your rating much at all, but it will get more people clicking on your search listing. This willhelp your company get more sales, or at least more leads for sales in the future.

When optimizing the images on your website, be sure to use the word "image", "picture", or "photo"along with a description. Many users search for images using a keyword plus one of those image-related words. Including both in your image description can help ensure they end up on your site.

When striving to increase search engine optimization it is a good idea to sign up for a PPC accountwith an adcenter. Having a PPC account is a surefire way to get actual search volume for yourkeywords. A PPC account will give you instant visibility.

Use an automated link checker to ensure you have no broken links on your website. Broken links arean indicator to a search engine that your website is making a website outdated, which can affectyour page rank in a negative way. Instead of checking every page of your site manually, find anautomated link checker to do the job for you.

To make sure your entire website is indexed by Google, submit your sitemap to Google WebmasterTools. A good sitemap should link to every page of your site, and listing your site map on Google willassure each of those pages is listed. This can take a few weeks, but yield great results in the longrun.

One tip for increasing search engine optimization on your own blog is to guest post on other blogs.This will put your name and blog out there and drive traffic back to your own site. You can alwaystrade with another blogger and both of you can benefit from helping each other.

Select 5-20 keywords or phrases that are related, and focus on them throughout your site. Usingmore than 20 makes you spread your keyword ranking for search engines too thin. When youdetermine the best keywords and phrases, you can strive to "own" the searches for those terms byusing between this range. This increases both the number of visitors to your site and the quality ofthem.

One best practice in SEO is to use heading tags to place keywords in the heading of the HTML code.Try not to think of headings as being part of the overall appearance or aesthetic aspect of the entirewebsite design; it serves a far more practical purpose. Search engines use headings as a means ofclassifying and categorizing your site, not as a http://www.articlesbase.com/online-business-articles/measure of attractiveness.

It is important to measure the success of your work with respect to search engine optimization. You

Page 3: Search Engine Optimization Idea: What You Ought to Understand about Getting Visitors

need to know if what you are doing has been effectively increasing traffic to your site. One way to dothis is to note the rank of a specific page before you begin search engine optimization, then comparethis with the figure post search engine optimization work. If the page rank is higher, your efforts arelikely working well.

Develop a social media strategy that is strategic to the typeof product or service you deliver. If your product is visual innature, take a look at Flickr or another visually aimed socialmedia. If your business is all about immediacy, then Twittermay be more your thing. You will find you use your socialmedia more when it is the right one for you, which will onlyhelp your overall SEO.

You now know about SEO and how it can help your website. This article will help you becomesuccessful if you are committed.