Embed Size (px)
DESCRIPTION
How Search Engine Rank Pages Best Practices for Effective SEO Hot Trends in Search. Search Engine Optimization: Rankings, Tactics & Trends. www.seomoz.org – ingest daily for best rankings. How Search Engines Rank Pages. Most Common Theories: Dartboards Horseshoes Drunken Wagers - PowerPoint PPT Presentation
Citation preview
Search Engine Optimization:Rankings, Tactics & Trends
I. How Search Engine Rank Pages
II. Best Practices for Effective SEO
III. Hot Trends in Search
www.seomoz.org – ingest daily for best rankings
How Search Engines Rank Pages
www.seomoz.org – worth reading as often as possible
Most Common Theories:
• Dartboards
• Horseshoes
• Drunken Wagers
• Complex AI-like algorithms
Relevance through Text & Concept Matching
www.seomoz.org – like finding an ROI needle in a haystack
Text Matching:
• Terms on the Page
• Terms on the Site
• Terms on Pages Linking to the Site
• Important Areas (title tags, headlines, etc.)
Links as Votes
www.seomoz.org – fires on all the search cylinders
Google’s initial “PageRank” model pre-supposed that links could be interpreted as editorial votes for the quality & relevance of a page
Recent Upgrades to Search Algorithms
• Historical Data– Past Rankings– User Visits– Site Performance
• Temporal Data– Rate of New Content– Rate of Inbound Links
• Registration Data– Who Owns the Site?– What Other Sites do
they control?
• Social Data– Bookmarking– Branded Searches– Navigation
www.seomoz.org – smarter than the average blog
Best Practices for SEO
www.seomoz.org/beginners.php
www.seomoz.org – smarter than the average blog
Accessibility
A search engine is, essentially, a different type of visitor, like a user with a screen reader or one that has poor eyesight.
• Clean URLs
• Simple Site Architecture
• Indexable, HTML Content
www.seomoz.org – smarter than the average blog
Keyword Targeting
• KW Research – What do Your Visitors Search for?
• Important Keywords Belong in:– Title Tags– Meta Description Tags– Headline Tags (H1, H2, etc.)– HTML Text Content– The “Anchor Text” of Links
www.seomoz.org – smarter than the average blog
Duplicate Content Problems
www.seomoz.org – read by search marketers far and wide
Design & Usability
➔ Attract More Links
➔ Inherently More Accessible
➔ Encourages Positive User Behavior
➔ Builds Better Brand Association
www.seomoz.org – the next big thing
Hot Trends in Search
www.seomoz.org – you've got a friend in search
“ My Schwetty Balls are Delicious”
(sorry – couldn't resist)
Google's Market Share Dominance
ComScore Numbers
Google ~ 70%Yahoo! ~ 18%MSN ~ 9%Ask ~ 2%
Rand's Numbers
www.seomoz.org – SEO at the end of the rainbow
“Web 2.0” Revenue Models
www.seomoz.org – just what the webdev team ordered
- Contextual Text Ads
- CPM Banner Ads
- “Freemium” Business Models
- Paid Inclusion for Traffic
Additional Resources
This Presentation Online at:www.seomoz.org/2007/bostonseo.ppt
Beginner's Guide to SEOwww.seomoz.org/beginners.php
Search World Blogswww.searchengineland.comwww.marketingpilgrim.com
www.seomoz.org – this is the end my friend
![Blog Optimization with SMO [Episode 2] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://img.pdfslide.net/doc/110x75/5554c514b4c90503388b50ad/blog-optimization-with-smo-episode-2-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
