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Search:Why You Can’t Find What You Want
Presented by:
Keystone Computer Concepts
But, First…• IE 9 Pop-up at bottom
Click on the down arrow and choose “Don’t Ask Me Again”
Why? People are disabling Java and Adobe Flash and then websites don’t work properly: Pogo, YouTube, etc.
Search:Why You Can’t Find What You Want
Presented by:
Keystone Computer Concepts
Reasons Searches Fail
1)Always using the same search engine for everything
2)Search terms are too broad
3)Search terms are too narrow
4)You don’t use the advanced features of the search engine
5)You give up too soon
Always using the same search engine for everything
Miss-music.comLast 3206 hits which came from search engines
Search terms are too broadTerm Google Results
Search terms are too broadTerm Google Results
Recipe 328,000,000
Search terms are too broadTerm Google Results
Recipe 328,000,000
Chicken Recipe 19,100,000
Search terms are too broadTerm Google Results
Recipe 328,000,000
Chicken Recipe 19,100,000
Chicken and Rice Recipe 7,320,000
Search terms are too broadTerm Google Results
Recipe 328,000,000
Chicken Recipe 19,100,000
Chicken and Rice Recipe 7,320,000
Boiled Chicken and Rice Recipe 743,000
Search terms are too broadTerm Google Results
Recipe 328,000,000
Chicken Recipe 19,100,000
Chicken and Rice Recipe 7,320,000
Boiled Chicken and Rice Recipe 743,000
Search terms are too broadTerm Google Results
Recipe 328,000,000
Chicken Recipe 19,100,000
Chicken and Rice Recipe 7,320,000
Boiled Chicken and Rice Recipe 743,000
Boiled Chicken and Rice RecipeFor Dogs
93,200
Search terms are too narrowTerm Google Results
Search terms are too narrowTerm Google Results
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Search terms are too narrowTerm Google Results
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Search terms are too narrowTerm Google Results
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pavilion serial # cnf-0099BCW 0
hp pavilion serial # cnf-0099BCW 0
Search terms are too narrowTerm Google Results
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pavilion serial # cnf-0099BCW 0
hp pavilion serial # cnf-0099BCW 0
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Search terms are too narrowTerm Google Results
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pavilion serial # cnf-0099BCW 0
hp pavilion serial # cnf-0099BCW 0
hp pavilion dv7 serial # cnf-0099BCW 3 (ads)
hp pavilion dv7-3186d serial # cnf-0099BCW
3 (ads)
Search terms are too narrowTerm Google Results
cnf-0099BCW 0
pavilion serial # cnf-0099BCW 0
hp pavilion serial # cnf-0099BCW 0
hp pavilion dv7 serial # cnf-0099BCW 3 (ads)
hp pavilion dv7-3186d serial # cnf-0099BCW
3 (ads)
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You don’t use the advanced features of the search engine
http://tinyurl.com/3glbhtg
You give up too soonYou don’t find what you want in the first few pages of search results, so you quit.
Your search results are so far off from what you’re looking for that you become frustrated and you quit.
You label yourself “too old” to learn “this stuff” and you quit.
It irks you that your kids and grandkids can find what they want using search and you can’t so you quit.
How To Change Your Search Success Rate 1) Try more than one search engine.
2) Based on what we talked about here, learn to recognize whether your search terms are too broad or too narrow
3) Read and comprehend the advanced search features of your favorite search engine.
4) Attitude – change your attitude to “If it’s available on the Internet, I can and I will find it!”
