Secrets of the Best Global Websites

S f h B Gl b l W b iS f h B Gl b l W b iSecrets of the Best Global Websites Secrets of the Best Global Websites

Join us in tweeting this webinar#LIOX @Lionbridge @johnyunker

Presented by John YunkerModerated by Paula ShannonMay 2010

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Introductions

John YunkerCo‐founder, Byte Level Research, Author

jyunker@bytelevel [email protected] Yunker consults with many of the world’s leading multinational companies, providing Web globalization training and benchmarking services He has authored a number of landmark reports, including The Web Globalization Report Card

Paula ShannonPaula ShannonCSO, SVP and General Manager, Lionbridge

[email protected] than 23 years experience in the translation and localizationMore than 23 years experience in the translation and localization industryResponsible for sites in 26+ countries, driving new services and sustainable solutions, ensuring the continued delivery of innovation d ti ll t b d f Gl b l 1000 t


and execution excellence to a broad range of Global 1000 customers

About Lionbridge

Global ScaleGlobal Scale Market LeadershipMarket LeadershipGlobal ScaleGlobal Scale4,600 employees 26 countries

• Global network of 25,000 translators

Market LeadershipMarket LeadershipLeader in $14B services industry• Translation and adaptation of products

and content for international markets

Global ClientsGlobal ClientsRecurring relationships with 500+

Hosted TechnologyHosted TechnologyW b b d l t h l Recurring relationships with 500+

global clients• 80% of revenue comes from recurring clients• 12 of the Fortune 20 companies are client

Web-based language technology platform• Enhances competitive advantage• Drives efficiency


Define “Best”

Global Reach: How many languages does the web site support?


Define “Best”


Global Navigation: How easily can visitors, regardless of their language, g y , g g g ,find localized content?


Define “Best”



Globalization: Does the web site maintain a consistent brand, look, and feel? And is it also locally flexible?


Define “Best”




Localization: How relevant is the web site to the user’s culture andweb site to the user s culture and country?

Community Localization: Community ocali ation:Does the site support locally generated content and foster community?


community?

Define “Best”




Localization: How relevant is the web site to the user’s culture andweb site to the user s culture and country?

Community Localization: Community ocali ation:Does the site support locally generated content and foster community?


community?


Best Global Websites



40+40+ languages



40+40+ languages

Excellent global consistencyExcellent global consistency



40+40+ languages


Above‐average global gateways



40+40+ languages



Above‐average localization



40+40+ languages



Above‐average localization

Global community engagement


The Internet connects computers.

Language connects people.people.






Global design isGlobal design isless designg



The Best Global Websites













Exceptions to the rule








If they can’t find itIf they can’t find it,it doesn’t exist






Country codes today:


Country codes tomorrow:

Internationalized Domain Names (IDNs) are here!( )


Localization isLocalization is10% translation


Localization is…

LanguageLanguage

CultureCulture

DemographicDemographic

NicheNiche


Localization is details

CurrenciesMeasurement systemsD d i fDate and time formatsPhone number formatsLocal/regional regulationsCalendarsCharacter encodingCapitalizationCapitalizationCollation (Sorting)Text input/outputKeyboard layoutsPaper sizesBody language


Body languageColors and icons

Localization is details

CurrenciesMeasurement systemsD d i fDate and time formatsPhone number formatsLocal/regional regulationsCalendarsCharacter encodingCapitalizationCapitalizationCollation (Sorting)Text input/outputKeyboard layoutsPaper sizesBody language


Body languageColors and icons

Localization is content

About the Product/Product/ Service

TranslatedAbout Us

Translated

Support

CommunityUser Generated


Most local content is never translated






Social is now on the home page






John Yunkerjyunker@bytelevel com


[email protected]/johnyunker

Mark Your Calendars!


Knowledge Center

• Building Stronger Brands Around the World: A Guide to Effective Global Marketing

Download White Papers

to Effective Global Marketing• Strengthening Global Brands: Key Steps for Meaningful Communications around the World

• Building a Global Web Strategy: Best Practices for l i i l O li d

View Webinars On‐Demand

Developing your International Online Brand

• Localizing for the Chinese Market• Going Global with Multimedia: Best Practices for Localizing Multimedia

• Localizing for the Chinese Market• Going Global with Multimedia: Best Practices for Localizing Multimedia


• Mastering Multilingual Marketing• Mastering Multilingual Marketing

Questions?

J h Y kJohn Yunker

Gl b lB D iTwitter.com/[email protected]

Paula [email protected]

www.GlobalByDesign.com

Lionbridge

twitter.com/PaulaBShannon

Lionbridgewww.lionbridge.comhttp://blog.lionbridge.com

http://twitter.com/Lionbridge


p // / g

http://www.facebook.com/L10nbridge

Documents

Secrets of the Best Global Websites