4/22/2016 Seen and heard at Shop.org: These women are changing the face of retail technology - Bizwomen

http://www.bizjournals.com/stlouis/bizwomen/news/profiles-strategies/2015/11/seen-and-heard-at-shop-org-these-women-are.html?s=print 1/2

Shutterstock/KieferPix

These are women who evangelize innovativetechnology solutions, build go-to-market businessdevelopment strategies, nurture channel partnerships,build external education and focus on staying on thecutting edge of what is happening in our industry.

Seen and heard at Shop.org: These women are changing theface of retail technology

At the recent Shop.org conference in Philadelphia, myfocus was finding interesting technology and services forretailers. As a columnist for Bizwomen, a goal is to findwomen leading the way, so I scheduled interviewrequests with companies that could provide a femaleleader as the interviewee.

In recent years, there has been a more concentratedsocietal effort to increase women's leadership on thestage, but when do we take time to highlight the femaleleaders on the technology products and services side ofretail who are leading us to innovative solutions? Theyare leaders who don’t naturally seek the limelight, so I setout to find them.

The way you get to women is by being prepared anddeliberate. They are working hard and making an impact; you just might not know who they are unlessyou have the fortune of working directly with them.

See Also

Article Link: http://www.bizjournals.com/bizwomen/news/profiles-strategies/2015/11/seen-and-heard-at-shop-org-these-women-are.html

Nov 23, 2015, 3:21pm EST

What will the world of retail look like come 2020?▪

Meet the women changing how and where U.S. companies manufacture goods▪

Why you should listen to Jack Ma and start doing business in China —▪

Angela Sanfilippo, chief evangelist for AgilOne, is building unique thought leadership on the importanceof understanding personalization. Her focus is to get retail leaders to build a roadmap for their success.

▪

Bernardine Wu, CEO of FitForCommerce, launched The Innovation Office and the Omnichannel RetailIndex alongside the National Retail Federation. They benchmarked 120 retailers over 20 retail verticals.

▪

Cathie O’Callahan, strategic alliance manager for Bronto, is focused on the value of their software. It iseasy to use and commerce-focused, yet sophisticated enough to offer top-notch customer service aroundthe world.

▪

Corinna Krueger, VP of marketing for Boomerang Commerce, is building a brand message for theomnichannel pricing technology. The challenge for retailers is staying price-competitive in this market.

▪

Jaimie Hwang, director of marketing for Prism, is asking retailers to consider the value of video analyticsin store. Understanding a 360-degree view of the customer in store creates business intelligence tools tobetter understand the customer.

▪

Jakki Geiger, senior director for Informatica, is focused on all things data. She is helping retailers focuson their multiple channels and develop a customer-centric strategy as their customer moves online tooffline.

▪

Marcie Hansen, CMO of SheerID, had built a verification tool for specific customer eligibility, fordiscounts and deals, as a veteran or college student. Recently the company received additional fundingand will be adding more products in 2016.

▪

4/22/2016 Seen and heard at Shop.org: These women are changing the face of retail technology - Bizwomen

http://www.bizjournals.com/stlouis/bizwomen/news/profiles-strategies/2015/11/seen-and-heard-at-shop-org-these-women-are.html?s=print 2/2

These are women who evangelize innovative technology solutions, build go-to-market businessdevelopment strategies, nurture channel partnerships, build external education and focus on stayinginvolved in the cutting edge of what is happening in our industry. These leaders tend to have their headsdown focused on end results, so it was a treat to listen to their goals and challenges heading into 2016.

You can reach Kelly at kelly@remodista.com.

For more from Bizwomen.com, sign up for our free email newsletter.

Kelly Stickel Bizwomen columnist

© 2016 American City Business Journals. All rights reserved. Use of this Site constitutes acceptance of our User Agreement (updated 3/14/12) and Privacy Policy (updated 3/14/12).

Your California Privacy Rights.

The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of American City Business Journals.

Ad Choices.

Rachelle Daglis, VP of enterprise sales for Media IQ, is combining retail analytics with real-timeassessment, allowing partners to yield actionable insight in the form of gold nuggets that the marketingteam can use in an adaptive market.

▪

Ulrike Mueller, CTO for NewStore, has past experience at Intershop and Demandware. She is working onusing mobile as a tool for clienteling. They are creating a hybrid model for the in-store experience.

▪