TOMASZ NIEZGODZKISelf-presentation

CORPORATE SOCIAL RESPONSIBILITY

CSR

Agenda

Definition of Corporate Social Responsibility

Reason for and against introducing CSR in a company

Components of CSR Different strategies towards CSR Business responsibilities of 21st

century

Definition

The continuing, voluntary commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large

CSR? You do it wrong!

Why CSR?

Consumers & Investors: Growing expectation for organizations to behave responsibly

Consumer awareness: ‘Green’ and ‘Ethical’ consumerism

Legislation: Sustainability, Codes of Practice

Globalization: Adoption of ‘Best Practice’, Consumer & Legal Acceptance

THE MOST IMPORTANT REASON

Corporate Social Responsibility…

ADDS VALUE

Business Advantages

Addresses social issues business caused and allows business to be part of the solution

Build brand loyalty, reputation and attractiveness

New markets, products, services Better internal and external

relationships More freedom of operation: reduce

government, public, NGO intervention

Why not CSR?

May take management focus away from core business activity

May appear cosmetic – without genuine social benefit

May make organization more vulnerable to revelation of bad / unethical business practice

Business is not equipped to handle social activities

Limits the ability to compete in a global marketplace

Restricts the free market goal of profit maximization

4 social responsibilities

Responsibility Society Expectations

Explanation

Economic Required Be profitable. Maximize sales, minimize costs, etc.

Legal Required Obey laws and regulations.

Ethical Expected Do what is right, fair and just

Philanthropic Expected / Desired

Be a good corporate citizen

INDISPENSABILITY

Social responsibility strategies

Possible strategies of a company based on it’s tendency to be socially responsible or responsive

Do nothing Do much

Reaction Defense Accommodation

Proaction

Business Responsibilities in the 21st Century Demonstrate a commitment to society’s values and

contribute to society’s social, environmental, and economic goals through action.

Insulate society from the negative impacts of company operations, products and services.

Share benefits of company activities with key stakeholders as well as with shareholders.

Demonstrate that the company can make more money by doing the right thing.

Summary

CSR – ethical actions aiming to improve the quality of life of the whole society

Implementing it may be beneficial also from the financial point of view…

… but may not Companies must think about 4 aspects of

their social responsibility: economic, legal, ethical and philanthropic

There are different attitudes towards social responsibility – more responsive and more responsible

THANK YOU FOR YOUR ATTENTION

Any questions?