Seller Presentation

Mr. and Mrs. SELLER

STREET

Tampa, FL 33618

Dear Mr. and Mrs. SELLER,

As you probably know by now, I am different from most real estate professionals. Since 1984, I have built my business on results, and I am confident I can deliver for you. Most agents simply list homes, but, I sell them by extensive marketing in numerous luxury publications, websites, video tours and social media sites as well as e-blasts and target mailing too.

Thank you for allowing me the opportunity to list your property. From listing to closing, I am committed to working closely with you to navigate the entire sale process, investing the resources to properly market and advertise your property, and taking the time and using my expertise to understand the unique selling points of your property.

That means that we will have a very high ____________ to sell your home property for top price. I will actively target the types of buyers most likely searching for a property having very similar characteristics as yours. I will advertise your home 24 hours a day, 7 days a week on our nearly 200 websites and in all of the major luxury real estate publications and other multimedia venues.

This package contains helpful information for you, including information on how to stage and price your home, a step-by-step process for how we will get your property sold and some frequently asked questions.

After you've had the chance to review this information, please contact me. I'd like to prepare an in-depth analysis of your unique property, compare it to other relevant properties on the market, and recommend a personalized marketing program and pricing strategy for you.

I appreciate the opportunity to continue to earn your business.

Sincerely,

Michael Green, P.A. 813.295.2000 • www.MichaelGreenAndAssociates.com

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It’s all about you.

My real estate business has been built around one guiding principle: It's all about you. Your needs Your dreams Your concerns Your questions Your finances Your time Your life My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, that I anticipate you will be pleased to share your satisfaction regarding my quality services with your friends and acquaintances. Maybe that's why more than 50% of my business comes from repeat customers and referrals. Good service speaks for itself. I look forward to delivering that service to you.

813.295.2000 • www.MichaelGreenAndAssociates.com

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The Home Selling Process

There are a lot of details to be handled when selling a home. This overview was designed to help you understand the various steps along the way. Preparing for Sale • Conduct a market analysis of relevant properties to establish a fair market value of your home • Prepare and complete the listing agreement • Recommend improvements to maximize your home's value • Place a lock box on your property, only if needed Marketing Your Home •Immediately schedule your property for professional photography and video tour. • Enter listing information into the MLS • Place a For Sale sign on your property, as allowed by neighborhood deed restrictions. • Notify top local agents of this new listing • Schedule your home for broker tours • Schedule your home for MLS tour • Distribute Just Listed flyers to your target audiences • Post your home information on the Internet • Schedule and hold open houses or special events • Notify all potential buyers with details of listing • Arrange showings for other agents Communicating With You • Contact you regularly with feedback • Prepare and deliver regular progress reports to you • Discuss all marketing activities with you


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{BUYERS NAME}

The Home Selling Process continued…

Coordinating Your Sale • Pre-qualify potential buyers with advanced • Present and discuss all offers with you • Negotiate your transaction with the other agent(s) •Follow up with buyers to see application and approval in non-cash purchase contracts. • Prepare and finalize the closing Other Ways I Can Help • Recommend preferred companies for related services • Prepare a marketing plan specifically for your property


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What I Do for You

All real estate agents will claim they can sell your property... Selling a luxury property successfully requires experience, time, market knowledge, wisdom, and extensive multi-media resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and overseeing the terms of sale, real estate transactions are a science. Time Selling a home involves hours of marketing initiatives, phone calls and paperwork that you shouldn't have to worry about. I will take care of it all for you. Resources Luxury home magazines and other advertisements, brochures, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week.


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My Points of Difference

• Full-Time Sales Team including a Customer/Listing Service Coordinator • Full-Time Marketing, PR and Client Relations Director who markets your property full time

and can prepare a customized marketing plan for your property, and follow through with proper implementation

• Full-Time Buyer Specialists that work with Buyers only • Private office line answered by a Listing Coordinator • Extensive database to facilitate networking with buyers and sellers • Extensive database of vendors to help assist in getting your home sold to include a first class

videographer and photographer Professional Designations


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Members of The Institute are knowledgeable professionals who have undergone extensive training in analyzing the luxury home market, providing quality service, and achieving effective results in the high-end residential market. Choose a member of the Institute as your real estate professional and you know you are getting someone who actively seeks out the latest training in marketing strategies, stays on top of the changing market conditions, and knows how to handle the special needs of elite clientele.

Professional Designations

continued…


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Members of The Institute who hold the CLHMS designation have successfully demonstrated their expertise in the luxury home and estate market by meeting strict performance requirements. Make sure you choose an agent with the CLHMS designation and you know he or she has a solid track record of helping affluent clients achieve their real estate goals.

Million Dollar Guild members are specialists who have certified success in the million-dollar and above market. Your exceptional property demands an exceptional professional. Our guild members have established their expertise and abilities in helping to buy or sell the world’s most exclusive residential homes and estates.

Questions for Interviewing Your Listing Agent

I believe that who you are in business with truly matters, that’s why I would encourage you to really take the time to get to know everything about me and my business.

Michael Green

How long have you been selling real estate? Since 1984 Do you advertise all homes every week? Yes Do you advertise all homes on the Internet? Yes What other forms of advertising to do you do? Internet Publications,

video & Websites, Social Media, Direct Mail, targeted email and Referral Networking

Do you mail brochures of my home to other agents? Yes, Nationally & Internationally

May I see a sample brochure of homes you’ve sold in the past?

Yes, Please See Enclosed Brochure

May I have a copy of your marketing plan? Yes, Included in this Presentation

Do you provide written reports to your sellers? Yes Do you have a team to help you with all the details of getting a home sold?

Yes

Will you stage my home before it’s listed and suggest any repairs or changes that will make it more marketable?

Yes

May I have a list of references? Yes


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Why Luxury Homes by Keller Williams?

For affluent clients such as yourself, Luxury Homes by Keller Williams offers an elite network of Luxury Consultants that set the standard for service and expertise in the upper-tier real estate market. OUR MISSION: To be the company of choice in the luxury homes market for affluent buyers and sellers. OUR BELIEF SYSTEM: Win-Win Or no deal Integrity Do the right thing Customers Always come first Commitment In all things Communication Seek first to understand Creativity Ideas before results Teamwork Together everyone achieves more Trust Starts with honesty Success Results through people

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Why Luxury Homes by Keller Williams? continued…

WHAT WE OFFER: Knowledge Powerful curriculum through the Institute of Luxury Homes Marketing and Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed Our leading-edge technology solutions accelerate our efficiency and productivity. Reliability Keller Williams Realty and Luxury Homes by Keller Williams was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customers needs first. Success Keller Williams Realty and Luxury Homes by Keller Williams have a long legacy of delivering unparalleled service to our clients. That’s why our company continues to grow throughout all the ups and downs of the real estate market.


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The Power of Pricing If you want to compete, we have to be competitive. The buying market has a short attention span. Pricing your home right the first time is critical. Proper pricing will attract buyers. An overpriced home will not sell. We want to generate offers before the market moves on to newer listings.


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The Power of Pricing continued…

To get your home sold for the most money in the least time, we have to price it “in the market.”


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Pricing your home competitively generates the most activity from agents and buyers. Pricing your home too high may make it necessary to drop the price below the market to complete with new, well-priced listings that may come on the market.


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Your property will generate the most interest when it first hits the market, and if it’s priced at market value, it will generate the most showings. If we start too high, we may miss the excitement and have to drop the price later, causing it to sell below market value.


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Our Pricing Strategy continued…

This is about strategy. I will compile a detailed report to help us price your property. It will reflect: A detailed, custom market analysis The unique characteristics of your home and its setting My expertise in the real estate market I believe the pricing plan, matched with my marketing plan, will draw buyers to your property and position it as a highly appealing, highly competitive luxury property. The recommended list price is based on relevant properties that have recently sold or have recently expired as well as those that are currently for sale in your market area. A property priced at market value will attract more buyers than a home priced above market value. Also consider that a home priced competitively will attract a greater number of potential buyers and increase your chances for a quick sale. I look forward to working together with you to get your property sold as soon as possible.


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Marketing Your Home

My marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: I will: 1. Price your home strategically to be competitive with the current market and current price

trends. 2. If needed, stage your property to showcase features that buyers are most interested in:

uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. 3. Place For Sale signage, when allowed by deed restrictions. 4. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and

friends about your home. 5. Optimize your home's Internet presence by posting it on local MLS systems and adding

multiple photographs and creative descriptions. We will also feed your listing to nearly 200 Internet sites on the Web to maximize your homes exposure.

6. Assist with creating a professional video of your property and place it on multiple websites to attract local, national and international buyers.

7. Create an online home features database regarding the exceptional features, amenities and upgrades of your property as well as comment cards and brochures. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

8. Target my marketing to active real estate agents that specialize in selling luxury properties.. 9. Advertise your home in luxury real estate magazines and direct mail campaigns and email

blasts to opt in customers and qualified prospects. 10. Create an Open House special event to promote your home to prospective buyers. 11. Target my marketing to active buyers and investors in my database that are looking for

resort properties in your price range and area. 12. Provide you with monthly updates detailing my marketing efforts, including comments from

prospective buyers and agents that have visited your home.

Attached is a more detailed plan of the major marketing initiatives that our team can implement for your properties.


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Marketing Campaign Components

Michael Green and Associates has put together a variety of marketing ideas for you based on initial discussions and previous client experiences. These ideas range from traditional marketing techniques to more innovative ideas that involve viral and other marketing techniques. Some of the ideas can be used together and some of them relate to different target market segments. Luxury Video and High End Photography • Create a video and high resolution professional photographs to post on the Internet and YouTube

that will have a massive wow factor. The idea is for the video to be so stimulating for the viewer that they feel the need to pass it on in a “viral” manner. Starting the initial spread of the video and story can be done through personal emails, posted on blogs, Facebook, Twitter, and other social media websites and if the message is successful it will spread to reach a large audience. It is also important to show the surrounding area features, which our marketing director will oversee while preparing the script for the video shoot. We have included a video that we produced for one of our luxury home clients in the Tampa Bay area. We can put together a cost proposal to create a similar video for your property located in Casa Cielo.

Special Event / Open House • Hosting a special event / open house can be another effective way to generate awareness and

create a positive image for your luxurious property. One idea is to host a broker open house by inviting all of the top luxury realtors in the world for a weekend stay to tour the property. We would also include other area representatives such as the Chamber of Commerce. If interested in holding an event, we will put together a cost with additional specific details and information.

Search Engine Optimization (SEO) Techniques • SEO optimizes your position on search engines (such as Google) and helps improve the quantity

and quality of traffic to our websites specifically for your property. The idea is to improve your rank when people search specific key phrases related to your property and make sure you are on the first page because that is often as far as people look. SEO is included in the marketing services that we provide for our client’s properties.


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Search Engine Optimization (SEO) Techniques continued…

We will improve this ranking in many way such as: • Have plenty of valuable and relevant content on our website that relates directly to the

key phrases you want to optimize about your property. • Insert and repeat (without over using) the key phrase in various locations on our website,

not only in the content but also in the headings, title tags, meta tags, picture labels, hidden tags, and in the html address.

• Also, we will optimize different pages on our website for different phrases to attract a broader market from search results.

• Increase the amount of incoming and outgoing links to our website. The more popular and relevant the links are, the more it will improve your rank.


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Social Media Marketing Social media marketing management encompasses building your brand, loyalty, customer base and much more. Our team utilizes highly customized social media marketing management services that help market your property. Social media marketing is included in the marketing services that we provide for our client’s properties.

Direct Mail Campaign Our marketing department will create a “direct mail” marketing campaign to increase awareness of your property. The campaign will include creating a promotional mailer, utilizing e-marketing components, networking through luxury membership organizations, and other marketing strategies designed to increase awareness and potential buyers. We have included a sample of a promotional piece that we have created for other luxury properties. We include direct mail into some of the marketing that we include for our properties. There are several other opportunities to implement a targeted direct mail campaign at cost to the client.

Print Advertising

We advertise in all major luxury real estate publications. Magazines, newspapers and other print publications offer the ability for us to target a specific demographic through a product the audience connects with. We have the ability through our advertising to target readers based on common interests, profession, region, or a variety of other factors. In addition, many publications provide readership demographics that include average household income, age, location, and spending habits. Outlined below and on the following pages are some of the major luxury publications that we advertise in and some additional information about their distribution. Our clients receive advertising in some or all of these publications as part of the marketing we offer for our properties. Additional opportunities are available at cost to increase advertising specifically for your property or to place additional targeted ads in areas we are not currently advertising.

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Print Advertising continued…

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Luxury Home Magazine® is a leader in the market specific presentation of luxury homes and the luxury lifestyle. They are devoted to presenting the highest quality homes, goods and services available to their readers. Their publication is an oversized "Coffee Table Magazine" featuring beautiful photography of exceptional homes in the most coveted locations. They utilize highly effective methods of targeted delivery to connect the wealthiest and most affluent buyers and sellers of luxury real estate. Luxury Home Magazine is mailed directly to their private list of finely targeted individuals. CEOs, business leaders, celebrities, professional athletes, high net-worth households, affluent and influential residents are among those that receive their publication. Their distribution to luxury automobile dealers, private airports, country clubs, spas/salons, exclusive hotels and premier restaurants ensure maximum exposure to a qualified audience. In addition to their print distribution channels, Luxury Home Magazine has one of the strongest digital platforms available for marketing luxury real estate, products and services. Their combination of Web 2.0 technology, search engine optimization (SEO) & social network connections make Luxury Home Magazine one of the most complete packages for marketing luxury homes and luxury living "In Print, Direct Mailed, Online".


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Classic Properties International brings together the most experienced team of real estate publishing professionals with the nation’s finest real property brokers. Having published upper-end property magazines since the early 1980’s, the ALE personnel are well-acquainted with the top companies and agents throughout the country. Realizing a potential purchaser’s interest is region specific, they currently produce publications for four areas of the United States, allowing the reader to peruse that section that piques their interest. To ensure that the book is placed in the hands of qualified recipients, Realtor advertisers contribute their private mail lists from their market area. For those who prefer not to receive printed material and so that individuals have the opportunity to view available properties from all areas of the country, they place a digital version of each edition on their website. Mailing Program of the Full-Color, magazine-size, Exclusive Luxury Real Estate Brochure: Printed versions of each edition of Classic Properties International are distributed directly into the markets of each participating Realtor. As a rule of thumb, 500 magazines are mailed into a market for each page of advertising contributed. In most instances, the Realtors submit their own private mail lists of individuals to whom they want the magazine sent. ALE has resources available through its mailing house to provide upper-end residential addresses, if so desired. The number of magazines sent to any particular market increases exponentially as the page commitment grows, thus ensuring that the exposure of the Realtor’s company and its listings increases at the same rate.


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68K Distribution 6 Times a Year

Virtual Tour Marketing Virtual tours are available upon client’s request. Depending on the type of virtual tour that you want for your property, additional costs may be associated.

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Websites & Other Internet Marketing We will market your home 24/7 through the most popular search Websites on the Web. Michael Green and Associates currently has over 185 websites that we market our luxury properties through at no additional cost to our clients.


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Websites & Other Internet Marketing continued…


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Preparing Your Home for Sale

It's a fact: acquiring the highest market value and elevating your property above others in the same price range often comes down to first impressions. In my experience, there are some simple ways we can maximize your home's appeal. Exterior • Keep the grass freshly cut • Remove all yard clutter • Apply fresh paint to wooden fences • Paint the front door • Weed and apply fresh mulch to garden beds • Clean windows inside and out • Wash or paint homes exterior • Tighten and clean all door handles • Ensure gutters and downspouts are firmly attached Interior • Remove excessive wall hangings, furniture and knick knacks (consider a temporary self-storage unit) • Clean or paint walls and ceilings • Shampoo carpets • Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps • Clean all light fixtures For showings • Turn on all the lights • Open drapes in the daytime • Keep pets secured outdoors • Play quiet background music • Light the fireplace if seasonally appropriate • Infuse home with a comforting scent like apple spice or vanilla • Vacate the property while it is being shown


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Contract to Close: Our Promise

Once we accept an offer on your home, my service doesn’t stop. I will monitor the progress and insure all requirements are met by all parties including the following:

• Inspection – Negotiation and Paperwork

• Appraisal – Checking on status and requirements

• Loan Process - Status and Approval

• Homeowner’s Association paperwork and documents

• Direct all necessary documentation to closing attorney or title company, lender,

co-op agent, unrepresented buyer, etc.

• Provide contact information for utilities, vendors for repairs, insurance

requirements, tax information, etc.

• Arrange final inspection if necessary

• Arrange final walk-through if desired

• Keep in constant contact to keep you well informed of the closing process

• Review the Settlement Statement in advance when possible and distribute to you

• Attend Closing and transferring of keys


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Closing 101

The closing process finalizes the sale of your home and makes everything official. Also called the settlement, the closing is when you get paid and the buyer receives the deed to your home. Here are a few things to bring to the closing: • House keys • Garage door opener(s) • A picture ID What can you expect? The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any monies due to you. What are your costs? Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable • Other claims against your property, such as unpaid property taxes • Unpaid special assessments on your property • Document stamps (or taxes) on the deed • Real estate commission • Legal fee or title insurance premium After the closing...make sure you keep the following for tax purposes: • Copies of all closing documents • All home improvement receipts on the home you sold


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Moving Checklist

New Telephone Number: ____________________________________________ New Address: _____________________________________________________ Before you move, you should contact the following companies and service providers:

Insurance Companies: ______Accidental ______Auto ______Health ______Home ______Life ______Renters Business Accounts: ______Banks ______Cellular Phone ______Department Stores ______Finance Companies/Credit Cards Subscriptions: ______Magazines ______Newspapers Miscellaneous: ______Business Associates ______House of Worship ______Drug Store ______Dry Cleaner ______Hair Stylist

Utilities: ______Electric ______Telephone ______Water ______Cable ______Gas Professional Services: ______Broker ______Accountant ______Doctor ______Dentist ______Lawyer Government: ______Internal Revenue Service ______Post Office ______Schools ______State Licensing ______Library ______Veterans Administration Clubs: ______Health & Fitness ______Country Club


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Frequently Asked Questions

Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses or special events, I or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home, but I or a member of my team can be there if you request in advance to best present your property, to overcome all objections and sell the lifestyle benefits of your property. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a relevant properties market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.


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Our Commitment

We will personally guarantee you the most extensive and well-executed marketing plan available. We are dedicated and committed to making this relationship and transaction successful. Our goal is to exceed your expectations.


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Documents

Seller Presentation