Seller's Resource Guide

2720 COUNCIL TREE AVE, SUITE 178 FORT COLLINS, CO 80525200 S COLLEGE AVENUE, SUITE 160 FORT COLLINS, CO 80524 | 209 EAST 4TH STREET LOVELAND, CO 805377251 WEST 20TH STREET GREELEY, CO 80634 | 1399 WATER VALLEY PKWY, SUITE 300 WINDSOR, CO 80550

C3 REAL ESTATE SOLUTIONS was co-founded by John Simmons and Jesse Laner in

December, 2012. They shared a vision for creating a Real Estate firm that delivers the highest level

of customer service through innovative ideas, cutting edge technology and an unyielding commitment

to developing leaders in real estate. Their passion, creativity and work ethic have earned local, state

and national recognition. C3 focuses on hiring quality agents who are involved in the community and

dedicated to their clients.

Character | Culture | CommitmentThese are the 3 pillars of C3 Real Estate Solutions.

THE 3C’S OF REAL ESTATEthat’s what real estate agents and business partners

john simmons and jesse laner honed in on when formingtheir company, C3 REAL ESTATE SOLUTIONS.

“Jesse and I really struggled to find the right name,” says John. “We toyed with Timberline, Front Range, Longs Peak, Elevations, a combination of our names - Simmons and Laner, Laner and Simmons, S&L, L&S... it had to be something that could grow with us and

also work as a concept that can be franchised.”

Turns out Laner already owned the company name C3. “I asked Jesse, ‘What does C3 mean?” and he said it was the first truck he owned.” Simmons laughs. “We decided to go with C3 and we incorporated our top three C’s into the name and the logo.” And there you have it.Both Simmons and Laner cut their teeth at The Group Inc. and were top-producing Broker/Associates. “We learned a lot from our previous company. We went through Larry Kendall’s Ninja Selling training, which is about listening to the client and helping them to achieve their goals. It’s less about selling and more about relationships,” says Simmons. “Our previous company’s Philosophy, Mastery, and Rules of the Game will be carried with us forever. We have spent the last two years traveling and interviewing top producing real estate companies across America and we have adopted first class, innovative systems.”He goes on to talk about what people are looking for in a Realtor®. “They want a Realtor® who is going to work hard for them, whether they are buying or selling a home. Buyers want somebody who is going to help them understand and go through

the entire purchase process. Buyers need brokers who understand the market, have solid negotiation skills and know the contracts from front to back... In addition, the good homes are flying off the shelf the same day they are listed so buyers need an agent who can show homes now, not later. Sellers want someone who is going to aggressively market their property. When we get a listing, we market to every buyer, agent, and real estate company, locally, nationally, and internationally.”He continues, “Sellers are hiring agents who are committed to marketing properties properly. Because of the change in the market and internet, you will see many smaller local boutique offices opening.”Of course, C3 has built their success by hiring the right people. “Our staff is truly the best. They love what they do and are the heart of our company. They treat every customer and property with the utmost respect.”The team has grown from the original two partners to a company of 70 and growing. They currently have 3 offices, one in Loveland, one in Fort Collins, and one in

Greeley. In addition, they plan on opening in Windsor and Downtown Fort Collins the first quarter of 2015. They have ten talented staff members who possess decades of experience and They will collectively close over 1,000 families in 2014.The company is run with a focus of balancing priorities of faith, family, friends, fun (work), finances, fitness and giving back to the community. “Jesse and I sit down with each agent and talk to them about their goals and then help them to develop a strategy to reach those goals. Maybe the agent is a single parent who only wants to close 10 transactions per year; maybe they want to close 100 or more. We base our decision on the person’s values, ambitions and character. Quality has a greater emphasis than quantity. If a person is committed to being the best they can be,” states Simmons, “we know they will be a great reflection of C3 and the clients will benefit.”Character, Culture, and Commitment is C3 Real Estate Solutions’ winning combination for everyone.

2014 Style Magazine Best of Fort Collins Nominee


DESIGNATIONSCDPE – Certified Distressed Property Expert | QSC - Quality Service Certified | EcoBroker Certified | CNE - Certified Negotiation Expert HUD and REO Specialist | Legacy Project 2014 | Luxury Home SpecialistCLHMS - Certified Luxury Home Marketing SpecialistILHM - Institute for Luxury Home Marketing

MEMBERFort Collins Board of Realtors® | Greeley Board of Realtors® Loveland/Berthoud Board of Realtors®Colorado Association of Realtors® | National Association of Realtors®

Fluent in Spanish

John changed from the hospitality industry to real estate in 2006 and quickly received the Loveland/Berthoud Board of Realtors® “Rookie of the Year” award. In 2009 John was voted by the Northern Colorado Business Report as one of the top “40 Professionals Under 40.” In 2012, John was recognized for his service and production and was on the cover of the nationally recognized Top Agent Magazine. He has 18 years of experience in sales, marketing, and hospitality and has earned many more recognitions and awards. In addition John is frequently asked to speak to real estate companies around the United States.John was born and raised in California, attended and graduated Dallas High School in Oregon, and studied Business Management in college. For 6 years John was stationed in 1st Ranger Battalion Hunter Army Airfield, which is located in Savannah, Georgia. Sergeant Simmons served in multiple deployments, was squad leader for combat search and rescue, and represented the entire Ranger Regiment competing in Best Ranger Competition in 1996, 1997, and 1998. While in the military, John met his future wife Ana. John and Ana were married on June 30th, 1997. In July of 1999, Ana and John moved to Northern Colorado where they quickly fell in love with the people, lifestyle, and outdoor recreation. For 7 years John worked for Johnny Carinos Italian Restaurant. Because of his discipline, John was quickly promoted from Executive Chef, to General Manager, to Managing Partner, to Area Director, to Regional Training Director overseeing 35 restaurants in 4 states. On August 3rd, 2007, John and Ana welcomed their son, Evan. John quoted, “Being a Father is a blessing and truly makes everything else seem insignificant.” John sets the example when it comes to balance and quality of life. He offers exceptional customer service while balancing priorities: Faith, Family, Friends, Fun (which to most is work), Finances, and Fitness.

Why Real Estate? “Because I love people and I enjoy being a part of their lives! I LOVE what I do!” Why start a new company? “This venture is only possible because of my real estate partner Jesse Laner who is taller than me, smarter than me, younger than me, and better looking than me. In addition, we both love setting the standard and helping others. I have a large extended family which I support. I was born to serve others; I led troops in the military, I led personnel in the restaurant industry, and now Jesse and I have the opportunity to lead and develop other successful real estate agents while serving our buyers and sellers.

SELLERS RESOURCE GUIDE | WWW.C3REALESTATESOLUTIONS.COM | 970.225.5152CHARACTER | CULTURE | COMMITMENT

DESIGNATIONSCDPE - Certified Distressed Property Expert | HUD and REO Specialist Relocation Expert | Leadership Fort Collins 2014 AlumniBA - Business Administration and ManagementCLHMS - Certified Luxury Home Marketing Specialist2014 Bizwest 40 Under 40 Award Winner

MEMBERFort Collins Board of Realtors® | Colorado Association of Realtors® | National Association of Realtors® | Loveland-Berthoud Association of Realtors®

The first 24 years of my life was spent exploring the great state of Alaska. Being raised in the small community of Healy, just outside Denali National Park, provided some of the most memorable childhood experiences one can imagine. Although my passion and love for this great state remains, I have never regretted my decision to relocate to Colorado in 2003. After graduating college with a degree in Business from the University of Alaska Fairbanks, I selected Northern Colorado as my new home. I am so grateful to live and work in such a thriving and vibrant community.

My amazing wife, Amy, and I met at a local sushi restaurant and were married in Estes Park in 2011. We spend our free time enjoying outdoor activities: hiking, fishing, camping, snow-shoeing, and “attempting” to remain physically fit at our local gym. It is very important for us to give back and reinvest into our community. We are intentional givers of our time, talent and treasure. Through coaching high school athletics, volunteering at local charity events, and donating financially to local non-profits, we are determined to leave a legacy of significance. This is the underlying purpose of our real estate company and how we are choosing to redefine the real estate industry.

THINGS I LIKE: The smell of coffee, learning from those who know more than I do, peanut butter ANYTHING,

anyone who has a great talent, and adventuring in Alaska under the midnight sun.

NOT SO MUCH: Dirty cars, cold French fries, being late, excessive bumper stickers, rye bread, and having

competing cell phone conversations with my wife in the car.


CODE OF ETHICSPROVIDED BY THE NATIONAL ASSOCIATION OF REALTORS®

Article 1Protect and promote the best interest of the client, but

be honest with all parties.

Article 2Avoid exaggeration, misrepresentation, and concealment

of pertinent facts and do not reveal facts that are confidential under the scope of your agency relationship.

Article 3Cooperate with other real estate professionals to

advance the clients best interests.

Article 4Disclose to all when buying or selling a property for

yourself or your family.

Article 5Disclose present or contemplated interests in any

property to all parties.

Article 6Avoid side deals without the clients informed consent.

Article 7Accept compensation for only one party, except with full

disclosure and informed consent.

Article 8Keep the funds of clients and customers in escrow

accounts.

Article 9Assure, whenever possible that all details of the

transaction are in writing.

Article 10Provide equal services to all clients and customers.

Article 11Be knowledgeable and competent.

Article 12Present a true picture in advertising and other public

presentations.

Article 13Do not engage in the unauthorized practice of law.

Article 14Be a willing participant in Code enforcement.

Article 15Ensure that your comments about other real estate

professionals are truthful, and not misleading.

Article 16Respect the agency relationships and other exclusive

relationships between other Realtors and their clients or customers.

Article 17Arbitrate contractual disputes.


TESTIMONIALSLindsey & Ronald“John was an amazing person to work with, I could tell he cared and wanted to help us find our first home. Even after we closed he continued contact and genuinely cared about us.”

Mary”Because I was selling my Colorado property remotely, I needed a Realtor® whom I could trust. I also needed someone who was efficient and John was all that and more. He made things flow smoothly, knew the market, was straight forward and clear in all our transactions. I would call him again for any real estate needs!”

Dave & Phoebe “Without Jesse’s help we’d have missed our new home! We were certain it was out of our reach. He was so patient as we visited houses looking for the right one, incorporating the whole family in the process. I wouldn’t hesitate to share the great experience we have had working with Jesse.”

Bev & Bob“Jesse sold our house in Fort Collins and did an outstanding job. He is very knowledgeable, highly professional and a real go-getter. He knows the real estate market very well and does an expert job of marketing and promoting his properties. In addition, he is a great young man to know and he will work hard for you. We were very pleased with his skill and qualifications for our home sale and can highly recommend him to anyone thinking of listing their property.”

Fred“John is the very best Realtor® I’ve ever worked with, and I’ve worked with 9 others at various times. Very professional, gave good advice and timely responses.”

Kim & Jack“After extensive research, we chose to interview Jesse in July 2012 as one of our prospective Realtors® because he looked good on paper. He had a very strong online presence, while also using “old-fashioned” print media to his advantage. He had great reviews on Zillow, a nicely put together website, and good use of social media. His brochures were top notch, glossy and colorful, and his descriptive copy was very professionally written.”

Michael & Roxanne“The entire team was completely professional throughout the purchase process. Any questions were promptly answered. The coaching through the entire process was exceptional - by far this was the least chaotic or painful experience we’ve ever had.”


Simply put... we leave no stone unturned.

C3 Marketing System. We will enter your home into C3’s marketing/information system.

Multiple Listing Service (MLS). We will enter your home’s information into the MLS, giving you exposure to thousands of Realtors®.

Open House. We will hold open houses at your property to gain more exposure for your home. Open houses will be advertised online and in the local newspapers.

Professional Measurements. We will hire a licensed appraiser to professionally measure your home. The floor plan will be used for marketing and will be available to potential buyers and Realtors®.

Professional Photographer. We will hire a professional photographer who specializes in real estate photography to illustrate your homes features.

Professional Aerial or Night Photographer (when applicable). We will have professional aerials and/or night photography taken to showcase your home’s exterior landscaping, lot, and views.

Virtual Tour. We will supply a virtual tour of your home that will be available on our MLS system, Realtor.com, coloproperty.com, zillow.com, and trulia.com.

YouTube. We will create a 2-3 minute video showcasing your home with captions.

Individual Property Website. We will create a website dedicated specifically to your property, which will give all web users pertinent information about your home as well as our contact information for all potential buyers.

“Just Listed” Postcards. We will mail at least 200 Just Listed postcards targeting our buyers and your neighbors.

Window Display. We feature your home in our store front window where thousands of people stop to see details, photos and property websites.

Homes & Land Magazine. We will place a full-color ad in the award-winning Homes & Land Magazine of Northern Colorado every month. Your home will also be seen on www.homesandlands.com.


C3 Yard Sign. We will place one of our professional, custom yard signs on your property.

4 Page Color Brochure. Our professional graphic designer will create a customized color brochure containing important information about your property. We will place a brochure box on the yard sign and ensure it is filled at all times

QR Code with Mobile Tour. All brochures are printed with individualized QR codes which can be scanned by any mobile device. This will direct potential buyers to the property virtual tour and information page.

Coming Soon Pre-Marketing Campaign. Want to get a jump on the market? We have a proven system to start marketing your home prior to going “live” in the MLS. This can help you find a buyer more quickly and save time.

High Visibility Office Locations. Our offices offer unparalleled high foot traffic and visibility locations. These location were specifically chosen to give your property an advantage over your competition should you list with us.

Professional Graphic Design Services. We hire a professional Graphic Designer to create every marketing piece for your property - brochures, just listed post cards, window display, newspaper advertising, magazine ads, etc. Your property will always be represented in a truly professional manner.

E-Postcard. We will create an electronic postcard for your property that we send to our entire database of over 500 Realtors.

Internet Advertising. Your home will be actively marketed on several nationally recognized web portals, including: craigslist.com, zillow.com, trulia.com, coloproperties.com and many more. We are experts in maximizing your internet exposure. This truly is one of the MOST important aspects of getting your home sold quickly and for top dollar.

Email to Top Realtors®. We will email or fax your home’s brochure to over 500 Realtors® in our market.

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THE C3 WAYdifferentiated seller services unmatched by our competition.

Staging Consultation. We will hire, at our expense, a professional stager and interior designer to help you in the de-cluttering and brightening of your home. They will explain “What is Hot and What is Not.” They can also help direct you on any remodel/improvement projects for your home.

Comparative Market Analysis (CMA). We will prepare a CMA including information on recently sold, active, and market rejected listings.

Statistics. We will provide you with a statistical overview of the history of the market to help give you confidence in your pricing decisions.

Pricing. We will assist you with pricing your home based on the CMA and statistical information. We will provide you with a value range and let you select the price that best fits your situation and time frame. Ultimately, the pricing decision is yours.

Co-op. We offer 50 percent of the commission to the real estate professional who is working with the buyer(s), writes a contract and closes on your home.

Increased Availability/Open Seven Days a Week. We are committed to making it easy for agents to set-up showings on your home. We are only closed for specific holidays.

Pre-Title Commitment. We will order (at our cost) a pre-title commitment to reduce your risk of any title problems at closing.

Lockbox. We provide a high quality, padded and customized C3 combination lockbox.

Counter Display. We will prepare an informational notebook containing most information a buyer will want to know: survey, school information, utilities, homeowners association, pre-inspection information, contract, etc. This information will give buyers the confidence to write a contract.

Buyer/Realtor Survey. We will survey the Realtors® and their buyers who have seen your home and document their feedback on price, condition, and level of interest.

Weekly Contact. We will contact you weekly to give you an update on the marketing of your home and answer any questions you may have.

Proven Systems. We will implement tried and true marketing systems to get your property sold. All cost and time associated with the marketing of your home are covered by your real estate professional. Remember, we don’t get paid until your home sells!

“How to Sell a House, When You have to Sell It Now”“Hire A Top Real Estate Agent. Get the best, most aggressive listing agent you can find. Don’t rely on your cousin with the real estate license or your best friend’s wife. Find the best agents who greatly outperform their colleagues. That’s who you want. And this is no time to quibble over a few percentage points of the

commission. Instead, offer your agent a big bonus if they sell the house in 30 days.” - Wall Street Journal July 14, 2013


Customer Satisfaction GuaranteeAfter you list your home with us: If you are not satisfied with

our service, if you think that we have not represented your best

interests, or if you simply decide not to sell your home, give us

a twenty-four hour written notice to terminate the listing.

Your listing will be returned, NO questions asked.

Our greatest concern is your satisfaction!

Jesse LanerCo-Founder│Broker

[email protected]

John SimmonsCo-Founder│Broker

[email protected]

Visual Pricing Software. We utilize a unique technology that allows us to accurately show you the value of your property. Although your market value does fluctuate, this software will easily show us where you need to be priced to have the best odds of selling.

Front Desk Showing Assistants. Professional C3 employees are trained to handle your property’s showing requests in a personalized and helpful manner. This will help relieve a lot of stress during the selling process.

Skyslope Transaction Management. This cloud based technology allows our team to make sure nothing is missed during your transaction. In addition, all documentation will be safely and securely stored should you ever need to reference them in the future.

Transaction Management Team. When you hire us, you hire a team of professionals committed to selling your home. Our dedicated staff make sure every aspect of your transaction is handled promptly and professionally.

Expert Negotiations. We are trained and certified in the art of negotiations. From creative thinking to contract language to crafting the perfect response, this is NOT something a seller should overlook. We believe in win-win negotiations with your interest our #1 priortiy.

Broker Home Tour. Twice a month our company tours our listings. We collect the feedback and provide it to you. Getting multiple real estate professional’s advice is extremely helpful.


© 2014 C3 Real Estate Solutions, LLC.

C3 Real Estate Solutions is a committed customer to the publicationHomes and Land of Northern Colorado.

Not only will your home appear in the publication placed at some of the most prominant locations around Northern Colorado, it will also be featured on www.HomesAndLand.com.

HomesAndLand.com puts over a million unique visitors in orbit around your online listings each month.

We also link your listings to over Internet partners whose combined traffic exceeds one

hundred million visitors.

More than percent of buyers use the Internet to search for a home*, and with

HomesAndLand.com, your success is sure to be out of this world. *

* NAR 2006 Profile of Home Buyers and Sellers. Websites subject to change. Posting criteria and frequency of updates may vary by website. These websites are owned and operated by third party companies and both C3 Real Esate and Homes & Land cannot guarantee that your listings will be displayed.

We hire professional Real Estate photographers to take pictures of the interior

and exterior of your home.

These pictures are used to create a Presentation Tour, Listing Video, and

Mobile Tour.

1

The Presentation Tour will bring your property to life! It contains large images that are featured with background music. The tour includes a Property Guide that opens over the images which gives prospective buyers all the information they need

to know.

2

We use QR Codes on our brochures which link to the mobile version of the Presentation Tour. Buyers can scan it with their smart phone and immediately view the tour

and property details.

5

Once the tour is complete, we publish the Professional Tour to all the leading

Real Estate websites to get your property MAXIMUM exposure. These websites

include Yahoo.com, Homes.com, Zillow.com, Trulia.com, and Realtor.com just to

name a few.

3

Now our system generates leads from the maximum exposure your home is getting. The Presentation and Mobile Tours allow prospective buyers to submit their information to us. This way we are ready and available any time a potential buyer wants to learn more about your property and/or

schedule a showing.

6

All leads we collect are organized in our database system so we can easily answer questions, communicate property information, notify them of any updates to your property and upcoming open houses. Our database of leads is constantly growing because we use the

same system on each listing.

Each week we receive a statistics report about our online marketing. It shows us how many hits the Presentation Tour, Listing Video and Mobile Tour receive each week and month. It also tells us where the traffic is coming from so we are able to determine which avenue is most

effective.

8

The pictures are put together and turned into a Listing Video. Homes get much better search engine traffic by uploading this video file to the internet.

4

The Listing Video is uploaded to YouTube.com,

Craigslist.com, and Realtor.com as an Enhanced Listing.


Exposure NAR members can’t do withoutRealtor.com®, the most engaging real estate site in the U.S.1, is global and now multilingual as well.. When the international site was launched, members had more opportunities for global business than ever before. The enhanced site features listings from numerous contries, and offers extensive translation and currency conversion features.If your MLS is currently on realtor.com®, members’ listings will automatically populate on realtor.com® International.

Realtor.com International Highlights:• All for-sale and rental U.S. listings on realtor.com are displayed on the international site in 11

languages to 45 countries on 5 continents.• Consumers are able to search listings in the following languages: English, Chinese, Dutch, French,

German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.• Visitors’ language, measurements, and currency preferences can be saved as a default to facilitate

future visits.• Visitors will have a choice to search by city name or map search, using a drill down feature to select

geographical region no longer will a visitor need to know the distinctions between Brooklyn and New York City to get the results he/she seeks.

Realtor.com® Fast Facts:• An average of 3 million homes for sale or rent on realtor.com®2

• Almost 90% of realtor.com® listings are updated every 15 minutes, with the rest updated no less than once per day

• Over 850 MLS content providers nationwide send the most accurate and up-to-date listing data available

• Over 1 million international consumers earch realtor.com® each month3

1.ComScore Media Metrix Key Measures Report January thru December, 20122.Internal reporting realtor.com®, 20133.Omniture Discover 2012Source: Realtor.com/international

INTERNATIONAL EXPOSUREYOU MAY NOT BE MULTILINGUAL, BUT YOUR LISTING IS!


Here are answers to a few frequently asked questions about the realtor.com® International website.

Does realtor.com® International display For Sale by Owner (FSBO) properities?

Just like the realtor.com® you are used to, no, FSBO properties are not allowed on the site. All properties must be represented by a real estate professional as the site promotes the use of a real estate agent for all transactions.

What does the realtor.com® International website look like?

The site resemebles the current realtor.com® site, and offers additional features such as translation and currency conversion to make it easier for consumers to find global properties. Go to www.realtor.com/international® to see for yourself.

How do I participate?

No need for any action on your part, just help spread the word! If your MLS is currently on realtor.com® members listings are included on the international site automatically.

What is the value of displaying listings on realtor.com®?

Realtor.com® is the world’s largest single source of homes for sale, listing more than 3 million properites in the U.S. and Canada. With more than 80% of consumers starting their real estate search online, realtor.com® provides real estate professionals and members of the National Association of REALTORS® partners with the largest audience of consumers actively engaged in buying or selling a home on the internet.Source: Realtor.com/international

INTERNATIONAL WEBSITEfrequently asked questions


REASONS HOMES ARE OVERPRICEDOver-improvementLack of need to sellLack of factual and accurate dataOriginal purchase price too highMinimal bargaining roomCorporate buyoutLow desire to moveForeclosurePurchasing in a higher priced area

FOR-SALE-BY-OWNER HEADACHESWindow-shoppersLookers stopping at all hours of day and nightMispricing homeInability to qualify buyersLetting strangers into the homeNegotiating with buyersMissed opportunities when away from homeBuyers want the commission savingsBuyers don’t like to deal directly with ownersKnowing everything that needs to be done

IMPORTANCE OF PROPER PRICINGFaster saleMore convenient exposure to more prospective buyersIncreased sales person responseBetter response from advertising and sign callsAttracts ‘cleaner’ financing and higher offersAvoiding being ‘shopworn’ means more money to sellers

THE COMMON PRICING OBJECTIONS FRE-QUENTLY HEARD FROM SELLER:“Another agent said it was worth more.”“Our home is nicer than those houses.”“People always offer less than asking price.”“We can always come down on our price.”“We have to get that much out of our home.”“My neighbor was able to get their price.”“Let’s try it at our price for a month or so.”“The buyers can always make an offer.”“We paid more than that for our home.”

HOME SELLING - PITFALLS TO AVOID


DANGERS OF OVERPRICING YOUR HOMEYou will lose the excitement that a new listing generates. Most activity on a listing comes within the first 30 days. An initial high price will discourage buyers.You will lose the most qualified prospective buyers! Buyers will not “just make an offer” because they probably will never see your property.Overpricing helps sell other, more competitively priced homes first. Your home may be used to demonstrate the good value of other properties. Your objective should be to enter the market in a position that will attract prospective buyers, not drive them away.Your home may become stale on the market. Prospective buyers may wonder why it has been on the market too long or if something is wrong with the property, even after you lower your price. You may even have to settle for less than market value. A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market.If you do get an offer, the contract may fall through because of appraisal problems. The lender may not be able to justify the price as it relates to loan value, considering it a high risk and refusing to lend the buyer mortgage funds.You lose a strong negotiating position when your home is on the market a long time, both financially and mentally! Prospective buyers will not rush to make an offer on overpriced properties and you may feel compelled to accept less when they finally do.The agent you list your home with cannot set the sales price of your home any more than your stock broker dictates the price of a stock sale. The selling price is simply a function of supply and demand. Never let an agent bid for your listing. Most unsold listings that expire on the market are due to poor pricing, subjecting the owners to the risks discussed above. Select your agent on their ability to negotiate, competency, and ability to reach the market. Above all, select someone you trust!

80 PERCENT OF BUYERS USE REALTORS® TO HELP THEM FIND A HOMERealtors® have buyers waiting. That’s right, we are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. They want to buy now.Most activity will take place in the first 3-4 weeks for a listing. The excitement of a new property on the market will create urgency for both buyers and agents to see it as quickly as possible. For that reason, in many instances, the home will receive its highest and best offers during this time.After that initial period, the only people to look at it will be new buyers that enter the marketplace. This could take weeks or even months.

THE ROLE OF A C3 REALTOR® IN PRICING YOUR HOMEThere is no “exact price” for real estateWe don’t tell you what your home is “worth”The market determines value...we, together, determine the priceWe bring the market...the market brings the priceWe will show you a range of prices for homes in this area


You determine the price based on factors you control:Marketing Time┃Exposure MethodsCondition┃Financing Alternatives Provided

THINGS THAT DON’T AFFECT VALUEYour original costThe cost to rebuild it todayYour investment in improvementsPersonal attachmentCertain types of improvements

IMPROVEMENTSImprovements to your property rarely bring a return on a dollar for dollar basis. You wouldn’t pay $10,000 for an automobile that someone bought for $10,000 a year ago. Enjoyment of the improvements is what you need to get. Some improvements add value to your home, but most don’t add value at all. For example, if you put a shade of carpet in, such as lime green, most buyers would not find this appealing, so therefore it does not add any value to your home. Enhancements to your home make your home more desirable and can generate a quicker offer, but they will not necessarily bring you more money.· If you had known at the time you were going to move, would you still have made the improvements?

· If the buyers had a choice, would they would remove the improvements and take the cash or leave the improvements and pay full price?

CRITERIA THAT DETERMINES THE VALUE OF YOUR HOMELocation┃Size┃Supply / Demand┃StyleAge / Condition┃Amenities┃Quality┃Financing

HOW BUYERS DETERMINE VALUEBuyers determine value by looking at similar properties: comparison shopping.

HOW SOON WILL YOUR HOME SELL?There are five things that determine how soon your home sells:Seller Motivation┃Price┃ProductCondition┃Timing┃PromotionThe first three, Seller Motivation, Price, and Product, are under your control. Timing is outside anyone’s control. Promotion is the responsibility of C3 Real Estate Solutions.

HOW CAN HOME INSPECTIONS BENEFIT YOU· By having your home inspected before you sell it, you

can save a lot of time in negotiation. The longer a house is on the market, the more likely prospective buyers are to suspect that something is wrong with the house.

· Remember back to all the times you have looked at properties during a home search. Chances are that whenever you came across a property that had been on the market for a while, the first thought that went through your mind was, “I wonder what is wrong? Why isn’t this property sold?” Don’t let that happen to you! Simply have the inspection done now, then make any necessary repairs to items found in the report before you go under contract. This allows the buyer to see the repairs have already been made. Ask me for a listing of home inspection companies.

HOME PROTECTION PLAN· You can provide the buyer up to one year’s coverage on

selected items including, but not limited to:· Central Heating System┃Central Air Conditioning

System┃Interior Plumbing┃Electrical System┃Major Appliances

· You may also have coverage on certain items while your property is listed for sale, even before you pay for the coverage.

· Homes with home warranty sell 60% faster and for a higher price than homes without a home warranty, according to a study by the National Home Warranty Association.

OUR STRATEGY IS “PERSONAL SERVICE ON ANINDIVIDUAL BASIS”· To handle the detail work such as inspections, title work,

earnest money, and appraisal.· To stay in touch with you so that you will know what is

going on and where we are in the marketing process.· To help maintain the property with the names of

competent contractors, especially if your property is vacant and you are out of town.

· To show you consideration because we know you are living in your home and it’s difficult to have it ready to show all the time.


Initial PhoneInterview

Listing Consultation

Pre-Marketing

Market Prep

Buyers Tour Home

Buyer Inspection

TitleNegotiation Inspection

Repairs

Buyer’sAppraisal

Buyer LoanApproval

Pack/Move

Clean

Buyer FinalWalkthrough

Closing Document Prep

ContractProcessing

Contract Acceptance

Negotiation

Offer Offer Rejected

Counter Offer

Hire Team

Tour HomeGather Detailed NotesShare Marketing Plan

Determine PricingEstimate Seller Costs

Educate on Selling ProcessReview Marketing Plan

Agencydiscussion

Home Walk-Through

Closing

SOLD!

START

OfferMade


WHETHER IT’S A NEW COAT OF PAINT IN YOUR KITCHEN OR SPRUCING UP YOUR

FRONT YARD, HERE IS A GUIDE TO GET YOUR HOME PICTURE PERFECT!

LIVING AREA

Pillows orderly on chairs and sofas

Television off

Pet related items removed

Magazines and books arranged neatly

BATHROOM

Towels hung up

Mirrors cleaned

Toilet seats down

Shower items removed (shampoos, soap)

Counter tops cleaned off (toiletries)

A PROFESSIONAL PHOTOGRAPHER, CONTRACTED BY C3 REAL ESTATE SOLUTIONS, WILL MAKE ARRANGEMENTS TO TAKE PICTURES OF YOUR HOME.

It’s a photographer’s job to make sure your home looks its very best. To assure the best photos are taken, we need your help. Use these lists to help get your home photo-ready.

Once the photos are taken, the photographers go back to the office and process the best photos of your home. These will be stored and placed on an online viewing gallery which can be accessible to you, if desired.

Helping us get your home photo-ready will greatly assist with the successful marketing of your home.


ALL AREASClean all rooms

Interior lights on and bulbs working

Ceiling fans on

Blinds and curtains open

Shelves de-cluttered

Electrical cords minimized from view

Mail and papers organized or removed from view

KITCHENHard surfaces cleaned

Remove towels, unless decorative

Sink cleaned out

Kitchen islands cleared off

Refrigerator cleared of all magnets and papers

Sponges and trash cans removed from view

BEDROOMSBeds made and pillows arranged neatly

Clothes put away

Closet doors closed

Dresser and night stand clutter minimized

Items under the bed not showing

OUTSIDECars, boats, bikes and other vehicles removed from driveway

Garage door closed

Patio furniture set up with cushions arranged neatly

Empty planters, shovels and hoses moved from sight

Lawn picked up

All interior/exterior lights on (night shots only)


STAGINGStaging is a key step in the preparation process for sellers in today’s market. When invited to walk along side sellers and their real estate professional, ANJO Designs offers personalized guidance in how to

prepare your specific property for the current market. Sellers can expect guidance to be based on current real estate market demands. ANJO provides support to C3 sellers with expertise on visual presentation of spaces, both interior and exterior. Sellers can expect ANJO to provide a personal touch of how to apply these guidelines which allows C3 sellers to feel confident about the presentation of their home. ANJO Designs takes pride in partnering with clients to identify a custom plan to prepare the home for the current market.

EXPECTATIONS OF STAGING FOR SELLERS* A personalized plan is created and a detailed list of property specific

goals is left with every seller* A follow up summary provided to your C3 Real Estate professional* Referrals for tried and trusted subcontractors as needed to prepare

your home for the market* Staging furniture and materials available for rent

INTERIOR DESIGN/ PROJECT MANAGEMENTANJO Designs offers professional interior design guidance and services in both residential and commercial applications. Expertise will be found in Interior Design and Construction Management that is backed with both education and experience. ANJO Designs adds tremendous value to clients pursing and implementing small and large design focused projects for their existing and/or new property.Interior Design: Assistance with basic updating, space planning, paint colors (interior and exterior), furniture, and décor. Construction/Project Management: Expertise in major/minor remodels, new construction, material selections and more! ANJO can be a resource to help clients create an expert team of licensed professionals.

POSSIBILITIES OF INTERIOR DESIGN SERVICES* Identify a unique design concept/style, allowing for a cohesive final outcome* Finish Materials- sourcing and selection* Find recommendations for trusted subcontractors and Licensed Architects, Engineers, General Contractors that partner

with ANJO on a regular basis.* With ANJO Designs you will find an advocate to allow the experience of your project to be more enjoyable and less

stressful. ANJO understands how to navigate the obstacles allowing the process to be one filled with confidence.

AMY LANERInterior Designer/OwnerIIDA AssociateNoCo City [email protected] phone

CONNIE SCHIMMELSDesigner & Staging Director

[email protected] phone


[email protected] 970.674.7280 coloradovirtualtours.com

Amanda Brooke Portillowww.ABPhotography.com

[email protected] phone

Our unique high-quality professional photographers will entice potential buyers with one-of-a-kind photography to sell your home quicker with proven results.


For Sellers:1. Complimentary inspection.

2. Up to 9 months of coverage during listing period.

3. 8 out of 10 buyers would prefer to buy a home with a warranty than one without.

4. Better negotiating position during inspection/objection period.

For Buyers: 1. Peace of mind.

2. 14 months of coverage.

3. Cash-shyness is not as bothersome after closing.

4. Newly relocated homeowners don’t have to worry about finding the best contractors.

Advantages of using Blue Ribbon Home Warranty: 1. Locally owned and operated, only in the state of Colorado

2. Lower price with more coverage

3. Member of all BBBs in Colorado, with an A+ rating

4. Been in business since 1985

5. Local representation

6. Customer Service, Customer Service, Customer Service!

DESIREE LANDTAccount ExecutiveBlue Ribbon Home WarrantyColorado’s #1 Home Warranty Company Since 1985!303-842-9891 phone


FLOORPLAN

Borrower: File No.:Property Address: Case No.:City: State: Zip:Lender: John Simmons / Dave Trujillo

80528COFort Collins6620 Majestic Dr.

b0410majasticM

Sketch by Apex IV™

(c)

(c)

(c)(c)

(tile)

(wood)(wood)

(wood)

BedroomBedroom

Cov. Porch

Dining

Family Rm

First Level SF: 1847

Garage SF: 827

Kitchen

Laundry

Living Rm

Master

Nook

Second Level SF: 1706

Wood Deck

Patio

15.5x13.517x13.523.5x15.5

8x8

16x13.516x14

24.5x15.5 13.5x11.5

(c)

(c)

(c)(c)

(c)

(c)

(c)

BedroomBedroom

Bedroom

Bedroom

Utility

Rec Rm

Game RmStorageOffice/

Unfinished

Basement SF: 1791

14.5x12.5

13x11.5

11.5x10

12x1115x12.5

26x15.5

14x13.5

Total SF: 5344Total Finished SF: 5190Finished w/o Bsmt SF: 3553Basement SF: 1791Basement Finished: 90%

*Scope of work is defined and included with this sketch

Appraisal Dimensions, LLCwww.appraisaldimensions.com

Cathy Miles, Cert. Residential AppraiserBilly Miles, Registered Appraiser

4-21-2010

Benefits of Creating a Certified Floor Plan of Your Home:1. Marketing

Visual aid for buyersBrochures/flyersPicture in MLSAttach to the square footage disclosure and put in MLSSend to out of town buyersHelps both Buyers and Brokers remember your listingFurniture placementBuyers like to send to family and friends

2. Allows for Better PricingIt is best to know exactly how much or how little square footage you have to sell.Better to find out now than after it is under contract.Builder plans may not be accurate if it wasn’t built to spec.Builder plans may not be accurate if changes were made.County records are inaccurate many times.

3. Reduce Buyer/Seller DiscrepancyIf an appraisal is done after it goes under contract the square footage will be calculated. If you find out at this point in time that you have advertised too much or too little square footage someone is going to be unhappy and may try to cancel the contract

4. Reduce Your LiabilityAttach to your square footage disclosure and put with the documents in MLS

Appraisal Dimensions, LLCwww.appraisaldimensions.com

HELPFUL NUMBERS

Atmos Energy1-888-442-1313www.atmosenergy.com

AT&T Broadband (Windsor cable)970-351-06693737 W. 10thGreeley, CO 80634www.att.com

Boxelder Sanitation (Sewer)970-498-0604P.O. Box 15183201 E. Mulberry, Unit QFort Collins, CO 80524www.boxeldersanitation.com

Central Weld County Water District970-352-12842235 2nd AvenueGreeley, CO 80631www.cwcwd.com

Century Link (Telephone)800-350-9720www.centurylink.com

Chamber of Commerce-Fort Collins970-482-3746225 S MeldrumFort Collins, CO 80521www.fortcollinschamber.com

Chamber of Commerce-Loveland970-667-63115400 Stone Creek CircleLoveland, CO 80538www.loveland.org

City of Evans (Water)970-339-5344 110037th StreetEvans, CO 80620www.cityofevans.org

City of Fort Collins (Water, Sewer, Electric) 970-212-2900300 Laporte AvenueFort Collins, CO 80521www.fcgov.com

City of Greeley (Water, Sewer, Storm)970-350-97291000 10th StreetGreeley, CO 80634www.greeleygov.com

City of Loveland (Water, Sewer, Electric, Trash)970-962-2111; 970-962-2000503 N Lincoln AvenueLoveland, CO 80537www.ci.loveland.co.us

City of Milliken (Cable)800-480-7020www.millikenco.gov

City of Milliken (Water, sewer)970-587-4331www.millikenco.gov/waterwastewater-department

City of Platteville970-785-2245www.plattevillegov.org

Colorado State Patrol970-484-4037www.csp.state.co.us

COLT (City of Loveland Transit)970-962-2700www.cityofloveland.org

Comcast Cable888-824-40101201 University Avenue Fort Collins, CO 80521www.comcast.com

Denver Post303-832-3232www.denverpost.com

East Larimer County Water District (ELCO) (Water) 970-493-2044232 S. Link LaneFort Collins, CO 80522www.elcowater.org

FLEXwww.flexnoco.com

Fort Collins Coloradoan (Newspaper)970-224-7777www.coloradoan.com

Fort Collins/Loveland Water District (Water) 970-226-31045150 Snead Drive Fort Collins, CO 80525www.fclwd.com

Greeley Schools970-348-60001025 Ninth AvenueGreeley, CO 80631www.greeleyschools.org

Humane Society-Larimer(Animal Control) 970-226-3647www.larimerhumane.org

Humane Society-Weld(Animal Control)970-506-95501620 42nd Street Evans, CO 80620www.weldcountyhumane.org

Larimer Sheriff (Information)970-498-5100www.co.larimer.co.us/sheriff

Little Thompson Water District (Water)970-532-2096835 E. HWY 56Berthoud, CO 80513www.ltwd.org

Loveland Daily Reporter Herald (Newspaper)970-669-5050www.lovelandfyi.com

Loveland Parks & Recreation970-962-2386www.ci.loveland.co.us

Loveland Police (Non-Emergency)970-667-2151www.ci.loveland.co.us

HELPFUL NUMBERS

Loveland Public Library970-962-2665www.ci.loveland.co.us

McKee Medical Center (Hospital)970-669-4640www.bannerhealth.com

North Weld County Water District (Water)970-356-3020www.nwcwd.org

N. CO Water Conservancy District (Water)970-523-7700220 Water AvenueBerthoud, CO 80513www.ncwcd.org

Poudre School District970-483-74202407 LaPorte AvenueFort Collins, CO 80521www.psd.k12.co.us

Poudre Valley Rural Electric (REA) (Electric)970-226-1234PO Box 277550Fort Collins, CO 80527www.pvrea.com

Qwest (Phone)800-244-1111www.quest.com

Rocky Mountain News970-667-3416www.rockymountainnews.com

Seeking Sitters970-443-5444www.SeekingSitters.com

Shamrock Taxi970-667-6767

Source Gas (Gas)800-563-0012www.sourcegas.com

South Fort Collins Sanitation District (Sewer)970-226-24842560 E County Road 32Fort Collins, CO 80528www.fclwd.com

Super Shuttle970-482-0505www.supershuttle.com

Thompson School District970-669-3940www.thompson.k12.co.us

Town of Berthoud (Water)970-532-2643www.berthoud.org

Town of Eaton (Water, Sewer)970-454-3338223 1st StreetEaton, CO 80615www.eatonco.org

Town of Estes Park (Water, Electric)970-586-5331170 McGregor Ave Estes Park, CO 80517www.estesnet.com

Town of Johnstown(Water, Sewer, Trash)970-587-4664101 CharlotteJohnstown, CO 80534www.townofjohnstown.com

Town of Pierce(Water, Sewer, Drainage, Trash)970-834-2851240 E. MaiNPierce, CO 80650

Town of Severance (Water)970-686-1218www.townofseverance.org

Town of Wellington (Water)970-568-3381www.townofwellington.com

Town of Windsor (Sewer, Water)970-686-7476301 Walnut StreetWindsor, CO 80550www.ci.windsor.co.us

Transfort (Bus System)970-221-6620250 N MasonFort Collins, CO, 80524www.fcgov.com/transfort

US Post Office-Fort Collins970-225-4100 - 301 E Boardwalk800-275-8777 - 301 S Howes Street970-282-8003 - 2601 S Lemay Avenue970-225-0733 - 1119 W Drake Roadwww.usps.com

US Post Office-Loveland970-663-3010446 East 29th StreetLoveland, CO 80538www.usps.com

Weld RE-4 School District (Windsor)970-686-80001020 Main StreetWindsor, CO 80550www.weldre4.k12.co.us

West Fort Collins Water (Water)970-484-4881PO Box 426Laporte, CO 8053

Xcel Energy (Gas, Electric)800-895-4999www.xcelenergy.com


Thank you for allowing us the opportunity to serve you.

Because of our work ethic, past clients, friends, and family, we have earned numerous individual recognitions such as Rookie of the Year,

Best in the Business, Best in the Nation, Top Producer, Platinum Service, and many more.

Together, we offer world-class service with unparalleled results in residential, commercial and property management!

Information is deemed reliable, but not guaranteed.© 2015 C3 Real Estate Solutions, LLC.

2720 Council Tree Avenue, Ste 178Fort Collins, CO 80525

7251 W 20th Street, Unit D-2Greeley, CO 80634

209 E 4th StreetLoveland, CO 80537

200 S College Avenue, Ste 160Fort Collins, CO 80524

1399 Water Valley Pkwy, Ste 300Windsor, CO 80550

Experience the Difference

We are your Colorado Experts with 5 Prime Locations and Over 700 Years Combined Experience to Serve You!

Documents

Seller's Resource Guide