SELLING AND NEGOTIATION SKILL

SUBJECT TEACHER : MS. RAJASHREE SHREEVASTAV.

PRESENTED BY : AJIT MANGRULKAR.

IS SELLING A BRAND OR

SELLING A PRODUCT IS EASIER ?

BRAND

The American Marketing Association defines a brand as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name."

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

THE OBJECTIVES THAT A GOOD BRAND WILL ACHIEVE INCLUDE:

Delivers the message clearly Confirms your credibility Connects your target prospects

emotionally Motivates the buyer Concretes User Loyalty

ADVANTAGES OF BRAND

Brands provide multiple sensory stimuli to enhance customer recognition.

Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal.

ADVANTAGES OF BRAND

Well-developed and promoted brands make product positioning efforts more effective.

Firms that establish a successful brand can extend the brand by adding new products under the same “family” brand.

ADVANTAGES OF BRAND

Strong brands can lead to financial advantages through the concept of Brand Equity in which the brand itself becomes valuable.

PRODUCT

A product is merchandise, the commodities offered for sale, an artifact that has been created by someone or some process and a consequence of someone’s efforts of a particular set of circumstances.

In marketing, it defines as a product of anything that can be offered to a market that might satisfy a want or need.

DEFINITION

ADVANTAGES OF PRODUCTS

Each product delivers the right value in stiffness, surface finish & opacity to ensure optimum  printability for converters and high runability on end-users packing lines . 

ADVANTAGES OF PRODUCT

Careo offers a flexible and  tailor made service, based on cooperation at each step of the supply chain. This is well known and appreciated in our markets.

ADVANTAGES OF PRODUCT

The product performance and the personalised service are also sustained by environmental & innovative benefits, which have always been a  key strategy of  the mother companies,  Cascades and Reno De Medici.

SELLING OF BRAND

Brands go through two stages: pre-release and post-release.

A brand enters the “post release” phase, once customers have received a real product. 

In the pre-release phase, it’s possible, through advertising and public relations.

SELLING OF PRODUCT

FIVE SUCCESS FACTORS FOR SELLING A PRODUCT Collaboration.

Early Wins. Qualitative Criteria.

Customization. Teamwork.

THANK YOU