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Semiotics and Television Ellen Seiter

Semiotics and Television Ellen Seiter. Semiotics semiotics sign image

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Page 1: Semiotics and Television Ellen Seiter. Semiotics semiotics sign image

Semiotics and TelevisionEllen Seiter

Page 2: Semiotics and Television Ellen Seiter. Semiotics semiotics sign image

Semiotics

semiotics

sign

image

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De Saussure: Signs become defined by their differences with other signs in a system.

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Betty CrockerExample of both icon and symbol: 1936 to present

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House With SmokeExample of indexical sign

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Barthes

Denotation

Connotation

(Connotation obscuring Denotation)

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Matthias Grunewald, Crucifixion, 1512-1515

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Barthes

Denotation

Connotation

(Connotation obscuring Denotation)

Destablization of a Sign

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Barthes

Denotation

Connotation

(Connotation obscuring Denotation)

Some More TermsIconographicIconographyIconoclast

CodesDecode

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Iconography:Jan van Eyck, Giovanni Arnolfini and His Bride, 1434.

Shoes: Commandment to Mosesto take off shoes when on sacred soil

Dog: Symbolized marital faithfulness

Candle: Christ’s presence between couple

Mirror: Eye of God

Belly: Symbolizing fertility, and was the trend

Fruit: Connected with Virgin Mary

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More Kinds of SignsMetaphorMetonymy

Synecdoche

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Example of Metonymy

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Example of Synecdoche

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Paradigmatic/syntagmatic

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Critical TheoryExamples

Freudian (Psychoanalysis)JungianFeministEnthicMarxist

Semiotics

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Freud: Id, Ego, Super Ego

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Freud: Sublimation

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Freud: “Penis Envy”

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Freud: Fear of Castration

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