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FOR IMMEDIATE RELEASE Media Contact: Nov. 21, 2012 Tony Astran Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 E-mail: [email protected] SENECA NIAGARA CASINO SUPPORTS NIAGARA HOLIDAY LIGHTS NIAGARA FALLS, N.Y. – Seneca Niagara Casino & Hotel will join Niagara Falls USA organizations in brightening the holiday season for the remainder of 2012. As a key supporter of the new Niagara Holiday Lights initiative, the casino donated $15,000 towards white LED bulbs that will illuminate 96 trees and dozens of holiday-themed light displays along Old Falls Street in downtown Niagara Falls. Niagara Holiday Lights begins Friday, Nov. 23, at 6 p.m. with a ceremony and arrival of Santa Claus in a fire truck outside The Conference & Event Center Niagara Falls. Other key supporters of Niagara Holiday Lights include the City of Niagara Falls, United Way of Greater Niagara, Global Spectrum and Niagara Falls Culinary Institute. In addition to the LED bulbs, Seneca Niagara Casino’s iconic hotel tower will begin featuring animated cascading snowflakes from Nov. 23 through Dec. 31, as well as a Niagara Holiday Lightsthemed message during weekend nights on the newly-installed HD jumbo billboard atop the building. The casino also will provide outdoor holiday lights and décor along 4 th Street and the pedestrian bridge at 3 rd Street on its property in the coming days. During the holiday season, Seneca Niagara Casino & Hotel will be home to a festive array of entertainment for all ages, including: 1960’s rock band The Grass Roots on Nov. 24 at 8 p.m. at the Bear’s Den Showroom (tickets start at $35) - more -

Seneca Niagara Casino Supports Niagara Holiday Lights

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Seneca Niagara Casino & Hotel will join Niagara Falls USA organizations in brightening the holiday season for the remainder of 2012. As a key supporter of the new Niagara Holiday Lights initiative, the casino donated $15,000 towards white LED bulbs that will illuminate 96 trees and dozens of holiday-themed light displays along Old Falls Street in downtown Niagara Falls.

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FOR IMMEDIATE RELEASE Media Contact: Nov. 21, 2012 Tony Astran Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 E-mail: [email protected]

SENECA NIAGARA CASINO SUPPORTS

NIAGARA HOLIDAY LIGHTS

NIAGARA FALLS, N.Y. – Seneca Niagara Casino & Hotel will join Niagara Falls USA

organizations in brightening the holiday season for the remainder of 2012. As a key

supporter of the new Niagara Holiday Lights initiative, the casino donated $15,000 towards

white LED bulbs that will illuminate 96 trees and dozens of holiday-themed light displays

along Old Falls Street in downtown Niagara Falls.

Niagara Holiday Lights begins Friday, Nov. 23, at 6 p.m. with a ceremony and arrival of

Santa Claus in a fire truck outside The Conference & Event Center Niagara Falls. Other key

supporters of Niagara Holiday Lights include the City of Niagara Falls, United Way of Greater

Niagara, Global Spectrum and Niagara Falls Culinary Institute.

In addition to the LED bulbs, Seneca Niagara Casino’s iconic hotel tower will begin featuring

animated cascading snowflakes from Nov. 23 through Dec. 31, as well as a Niagara Holiday

Lights–themed message during weekend nights on the newly-installed HD jumbo billboard

atop the building. The casino also will provide outdoor holiday lights and décor along 4th

Street and the pedestrian bridge at 3rd Street on its property in the coming days.

During the holiday season, Seneca Niagara Casino & Hotel will be home to a festive array of

entertainment for all ages, including:

1960’s rock band The Grass Roots on Nov. 24 at 8 p.m. at the Bear’s Den

Showroom (tickets start at $35)

- more -

2-2-2 Seneca Niagara Casino Supports Niagara Holiday Lights

A free public book-signing with New York Times best-selling author Nicholas

Sparks on Dec. 1 from 2 to 3:30 p.m. in the hotel lobby

A lecture and conversation with New York Times best-selling author Nicholas

Sparks on Dec. 1 at 5 p.m. at the Bear’s Den Showroom (tickets start at $40)

A series of seven Christmas concerts with Wayne Newton from Dec. 5 through 9 at

Seneca Niagara Events Center – matinee shows on Dec. 5, 6, 8 and 9 at 1:30 p.m.;

evening shows from Dec. 6 through 8 at 7 p.m. (all tickets start at $20)

A Vietnamese Dance Show on Dec. 22 at 8 p.m. at Seneca Niagara Events Center

(call the Seneca Casinos’ Asian Marketing Department at 716-501-2688 for tickets)

A sold-out performance by iconic funk band Earth, Wind and Fire on Dec. 29 at 8

p.m. at Seneca Niagara Events Center

An evening with Canadian rock guitarist David Wilcox on Dec. 30 at 8 p.m. at the

Bear’s Den Showroom (tickets start at $50)

Two special New Year’s Eve performances by Chuck Negron – formerly of Three

Dog Night on Dec. 31 at 8 p.m. and 11 p.m. at the Bear’s Den Showroom (tickets

start at $55)

Tickets for all shows are available at Seneca Casino box offices, Ticketmaster.com, all

Ticketmaster locations, or by phone at 800-745-3000.

About Seneca Niagara Casino & Hotel

Seneca Niagara Casino & Hotel is located just minutes from the world-famous Niagara Falls

in Western New York, near the Canadian border. The property is open 24 hours a day,

seven days a week and 365 days a year. Guests can enjoy 147,000 square feet of gaming

space with 4,000 slot machines and 100 table games, 10 restaurants, live entertainment

and a AAA Four Diamond Award-winning, 26-story hotel with 604 recently-renovated deluxe

rooms, a spa and salon, fitness center and indoor pool. Please visit

www.SenecaCasinos.com for more information.

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