SEO Basics - Tips For Small Business Owners · One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article,

SEOBasics-TipsForSmallBusinessOwners

by SMARTT North East

SEO Basics - Tips For Small Business Owners

2 SEO Basics - Tips For Small Business Owners https://smartt.me.uk

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Allrightsreserved.Nopartofthisbookmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,withoutthepriorwrittenpermissionoftheauthor/publisher,exceptinthecaseofbriefquotationsforthepurposeofwritingcriticalarticlesorreviews. Notice of Liability Theauthorandpublisherhavemadeeveryefforttoensuretheaccuracyoftheinformationherein.However,theinformationcontainedinthisbookispresentedwithoutwarranty,eitherexpressorimplied. Trademark Notice Ratherthanindicatingeveryoccurrenceofatrademarkednameassuch,thisbookusesthenamesonlyinaneditorialfashionandtothebenefitofthetrademarkownerwithnointentionofinfringementofthetrademark. Copyright Information ©2020SMARTTNorthEasthttps://smartt.me.uk



Table of Contents

Introduction................................................................................................ Page4

WhatIsSearchEngineOptimization?........…………….…………… Page5

SEOTerminology-5TermsYouShouldKnow………..…..……. Page7

Don'tMostWebDesignersKnowSEO?………………………………Page9

KeywordSelectionForSearchEngineOptimization……....…. Page11

WebsiteFactorsThatAffectSEO…………………………..……....…. Page15

TheImportanceOfBuildingQualityBacklinks……………....…. Page19

SEOTipsForSmallBusinessOwners…………….……………....…. Page21

Conclusion……………………………………………………………….……… Page23

AboutTheAuthor…………………………………………………….…….…Page24



Introduction Whetheryou'vecreatedawebsitealreadyorareplanningtocreateoneinthenearfuture,youknowthat'sonlyhalfthebattle.Theotherhalfisgettingyourwebsitefoundinthesearchenginesinhopesofattractingthoseinterestedinthetypeofproductsorservicesyouoffer.Althoughthereareavarietyofwaystogetyourwebsitefound,thisreportfocusesonSearchEngineOptimization(SEO).ThrougheffectiveSEOtactics,youcanimproveyoursearchenginerankingsforimportantterms,gainmoretrafficanddomorebusiness.AsI'mroutinelyaskedtogiveSEOadvice/tips,Idecidedtoputmythoughtstopaper.Theresultingarticleshavebeencompiledtocreatethisreport.Becauseofthis,youmayseesome"overlap"intheinformationpresented.BeforeIdiveintotheSEOtips,I'llgiveyoumydefinitionofbothSEOandSEM.I'llalsocoversomeofthemostcommonSEOtermsandgiveyouexplanationsinplainEnglish.Thisknowledgewillhelpsetthestageforeverythingthatfollows.ToimprovingyourSEO,

SMARTT North East



What Is Search Engine Optimization? SearchEngineOptimization

(ScreenshotofGoogle.comforthekeywordphrase,"denverautorepair."A-Thetopthreeadsintheshadedareaarepaidads.TheyhavebeencreatedthroughGoogle'sAdwordsprogramandarePay-Per-Click(PPC)ads.B-AsIconducteda"localsearch,"GoogleisshowingmeaGoogleMaprelevanttomysearch.Thereddrops,lettered"A-G,"representthebusinessesthathaveclaimedtheirGooglePlaceslistings.C-TheseadsarealsopaidadscreatedthroughAdwords.D-Thisisan"organic"listingthatcanbemanipulatedthroughSEO.Youcanseethatthisbusinesshascreated/claimedtheirGooglePlaceslistingasthe"A"teardropappearsintheirlisting.E-Thesetwolistingsarestandard"organic"listings…thekindmostarefamiliarwith)Searchengineoptimization,akaSEO,isthetermthatreferstothethingsyoucandotoimproveyourwebsite'svisibilityinthesearchengines.Searchengineoptimizationtechniquesfocusonincreasingtheorganic,ornatural,trafficthatyoureceivebasedonyourrankingwithinthesearchengines.



Thegoalofsearchengineoptimizationistoensureyourwebsiteappealstosearchenginecrawlers,orbots.Thesearchengineswilltakenoteofyoursiteanditscontent,categorizingitinawaythatwillallowittoshowupintheSERPs(searchengineresultspages)whencertainkeywordsaretyped.Searchengineoptimizationisachievedthroughawidevarietyofmethods.ManywebmastersorSEOprofessionalswillfocusonproperkeywordresearch,clarityinthesetupofyourwebsite'sheaders,tags,filenamesanddescriptions,externalbacklinking,internalcrosslinking,andqualitycontentcreation.Whileeachsearchengineusesitsownalgorithmfordeterminingtherankingofeverypagethatisindexed,itispossibletoincreaseyourrankingsbymakingyoursiteinformativeandvisibleviabothon-pageandoff-pagetechniques.Sitesthataredesignedwithease-of-useandqualityinformationinmindtendtodobetterthanthosebuiltsloppilyandwithoutasolidplan.SearchEngineMarketingSearchenginemarketing,orSEM,issimilartosearchengineoptimizationbutfocuseslessonnaturalrankingsandmoreontheactualpromotionofawebsite.SEMtechniquesgenerallyincludenaturalSEObutalmostalwaysbranchesouttoincludecontextualorpaidsearchadvertising.Paidsearchadvertisingmodelsbecamemoreprominentinthelate1990's,afterthesearchenginesthemselvesbecamemorepopular.SEMfocusesmoreonbusiness-orientedwebsitesandtheiroverallonlinemarketingstrategies.Becausemanyofthepaidadvertisementsappearatthetopofthesearchengines,theFTCin2002respondedtocomplaintsbyclarifyingthatpaidadvertisementsandwebsitelistingsmustbeclearlydenotedsothatconsumersdonotconfusethemwithwebsitesthathaveobtainedhighrankingsnaturally.Itreallydoesn'tmatterwhattypeofwebsiteyouhave,whetherit'spersonalorgearedtowardsyourbusiness.Incorporatingsearchengineoptimizationtechniquesintothecreationandongoingupkeepofyoursitewillensureyoureceivehigherlevelsoftrafficand,ultimately,greatersuccess.



SEO Terminology - 5 Terms You Should Know OneofthereasonsSearchEngineOptimizationseemssocomplexisthatittherearesomanyforeigntermsused.Inthisshortarticle,I'lllistsomeofthemostcommontermsandwilltrymybesttogiveyou"geekfree"definitions.1. SEOSEOstandsfor"SearchEngineOptimization."ThisisasetoftechniquesandprocessesusedbyaSEOSpecialisttoimproveyourwebsite'srankingsinthesearchenginesforaparticularsetofkeywords,orkeywordphrases.Ofcourse,therealgoalistoincreasetargetedwebsitetrafficinhopesofgeneratingnewbusiness.It'sjustthatthisisachievedthroughbettersearchenginerankings.Studieshaveproventhatthetop1-4listingsgetfarmoretrafficthantheothersfoundonthepage.2. SEMSEMstandsfor"SearchEngineMarketing."DefiningSEMisabittrickyasmanyauthoritieshavevaryingideasastowhatthetermmeans.However,asageneralrule,SEMSpecialistsusethreedistinctpracticestopromotetheirclients'websites:

• TraditionalSEOtechniquesincludingbothon-pageandoff-pagesearchengineoptimizationstrategies.

• Buyingpaidadsfromthesearchenginesthatofferthistypeofservice...primarilyGoogle,YahooandBing.

• Buyingpaid"inclusions"fromthesearchengines.Thisispayingasearchenginecompanyforaguaranteethatthewebsitewillbeincludedinthesearch.

3. SERPsSERPsstandsfor"SearchEngineResultsPages."Basically,it'sthepagethatisreturnedtoyouwheneveryouuseasearchengine.



ThegoalofSEOistoimproveyourwebpage'srankingamongsttheother"organic"listingsintheSERPs.4. KeywordPhraseAkeywordphraseisanysetofwordsthatissearcheduponbyinternet"surfers."ItisthegoaloftheSEOConsultanttodeterminewhichkeywordphrasesaremostrelevanttoyourwebsite/businessandarelikelytobringyoutargetedwebsitetraffic.Thesekeywordphrasesarethenusedintheoptimizationprocesswiththeintentofgettingyourwebpage'sstrongrankingsforthechosenterms(akakeywordphrases).5. BacklinksDefiningbacklinksisachallengeonlybecausethereareavarietyofothertermsthatmeanbasicallythesamething.Youmayalsohearthemreferredtoastextlinks,anchortextlinks,hypertextlinks,one-waylinksorcontextuallinks.Abacklinkoccurswheneveranothersitelinkstoyours.Thelinkcouldcomefromanimageorbannertypegraphicoritcouldbealinkedpieceoftext.ForSEOpurposes,thetextlinksareofprimaryimportancewiththegoalbeingtogetlinksthatincludethekeywordphrasesyouareoptimizingfor.WhiletherearehundredsofotherSEOtermstolearn,thesewillgiveyouagoodframeworktobuildupon.WhetheryouarelearningmoresoyoucanimproveyourownsiteorjustwanttobeabletocommunicatebetterwithyourSEOSpecialist,Iencourageyoutokeepstudying.



Don't Most Web Designers Know SEO? Theworldofwebdesigniscomplexandfraughtwithmisinformation.ChiefamongthemisthebeliefthatmostwebdesignershaveasolidunderstandingofSearchEngineOptimization(akaSEO).Intruth,theexactoppositeistrue.MostwebdesignersknowverylittleaboutSEOandthisincludesthosewithcollegedegreesinWebsiteDesign.AfriendofminereceivedaBachelor'sDegreeinWebDesignfromareputableUniversity.WhenIaskedherwhatshewastaughtconcerningSEOshereplied..."Notmuch."Theygavehertheirdefinitionandspentalittletimeexplainingthebasicconcepts.However,theyweren'tactuallytrainedintheartandsciencewecallSEO.Theyweretoldthatworkshouldbeperformedbyanindividual/companythatspecializedinSearchEngineOptimization.Iagreewiththisaswebdesignersare"artsy"bynatureandnotbestsuitedtothingsthatarehighlytechnical.That'snottosaythattherearen'tsomewhoaregoodatboth,justthatit'sprobablytheexceptionratherthantherule.Therealproblemisthatmostclientsknowlittleaboutthewebdesignprocessandmistakenlybelievethattheirwebdesignerhasoptimizedtheirsiteforthesearchengines.Asmanywebdesignersforgettodiscussthetopicwiththeirclients,thesiteisputlivewithoutbeingoptimized.Toimproveyourchancesofgettingabeautifulwebsitethatiswell-optimizedforthesearchengines,it'simportantyouunderstandthesethreefactors:WebDesignInthisphase,yourwebdesignerwillworkwithyoutocreateanicelookingwebsiteaccordingtoyourprojectspecifications.Thispartisprimarilygraphicinnaturebutitdoesformthefoundationoftheentireproject.



WebsiteCodingAfterthewebsitegraphicsarefinished,thedesignwillbecodedsuchthatitcanbeunderstoodanddisplayedbybrowserslikeFirefox,InternetExplorer,etc.SomewebdesignerswilluseaprogramlikeAdobe'sDreamweavertocodethedesignwhileotherswillhireawebcodertodotheprocessmanually.Asageneralrule,designsthatare"handcoded"byacodespecialistaremorelikelytofollowthestandardssetbytheWorldwideWebConsortium(akaW3C).Theyarealsomorelikelytobe"lighter"intheirdesign,whichisbeneficialtoSEO.SearchEngineOptimizationAfterthesitehasbeendesignedandcoded,theworkcanbegintooptimizethewebsiteforthesearchengines.ThisisbestperformedbyaSEOSpecialist.TheSEOSpecialist'sjobistoworkcloselywiththeclientinanefforttounderstandtheirbusinessandwhatoutcome(s)theyarelookingtoproduce.Withthisinformation,thewillbegintheprocessofkeywordselectionandsetaboutoptimizingeachpageofthesite.Inadditiontotheworkperformedtothesiteitself,theSEOSpecialistwillperformavarietyof"offpage"tasks.Thesetasksmayincludelinkbuilding,socialbookmarking,thecreationofcitationsaswellasmanyothers.Asyoucansee,successfulwebdesignisarathercomplextopicandfrequentlyrequirestheworkofseveralspecialists.Armedwiththisinformation,you'llknowwhatquestionstoasktoensureyourprojectiscompletedtoyoursatisfaction.Afterall,abeautifulwebsitethatreceiveslittlevisitorswon'thelpyouachievemuchinthewayofnewbusiness.



Keyword Selection For Search Engine Optimization SearchEngineOptimizationreallyisn'trocketsciencebutthereisalottoknowandconsiderwhenoptimizingone'swebsite.Attheforefrontistheunderstandingofkeywords/keywordphrasesandwhataffecttheyhaveonyourabilitytogettargetedwebsitetraffic.Whatisakeyword/keywordphraseanyway?It'stheword,orwords,thatinternetusersaretypinginwhentheyconductaninternetsearch.Fortunatelyforus,thereareavarietyoftoolsthatkeeptrackofthisincrediblyvaluabledata.Withthatunderstood,herearesometipstohelpyouchoosetherightkeywordsforyourwebsite...keywordsthatwilldrawthespecifictypeofvisitorsyouarelookingfor.KeywordtoolsThereareavarietyofkeywordtools,bothfreeandpaid.UnlessyouareanSEOprofessional,you'llprobablywanttousethefreetoolprovidedbyGoogle.Tofindit,simplyconductasearchonGooglefortheterm(akakeywordphrase),"GoogleKeywordTool."AsGooglehasdoneitsjobtooptimizeforthiskeywordphrase,you'llfindittobethefirst"organic"listingonpageoneoftheresults.SearchVolumeSearchvolumeisanindicatorthattellsyouhowmanytimesaparticularkeywordphraseissearchedupon.Thedatais"searchenginespecific"soyouwillfindthatthenumbersdifferdependingonwhichsearchengine'sdatayouarelookingat.



It'simportanttonotethatGooglenowtracks"local"and"global"searchvolumeseparatelyandcaneventellyouhowfrequentlysomeoneissearchingthetermwithamobiledevice.MostSEOConsultantsdisagreeastotheaccuracyofthedatasoyoushouldconsiderthedatatobemore"comparative"thanaccurate.Forexample,if"keywordphrase#1"issaidtoget3,000searchespermonthand"keywordphrase#2"issaidtoget500,it'ssafetosaythatkeywordphrase#1ismoresearchedupon.CompetitionIt'svitaltorememberthatmostsearchenginesonlyshowten"organic"listingsonanypageoftheSERPs(SearchEngineResultsPages).Becauseofthis,youarecompetingwiththewebsites/webpagesthatarealreadyrankedforthekeywordphrase(s)youhavechosen.Inordertogetyourwebpagelistedon"pageone"foraparticularkeywordphrase,youaregoingtohavetooutperformoneofyourcompetitors.Therearemanyfactorstoconsiderwhengaugingcompetitionbutthemainonesinclude:

• On-pageOptimization-Inotherwords,howwellhavetheyoptimizedtheirpagearoundthekeywordphrase(s)theyarerankingfor.

• Ageofthedomain-Generallyspeaking,theolderthedomain,thebetter.

• Domainextension-AlthoughyoucanimprovetheSEOofanywebsite,thosewitha.com,.org,.net,.edu,.govoracountryspecificdomaintendtorankbetterthanthosewithotherextensions.

• Inboundlinks-Theamountoflinksthepagehasfromotherwebsitesaswellasthosecomingfromotherpagesofthesiteitself.



IntentBeforefinalizingyourkeywordlist,it'sbesttoseeifyoucangetintothemindofthepersonconductingthesearch.Whileyourkeywordresearchwilltellyouwhatkeywordphrasesarebeingsearchedupon,doyoureallyknowwhattheyarelookingfor?Here'sareal-worldexample:Let'ssayIwroteabookonemergencyfirstaidandCPRandamlookingforkeywordphrasestopromotemybook.DuringmykeywordresearchIfindthatthekeywordphrase,"howtosavealife,"issearchedmorethan40,000timespermonth.Igetexcitedbecausethisphraseseemsperfectforpromotingmynewbook.Butisit?

Idigalittledeeperandfindthatthisphrasewillbemeaninglessforme.Why?It'sbecausetheaveragesearcherisn'tlookingtoactuallysavealife,they'relookingforinformation(lyrics,themusicitself)forthesong,"HowToSaveALife"byTheFray!



Thesearchvolumeisgreat,buttheintentionalityofthesearchisdifferentthanwhatitappearsonthesurface.KeywordresearchisparamounttoSearchEngineOptimizationandtheabilitytoincreasetargetedwebsitetraffic.It'sbesttoavoidrushinginasthisisthefoundationforwhichallotherSEOtacticswillbebuiltupon.



Website Factors That Affect SEO SearchEngineOptimizationisgenerallycomprisedoftwodistinctlydifferentactivities...optimizingthewebsiteitself,referredtoas"onpage"optimization,andincreasingtheauthorityofthewebsiteintheeyesofthesearchengines,referredtoas"offpage"optimization.Whilebothstrategiesmustbeemployedforbesteffect,mostSEOConsultantsbeginwiththeonpageoptimizationworkbeforebeginningtheiroffpageoptimizationefforts.Inthisarticle,I'llcoversomeofthethingsthatcanbeperformedtoyourwebsiteinordertoincreaseitsabilitytoachievebetterrankings.First,however,youmustunderstandthateachandeverypageofyourwebsiteneedstobeSEO'd.Thiswillnotposetoomuchdifficultyifyourwebsiteisrathersmallbutifyouhavedozens(orhundreds)ofpages,theworktobedonewillbesubstantial.HereareelevenwebsitefactorsthatmayaffectyourSEO:MetaTitleYour"metatitle"informationisaddedtothepagesource(i.e.yourwebsitecoding).ThismaybedonemanuallybyyourwebdesigneroraddedthroughaWYSIWYGeditorifyoursiteusessomeformofContentManagementSystem(akaCMS).Onsomedynamicplatforms,themetatitleiscreatedautomaticallyassoonasthepageispublished.Generallyspeaking,yourmetatitleshouldbekeptrelativelyshort(nomorethan60-80characters)andshouldincludethetwo-to-threekeywordphrasesyouarespecificallytryingtooptimizethepagefor.



MetaPageDescriptionSomemayarguehowmuchthisaffectsSEObutthereareotherbenefitstowritingagoodmetapagedescriptionaswell.Googlewillonlydisplaythefirst156characters(includingspaces)ofyourpagedescriptionsoit'sbesttousethatasyourmaximumlength.Yourpagedescriptiontextshouldreadwell,includeyourprimarykeywordphraseatminimumandbesomewhatexciting.Thepagedescriptionwillgenerallybeshowntosearchersjustbeneaththeclickabletitle.Ifyourdescriptiontellsofabenefitorevokescuriosityinthereader,youwillenhanceyourabilitytogetvisitors.MetaKeywordsMostwilltellyouthatmetakeywordsareworthlesswhenitcomestoSEOandIwouldtendtoagree.However,ifyouaregoingtoaddmetakeywordinformationIwouldrecommendthatyoukeeptheamounttonomorethanaboutfivetermsintotal.It'sbadpracticetoadddozensofmetakeywordstoeachpageandyoumayactuallygetpenalizedfordoingso.OnPageContentYouronpagecontentshouldbeuniquetoyourwebsiteifatallpossibleandshouldalsoincludethekeywordphrasesyouaretargeting.Youdon'tneedtoworryaboutthespecific"keyworddensity"anymoreasthatismostlyathingofthepastbutitdoeshelptoincludethetermsyouarespecificallytargetingatleastonce.YourWebPageURLIfyourwebsitearchitectureallowsyoutocontrolthenameofeachpage,it'sbesttoseethatitincludesyourprimarykeywordphrase.



Ifyouweretargetingtheterm,"searchengineoptimization,"forexample,youmightcausetheurltobe:domain.com/search-engine-optimizationorevendomain.com/search-engine-optimization.htmlBothexamplesworkquitewellsousewhateverversioniseasiestforyoutoachieve.YourWebDesignYoumaybesurprisedtosee"webdesign"includedinthislistbutitcanaffectyourSEOinavarietyofways:• Yourdesignshouldbeattractiveandprofessionalsoastokeepyourvisitorsonyoursiteaslongaspossible.

• Yourcodingshouldbeas"clean"aspossibleandshouldvalidatewiththe"W3Cvalidationtool"wheneverpossible.

• Yourimagesandcodingshouldbeoptimizedsoastomaximizethespeedofyoursite.ThisisgoodforbothSEOandhumanvisitors...noonelikestoneedlesslywait.

OnPageLinkTextAsyoucancontrolyouronpagelinktext,youcanincreaseyouroptimizationforatermbyusingtheterminthetextlinkthatpointstoyourotherpage.Thegainisgenerallyconsideredminimalsothisshouldonlybedonesparinglyandonlywhenthekeywordphraseisrelativelyshort.LinksPointingToOtherSitesThistopicmaysurpriseyoubutmostSEOConsultantsagree...thesearchengines'believethatnoonewebsiteisthe"beall,endall"authorityonatopicandthereforeexpectawebsitetolinktoothersonthesametopic.Ofcourse,thereisadownsidetothispractice…youmayfindthatthevisitor



leavesandnevercomesback.Anintelligentstrategyistolinktoinformationalonlysites,likeWikipedia,thatdonotprovidecompetitiveproductsorservices.VisitDurationManysearchenginesnowtrackhowlongyourvisitorsremainonyoursite.Thelongertheaverageis,themoreaptthesearchenginesaretobelieveyoursiteisrelevanttothekeywordphrasethatbroughtthemtoyourwebpageinthefirstplace.VisitDepthInadditiontovisitduration,theycanalsotrackhowmanypagesofyoursitethevisitorlookedatbeforeleavingandwhichspecificpagetheyexitedfrom.Youcanseethisdataforyourselfwhenviewingyourwebstatsandcanusethedatatohelpyouimproveyourvisitor'sexperience.PageLoadSpeedItouchedonthiswhenIspokeaboutwebdesignbutyourpageloadspeedisalsoaffectedbythespeedofyourwebhosting.Itmaynotbeamajorfactor,butthesearchenginesarepayingattentiontohowlongyourpagestaketoload.Itmakessense,really.Thesearchenginesdotheirbesttodeliverthebestpossiblevisitorexperienceandifyourpagestakeforevertoload,it'seasytoconcludethatmanyareprobablyirritatedasadirectresult.Ifyouaddressthemajorityofthetopicscontainedinthisarticle,you'llbeonyourwaytowell-optimizedpages.WithastrongSEOframework,you'llfindthatyouroffpageoptimizationeffortsyieldbetter,andquickerresults.



The Importance Of Building Quality Backlinks Ifyou'vestudiedSEOforanylengthoftime,youknowthattherearethingsyoumustdotoyourwebpagesthemselves,called"onpageoptimization,"andthingsexternaltoyourwebsite,called"offpageoptimization."Whilethereareanumberoftacticsthatfallintotheoffpageoptimizationcategory,themostimportantisthebuildingofqualitybacklinks.Abacklinkoccurswheneveranimage,apieceoftext,oryourfullwebsiteurlislinked"back"toyoursitefromsomeother.Thebestlinksarethosethatare"one-way,"meaningthatasitelinkstoyoubutyoudonotlinkbacktothem.Itcanbebeneficialto"tradelinks"(calledreciprocallinking)withanotherwebmasterforthepurposeofgainingwebsitetrafficbutit'snotastrategythatwillimproveyoursearchenginerankingsorSEO.Aseachpageofyourwebsiteshouldbeoptimizedfor1-3keywordphrases,it'sbesttobuild"anchortextlinks"(akatextlinks,hypertextlinks,hyperlinks,contextuallinks)thatincludethekeywordphrasesyouaretargeting.Themorelinksyoubuild,thebetteryourrankingwillbeforthetermscontainedinthelinks.Here'saperfectexampleofthisinreallife:IfyousearchGoogle.comfortheterm,"clickhere,"youwillfindapagethatgivesaccesstothefreeAdobeReader(apageoffofAdobe.com)rankedinthefirstposition.Thisisaninteresting/valuableobservationastheirpageisnotoptimizedforthiskeywordphraseatall.Youwon'tfinditintheirPageTitle,theirMetaPageDescription,oranywhereontheactualpageitself.Thenhowisthispagerankedinthetopspotforthisterm?It'shappeningforonereason,andonereasononly…ahugeamountofbacklinkshavebeenbuiltbywebmastersfromaroundtheworld,thatlinkto



thispage.Wanttoguesswhatkeywordphrasethey'veusedwhencreatingtheirlinks?That'sright...they'relinkingtheterm,"ClickHere,"tothespecificpagethatisrankinginthefirstposition!AsIwritethis,Yahooreportsthat2,927,761linksarepointingtothispage.

Thisshouldn'tbetakentomeanthatyoushouldabandonyouronpageoptimizationefforts,butitdoesrevealthepowerofanchortextbacklinks.Themorelinksyoubuildtoyourpagesthatincludeyourtargetedkeywordphrases,themorelikelyyourpagesaretorankwellfortheterms...it'sjustthatsimple.



SEO Tips For Small Business Owners Whilethereareavarietyofwaystoincreasetargetedwebsitetraffic,everybusinessownershouldconsideroptimizingtheirwebsiteforthesearchengines.Insteadofputtingallofyoureggsinonebasket,it'sbesttodrivewebsitetrafficthroughseveralsources.Thisway,youcancastawidernet,resultinginmoretraffic,andtracktheefficacyofeachsource.Beforeyoubegin,youshouldunderstandthecoreconceptsofSearchEngineOptimization(andSearchEngineMarketing).Inordertoincreaseyourwebsitetrafficandattractqualifiedprospects,youneedtounderstandthreethings:1. EverythingrelatedtoSEOstartswithanunderstandingofwhata"keywordphrase"is.AnytimesomeoneconductsasearchonGoogle,oranothersearchengine,theyentersometexttostarttheirsearch.InSEOterms,theenteredtextiscalleda"keyword"or"keywordphrase."Ifyouknowwhatkeywordphrasesyourprospectsareenteringwhenlookingforthetypeofinformation,productsorservicesyouoffer,youwillknowwhatphrasestooptimizeyourwebpagesfor.2. Websitesarenotindexedorrankedbythesearchengines...eachwebpageisindexedandrankedindependentofanyother.Thisiscommonlymisunderstoodbutsovitaltounderstand!Justbecauseyouhaveonewebpagethatranksreallywellinthesearchengines,thatdoesn'tmeanthatyourotherswillalsorankwell.Eachpageofyourwebsitemustbeuniquelyoptimizedforahandfulofkeywordphrases…keywordphrasesthataresearcheduponandthoselikelytoattractyourtargetedaudience.



Ifyoupaycloseattentiontotheoptimizationofeachpage,youshouldseeadramaticimprovementintermsofsearchengineplacement.3. Likeitornot,you'recompetingagainstothers!Somehaveahardertimewiththisconceptthanothersbutthetruthremainsthetruth...inordertogetyourwebpagelistedonpageoneofGoogle,youhavetokickoneofthecurrentlylistedwebpage'soff!Thisisvaluableinformationbecauseitwillhelpyouunderstandwhatyoumustdotoachievetherankingyou'reafter.Thoroughanalysisofthewebpagescurrentlylistedforaparticularkeywordphrasewilltellyouhowharditwillbetoovertakeoneofthem.Youneedtopaycloseattentiontoanumberofelementsincluding:• Howwellistheirpageoptimizedforthekeywordphrase?

• Howoldistheirdomain(theolderthebetter)?

• Howmanylinkscanbefoundthatpointtothepage(themorethebetter)?

Whilethereareotherelementsinvolved,thesethreeareofprimaryconcern.Ifyoufindyoucanoutdoyourcompetitor'swebpageinatleasttwoofthethreeareasmentioned,youcanprobablykickthemoffthepageandtaketheirplace.Afterensuringyouareoptimizingforakeywordphrase(orphrases)thatarelikelytobringyouthekindoftrafficyouwant,you'lloftenfinditisthequantityofbacklinksthatmaketherealdifference.Ofcourse,thequalityofthebacklinksisimportanttoobutifyouaregoingtoconcentrateononeobjective,itshouldbethebuildingoflinks.Ensureyourtextlinksusethekeywordphrasesyouareoptimizingforandyou'llfindyouquicklyclimbtheranksofthesearchengines.



Conclusion AsImentionedintheIntroduction,thearticlesthatmakeupthisreportcontainanumberof"overlaps."Thisisimportanttonoteasthemoretimessomethingwasmentioned,themorecrucialtheinformationis.IhopeyoufoundthisinformationhelpfulandIhopeithelpsyouimproveyourwebsite'sSEO.Ifyou'dlikeprofessionalSEOhelp,we'rehereforyou.WeareexpertsinoptimizingbothwebsitesandGooglePlaceslistingsandcanhelpyougetnewbusinessasadirectresult.Ifyou'dliketoseehowwecanhelp,visit:https://smartt.me.uk/contact-us/andcompleteouronlineformtorequestmoreinformation.Welookforwardtotalkingwithyouandwilldoourbesttohelpyouincreaseyourwebexposure,getnewbusinessandoutperformyourcompetitors! Check out how to claim FREE backlinks to your website https://smartt.me.uk/free-seo-tools-for-backlinks/

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SEO Basics - Tips For Small Business Owners · One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article,