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8/9/2019 SEO: From Soup to Nuts (part 3)
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The Search Engine Landscape: 2010HowUsersInteractwithEngines&HowtheSearchEnginesCrawl,Index&RankPages
Rand FishkinCEO & Co-Founder: SEOmoz
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DilbertExplainsSEO
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Hopefully,LotsofYouWenttoMIT
h<p://tech.mit.edu/V129/N49/survey.html
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PPCvs.SEOinClicks&Spend
~88%ofclicks
(USSpend2009‐$1.5Billion)
~12%ofclicks
(USSpend2009~$18Billion)
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ViaAOLSearchData2007
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Probably
ProbablyDoesn’t
Get42%CTR
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January2002–33%ofallwebuserssearchdaily
May2008–49%ofallwebuserssearchdaily
h<p://www.pewinternet.org/~/media//Files/Reports/2008/PIP_Search_Aug08.pdf.pdf
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WeSearchMore&MoreEveryMonth
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4Major“Types”ofQueries
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Crawling&Indexing
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TheDifferenceBetweenCrawling&Indexing
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TheCrawlSeleconProcess
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No,Really–EvenGoogleSaysSo
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PageRankisSplitsEvenlyBetweenLinks
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PageRankisanIteraveAlgorithm
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Technically,EveryExternalLink“Leaks”PageRank
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PageRankisImportantforCrawling,But…
ToolbarPageRankisneitherprecisenorconsistent
PageRankisjust1of200+factorsforranking
PageRankhoardingisprobablybadforyoursite
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ThereareManyLevelsofIndexaon
h<p://www.seomoz.org/blog/crawling‐indexing‐its‐not‐as‐simple‐as‐just‐in‐or‐out
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YouCanMeasureIndexaonviaAnalycs
h<p://www.seomoz.org/blog/indexaon‐for‐seo‐real‐numbers‐in‐5‐easy‐steps
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OrUseGoogle’sCounts
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SearchEngineAlgorithms
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Crowdsourced“Guess”
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Crowdsourced“Guess”
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DomainTrust&Authority
h<p://www.seomoz.org/blog/googles‐algorithm‐pre<y‐charts‐math‐stuff
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Page‐SpecificLinkPopularity
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LinkPopularityComparison
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AnchorText
ahref=“h<p://twi<er.com”>TweetCentral/a>
AnchorText!(astronginfluenceonsearchenginerankings)
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GoogleBombingw/AnchorText
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GoogleBombingw/AnchorText
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GoogleBombingw/AnchorText
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On‐PageKeywordUsage
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Registraon&HosngData
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User&UsageData
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SocialGraphData
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Quesons?
RandFishkin
Email:[email protected]
Twi<er:@randfishBlog:www.seomoz.org/blog
ShamelessPlug:www.opensiteexplorer.org
