SERVICE SECTOR IN TRAVEL INDUSTRY

• Tour operators, along with travel agents and ground handling agents, make up the travel industry, which are traditionally the main channels of distribution for the tourism industry.

• What is necessary to become a travel agency?

• A travel agency license is necessary to operate as a travel agent

• A copy of audited accounts and/or financial projection must be provided with application

• Must prove employees hold IATA certificates

• Must prove that they have paid a bond(usually 4% of projected income), in order to protect customers in case the agency goes out of business

• Department of Transport issues the licence if they are satisfied

JOB TITLES OF TRAVEL INDUSTRY

• Travel Agent/Consultant: deals with reservations, information, customer care

• Receptionists: customer care and administration

• Accounts Clerks: look after the financial side, e.g. bills payable, bills receivable, accounts, deposits, credit etc.

• It is quite simple to provide customers with information about flights, ferries etc. It is more complex to provide information regarding a package.

• Must know detail about package, including resort locality, amenities, transfers, types of apartments, weather, local customs etc.

• Information collected over years by experience, familiarisation with literature and even resort visits

7 P’s

Product Price Promotion Place People Physical evidence

Process

PRODUCT

Fleet size

Aircrafts

International foray

Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-72.

After acquiring the deccan kingfisher has started a new fleet known as kingfisher red.

Here we emphasis on the kingfisher airlines.

PRICE

The price segments that kingfisher targets is the higher income group as well as the upper middle class background.

There are a few segments that are majorly for the youth and the high lifestyle segments.

Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher.

Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.

PROMOTION

There are many events and advertisements through which kingfisher airlines is promoted.

There are multiple touch points and finer promotional services working for the promotional activities.

Loyalty and frequent flyer programs are also carried out.

Exposure at non-corporate event

Participation in International Airshows

Endorsing celebrities like Katrina Kaif and Yana Gupta

PLACE

Covers even the toughest terrains in the country, and the services ranges

from Ahmadabad to Agartala and to the major cities such as Delhi,

Bangalore, and Chennai etc.

The main strategy that kingfisher follows is to target the metro cities or

the tier 1 cities in India

Online Booking - www.flykingfisher.com

Online Booking - Yatra.com, MakeMyTrip.com, ezeego1.com

Credit Cards & Debit Cards Payment

Promotion

Advertisement Hoardings Personal

selling Media Publicity Internet

SMS / Call

Outlets in every major city and at every airport across the country

PEOPLE

Backbone for the brand

Providing a service, rather than selling a product.

Quality of personal relationships between company and clients becomes vital.

New staff needs thorough training and constant monitoring.

Staffing costs the highest cost

Recruiting specialist staff time consuming and expensive.

Strategies and tactics for recruiting, training and safeguarding relationships.

PHYSICAL EVIDENCE

Personal valets

Exclusive lounge space

Hi! Blitz

Gourmet cuisine

world class cabin crew

5 trendy video- Fun TV; 10 music stations -Kingfisher Radio

PROCESS

• Booking the ticket - online booking or tele-booking or from any of the kingfisher outlet

• Process is the one which let the customers best of the products

• Steps in process includes

Goto the travel agency

Choose the product

Pay the appropriate fees

Take the appropriate product

Avail the facility

Give the feedback

A mini project on “Travel industry in services marketing “ is submitted to SRM university

BY,

RAJA MANICKAM

RAGAVAN

RAJESH KHANNA

RAJESH MANICKAM

RAJ KUMAR