Session 3SMART Objectives

Setting smart SMART Goals

Daniel HaydenInternal Discussion

October 2010

2

Module 2, Unit 6, Session 3

Session Objectives

By the end of this session you will be able to:

•Write good SMART objectives

•Use survey results to convert preliminary objectives into SMART Objectives

Setting Goals And Objectives

A goal is a general summary of the desired state that a project is working to achieve

An objective describes an anticipated accomplishment or outcome of a project that leads to fulfilling the overall goal

Module 2, Unit 6, Session 3

GOAL

OBJECTIVE

What Are SMART Goals

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Specific - create a clear picture of what you want to do

Measureable – how will you know it is a success

Action Oriented – indicates what needs to be achieved

Realistic (1) – can be done given scope, time, resources

Timebound – must define when the goal will be accomplished

SMART objective example

Capacity

By the end of the 22nd October 2010, 11 out of 12 Reef rangers will be able to merge open ended questions in survey Pro (as measured by a show of hands in class; up from 1 on the morning of the 21st of October)

Module 2, Unit 6, Session 3

Drafting Objectives

• Draft A: “To hold two sessions with fishermen to determine if they have checked their boats for rodents, produce 2,000 posters, and to hold six meeting with the community members to talk about rodent eradication.”

Module 2, Unit 6, Session 3

Is it Action-Oriented?

• Draft B: “Reduce incidents of rodents on boats and therefore the potential for re-invasion.”

Module 2, Unit 6, Session 3

Is it Measurable?

• Draft C: “Reduce incidents of rodents on boats by having 100% of fishermen check their boats for rats and set traps for them.”

Module 2, Unit 6, Session 3

Is it Realistic? Time-Bound?

• Draft D: “By December 2008, reduce incidents of rodents on boats by having 100% of fishermen check their boats for rats and set traps for them.”

Module 2, Unit 6, Session 3

Is it Specific?

• Draft E: “By December 2008, 100% of all over-nighting fishermen will check boats and tackle for presence of invasive rodents on a daily basis before landing on Serena Island. They will agree to set traps in their holds and to report rodent sightings to the Forestry Department.”

Module 2, Unit 6, Session 3

Module 2, Unit 5, Session 4

Based on Cohort Survey Question

By August 2012 the % of respondents who say that in the last 6 months local leaders have been "regularly" involved in important management decisions, such as in determining the size and location of the local no-take fishing area will increase to 55% (up by 40pp from 15% measured in February 2011 by Qxx in KAP survey)

Difference between % and pp

What is “Realistic”?

Historical “Pride” accomplishments

Module 2, Unit 6, Session 3

The potential for change for different types of objectives across the Theory of Change

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 Criteria  K A IC BC

Average Percent of Target Audience Changed

22pp 13pp 28pp 14pp

Sample Size 213 139 42 45

It is easier to change knowledge and generate conversations than to change attitudes and

behaviors.

Module 2, Unit 5, Session 2

SMART Objectives: What is Realistic? Criteria K A IC BCAverage Percent of Target Audience Changed 22pp 13pp 33pp 10pp

Average Number of People Changed 9,490 7,586 15,128 2,572

Percent attaining 0% or less of goal 12% 20% 15% 29%

Percent attaining 1% to 25 % of goal 11% 13% 10% 18%

Percent attaining 26%to 50% of goal 11% 20% 10% 24%

Percent attaining 51%to 75% of goal 14% 14% 8% 12%

Percent attaining 76%to 100% of goal 15% 11% 13% 12%

Percent attaining over 100% of goal 38% 22% 44% 6%

The potential of change for different types of audiences

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Baseline\Target Audience (data based on median of knowledge)

General Public

Influencer Resource User

<20% 20pp 24pp 1.7pp20% to 40% 23pp 37pp 25pp40% to 60% 31pp 33pp 21pp>60% 17pp 8pp 16pp

Selective perception (Hassinger) plays a role – people who don’t “want” to know somehow don’t seem to learn.

• Selective perception• The critical mass phenomenon / social norms

A SMART Objective for Every Step in the Results Chain and Every Audience

Including BC, BR, TR & CR

Module 2, Unit 6, Session 3

Module 2, Unit 5, Session 4

Knowledge about governance:By August 2012 the % of respondents who say that in the last 6 months local leaders have been "regularly" involved in important management decisions, such as in determining the size and location of the local no-take fishing area will increase to 55% (up by 40pp from 15% measured in February 2011)

Exercise:Using Lola survey Pro file, draft 3 SMART objective for 3 of the components of the ToC. You can choose from K, A, IC to BC, TR and CR

Module 2, Unit 5, Session 4

Attitude

Q25 (Q95). What do you think about the location of the LMS?Right answer: “in the right place”

SMART objective

By August of 2012 the % of respondents who say that the LMS is “in the right place” will increase to 73% (an increase of 45pp up from 28% measured in October 2010)

By August of 2012 the % of fishers who fish near the LMS who say that the LMS is “in the right place” will increase to 76% (an increase of 45pp up from 31% measured in October 2010)

Module 2, Unit 6, Session 3

Session Objectives

Did we meet these objectives?

•Understand what makes a good SMART objective

•Use survey results to convert preliminary objectives into SMART Objectives

Session 5Monitoring Plan

Monitoring (Your Objectives)

Module 2, Unit 6, Session 5

Session Objectives

By the end of this session, campaign managers should be able to:

•Assess the campaign SMART Objectives for each section of the ToC

•Enter smart objectives into your monitoring plan

•Relate objectives to the 3 C

Introduction – Two Kinds of Monitoring

• Process Monitoring: Monitoring to make sure that you have gone through the sequence of steps that you need to implement your campaign.– Project plan

– Various progress reports and assignments

– RarePlanet

– Gantt charts

– Scorecards

• Strategy Effectiveness Monitoring: Monitoring to measure the impact that your campaign has.

Module 2, Unit 6, Session 5

But… Why Monitor?

• Don’t we know that Pride campaigns work?

• Can’t we just spend that time, energy, and money implementing more Pride campaigns?

Module 2, Unit 6, Session 5

Audiences for the Results of Your Monitoring

Internal Audiences External Audiences

Lead agency partner Barrier removal partners

Project team Government agencies

Rare staff Donors/funders

University faculty Conservation agencies

… and YOU !

Stakeholders

Module 2, Unit 6, Session 5

Module 2, Unit 5, Session 4

Monitoring Plan

Exercise:1.Choose two of your preliminary objectives and convert them into SMART objectives2.Fill in one line of the monitoring plan for these two SMART objectives

Module 2, Unit 6, Session 5

Session Objectives

•Assess the campaign SMART Objectives for each section of the ToC

•Enter smart objectives into your monitoring plan

•Relate objectives to the 3 C

Did we meet these objectives?