™

OWNER/DEVELOPERINFORMATION

HOTEL MANAGEMENT INFORMATION

Built by Bizzi & Partners Development, LLC. Founded by Davide Bizzi, who has been successfully developing real estate properties worldwide since the1990s, Bizzi & Partners has offices in Milan (Italy), Lugano (Switzerland), Tallin (Estonia) and Sao Paulo (Brazil), and opened its New York office in October 2009.

•

•

•

•

•

•

Managed by Capella Hotels and ResortsServes today’s top-tier discerning travelers Setai Fifth Avenue guests will enjoy all the signatures of Capella Hotels and ResortsCapella Hotels and Resorts was founded by legendary hotelier Horst Schulze.

ARCHITECTINFORMATION

INTERIORS DESIGNINFORMATION

Designed by Gwathmey Siegel & AssociatesRepresents the last great New York City collaboration of Charles Gwathmey and Robert SiegelOther significant New York projects by the architectural firm • The renovation of the Guggenheim Museum • Astor Place • The Soho Mews

Designed by DAS Concepts, Inc., led by principal Francisco JoveAward-winning record that spans three decades, with projects completed throughout Asia, the South Pacific, Europe and North America

•

•

•

•

•

•

CAPELLA HOTELS AND RESORTS AND THE SETAI

The Setai Fifth Avenue is a Setai-branded hotel that will be managed by Capella Hotels and Resorts with the impeccable high standards in luxury service that Capella provides to the world’s most discerning guests and travelers.

The Setai Group has been a pioneer in the development of mixed use projects that combine residences and a hotel.

•

•

SIGNATURE CAPELLA HOTELS AND RESORTS OFFERINGS

Unparalleled hotel experience and guest serviceWe will do anything for our guests that is moral, ethical and legal Genuine hospitalityServices of a Personal AssistantComplimentary WiFiComplimentary Refreshment CenterAbsence of a fixed check-in and check-out timeIntimately sized property allows for personalized service that is customized to our guests’ individual tastesPersonal Assistants contact every guest prior to arrival to ensure comfort upon arrivalConnections with the local culture that allow our guests to navigate the City like native New Yorkers

••••••••

•

•

THE SETAI FIFTH AVENUE AND OTHER SETAI-BRANDED PROPERTIES

The Setai Fifth Avenue will blend the contemporary elegance associated with the Setai name with a style and sensibility unique to its New York setting

From the intimate scale of its lobby to its impressive collection of artworks by emerging and established American and European artists.

•

•

THE HOTEL’S OPENING

November 1, 2010 Currently ahead of schedule

••

••

THE SETAI FIFTH AVENUE’S LOCATION

THE COMPETITION

400 Fifth Avenue, between 36th and 37th Streets Two blocks north of the Empire State BuildingStone’s throw to the Morgan Library, the New York Public Library, Bryant Park, Madison Square Garden and the Javits Center In the heart of the city’s fashion, publishing and theater districts

The Setai Fifth Avenue will compete with the city’s top luxury five-star hotels.

••••

THE TOWERThe hotel will encompass floors 1-27

First Floor: The hotel lobby and a bar, lobby entrance located on 5th Avenue

Second Floor: Devoted to Ai Fiori Signature Restaurant and Bar

Third Floor: Meeting Space and fitness center.

Fourth Floor: The Auriga Spa and Julien Farel Salon

Floors 5-27: The hotel’s 157 guest rooms and suites and 57 Apartment Suites, including 3 penthouse apartments on floors 25-27

Floors 28-60: 195 residential condominiums

•

•

•

•

•

•

•

PREMIUM BRANDS IN THE GUEST ROOMS

TERRACES IN THE GUEST ROOMS

Duxiana Beds

Pratesi Linens

Grohe Bath Fixtures

Six guest rooms have private terraces (3 on the 5th floor and 3 on the 11th floor) Sized at approximately 15’ x 20’ The 11th floor terraces offer incredible views of the Empire State Building

Zuma Deep-Soaking Bathtubs

Toto WCs

Miele Kitchen Appliances

Lorenzo Villoresi Firenze for Botega Bath AmenitiesMajestic TV Mirror

•

••

•

•

•

•

•

•

•

•

THE SUITES54 Apartment Suites that have: • A Separate Bedroom • Living Room • Fully Furnished Kitchen • Complimentary pressing upon arrival

3 Penthouse Apartment Suites: • Finished in rosewood and white marble • Feature two bedrooms • Ability to connect up to two adjoining suites for a total of four bedrooms, three living rooms and 4.5 bathrooms. • Array of complimentary amentity offerings such as as 3-course tasting menu by Chef Michael White

THE DINING OPTIONS

Ai Fiori Signature Restaurant and Bar, led by world-renowned Chef Michael White, will compete with New York City’s finest restaurants

Seating for 180, plus a private dining room with a flexible configuration to accommodate groups

Bar on Fifth, located on the corner of 36th and Fifth Avenue at street level, serves light fare and tappas

In-room dining will be available 24 hours

•

•

•

•

THE AURIGA SPA

ACCESSIBILITY

11,500 square feet Auriga Spa Encompasses the entire fourth floor of the Setai Fifth Avenue 11 private treatment rooms, co-ed wet thermal areas and relaxation areas, allowing couples to relax together before and after treatments. The aquatic area will include two experiential showers, a vitality pool, sauna, steam, an ice cave and a social hamam. Spa products provided by London-based Organic PharmacyThe spa will also feature a Julien Farel salon

The spa, salon and fitness center will be open to hotel guests, Setai Fifth Avenue residents and local residents.

•••

•

••

•

MEETING SPACE AT THE SETAI FIFTH AVENUE

High-level executive gatherings and social events

Located on the third floor, a total of 2,799 square feet

Fifth Avenue Salon measures 2,394 sq. ft. and is divisible into three separate rooms

A separate boardroom accommodates 14 people at 405 sq. ft.

•

•

•

•

SALON A SALON B SALON C

THE SETAI FIFTH AVENUE MEETING SPACE

•

ROOM CATEGORIES AT THE SETAI FIFTH AVENUE• 157 guestrooms and suites: • 16 Standard Rooms (400 sq. ft.) • 51 Superior Rooms (450 sq. ft.) • 16 Deluxe Rooms (485 sq. ft.) • 3 Deluxe Terrace Rooms (575 sq. ft.) • 18 Premier Rooms (700-850 sq. ft.) • 6 Premier Avenue Rooms (760 sq. ft.) • 34 Studio Suites (825 sq. ft.) • 3 Studio Terrace Suites (800 sq. ft.)

• 54 apartment suites with full kitchens: • 14 Deluxe Apartment Suites (925 sq. ft.) • 40 Avenue Apartment Suites (1,100 sq. ft.)

• 3 penthouse apartments: • Average square footage of 1,905 • Combinable for a 4,000 sq ft. space

• 58% of our room inventory is over 700 square feet

THE NEIGHBORHOODNearby AttractionsEmpire State Building - 350 5th Avenue at 34th StreetBryant Park - 6th Avenue, between 41st and 42nd StreetsMorgan Library - 225 Madison Avenue @ 37th StreetThe Whitney Museum - 120 Park Ave. at 42nd StreetTimes Square - Broadway between 42nd and 43rd StreetsNew York Public Library - 5th Avenue at 42nd StreetThe Javits Center - 12th Avenue at 36th StreetMadison Square Garden - 7th Avenue at 34th Street

Nearby Design HousesCalvin Klein Collection - Offices & Showroom - 205 W 39th St. ( bet. Seventh & Eighth Aves.)Donna Karan - Offices - 550 Seventh Ave. ( bet. 39th & 40th)Michael Kors - Offices and Showroom - 11 W 42nd St.Oscar de la Renta - Offices and Showroom - 550 Seventh Ave. ( bet. 39th & 40th)Ralph Lauren - Offices and Showroom - 550 Seventh Ave. ( bet. 39th & 40th)Carolina Herrera - Offices and Showro - 501 Seventh Ave. at 37th St.

Nearby Corporate HeadquartersHSBC - 452 5th Avenue at 40th StreetFoot Locker - 112 West 34th Street at 6th AvenueVera Wang - 225 West 39th Street at 7th AvenuePriceWaterhouseCoopers - 300 Madison Avenue at 42nd StreetInformation Builders - 2 Penn Plaza at 7th AvenueMcGraw Hill - 2 Penn Plaza at 7th AvenueParsons Brinckerhoff - 1 Penn Plaza at 33rd StreetThe New York Times - 620 8th Avenue at 40th StreetMetLife - 200 Park Avenue at 44th Street

400 Fifth AvenueNew York, NY 10018

General Hotel Enquiries: + 1 (212) 695 4005www.setaififthavenue.com • www.capellahotels.com