HELLO,WE ARE SFERAA STRATEGIC & CREATIVE DIGITAL AGENCY

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We design services and create communities

that transform the consumer experience

in connected world.

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esign | Communication | Experience | Content

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I have utilised the design and development services of SFERA on multiple

digital projects. Without exception I have found their work to be of a high

quality. They have exceeded in progressing projects through all stages of design

and build from creative inception through to live deployment, demonstrating a

clear understanding of client and end user requirements and

a considerate approach when working with Disney assets.

SFERA have delivered projects to multiple territories and have built

a productive working relationship with the support teams in Budapest,

enabling them to master our Pluto, Remedy and CMS tools.

Philip Guy

Commercial Producer – Disney Media+

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Brain Games

3700 quizzes solved by 2500 fans of scientific puzzles in a competition promoting new show on National Geographic Channel.

MISSIONOur mission was to create, design and implement dedicated competition application promoting TV series about human brain.

SOLUTIONWe decided to use watch&win mechanism. Contestants’ task was to watch the new episode and answer the quiz related to its content.The competition was available as a standalone minisite and Facebook application.It contained also series presentation and set of trivia related to human brain.

RESULTS2500 contestants sent 3700 entries and the competition was viewed 54000 times.

National Geographic Channel PL

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BBC Characters

4500 plays from 3600 fans of characters appearing on BBC Entertainment, BBC Knowledge, BBC Lifestyle and CBeebies.

MISSIONOur mission was to create an engaging application reflecting the nature of the channels and encouraging participants to get familiar with the BBC channels and programs.

SOLUTIONWe created arcade game of collecting points and avoiding obstacles on a boards referring to leading programs on respective channels. The competition was available as standalone minisite and Facebook application.

RESULTS3600 BBC fans played the games 4500 times. The competition was viewed more than 20.000 times and BBC fanpage gained 600 new likes.

BBC

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Great Princesses Ball

350,000 kids in 4,000 kindergartens took part in a national campaign Grand Princess Ball, organized by Disney and Egmont.

MISSIONDisney with Egmont organized a nationwide contest for kindergartens, aimed at stimulating artistic activities of children. We have been entrusted with the task of creation and implementation of online hub with application form, presentations, information, gallery..

SOLUTIONThe kindergartens were asked to organize a carnival ball themed with one of Disney Princesses movies and prepare creative and the most original chronicle. There was no rules regarding the chronicles forms. They depended only on children’s and teachers’ imagination.

RESULTS4000 kindergartens and 350,000 children took part in the contest. They created 2000 amazing and very often completely astonishing chronicles.

Disney PL

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Violetta

More than 11,000 remixes of songs from the Violetta series and nearly 13,000 new likes on Cyfrowy Polsat Facebook fanpage.

MISSIONOur mission was to promote launch of Violetta - full of music and feelings comedy series about talented teenage singer, among its target group: girls aged 7-14 who use internet, like to play and take part in competitions.

SOLUTIONTo reflect climate and character of the show we created application for remixing Violetta songs. Participants made their own versions and promoted them with Facebook share mechanism. Their works were published in the gallery and voted by other users.The competition was embedded on client’s website and worked as a Facebook application.tion.

RESULTSDuring four weeks young composers created more than 11,000 remixes, which were voted 40,000 times. The application had 80,000 visits and the client’s fanpage gained 13.000 new likes.test. They created 2000 amazing and very often completely astonishing chronicles.

Disney PL

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Tour de France

8500 Tour de France fans rode 200.000 stages of virtual TdF in caps game application.

MISSIONOur mission was to promote transmissions of Tour de France on Eurosport channel and engage cycling fans to watch them regularly during the race.

SOLUTIONTo refer to the Tour de France idea we created virtual race with the same number of stages. It was based on a cult game of caps mechanism. The competition was available as a Facebook application. It also contained maps, statistics, reports and Eurosport schedule with emphasised Tour de France transmissions.

RESULTSDuring the race 8500 Tour de France fans rode 200.000 stages of the virtual race and the client’s Facebook fanpage gained more than 2000 new likes.

Eurosport

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55 Reasons To Laugh

More than 1000 FOX Comedy fans showed their knowledge about their favourite series in 14.000 tasks.

MISSIONOur mission was to promote FOX Comedy channel as the great way of spending free time during summer season, and engage fans to watch their favourite series.

SOLUTIONTo build a permanent commitment of the participants, we created a competition based on everyday tasks checking knowledge about promoted TV series. Fans had to answer quizzes and guess the images. Position in global and stage rankings motivated them to watch the TV and regularly come back to the competition minisite and perform the daily tasks.

RESULTSMore than 1000 FOX Comedy fans showed their knowledge about their favourite series in 14.000 quizzes and perceptiveness tasks. Client gained the knowledge about the most preferred TV series.

FOX Comedy

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Mickey and Donald on a bike around the world

Active families and cycling fans have toured the globe two and a half times in a campaign promoting healthy lifestyle in Poland, Czech, Romania and Hungary.

MISSIONOur mission was to create the idea how to combine activity in the net and in the real world in context of cycling. then to design, develop and implement it.

SOLUTIONWe engaged families with kids and teenagers to take a bike tour and create an online report. They competed for individual prizes and team awards as members of Disney characters squads.

For the campaign purposes we created visual identification and website containing full information about the competition, travel guide prepared by the PTTK tourist organization, guide for young cyclists, news blog, downloads section, presentation of contestants’ reports with maps and photo galleries. We also led communication with the cyclists community.

RESULTSThe contestants covered a total distance of 100 thousand kilometers.

The Walt Disney Company Poland was nominated for the title of Benefactor of the Year.

Disney PL

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Disney Infinity 2.0 and 3.0

For The Walt Disney Company we designed and implemented sets of minisites presenting features of the new generations of Disney Infinity games, and full information about their elements.

The minisites were localized in Czech Republic, Hungary, Greece, Turkey, Israel and on Middle East. For each region they were translated into local languages respectively: czech, hungarian, greek, turkish, hebrew and arabic.

We designed Disney Infinity 2.0 and 3.0 minisites to be fully responsive across devices with a layout and visual style optimized for content discovery.

Disney

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Milla / Regina Clean It

Intelligent fun for young nature and ecology lovers and original tips useful in every home.

MISSIONOur mission was to create a strategy to build an interest and engagement on Facebook around two brands for the one of the leading tissue paper producer. Two targets groups are teenagers and active Millenials.

SOLUTIONFor Milla (toilet paper) we decided to engage teenagers in ecology activities - curiosities, important facts and dates, reminders of ecological campaigns.For Regina Clean It Up (paper towel) we elaborated a communication based on useful tips with emphasis of paper towel usage ways.For both brands we created consistent visual identification.

RESULTSContinuous growth of reach and engagement on both fanpages.

Sofidel

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Fox Kids / Jetix Club First social network for children - a place of safe entertainment for the 1.8 million young Internet users from 7 countries.In 1999, at the request of FOX KIDS media company we created channel’s website in Poland. FoxKids.pl soon became the most popular Polish site for children. Then we managed to convince client to become a pioneer and create a social network for children.

After research we decided to bet on:• fun (games, puzzles, coloring books,

etc.)• competition (contests, quizzes)• collectibles (gadgets, virtual

trophies)• works (texts, comments, drawings)• self-expression (polls, surveys,

reviews)

So we developed an innovative solution offering children access to the features, which today are obvious, but then they were a novelty, especially in the context of this age group:• personalization (avatars, status,

theme, unique URL)• gamification (rankings, badges,

points, online boutique)• community (friends, online status,

messages, comments)• News (newsletter, activity stream)• magazine (articles written by

editorial and Club members)• limited access to content (closed

zone, gadgets, games, etc.)

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Fox Kids / Jetix Club Club was based on a idea of collecting points and exchanging them for Fox Kids branded merchandise.It was 100% safe for children. Joining it required parental consent and its content was fully moderated.In nine years the Club expanded its reach from the Polish in 2000, to Czech Republic, Romania, Russia, Greece, Turkey and Hungary in 2009 with 1,800,000 registered users. It was a space for hundreds of campaigns held with many partners.

SFERA has developed an extensive loyalty program dedicated to Fox Kids - original system of communication with children, allowing for continuous acquisition of new users and gaining their trust. The result is a constantly growing popularity and the second position in the ranking of Polish pages for children.

Maciej Bral Director of Marketing & Distribution Poland,

Director of Marketing, Central and Eastern Europe FOX KIDS

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MegaTotal.pl

MegaTotal.pl was one of the first crowdfunding sites in the world. It’s an unique idea of social game based on the simplified rules of the stock exchange. Its core is gamefunding system - combination of crowdfunding and gamification mechanisms.

SOCIAL ACTIVITY• educating young artists in

functioning on the music market,• consulting and assistance with

the production and promotion• supporting cultural events and

festivals (PEPSI Music Vena Festival, Cinergia Festival, Soundedit, Lodz Design Festival, Filmteractive, Urbanator Days, and many more)

AWARDS• Debut of the Year in the Media

Trends contest• First prize in the Seven Minutes

contest• Winner of Lodz Innovative and

Creative contest• Best Polish website dedicated to

culture - Internet users Webstar• Best Polish website dedicated to

culture - Academy Webstar• Best Polish website dedicated to

music - Academy Webstar• Leader of the European Year of

Creativity and Innovation in Poland

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...and many, many moreWe are all connected

For the past 18 years we have been working with major global brands. We provide them with full support, highly experienced and creative team and an outstanding client service.

We are experts in creating and engaging communities with passion for everything that we do. We are responsive and proactive in meeting our clients’ briefs.

We constantly develop and improve our competencies in every field to be at the forefront of the creativity and solutions to help our clients stand out in the crowd.

Why us?

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Contact

info@sfera.pl

SFERAul. Nawrot 4/590-060 Lodz, Poland

Let’s engage in conversation

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