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Powering the “unGrid”
4th Annual Smart Grids & Cleanpower 2012 Conference
14 June 2012 Cambridge
www.cir-strategy.com/events
Kieran Reynolds
Eight19 Ltd - CONFIDENTIAL
Off-Grid Solar Market
• 1.6Bn people without electricity
• $38Bn / year spent on kerosene lighting
• 10¢ lamp costs up to $50/yr to run
• 500M people spend $15-35/yr to charge phones
Eight19 Ltd - CONFIDENTIAL
Market Needed a New Business Model
Power is a pay-as-you-go Service…. But Solar is all UP FRONT + Maintenance/Repair
Eight19 Ltd - CONFIDENTIAL
Indigo Enables Pay-as-you-go Power
AAB241
Indigo Passcode 129675
1 SMS
scratch card
number and
Indigo
Name
2 Receive
confirmation
code
3 Enter code:
Indigo credit
applied. Solar
energy provided
for a week
1 2 3
6
9
# 0 *
4 5
8 7
Indigo SMARTSOLARPOWER
ATTENTIONCREDIT BATTERY
Lighting and phone charging
Eight19 Ltd - CONFIDENTIAL
Customer Saves Money with Solar
Currently (Kenya) • 900 KSh/mth for Kerosene ($10) • 20 KSh/charge for mobile Total: ~$13/mth
Indigo • 900 KSh install ($10) • 120 KSh/wk ($1.40) Total: ~$6/mth
Customer cuts weekly energy
spend by 50% or more
AND
has 8 hours of light for 2 rooms
+
mobile phone charging too
Eight19 Ltd - CONFIDENTIAL
Indigo’s Unique Pay-as-you-go Solar
Eight19 Ltd - CONFIDENTIAL
Eight19 Ltd - CONFIDENTIAL
Deployment
Deployment
Early Deployment
Planned Deployment
Negotiations
Enquiry
Key: Indigo
Q4 2011
– 200 units in 4 locations
• Kenya, Zambia, Malawi, South Sudan
H1 2012
– Deploying 4000 Systems
Eight19 Ltd - CONFIDENTIAL
Captures the imagination internationally
Eight19 Ltd - CONFIDENTIAL
Indigo Energy Escalator
3W
2 lights, phone
4 lights, phone, radio
4 lights, phone, radio, TV, sewing machine
4 lights, phone, radio, TV
80W
40W
10W
Light
Disconnected
Energised
Work
Media
Home
Eight19 Ltd - CONFIDENTIAL
The “un-grid”: Vision of the Future
Energised home
TV Lights
Phone / Internet
Fridge Sewing
machine
12V Grid
• Grid connection ~$400-800
• Bottom-up view of power – Solar and battery cost is almost
linear i.e. little economy of scale
– Losses in distribution
– Centralised purchasing
• Un-Grid delivers power now – Appropriate solutions that build with
users needs
– New generation of low power, low
voltage appliances
– Vision of future power usage
– Just as mobile replaced the landline
Eight19 Ltd - CONFIDENTIAL
“With Indigo we get permanent light and phone charging, don’t have to look for kerosene, and we’re saving $5 per week. So I’m very happy for that” - Moses
Moses Mauka, Indigo customer, Kenya
