SMM Shannon McCain Address: 39-12 51 st St., Queens, NY Phone: (814) 602-4359 Email: [email protected] | LinkedIn: linkedin.com/in/shannon-mccain NYU Summer Publishing Institute 2015 The Pennsylvania State University, Graduated May 2014 • B.A. English, Emphasis in Publishing • B.A. Public Relations National University of Ireland, Galway, Spring 2013 Publicity Assistant The Crown Publishing Group, Penguin Random House, August 2015 – present • Assist the Director of Trade Publicity and Senior Publicists in title campaigns/author tours including conducting author relations, book mailings, curating media lists, pitching media, booking author travel, processing tour expenses, managing publicity databases, updating websites, designing promotional materials, coordinating special events, etc. • Write pitch letters, press releases, web content, targeted email blasts, press materials, and exercise daily proficiency in publicity/marketing tools (Publicity Workbench, Cision, SAP). • Contribute to departmental duties including managing external publicity inquiries, tracking and distributing press clips, scheduling and managing budget meetings, etc. Assistant Marketer & Special Events Coordinator The Erie Playhouse, Non-Profit Organization, September 2014 – May 2015 • Managed company Facebook/Twitter pages and developed content for printed/digital materials (brochures, articles, sharable graphics, playbills, promotional materials). • Wrote and created classroom curriculum guides to complement Youththeatre productions. • Coordinated seasonal events and fundraising initiatives. • Co-ran pre-school reading initiative PLAY-time Pilot Program. Public Relations Assistant The Barber National Institute (BNI), Non-Profit Organization, June 2013 - August 2013 • Assisted Executive Vice President in developing web content/design for the BNI website. • Collaborated in event coordination, publicity, and marketing research. • Recruited local student volunteers and sponsors for the Beast on the Bay Race event. Publishing Intern Skeezel Press, Independent Children’s Book Publisher, July 2012 – August 2012 • Collaborated with author on script development of a children’s book into a musical. • Read and edited unsolicited manuscripts for children’s books. • Conducted online market research for current book projects. • Applied attention to detail by reviewing and editing author contracts. Reporter/Columnist/Copy Editor The Daily Collegian, Penn State Newspaper, September 2012 – May 2014 • Chosen from a rigorous selection process for The Daily Collegian (Princeton Review Top 10 College Newspapers 2014) as an editorial candidate followed by promotion to full-time staff. • Pitched story ideas, reported for the Arts section, wrote a weekly column, edited and fact- checked stories. Book Expo America Volunteer 2015 • Interacted with and managed authors, publicists, and fans within the autographing station. Kalliope Literary Journal (Student Literary Magazine) Fiction Committee, September 2010 – May 2014 Penn State Dance Marathon (THON) Dancer Relations Committee, October 2010 – February 2014 Kappa Alpha Theta Sorority, Beta Phi Chapter, September 2010 – September 2014 • Proficient in Cision, Database Management, Excel, Word, PowerPoint, Photoshop, PC/Mac. • Strong skills in communications, media, teamwork, public speaking, writing and editing. • Passion for media, books, theater, travel, healthy living, social media, non-profits and CSR. Education Work Experience Volunteer Skills

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SMMShannon McCain Address: 39-12 51st St., Queens, NY Phone: (814) 602-4359 Email: [email protected] | LinkedIn: linkedin.com/in/shannon-mccain

NYU Summer Publishing Institute 2015 The Pennsylvania State University, Graduated May 2014

• B.A. English, Emphasis in Publishing • B.A. Public Relations

National University of Ireland, Galway, Spring 2013 Publicity Assistant The Crown Publishing Group, Penguin Random House, August 2015 – present

• Assist the Director of Trade Publicity and Senior Publicists in title campaigns/author tours including conducting author relations, book mailings, curating media lists, pitching media, booking author travel, processing tour expenses, managing publicity databases, updating websites, designing promotional materials, coordinating special events, etc.

• Write pitch letters, press releases, web content, targeted email blasts, press materials, and exercise daily proficiency in publicity/marketing tools (Publicity Workbench, Cision, SAP).

• Contribute to departmental duties including managing external publicity inquiries, tracking and distributing press clips, scheduling and managing budget meetings, etc.

Assistant Marketer & Special Events Coordinator The Erie Playhouse, Non-Profit Organization, September 2014 – May 2015

• Managed company Facebook/Twitter pages and developed content for printed/digital materials (brochures, articles, sharable graphics, playbills, promotional materials).

• Wrote and created classroom curriculum guides to complement Youththeatre productions. • Coordinated seasonal events and fundraising initiatives. • Co-ran pre-school reading initiative PLAY-time Pilot Program.

Public Relations Assistant The Barber National Institute (BNI), Non-Profit Organization, June 2013 - August 2013

• Assisted Executive Vice President in developing web content/design for the BNI website. • Collaborated in event coordination, publicity, and marketing research. • Recruited local student volunteers and sponsors for the Beast on the Bay Race event.

Publishing Intern Skeezel Press, Independent Children’s Book Publisher, July 2012 – August 2012

• Collaborated with author on script development of a children’s book into a musical. • Read and edited unsolicited manuscripts for children’s books. • Conducted online market research for current book projects. • Applied attention to detail by reviewing and editing author contracts.

Reporter/Columnist/Copy Editor The Daily Collegian, Penn State Newspaper, September 2012 – May 2014

• Chosen from a rigorous selection process for The Daily Collegian (Princeton Review Top 10 College Newspapers 2014) as an editorial candidate followed by promotion to full-time staff.

• Pitched story ideas, reported for the Arts section, wrote a weekly column, edited and fact-checked stories.

BookExpoAmericaVolunteer2015• Interactedwithandmanagedauthors,publicists,andfanswithintheautographingstation.

KalliopeLiteraryJournal(StudentLiteraryMagazine)FictionCommittee,September2010–May2014PennStateDanceMarathon(THON)DancerRelationsCommittee,October2010–February2014KappaAlphaThetaSorority,BetaPhiChapter,September2010–September2014

• ProficientinCision,DatabaseManagement,Excel,Word,PowerPoint,Photoshop,PC/Mac.• Strongskillsincommunications,media,teamwork,publicspeaking,writingandediting.• Passionformedia,books,theater,travel,healthyliving,socialmedia,non-profitsandCSR.

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